The whistling north wind last night had already subsided.

The sun is hanging outside, and the sky is as clear as the sky.

Compared to the General Manager's Office of 901, which is as big as 716, even if there is a capable Wanmi outside the General Manager's Office, Wen Liang still prefers to stay in front of this window with a desk.

Wen Liang wanted to come to this small room again to see where the dream began when he was young, but there were successors, so he could only think about it.

Now this place is still where the dream begins, but it is very different from the scene in Wen Liang's distant memory!

Not only does it go from being scattered to being neat and orderly.

Everyone sitting inside had a sense of energy, a sense of vitality, courage, and spirit that emanated from the inside out!

That's great.

At present, the new function of Xiaocheng Book online is still fermenting. Wen Liang took the time to be lazy and looked through the window, looked at Master Hua, the scenery farther away, and the first city he wanted to conquer.

If you steal, you will be lazy. Wen Liang's eyes moved from the window to the two screens on the table. Right-clicking the mouse refreshed the page, and newly published content from netizens was presented.

"I waited for a long time and finally waited until today! #Xiaocheng Book Cooperation Zone is online"

"Finally, I finally don't have to browse Xiaocheng Book web content through my mobile browser! #Xiaocheng Book App is online"

"I feel a large amount of advertising revenue waving to me! Congratulations to #Xiaocheng Book Cooperation Zone for launching"

“…”

"Sure enough, Xiaochengshu has launched new functions so quietly. Even Weibo posts have just been posted! There is no decent promotion for such a big thing, at least it will be a bit ritual!"

“…”

"The plan for the cooperation zone was announced on the 21st of last month. Today, on the 17th, it took almost a month to improve it. After several rounds of cooperation tests, it is quite stable!"

"Xiaochengshu hasn't been idle for almost a month. She has made both iOS and Android apps. Registration is more convenient than web pages, which is quite good."

“…”

The cooperation area, the launch of the app is the most eye-catching.

So at first, netizens’ attention is on the event itself, and then they pay attention to the relevant content.

The cooperation area is something Wen Liang started planning a long time ago. He planned it based on what he saw and heard, so it was naturally very perfect.

It is divided into four submodules:

Promotion cooperation, brand partner, MCN entry, public account certification

Each module has a separate secondary page, with corresponding login portals, basic Q&A, and detailed explanations.

Among them, [Promotional Cooperation] is the application channel for advertisers to enter.

Includes instructions for the advertising placement application process, platform advertising account opening instructions manual, etc.

This second-level page is the most special. In order to thank the 69 advertisers who are willing to enter the cooperation zone [Promotion and Cooperation] module in advance, the brand image of 69 advertisers is comprehensively displayed in the prominent position of this page.

Except for not connecting to the jump hyperlink, it is no different from advertising display.

Thanks for the nature of free advertising display.

The second module [brand partner] is platform × user cooperation advertising.

The content displayed on the corresponding secondary page is not complicated.

It means telling all users that only by passing this page can you apply to become a personal media owner and cooperate with the platform and undertake commercial promotion.

And it tells all users that this is visible marketing value.

Such as: multiple cooperation methods, comprehensive tracking of service cooperation plans, etc.

Finally, the cooperation cases of accounts such as "Yaqi" were also shown, and the actual dissemination data after the advertisement was placed were shown.

Those who are interested can roughly calculate the actual advertising costs of "Yaqi" and the others.

Click to apply on this page and there will be corresponding rules descriptions, which are very detailed.

Simply put, there are a few key points:

1. The number of followers of the account is ≥5000.

2. Brand cooperative advertising platforms will draw a total of 30% management fees and service fees.

3. Brand partners only allocate at most two advertisements per week.

4,…

Another very important point is that it provides certain rules for the level of "encouraging excellent original content users to take the initiative to undertake commercial promotion" mentioned in the previous release of the "Everyone is a media owner" advertising exploration plan.

Relatively loose.

Wen Liang intentionally left a 'loophole' here.

Whether it is fishing or other things, Wen Liang knew that the group with bad intentions was eyeing him, so he would naturally prepare. Xiaochengshu can't withstand the "storm and rain" now, so it is important to take the initiative.

The third module [MCN settlement], literally.

The corresponding secondary pages also have an entry application process, rights introduction, etc.

There is also a simple explanation: Xiaocheng Book Platform is a model for official business cooperation with content institutions that have needs for author incubation, content incubation, content monetization, etc.

For MCN organizations that have successfully settled in, the platform will provide them with all-round official cooperation support.

The fourth module [public account authentication] also has a literal meaning.

Similar to Weibo's corporate certification.

The page also indicates the application process, a simple text description, and an additional open qualification review standard PDF file.

It introduces in detail the service objects of public accounts are individuals, individuals, enterprises, etc. with commercial intentions.

This certification is manually reviewed by third parties and is a paid service.

Moreover, if there is no such situation as specified in the standard, the application will be submitted or the application for false qualifications will be handled as failure, and the review service fee will not be refunded.

Now this public account certification gives people the feeling of a Weibo blue V. If nothing unexpected happens, this impression will last for a long time.

In fact, Wen Liang’s hidden intention is to use this module to incubate the platform’s third-party e-commerce business step by step.

...

Compared with the clear and rich content of the cooperation zone, the apps that are launched at the same time are not fancy.

In addition to registering a mobile phone number for the first choice, there is only a small feature that is not specifically stated: users can actively choose not to display ads.

From this moment on, because advertising is well known, Xiaochengshu Platform, which has gained website advertising benefits, innovatively began to restrict advertising display through technical means on the App.

Restricting advertising display and serving advertising is by no means a contradictory relationship between the two sides.

Just like later... Douyin.

…………

Wen Liangzheng watched various discussions online with relish.

Zhao Mingjie's voice suddenly rang: "Look at Weibo, it's so popular. The topic #Xiaocheng Book online cooperation area went directly to the third place of hot searches!"

"Fust a fuss, the three words Xiaocheng Book have just become the fifth search engine!" Tang Pu's voice rang out.

Zhao Mingjie quickly retorted: "I haven't finished talking yet! There are two topics related to Xiaocheng Book on the hot search on Weibo. Not only that, our official blog account has more than 100,000 fans, and many people are discussing what the name Xiaocheng Book means, haha!"

Li Ze waved his hand: "This is nothing. Just a little while, there have been 100 new answers to related questions on Zhihu. Do you know what this concept is!"

"What's the matter!" Wang Zhiyi pushed his glasses over there, "I just found a small forum through public opinion monitoring, but it was just because someone discussed Xiaocheng Book, and the traffic exploded, and the visits were all 404."

"Damn?"

"This is a bit cruel!"

"Not not."

"Really."

"Where are there, I'll take a look."

"It is only when search engines retain web page snapshots that they know that this is happening."

“…”

Chen Jiaxin said excitedly: "What is sensation when stepping on a horse? This sensation when stepping on a horse is sensation when stepping on a horse! And there is no money spent."

Wen Liang smiled.

indeed.

Now it can be said that there are people on every platform on the Internet that are hotly discussing the issue of Xiaocheng Book launching a cooperation zone.

Many people are analyzing the various modules and details of the Xiaocheng Book cooperation area one by one.

The enthusiasm of netizens' discussions has also made Xiaochengshu freely find important exposure locations on multiple major social platforms.

Everyone was having fun, and Sun Baoyin suddenly put down the thermos: "The 'sequeries' of the sensational effect are here, and the traffic of Xiaocheng Book's visit has reached the alert value..."

-
Chapter completed!