Director Yang Jie rushed back to Yuezhou as quickly as possible, and brought back a contract stamped by CCTV leaders.

CCTV agreed to Pumpkin Vine Pharmaceutical Company to exchange 10 million in sponsorship for 1 minute of patch advertisements, but there is a time limit, with a period of 5 years.

But Chen Xia also made an additional request that if the period is 5 years, there will be patch advertisements of Pumpkin Vine Medicine before replaying "Journey to the West" within 5 years.

You should know that the replay rate of "Journey to the West" was a record-breaking one, especially in 1986, when TV stations did not have much resources, so they often played old "homemade dramas" repeatedly.

The replay rate of popular TV series like "Journey to the West" is even once a month, and sometimes it will be broadcast twice a day at different times.

This 10 million yuan is not only an opening clip advertisement, but also a "special thank you" section at the end of the film. This is a face-scan opportunity that can be retained forever.

After Director Yang asked the CCTV leaders on the phone, he agreed to Chen Xia's conditions. The two sides immediately signed an agreement and took advantage of the convenience of "Journey to the West" crew in Yuezhou to shoot a set of 1-minute advertisements.

Teacher Zuo, who plays Guanyin Bodhisattva, sat on the lotus platform and sprinkled the willow branches in the bottle. As a result, the sprinkled "666 Wei Tai". Then Guanyin Bodhisattva picked up a box of stomach pills and said an advertisement with a smile:

"Sanliuwei Tai cures stomach problems, and one pill will take effect."

If it weren't for the protests from the Religious Commission and Buddhism, Chen Xia would have liked to add: "Recognize the 666 card, this is certified by the Bodhisattva."

When it was Zhu Bajie's turn to go on stage, Teacher Ma acted lustful and returned to Gao Laozhuang and got married with Miss Gao.

Before entering the bridal chamber, he quietly took out a bottle of "666 Ten-Full Kidney-tonifying Wine", blew a bottle in one breath, and immediately became energetic, and finally quietly said to the camera:

"666 Ten-to-Kindian Wine, whoever uses it knows!"

There is no pornographic line in the entire advertisement, no pornographic shots, and no direct xin hints, but as long as the man sees it, he will understand why this kidney-tonifying wine is used.

Then Sun Wukong endorsed amoxicillin, Tang Seng endorsed clarithromycin, Sha Monk endorsed bismuth potassium citrate, and Tathagata Buddha endorsed cold medicine.

The last shot is a series of gods, comparing their hands to a "six" action, and keep shouting:

"Pumpkin Vine Pharmaceutical, the effect is 666!"

OK, after an advertisement, every actor received a "endorsement fee" of 10,000 yuan, and the money also includes the right to use the portrait.

This made the actors happy, it was like a pie falling from the sky.

Because everyone is too poor, several main actors, such as Sun Wukong and Zhu Bajie, have a very hard time to apply special makeup, so the subsidy is higher, but the episode is only 80 yuan.

Like Teacher Zuo, who plays Guanyin Bodhisattva, there is only a subsidy of 57 yuan per episode.

The key is that the filming time of this episode is not like the TV series in later generations. It may be over in a few days. "Journey to the West" took a full 8 years to film, and this episode will take several months to complete.

This is also the actors who later played the four masters and apprentices of Tang Seng. They ignored the director's ban and plunged into the pit of making money, and even had a very stiff relationship with the director.

Because they are really scared of poverty, they want to cash out their traffic after becoming famous across the country.

Now Pumpkin Vine has given them 10,000 yuan in advertising fees in one go, and they don’t have to pay personal income tax or pay the unit. How can they not be ecstatic?

Artists and artists should also make a living, and don’t kidnap them morally. People who say they don’t like money are either stupid or bad, without exception.

Of course, Chen Xia will also be a human being, and she sponsored the latest camera for the crew, which can be regarded as buying a order for her childhood feelings.

After the advertisement was filmed, it was delivered to CCTV as quickly as possible. According to the agreement, the advertisement will be displayed at the opening of the film next time it is replayed.

I believe that what comes with it is that the sales of several products under Pumpkin Vine have surged again. The most urgent task is to quickly launch the 20 production lines in Phase 3.

Pumpkin vine should take advantage of this special era of lack of medical treatment and medicine in the 1980s to firmly use the therapeutic effect of drugs to establish a belief for the people of the whole country:

All medicines produced by pumpkin vine must be excellent.

Only in this way can we always firmly occupy the first place among the many pharmaceutical factories in the future and be invincible for a long time.

No matter what people buy, they will form a fixed mindset when they are used to it, and generally they will not change easily. This is the so-called "product loyalty" and is also the first-mover advantage of Pumpkin Vine Company.

The patch advertising of "Journey to the West" is just the first step. As long as you have a good relationship with CCTV and keep it up, Chen Xia will decide to slowly place more advertisements in the future, so that Pumpkin Vine Pharmaceutical can be known to everyone in the country and familiar with it.

People who have experienced the information explosion in later generations understand the importance of advertising.

Just after Chen Xia solved the sponsorship of "Journey to the West", Xiangjiang's grandfather and sister-in-law led a team of more than 30 people to Yuezhou.

The team is mainly managed by factory and garment masters. As for textiles and printing and dyeing, it is better to focus on employees of several textile factories.

In addition, there are financial and legal staff. Chinese people do not value contracts at this time, and even think that the so-called contracts are torn apart.

However, Chen Xia demanded that a strict contract should be formulated to block all loopholes. If something goes wrong with the local government in the future, Pumpkin Vine can take the contract to the central government to file a lawsuit.

A big hat that destroys Hong Kong investment and destroys friendship between the mainland and Hong Kong is taken down. No matter which level of cadre you are, you will be a dog-seller.

With the previous restructuring template of Yuezhou Pharmaceutical Factory, the restructuring of four textile factories was also very successful.

Based on the production scale and geographical environment of the four factories, the Xiangjiang team decided to change the largest Zongheng Textile Factory into a garment factory, which specializes in the production of exported clothing to the outside world.

The Second Textile Factory, the First Textile Factory and the Hongqi Factory merged to establish a new textile factory.

It turned out that the site of the second spinning factory was taken away by Pumpkin Pickles Pharmaceutical Factory, expanding the scale of the pharmaceutical factory, renovating the factory building as quickly as possible, and installing drug production lines.

At the same time, the printing and dyeing factories under the four textile factories were merged to re-establish a printing and dyeing factory.

"Siji Group" has established a new "Siji Textile Company" with textile factories, printing and dyeing factories, and clothing factories.

The general manager is the eldest uncle Dai Ning, the deputy general manager is Yu Deshui, and the financial manager is Fei Meilan.
Chapter completed!