The plan to go overseas is a super, super, super, huge project in Bolang Group’s planning.

There are so many subdivided projects involved that Wen Liang has no patience to read them one by one every time he handles related summary reports.

Of course, it doesn't matter.

It's not like Wen Liang is responsible for the specific implementation. He even only does big-picture planning.

At most, he will take part in things like the soft abolition of overseas game operations such as LoL. Most of the things are led and executed by Li Ze.

In addition to the bti part of the cooperation with White Goose, the major projects operated by Bolang Group independently include games, diversified comprehensive social platform categories, terminal hardware categories, application ecology categories, etc.

How to coordinate and link up to achieve the effect of 1+n≥1+n is something that decision-makers like Wen Liang and others must consider.

At least make sure that the effect of 1+n is not much smaller than 1+n.

"Social communication and entertainment are becoming more and more important in the mobile Internet era, and are things that consumers are becoming more and more accustomed to. Moreover, human beings are still fond of the new and dislike the old. This is also the necessity of research on the obsessive algorithm."

Li Ze explained his thoughts.

"If we promote the bundling of social entertainment applications with overseas users through entities such as bti and Bolang's overseas offices, we will always have the advantage of vertical development from applications to terminals."

"But the user experience of the terminal device is also a very important part."

“The reverse also makes sense. For example, Apple’s iPhone series starts with terminal devices and then develops apps.

Store is an application system that allows developers around the world to take the initiative to build apps

The store enriches the ecology.”

Sun Baoyin also contributed his own thoughts: "The advantages of the application-to-terminal model may not be that great. A clear example is that Google has many essential Internet applications such as search engines and browsers, and even developed GMS and launched

The nexus is also unsatisfactory.”

"As for companies like Twitter and Facebook, needless to say, they alone are incomparable to Google."

"In other words, we are the only one in the world, Bolang, who has taken the first step on this road and has a slight advantage in head-to-head comparison with Apple's iPhone, which has subverted the mobile phone industry."

"In fact, we are spending more energy now, and the higher commercial value is also based on the entire system that is gradually extending the structure of downstream terminal equipment."

Neither Li Ze nor Sun Baoyin were the immature young men they were the year before.

In the past year or so, the two of them have been to more places and seen more scenery than Wen Liang.

Taking Yangcheng as the base, during this period of his life when he returned, the farthest place Wen Liang has been is the Taj Mahal in Asan, and he has never been outside of Asia.

Let’s not talk about Li Ze’s travels in Europe.

Sun Baoyin transited from Switzerland to North America and briefly stayed in Aramco.

Much more experienced.

Both of them have different opinions, which are more reasonable.

From the perspective of Bolang Group, it has actually become clear that the development of overseas markets will be based on the application of the Internet ecosystem or Bolang terminals.

Different choices correspond to different investment directions of resources.

Including marketing resource arrangements for overseas markets.

Bolang Group itself does not have any communication experts, but Bolang Group’s main marketing company, Peixuan, determines the direction and strategy, and has its own people to worry about communication and marketing.

Wen Liang is also considering and weighing.

However, after hearing about the different tendencies of Li Ze and Sun Baoyin, Wen Liang found the direction: "Looking at it this way, things are actually back to where they started."

"What we want to lean towards is not which side, but the competition with the existing concept, that is: Apple uses the iPhone to define the intelligence of smartphones, and we continue to deepen the concept of the next generation entertainment center through applications + terminals!"

"In the mobile Internet era, we should sell concepts."

"Let people in overseas markets accept that mobile phones are entertainment centers in the mobile Internet era, so that both our terminal devices and our application ecosystem can work together to grow."

Li Zefu took over the words from his heart: "What we have to do is to lead the concepts we have defined."

"Let consumers around the world understand that only the Bolang application Internet ecosystem + Bolang terminal equipment is the true entertainment center concept!"

There is a saying that Wen Liang finally understood the nature of the Internet.

In a popular sense, first-rate companies sell standard products, second-rate companies sell brands, and third-rate companies sell products.

What he did was to step out of the box.

Direct selling concept.

Sell ​​a concept that only Bolang can come up with and can actually be accepted by consumers.

After discussing this, the next thing to do is very simple——

Taking advantage of the current heat of global public opinion, we must hurry up and let overseas markets recognize the concept defined by Bolang in name.

…………

It is said that it is selling concepts, but in fact it should be said that it is launching a dispute over ideas.

Like the contention of a hundred schools of thought in the past, it mainly relied on "debate". However, in the information age, in addition to being able to speak out oneself, one can also easily coerce a large number of people who do not know the truth to speak out.

No matter which market in the world, if you want the netizens to follow the herd, you have to come up with something.

Even domestic male idols must have a beautiful face and be able to speak in order to have fans to pay for them.

Therefore, in the next few days, some specific matters were continuously implemented.

For example, popularize the concept of mobile reading in overseas markets on a large scale.

bti launched

The stars version of the novel.

It focuses on simplicity, portability, online reading experience, etc.

Although there are many app readers on the market, none of them have this slogan~

Putting aside the facts, let’s just say that the concept of mobile universal online reading was first proposed by bti, right?

Anyway, as long as the adjective is specific and precise enough, anything can be considered a first.

Naturally, other sites have also launched stars versions.

Concepts are thrown out one after another for free. Bolang has invested the most in mobility, so this gadget is just easy to pick up.

In addition to these small superficial actions, Bolang has further expanded the training coverage of the dead-fan algorithm to extend the user retention time of each app as much as possible.

With a massive content library and a massive amount of original content added every day, the effect is obvious.

Among them, the average residence time per user of Range, a pure short video social platform app, has increased from the original 9 minutes to 21 minutes offline.

The average residence time per user of the Xiaocheng Book International app has also increased a lot.

The most gratifying thing is bti

Novel, the publishing of online articles overseas is inherently indiscriminate. Previously, there were only some small-scale sites that translated online articles overseas, and their size was comparable to that of bti

Novel is incomparable.

bti

novel

The average time spent per user on the app is as high as 47 minutes!

Speaking of obsessive algorithms, Xiaocheng Book was first created with a similar idea. However, after Xiaocheng Book developed a little bit, Wen Liang described the three major uses of information on the Internet and mentioned several stages to his friends.

development of.

The main purpose is to promote the healthy development of the industry.

At that time, Xiaocheng Book was involved in the two stages of information circulation and information use, and lacked information search. This part was slowly and intermittently put online.

Because even the encyclopedia category has not launched a separate site, it only provides embedded encyclopedia results index through search, and can be browsed directly in Xiaocheng Book, so it has been smooth and smooth.

Baidu doesn’t have any ideas either.

After all, Xiaochengshu didn’t launch a separate search engine and embedded it in the Xiaochengshu app, and Baidu didn’t have any idea. Their mobile strategy was already rubbish. As for encyclopedia sites, they shouldn’t have too many.

After the annual meeting at the beginning of the year, all categories have been launched separately.

After a period of trying, Bolang gradually launched another algorithm on Xiaocheng Book, which can nominally correspond to the dead fan algorithm, called the anti-addiction algorithm.

It is not that annoying weak reminder anti-addiction system, but an algorithm-based anti-addiction system.

But it's not complete yet.

Because this thing is more difficult than the deadlock algorithm.

Now it is just barely expanding, through the mining and display of information and non-precise filtering, so that the user group can see the display of both sides of the content as much as possible.

It can only be said that we are on the road to breaking out of the information cocoon, and we are still far away from success.

But after all, the upper limit is only a break and 'escape' from the existing circulating information. It does not involve any 'taboos', it just makes the display of information less fragmented.

The specific performance is that Xiaocheng Book has further extended the video production time and completeness of users who have opened the permission to share original videos.

For non-original videos, the frequency of machine review and manual review has been increased. Machine review reduces homogeneity and manual review is required.

Other categories of Bolang's application Internet ecology are also gradually taking the initiative to help users break out of the information cocoon.

Anyway, the aim is to find ways to reverse fragmentation.

The result is: at this stage, the average residence time of each user of Xiaocheng Book has been shortened by about 15%.

Fortunately...daily activity increased by 20%.

This is probably the biggest difference between Wen Liang and all businessmen, and it is also a certain kind of 'greatness' brought about by rebirth. He has a more precise vision and knows that it is absolutely feasible to put people first. He also has more accurate judgment and knows at what stage he will experience more.

Short labor pains.

The main thing is... Wen Liang is very clear that the global Internet should be divided into overseas markets and domestic markets. He is confident in fighting for overseas markets. At worst, he will make money overseas and spend it at home.
To be continued...