Chapter 194: My family has a daughter
Wang Fang nodded without hesitation. He finally knew that Ye Chunqiu was not talking big. This kid actually knew the tricks of the printing industry.
What Ye Chunqiu revealed is a substantial problem of books and magazines. For example, if you only print a book, it may cost 100 taels and one hundred yuan. However, if you print a hundred such books, it will cost only 110 taels, because the real cost of printing is not paper and ink, but carved movable type. This is the early cost. So in a sense, it may cost 100 taels to print a book, which is a sky-high price, but printing a thousand books naturally cannot be 100,000 taels of silver, but only 200 books is enough. In this way, the cost of the former is one hundred taels of silver, and the cost of the latter is only 200 texts. What if you print a thousand books? Then the cost may be as high as fifty texts.
Wang Fang suddenly realized that printing volume is the real advantage. In fact, he understood this principle. After all, what he did was to do was to do business, but he just didn't think deeply about it.
Ye Chunqiu said with a smile: "So I wonder Mr. Wang, if one day a certain publication can print 50,000 yuan in one issue?"
fifty thousand……
Wang Fang was shocked by this. He said without hesitation: "If it is 50,000, the cost will be reduced to 20 cents. Not to mention proofreading and movable type, just saying that ink and paper are the same, the price of purchasing 100 kilometres per month is completely different."
This is the reason, this is called scale advantage, that is, the larger the scale, the lower the cost.
Ye Chunqiu smiled with a pursed lips: "This is the problem. If one day, Taibai Club's publications can reach tens of thousands, this means that even if our books are sold for thirty or fifty, it will still be profitable. However, ordinary books on the market may be sold for thirty or even five hundred. Mr. Wang, this is the foundation of our future life."
After thinking through this section, Wang Fang has an understanding, right, what does it mean for a book that costs 30 to 50 essays per book? The higher the sales volume, the lower the cost, and the lower the seller will naturally be. For the same book, the price I sell is one-tenth of yours. Do you still have a way out?
Many people may be reluctant to leave a book with hundreds of mosquitoes, but thirty or fifty articles are enough to be accepted by most people. The same articles of scriptures, why should I spend ten times and twenty times more to buy other books? The price of Taibai Collection is so low that it can completely crush other books.
Ye Chunqiu looked at the tea foam in the tea and said slowly: "Once the price is one-tenth of others, this means that there are no other books in the book market in Jiangsu and Zhejiang except Taibaiji. If all scholars want to publish books, they need to use the Taibaiji platform. Even those who copy books will probably disappear."
This is an extremely broad market. Because the sales volume of books remains high, the prices of books are also high. Therefore, many people have the idea that if you publish the book, I will buy it and ask someone to copy it. This kind of handwritten copy can also be sold. To put it bluntly, this is a relatively primitive pirated version.
If the price is low, even pirated copies will not be able to survive. Do you want to pirated printing? The printing cost of Taibai Collection is cheaper than the price of your pirated workshop. If you pirated, the price of Taibai Collection is several times that of Taibai Collection. How can you sell it? As for you to want to copy by hand, when the price of books was high in the past, you could have spent two or three hundred documents to hire someone to copy a book for a few days, but now the price of books is thirty or fifty documents. You need to spend paper and ink, and there is such a large labor cost to copy books. Don’t you think you are a funny person?
This means that once the market for pirated copies and manuscripts is squeezed, Taibaiji will have a broader market, using low costs to form a certain monopoly.
Huh... Wang Fang laughed silently. He never thought about how to use gimmicks to increase sales, but he forgot that there is a more convenient way to increase sales.
Ye Chunqiu blinked at Wang Fang and said, "So, the most important thing in the third edition is not to try every means to make money, but to impact sales with the fastest means. The price of the second edition of Taibai Collection is 300 documents. This price is too high. The third edition first reaches 100 documents. Anyway, the sales volume of the third edition must be more than 100 copies. There is no need to worry about no sales. Even if it sells 100 documents, it will definitely not lose money. If the sales volume can rise in the third edition, then the fourth edition will continue to lower the price until other printing workshops have no way to survive. At that time, those printing artisans and merchants who supply paper and ink can only rely on the breath of Taibai Poetry Society, because without Taibai Poetry Society, they will find it difficult to survive.
Besides, Taibai Poetry Club supplies a large amount of goods and purchases a lot. In the past, their paper was a slaughter of one tael of silver, so they would use 500 ounces to collect it. As long as they guaranteed some profits, in this way, in the fifth edition, the sixth edition, and the seventh edition, the price of Taibai Collection would fall to a space below fifty verses. Mr. Wang may feel that it would be a pity to abandon high profits and pursue sales, but don’t forget that once this is the case, then Taibai Poetry Club and Taibai Collection, including Mr. Wang, will become important, Mr. Wang…” Ye Chunqiu smiled at Wang Fang, with a sincere and pure smile: “Maybe in a year or two, Mr. Wang’s value will be different.”
Wang Fang took a deep breath. Ye Jieyuan was really... he didn't know how to describe it.
As Ye Chunqiu described, Taibai Collection is equivalent to directly monopolizing the market. Going down, you can control all suppliers. Whether you provide lead type, make ink and sell paper, if you want to ship on a large scale, you can only find Taibai Collection, otherwise you will not be able to gain a foothold. On the other hand, Taibai Collection has the only book platform. If you want to publish books, you can only make your own ideas on this Taibai Collection; the world's top articles will inevitably be submitted to Taibai Collection, with the lowest price, but the top articles on it. What does this mean?
He was just a small book merchant, but now he suddenly found that a smooth road was placed in front of him.
Sitting opposite him, the little boy had a smile on his face, as if he was looking at him. He suddenly felt that this boy had too many differences from human beings. His eyes narrowed slightly, he made up his mind and said, "There is no one to take care of Chunqiu, ah... I have a girl in my family, who is quite gentle and has an ordinary appearance. But I was a small merchant family, so she is quite diligent at home. Why not let her take care of her for some days. Well, I will send it tomorrow. Chunqiu should not reject my kindness."
Chapter completed!