Chapter 1038: Amazing press conference

Looking at the Aida D188 dual-screen phone wearing a light golden patent leather short skirt, which was elegantly raising the creamy white exquisite body, Lee Jae-soo felt extremely bitter in his mouth. When he looked at Kim Nam-yong, he could see the deep loss in the other person's eyes.

In early April, Lee Jae-soo and Kim Nam-yong returned to Seoul to attend a joint meeting of the product design department of Samsung Electronics headquarters, and made process arrangements for multiple design plans submitted by the design department, including a dual-screen folding design plan in many design plans.

The main problem facing the dual-screen folding design is that both the dual-screens are designed on the upper flip cover, and a thin STN crystal screen is needed; in addition, as the most power-consuming electronic components on mobile phones, an additional crystal screen is needed. If the standby time is controlled within a reasonable range, a more efficient power management chip is needed, and the core chip of the mobile phone is also needed to design more reasonably.

Taking into account the development process of other products, the meeting finally decided to equip the program with five developers.

It has only been three months since early April to now, and three months are only enough for these five developers to write about new product development.

Seeing the media reporters in the venue pressing the shutter in their hands without hesitation, their eyes were filled with fascination. The peers who came to attend the new product launch also showed envious eyes. Li Zaizhu felt extremely unhappy.

Samsung Electronics has more than 10,000 R&D personnel. Such an important design plan is equipped with only five developers. He actually thought that a normal folding 800C mobile phone could cope with the Chinese market for more than one year. He was so lazy. Wouldn’t he expect others to lag behind Samsung in terms of craft design?

If we could decisively decide to mobilize the strength of various professional R&D departments in early April to develop this dual-screen folding mobile phone. With Samsung's technical strength in the field of display electronics, we should be sure to launch a dual-screen mobile phone in three months. Although we will be behind Kumho in the timing of product release, we will not be completely passive.

Lee Jae-soo held the phone tightly in his hand and restrained himself from making calls at this time. It would take three months to take out the Samsung dual-screen phone at the earliest, and it would be better to suffer dozens of minutes in the venue.

Motorola China Vice President and Nokia Asia-Pacific Marketing Director who came to attend the press conference sat together after entering the venue, but both of them remained silent and were unwilling to communicate with each other. At this time, they couldn't help but whispering.

From the expressions they talked, it can be seen that the dual-screen mobile phone launched by Kumho has touched them a lot. Some people are even whispering that the dual-screen design of this mobile phone may become the design standard for the future mid-to-high-end folding mobile phones. The representatives of Sony and Panasonic mobile phone departments are also whispering in a small range. On the contrary, the representatives of those Chinese mobile phone companies look a little relaxed. They seem to have also recognized Kumho's high position in the domestic mobile phone field, and the ones who really feel threatened are these foreign mobile phone companies.

"I'm afraid Kumho will not be satisfied with their status as the top 15 mobile phone manufacturers in China and the Asia-Pacific region at this time." Jin Nanyong said with emotion.

Although China is the fastest growing mobile phone market in Asia, it is far from the most important market. In terms of market capacity, the total number of HG mobile phones sold in 1998 would exceed that of China. However, HG mobile communications adopts CDMA network, so we don’t worry that Kumho will be able to immerse in this time. The RB market is the most important market in the Asia-Pacific region, but Japanese electronic manufacturers are unprecedentedly powerful. Even if Kumho can open a corner of the RB market with the convenience of the IPlayer, the degree of infiltration will be limited. In addition to Japan and South Korea, the markets in other Asia-Pacific regions such as Singapore, Taiwan, Hong Kong, Malaysia, and Australia are the key places that Kumho competes with other mobile phone manufacturers, and Kumho has also formed a strategic alliance with major operators in the region such as Singapore Telecom.

European consumers have a conservative concept. Kumho is difficult to leverage the European market with its excellent craftsmanship design. The North American market is the main battlefield for global mobile phone manufacturers to compete... Any ambitious mobile phone manufacturer should aim at the North American market.

Before this, Kumho had tried to sell its mobile phones, video drives, handheld computers and other products in the North American market, but its performance was far inferior to the hot sales of IPlayers and flash drives in North America.

Lee Jae-soo sighed slightly and said to Kim Nam-yong: "Kumho may use this dual-screen phone to try out the North American market, right?"

"Although the North American market is more likely to accept fashionable electronic products, can Kumho's technology withstand the strict requirements of North American consumers?" Jin Nanyong was still skeptical about this. Samsung mobile phones are now only second-rate products in the North American market.

"I'm so dizzy..." Lee Jae-soo patted his forehead. When the model hired by Kumho elegantly raised the Aida D188 dual-screen phone at the booth, everyone attracted all the attention of the amazing shape, but forgot that performance and configuration are still the foundation and foundation of a mobile phone. If we put aside these two points, Samsung's design department has many technically immature design solutions that are enough to make people amazed. For example, the STN color crystal screen even directly uses the thin film LCD screen that consumes more power as the mobile phone screen. The amazing is absolutely amazing enough, but launching a finished product with immature technology is tantamount to digging a grave.

Lee Jae-soo knew that Kumho had invested a lot in the STN LCD field, and thought to himself that Kumho might also want to develop STN color LCD screens one day earlier. It seems that the R&D department of the headquarters should pay attention to examining the product R&D process.

Someone in the front row finally thought of this problem. Chen Xinsheng, president of Ida Group, who personally hosted the gift press conference, replaced the slides on the large screen in front of the hosting stage to introduce the performance and configuration of the d188 dual-screen mobile phone and some key data.

"d188 uses the latest baseband chip released by Deyi, RF chip, the body contains the original battery net weight of 93 grams and 24 mm thick, and the outer screen is 46*32 pixels blue backlight LCD screen, displaying battery status, signal strength, time, date and call number, and the inner screen is 128*64 pixels blue backlight crystal screen, four lines of Chinese (English) display, the standby time is 110 hours under standard environment, and it has functions such as incoming call ringtone grouping, voice numbering, voice menu, 180-second recording, and other built-in 6 games and personal assistant functions such as calendar, calculator, alarm ringtones..."

Lee Jae-soo held his forehead with both hands. The performance and configuration of the Aida D188 dual-screen mobile phone can be said to be the enhanced version of Motorola V998. Even with the full cooperation of mobile phone chip manufacturers, Samsung will take at least half a year to achieve this level. It seems that Kumho has gathered in just over two years to more than 3,000 R&D personnel in just over two years, Oak Park played a key role.

Although it is not clear how many R&D personnel Kumho gathered on this d188 mobile phone, and how long it takes to work, it will definitely be far more than five R&D personnel, and more than three months. Although there is no exaggeration of "ten years of sharpening one sword", it is certain that Kumho should invest a considerable amount of R&D forces in the Oak Park and the experimental base of Silicon Valley ESS and RB Tsukuba City, USA to the research and development of digital mobile phone products.

If you accumulate and develop in a thin and thin way, without strong technical strength, no matter how outstanding creative ideas are, you will never shine with dazzling light.

Samsung's launch of 800c folding mobile phones to design the display screen on the upper flip is already a breakthrough in process technology. Kumho successfully realized the dual-screen design on the upper flip while also achieving lightness and thinness to ensure that other performances are not weakened, and there are more technical difficulties to overcome.

It seems that from this d188 mobile phone, Kumho has broken through the bottleneck of digital mobile phone technology. Lee Jae-soo has to admit that in the field of digital mobile phones, Kumho has no worse technical strength than Samsung - this is a fact that he really wants to deny.

The only thing that can be gratified is that the market price of Aida D188 dual-screen mobile phone will not be less than 800 US dollars. Samsung 800C mobile phones at least do not have to face the direct impact of D188 directly. I believe that Motorola's vice president of China will also feel so lucky, right? Motorola's V998 and Kewang Hi-Tech's gem series mobile phones will not face the direct impact of Aida D188 dual-screen mobile phones.

Of course, Kumho still has the strength to invade the North American market with its Ida D188 dual-screen mobile phone.

Lee Jae-soo went to see the faces of representatives of Nokia, Sony, Philips and other companies. Most of them were planning to suggest that their respective company's mobile phone departments immediately deploy the dual-screen design of Kumho on folding phones. If Motorola and Nokia are doing their best to develop dual-screen flip phones, the speed will probably be much faster than Samsung.

Thinking of this, Lee Jae-soo's face became even more worrying - Samsung was too passive.

Someone immediately mentioned the issue of market pricing and official release date. Chen Xinsheng replied on the hosting stage: "Ida's official website will officially announce the market price of the d188 dual-screen mobile phone at 12 am and accept global online orders. From today on, we will supply two mobile phones, including pearl white and silver gray, to channel merchants. Shengxin Telecom stores in East China will officially sell d188 mobile phones as early as tomorrow morning. Sales from other regions and other channel merchants will be delayed by two to three days..."

When the media reporters present heard Chen Xinsheng announce on stage that he would delay the market price until twelve o'clock tonight, the media reporters present were so depressed that they howled without such trouble. The mobile phone manufacturer representatives looked gloomy and it was difficult to see their inner sorrow.

Compared with the strong light shining on the d188 dual-screen phone, Kumho launched another d80 flip phone this time and was a little dull, and it was even better to forget it in a certain corner.

The d188 is luxurious and noble, with a charming appearance. Those present naturally classified it as high-end phones. Among the d80 flip phones, Kumho uses its own chips and components with the largest proportion. Compared with Motorola's V998, Samsung's 800C, and Kewang Hi-Tech's gem phones, there is no obvious advantage. However, the d80 flip phone, which has a simple shape and much simplified function, is thinner and more exquisite, with a standby time of up to 240 hours. It still has the ability to share the market share of mid-range flip phones.

"The price will not be announced at twelve o'clock in the morning..." Chen Jing's clear eyes fell on the delicate and delicate mobile phone in her hand. When she slid her eyes, her raised eyelashes trembled slightly and looked at Zhang Ke, "You are so messing around, aren't you intentionally making people sleep hard?"

"Then you'll wait until the early morning to go to bed," Zhang Ke smiled. He looked at Chen Jing's slender fingers pressing the case. It was white and tender, and it was a little pink and crystal clear. These hands were very beautiful. He stood there freely and freely. Seeing Yi Yunfei walking back with Yao Wensheng and Yi Xin, he said to Fu Jun, "Xiao Jing is still half an hour away. I want to accompany Deputy Minister Yi and others to the hotel first. You can help me pick up Xiao Jing."

Tang Jing returned from Hong Kong and lived in Jianye for a few days. She always had to go back to Jinshan to stay with her mother for a few days. She also accompanied her mother back to her hometown in Xintai. Today, she took a plane from Xintai to Jianye.

Chen Jing's eyes fell on her phone, but she thought of the bright and beautiful girl with a charming smile, and a faint sadness in her heart.

"It's still early," Yi Yunfei narrowed his eyes and looked at the sunset in the west. The sunset covered the floating clouds, revealing some corners. "Go to the Oak Garden to take a look. I have always expected that domestic companies can have the courage of Kumho in their technology investment..."

"Okay, we're having dinner near the Oak Garden... and we just took this opportunity to show off our technical strength to Minister Yi."

It was almost time to get off work, so Zhang Ke called the Oak Garden to prepare for a little.

Xiaojiang Second Bridge has been completed and opened to traffic. It takes only twenty minutes to cross the bridge to Xinpu Avenue.

Chen Jing had a driver and assistant driving with her. She still got into the business car with Zhang Ke and the others so that she could continue to talk about something in the car.

"Zhongjing Microchip still needs to strive to achieve a process of 0.25 micron as soon as possible," Yi Yunfei looked at Zhongjing Microchip Xinpu Factory, which is not much different from other factories in the High-tech Zone, and said, "Diyi and other major manufacturers have begun to eliminate the process of 0.25 micron, and China is still lagging too much behind."

"The biggest difference between us and Deyi is that Deyi agrees to grant Zhongjing Microchip a 0.25 micron process technology to Zhongjing Microchip, but must Kumho give up its controlling rights; we are willing to give up its controlling rights, but we require Deyi to grant at least 0.18 micron process technology to Zhongjing..." Zhang Ke introduced, "Once we give up the controlling rights, the favorable conditions we can discuss in the future will be relatively limited, so the offer this time is to be ruthless - it will take almost three generations of wafer fab construction, so Zhongjing Microchip can cultivate its own R&D power, and it will be considered to have a real foundation."

Yi Yunfei nodded and said, "Always work hard in this direction."

"The market is really unpredictable..." Yi Yunfei sighed slightly. He really couldn't see the reason why this phone in Siemens was unsalable. "Maybe the design is too avant-garde? Few people can accept it." He returned the phone to the staff to continue visiting.

Zhang Ke smiled and continued to fall behind.

Chen Jing studied this Siemens SL1088 slide cover phone a little deeper and told Zhang Ke: "In addition to the avant-garde design, the main disadvantage of this phone is that it has a slight lack of technical preparation. As a business model that is positioned at the highest end, the standby time is less than 40 hours in standard environments, and the continuous call time is only more than two hours, which is far from enough for high-end business people. Moreover, this model is a little heavier, about twice as heavy as the Ida d188 dual-screen phone. After half a year on the market, Siemens has to admit that this is a failed semi-finished product."

"It's almost the case," Zhang Ke nodded. "The lower limit of the standby time of several design centers under Kumho is 100 hours. Your Gem Series mobile phones will have a big impact on the market. In fact, it is still a bit hasty to launch a dual-screen mobile phone, and it has just met this standard."

"Oak Garden is also tracking the color STN crystal screen and sliding cover technology?" Chen Jing asked.

"Well," said Zhang Ke, "there is nothing to hide. Other major mobile phone manufacturers must be following these technologies, otherwise it will be too slow. The key is to invest more or less technical force and see which technology can mature first."

Chen Jing thought about it. Although the Gem Series mobile phones will be able to achieve great market results when they are launched, facing the strong technical reserves of those mobile phone manufacturers, there should not be any complacent points. At this time, she does not have to worry that the Aida D188 mobile phone will directly impact Kewang Hi-Tech's Gem Series mobile phones. However, when Motorola, Nokia, Ericsson, Philips, Siemens, Samsung, Sony and other mobile phone manufacturers are gradually moving quickly to launch high-performance models under the pressure of Kumho, how much advantage can the Gem Series mobile phones have?

In addition, although those domestic mobile phone manufacturers with limited technical capabilities do not have the ability to develop new high-performance models, they are still more than enough to set a gem on their mobile phones. When there are more and more imitation gem models on the market, how many advantages can Kewang Hi-Tech have left?

Looking at Zhang Ke's side face, Chen Jing thought to himself: He asked the staff to take out the unsuccessful SL1088 slider phone of Siemens, which should be of reminder, right? The development trend of mobile phones in the future is becoming increasingly obvious. The key is to see where their respective technical strength can follow.

If you cannot make technical preparations in advance and have to wait for other people's new products to simply imitate them, you will always be more than a year behind others. One year is enough for major mobile phone manufacturers such as Kumho to update more than two high-end models. Even mid-range models need to be updated one generation in a year. Only low-end models can stay in the market for a longer time, but the profit is the smallest.
Chapter completed!