News about the updated version of WeChat has spread to the entire network.

Major platforms such as Weibo, forum, post bar, search engine and other platforms have entries like #WeChat's new version function#.

Xiaocheng Book Hot List is no exception, and there are also similar topics.

Not only that, there are two related topics on Xiaocheng Book Hot List.

Another is: Is the new version of #WeChat plagiarism of Xiaocheng Book with your face?

However, most of Xiaocheng Book users complain.

Most of them are originally WeChat users.

Many people are not happy to use the products themselves, but they actually copy the pixel level.

...

In a conference room in the office area of ​​the eighth floor of Bolang, Li Ze presided over a crisis public relations meeting.

Xin Dai, Li Bowen and the backbone of relevant departments attended the meeting.

Everyone expressed their opinions.

"WeChat 4.0 version will affect us to cultivate the communication and social habits of Xiaocheng Book users, and will not help us further promote Xiaocheng Book."

"My circle is lighter than QQ space, which is conducive to WeChat completing the closure of user relationship chain. We should have been prepared for updates so quickly."

"Xiaochengshu started out as an original community and was originally a stranger social relationship circle. Once it launched an app with communication social networking, it directly established a familiar relationship chain by importing the address book on your mobile phone, and then closed the loop directly with your friends circle."

"This is how President Wen can see far, so we can get it in one step."

“…”

“Can we optimize it at the product level?”

"The improvement range is very small, so you can't set up an official account as well. We are the public platform."

"WeChat has been developing for more than a year, and we are posting again. In fact, we can't make too many tricks at the product level, otherwise Tencent wouldn't start with operation and promotion, making it so overwhelming."

"They also know that there is too little movement at the product level, so they force us to find solutions at the public opinion level, and we don't have a strong voice in the public opinion field."

"Anyway, we can't be too cautious about any actions of WeChat."

“…”

Li Ze, Xin Dai and others were pondering.

Xin Dai has submitted a public relations plan, but Wen Liang did not release it. She naturally thought it was not accurate enough.

Now we have to discuss a better solution.

Xiaochengshu’s next operation strategy and how to better respond to public relations.

That's all.

But it's not simple.

...

In the current situation, Xiaocheng Book can move in a very small range.

Because communication and social interaction is the foundation of Tencent and the reverse scale of Tencent.

Bolangxuan’s intervention at this time stimulated the nerves of Tencent.

The birth, development and current situation of WeChat can be found by searching online.

In the second half of 2010, MiTalk was released, and Tencent immediately felt the crisis. It directly arranged three teams to build a new communication social app at the same time. All of them were called WeChat, and whoever was quicker would be officially released.

Finally, Yangcheng is one step faster.

After that, the WeChat team has been working hard for the entire 2011 years. For example, three or four versions were updated in March and April of 2011, but no major improvements were made.

At this time, Tencent will not even allow QQ to divert traffic.

Later, manufacturers who made communication social apps discovered the opportunity brought by the voice intercom function and added this module one after another.

In May, WeChat finally released its first official version 2.0, instantly capturing a large number of users.

Only then did Tencent finally start diversion through QQ.

At this stage, MiTalk frequently had unstable operation and maintenance status, and MiTalk was not Xiaomi's main business, so all competitors were finally left behind by WeChat.

In order to consolidate its position, WeChat released another version 3.0 in October, adding functions such as shake and drifting bottles to further improve the stranger's relationship chain. At this point, WeChat finally breathed a sigh of relief.

MiTalk, the main competitor of WeChat, no longer had the initial energy, but instead focused on making Internet mobile phones.

By March this year, WeChat users exceeded 100 million and finally reached the top.

At this point, Tencent believes that it has QQ, an old communication and social tool, and WeChat is far ahead, and its basic market is very stable.

However, at this time, Tianmei Art Games Studio, a subsidiary of Tencent Games, discovered an opportunity.

There are signs of hot mobile game market.

Mobile games created by two small companies are very popular.

Think left and right, and get internal benefits through external performance.

Then he got involved.

Once it is mixed, the benefits of the fart are not gained, and the competition in the game field falls below in all aspects.

And he was very embarrassed by Bolang.

So I used the universal move of the Internet giant: traffic blocking.

At this time, Wen Liang keenly discovered the opportunity.

Find the right time to launch the new version of Xiaocheng Book App and directly enter the mobile communication and social networking.

I was stunned by Tencent.

Now everyone in Tencent knows the name Bolang and the Xiaochengshu platform.

Tencent is also very angry.

If Xiaocheng Book launches an app with communications and social networking later, Tencent will not panic.

If it were just a pure stranger socializing like Momo, Tencent would be equally unhappy.

However, there is no if.

Xiaocheng Book has accumulated a large number of users in the public social field, and coupled with a communication social module, social integration has been realized.

There is no need to develop at all, and the number of users is directly on par with WeChat.

Tencent is now trying every means to kill.

…………

…………

At five o'clock in the afternoon, the rain stopped and it cleared.

Bolang's special job fair for Chinese workers ended.

Lixia rushed back to the company to report the situation to Wenliang.

"The 219 candidates have been initially finalized, of which 37 juniors will be admitted to the company for internship this fall, and 16 second-year graduate students will also be admitted to the company for internship in the fall, making it easier for them to officially join the company next year."

Reporting the beginning of summer is the same.

"In addition, there are 9 fresh graduates of master's degree who are willing to join the company through conversations and joined the company's R&D department in July."

"The other 157 are fresh undergraduate graduates and will join the company one after another in July and August."

"There are 121 people in these 157 people to join the R&D department, which will help the company further improve its existing R&D model and further sort out the internal structure of R&D."

After reporting on the specific recruitment situation, Lixia mentioned some key points without waiting for Wen Liang to ask questions: "Your speech at the gymnasium has made our recruitment far exceed expectations. In addition to these 219 people, more than 300 candidates have certain intentions."

“Through your speech, they learned more about the company.”

Wen Liang didn't comment.

Now I don’t know if the cake was painted has worked.

If it comes to actual economic interests, it is indeed tempting to drive a Ferrari at a young age.

Anyway, this campus job fair was very successful.

The following summer meeting will arrange the spring recruitment of Chinese Normal University, Chinese Agriculture, Ji University, and Medium University before June.

Bolang's plan for this batch of campus recruitment is to enter 1,000 people, of which more than 600 people will be admitted in July and August this year.

To be honest, the biggest advantage of Bolang's rapid development is that it can easily borrow resources from all aspects of China Engineering.

Now this spring move is much more complete than I imagined.

If you only count undergraduate graduates, there are only more than 6,000 graduates in Chinese engineering in one year, which is close to 10% if you include the candidates.

This is the spring recruitment after the autumn recruitment of major companies last year, and the proportion is quite considerable!

In addition, in Bolang's outsourcing part-time development, Chinese workers account for half, with more than 600 people.
To be continued...