Chapter 140: Renamed Ida Electronics

The winter vacation ends on the 16th day of the first lunar month. On February 16th, 1995, Ding Huai and five technical engineers he brought from Wan Yan successfully assembled the first prototype using the element accessories purchased from different suppliers.

That morning, Zhang Ke went to the classroom to show his face, indicating that he had not forgotten that he was a student from Haizhou No. 1 Middle School, and then he took a bus to Yilong Town.

The case without a fixed shape, all the element accessories are fixed on the plastic board. Last summer, Zhang Ke must have thought that the DVD player smashed on the ground and just picked up the parts on the table.

Zhang Ke asked Ding Huai carefully with a CD: "This guy is so ugly, can you release it?"

"It should be possible that the quality of the storage imported from Taiwan has some problems. It takes 5 seconds to start the image before the image is released. Fortunately, it is just a soft fault..."

Seeing Ding Huai reaching out to touch the switch, Zhang Ke's heart tightened. After all, it was not his specialty to do technology, so he was inevitably a little nervous. He saw a light flashing in the middle of the TV screen, and it flashed and there was no such thing as a flash. The next was a black screen for 5 seconds.

It took 5 seconds to be so long. When Zhang Ke thought that the screen could no longer flash images, the background color of the screen was changed to blue, and the four white words "Shengda Electronics" were printed in the middle, followed by Zhang Ke's familiar Fox opening animation.

"What kind of movie is this?" Zhang Ke then breathed a sigh of relief, turned around and asked what video was stuffed into the disc warehouse.

Ding Huai looked at Su Jindong. Su Jindong spread his hands, and several engineers looked confused. They didn't pay attention to the title of the video, although they had long regarded this video as a video disc for many experiments.

"The previous triangular debt of Shengda Electronics Factory was very serious. We contacted many suppliers who had previously had cooperative relationships and refused to provide accessories. Otherwise, even if the entire case came out temporarily, it would be much better than now."

Zhang Ke said: "You can't let these things delay the progress. We use cash to order the goods. They should have no objection. You are the director of Shengda Electronics Factory now. I cannot refuse to give you financial rights. You can withdraw the amount of less than 20,000 yuan directly from Jiang Wei and say hello to me later." Zhang Ke's decision made Liu Minghui envious. Obviously, Su Jindong had won Zhang Ke's trust in less than ten days after he came to Haizhou. Although he knew it was to promote the R&D progress, it also made him a little disappointed. Even if he wanted to use a large amount of money temporarily and could not contact Zhang Ke for the time being, he had to discuss with Jiang Wei first.

Zhang Ke scratched his head and said, "Shenda Electronics' goodwill is not very good. Should we consider a makeover? The brand of 'Shenda' is not suitable for DVD players, so we have to change it..."

Liu Minghui said: "It is best to have a product brand that is consistent with the factory name, and you can get twice the result with half the effort when investing in advertising."

"Is 'Yingda' OK," Ding Huai said, "'Yingda' refers to the audio, and 'Yingda' refers to the DVD player. I think the name 'Yingda' is very good."

Zhang Ke smiled and shook his head, saying, "The brand should be more inclusive. We can't change the name of other products in the future. I decided to use the name 'Ada'..."

"Ida?" Su Jindong chewed in his mouth and said repeatedly, "Yes, this is called Ida. When the product is finalized, it might as well be called Yingda series..."

Liu Minghui is naturally responsible for the matter of changing the registration of Aida Electronics Co., Ltd. in Shengda Electronics Factory. Facing the products in the terminal market, setting the brand name is the first step in the entire image identification system project. Establishing a complete image identification system is the first step in the entire marketing planning. Ding Huai, Su Jindong, Liu Minghui and others perform their own duties, and Zhang Ke himself must not relax.

It is very simple to assemble a prototype, and it is still far from the real prototype. The most important technical development is to write system control software.

Since Wanyan Company adopted the earliest fixed decoding chip of C-Cube, the low degree of integration of this chip means high manufacturing cost and insufficient quality. Zhang Ke asked Ding Huai and others to develop prototypes based on the second-generation C-Cube chip, but Zhang Ke believed that Ding Huai and his work experience at Wanyan would facilitate them to develop system control software for the new generation of decoding boards very quickly.

Zhang Ke couldn't help but sigh that Wanyan Company really had no sense of maintaining its technological advantages. If Ding Huai and the others wanted to resign from him, Zhang Ke would rather pay the extra fee and would prevent them from entering the DVD player manufacturing industry again to prevent their competitors from poaching people from him.

In the development of system control software, Zhang Ke and Ding Huai emphasized the need to strengthen the error correction function of the DVD player. It is not obvious at present. By the time next year, a large number of crudely made pirated CDs will fill the domestic audio and video market, the benefits of the error correction function will be reflected.

Taking over the Shengda Electronics Factory, it is impossible for sixty or seventy workers to sleep at home before the video disc prototype was developed. Although the inclusion machine produced by Shengda Electronics Factory was unknown and the inclusion machine belonged to the sunset industry with a weak sunset, it would still have a certain profit in the mid-1990s. Zhang Ke hoped that Su Jindong would use this period to tidy up the production management of Su Shengda Electronics Factory. The poor production management level is directly related to the quality of the product.

Although Philips set up a factory in China as early as 1994 to prepare a production base for DVD player movements, it is certain that they did not expect the DVD player market to explode in the second half of 1995. Their movement supply is likely to lag.

Maybe at that time, we will have to compete with other domestic VCD manufacturers for supply.

When international manufacturers such as Philips and C-Cube choose partners, they will definitely support downstream companies with promising development, which is in line with the best interests of these foreign manufacturers.

In addition, Su Jindong is also responsible for finding and selecting supporting manufacturers that provide major auxiliary materials and accessories.

Zhang Ke must formulate a complete market strategy plan. Some basic work, such as market research, can be implemented by employees of the Jinhu Project Scholarship Department, but Zhang Ke does not expect anyone to share the amount of it for him, including industrial prospect analysis, corporate strategy analysis, brand building, etc.

Returning to 1994, although Zhang Ke has a certain understanding of the development context of the country over the past decade and the rise and fall of the DVD player, his understanding of the details of this industry is very vague. Zhang Ke found that he needed to supplement too much knowledge.

Zhang Ke asked an engineer to literate him in technical skills every night, and it was almost time to the end of February that some basic technologies were understood. It was not easy for him to understand some basic technologies, at least he could not read English materials without any obstacles. Time was tight, so Zhang Ke didn't have much concern and directly brought the relevant English materials to the classroom to read.

Tang Jing didn't accompany her well during the winter vacation. At first, she had some opinions, but when Zhang Ke was very focused on studying digital compressed video technology, things that were completely beyond her cognition, she became very curious. After reading Zhang Ke's English materials for two hours, she gave up and became very interested in the computer in Zhang Ke's room. Therefore, Zhang Ke's work has another one, which is to teach Tang Jing to use a computer.

Zhang Ke did not fully predict the busyness during this period. Although he had a short time to contact Ding Huai, Su Jindong and others, he knew that they were dedicated people and had enough ability to deal with the situation. However, Ding Huai, Su Jindong and others day and night programming, designing circuit boards, conducting tests, and rectifying production, Zhang Ke naturally couldn't sleep in the room with peace of mind. It was true that he could play the space below. The key was to be able to grasp the situation himself. Even if he had time, he would still have to go to the factory to take a look.

Until the end of February, Su Jindong saw a news in a recent professional English magazine that TI gave up the research and development of VCD chips.

Zhang Ke was a little surprised when he saw the magazine Su Jindong brought. He did not realize that there was also company research and development work in addition to C-Cube, and he did not expect that TI would give up halfway. TI is the famous Texas Instruments in the United States. It is the world's leading semiconductor supplier of digital signal processing and analog technology. It is known as the semiconductor engine that promotes the continuous development of the network era.

Even if Zhang Ke had never been involved in the semiconductor industry before, he was well aware of TI. TI gave up the development of VCD chips, and it would never be due to capital or technical level issues. The only possibility is that they made mistakes in the market judgment.

Why can C-Cube decoding chips costing only HK$30 per chip be sold for HK$1,000? Because in 1996 and 1997, they monopolized the supply of decoding chips, so that they could plunder more than one billion dollars in huge profits from the domestic DVD player market every year.

If there is a chance to change this regrettable situation, Zhang Ke will never miss it. He asked Ding Huai to draw out two engineers to immediately collect information about TI's decoding chip research and development and a list of contacts for those who can influence TI's research and development decisions.

Since they are most likely because of their mistakes in judging the market prospects, they eventually gave up the wrong decision to continue developing VCD chips, Zhang Ke felt that it was convinced to restart the research and development of VCD chips, which may completely change the biological chain of the DVD player industry!
Chapter completed!