The office is filled with a burst of air that is full of pride.

Compared to solving the little opponent "Fairy Notes", everyone would certainly want to see what Wen Liang is holding on to the ultimate move.

Earlier, after sorting out public opinion in public network space, everyone already understood the primary and secondary contradictions of the incident.

The secondary contradiction has been resolved now.

The "Fairy Notes" that imitates Xiaocheng Book at a pixel level has stopped providing normal services, and the official website has also become an apology page.

The next thing is just a legal process.

The main contradiction is to maintain the stability of platform users and make users willing to publish high-quality original content on Xiaochengshu as always.

From the perspectives of Chen Jiaxin, Li Ze and others, they have been resolved as the secondary contradictions are resolved.

It seems obviously not now.

In addition to the primary and secondary contradictions, there is also a party who was ignored in the whole thing, the advertiser who placed advertisements on Xiaochengshu, but... this party is now smiling from ear to ear.

Nothing else, the advertising effect is not great in the end of the day!

Most advertisers are actually not worried about the controversy caused by advertising, nor are they worried about the popularity of the Internet; compared to these, they are more worried about whether there will be a high conversion rate.

The conversion rate of incoming traffic on the Xiaochengshu platform is much better than they imagined.

On the first day, the advertising effect was relatively poor. After that, thousands of target audiences visited the store every day, with orders exceeding 10%, per capita consumption exceeding 400, and sales were just as much as taking off.

You should know... for female users, the cost of makeup and skin care products is only the beginning. If you want to use lipstick, water, milk, etc., it will cost two or three thousand yuan.

It's no worse than going to Double Eleven.

In other words, advertisers wish that the Internet is more popular, isn’t they just paying more advertising fees? The big deal is to truly promote the brand’s online reputation!

That's why there is that saying: Media owners and advertisers are always willing to fight and be willing to be beaten, love and kill each other, and feel that they are losing a lot.

...

In short, Li Ze shouted out everyone's expectations buried in his heart.

Everyone here looked at Wen Liang and waited patiently for Wen Liang to take out his "big move".

Feeling everyone's expectations, Wen Liang smiled relaxedly: "I have a new trial operation plan here. Aze, you will proofread it after you receive it, and then release it on the official website and Xiaocheng Book official blog. Now it is very popular and suitable for traffic diversion."

After a little pause, Wen Liang looked at Sun Baoyin again: "Laoyin, I just sent you an internal plan, involving some technical adjustments, and you can see how long it will take to improve it."

Li Ze: “…”

Sun Baoyin: “…”

Finally, Zhao Mingjie asked first: "That's it? No?"

Wen Liang nodded casually and didn't say much.

Seeing this, Zhao Mingjie couldn't help but murmur: "It's a bit inconsistent with what I imagined. I thought Old Wen would come to mobilize and issue a series of orders."

"I think so too." Li Ze's thick eyebrows were developing towards brackets.

He also felt a little thunder and rainy.

This is inconsistent with what he shouted, "Change your hands for clouds and turn your hands for rain."

As soon as Aze finished speaking, he opened the file sent by Wen Liang. He looked at it and was stunned: "I... awesome!"

"This is OK?" Sun Baoyin couldn't help but shout.

He was stunned, and never expected Wen Liang to do this.

Then Tang Pu also shouted: "Old Wen, to be honest, have you prepared for it long ago? It would be outrageous when someone jumped out and asked about it! If I apologized and stuffy on the front foot, I would have been so angry."

I quickly became excited in the office.

"What does stealing chickens and losing rice? I guess this is what Huoyan Culture is!"

"Huoyan Culture will probably be angry to death once it sees it."

"I really didn't expect there would be such a simple solution."

"No wonder Old Wen said in the afternoon, 'It won't work if you say it', which is too good."

"So, the easiest way is often the most effective and easiest way to kill with one blow!"

“…”

Soon, Xiaochengshu specially launched the ['Everyone is a Media Master' Advertising Business Exploration Plan Statement] on its official website, and dynamically synchronously updated it on its official blog.

As usual, we first explain the reasons and achievements of why Xiaocheng Book puts advertisements on the homepage.

"Thank you to all users of Xiaocheng Book Platform, and thank you to the netizens for their care, care and supervision of Xiaocheng Book."

"After comprehensive analysis and mining of multi-dimensional data on the platform, our operation team conducted many research and discussions, and officially selected it to try to operate the advertising business in the homepage list last Thursday (17th). So far, it has attracted the attention of all friends and some unsurprising targets, and has also achieved remarkable results:

According to the feedback from advertisers, the average daily traffic of online stores of advertisers has increased by 6,000%, the average daily order rate has increased by 1,800%, and the average daily transaction volume has increased by 4,900%.

Presented in a percentage manner, giving the data a different kind of dazzling.

Then without any lingering, the point is immediately:

"With the explosion of information and the advent of the era of information explosion, there are more and more sites in public network space with social attributes, and big Vs, UP owners, etc. have been derived;

Through the organization and analysis of the entire network data, we believe that in today's era of high traffic, whether it is a site or a site that pays great attention to users, there is a lack of appropriate, reasonable and effective means of monetizing traffic;

To this end, we tried to run the advertising business and obtained first-hand detailed data.

The feedback from advertisers who put on advertisements in this trial operation has fully proved that the Xiaochengshu platform has a certain level of traffic monetization ability!

Now, we share this traffic monetization capability with all Xiaocheng Book users.

After multiple rounds of discussions by our operation team, the "Everyone is a Media Master" advertising business exploration plan area will be launched soon, namely:

1. The official provides third-party advertising business modules for every user who carefully produces original content;

2. Encourage users of excellent original content to take the initiative to undertake third-party commercial promotions. Officials can provide professional industry data support to protect everyone from undertaking commercial promotions.”

“…”

"Special note: Due to some special reasons, this plan is now launched a little hasty, and it will take a certain time to launch a special zone for platform transformation and upgrading; so in the early stage, the media application will only have an invitation system, which is aimed at users who follow the number of users with high-quality original content, thank you for your cooperation."

At the end, we still keep our original intention in mind:
Chapter completed!