Chapter 181 Ambitional Goal

After Zhang Ke called Su Jindong and Ding Huai, he called Song Peiming and heard Xu Si say that Haizhou is ushering in the first high temperature this summer today. Song Peiming's voice is clear and powerful, and is not affected by the high temperature at all.

In the 1990s, especially after Deng Gong's southern tour in 1992, the country was determined to be economic reform. Although the conservative forces were still missing the previous planned economy era, the elders of the political circles all had strong party spirit and self-disciplined to maintain stability and unity within the party. A large number of young and strong elite young people with a spirit of reform and adventure were promoted smoothly from the central government to the local government to important positions. Tang Xueqian and Song Peiming belonged to this type of people. On the other hand, the spirit of reform and adventure mean that they should pay attention to balance in the domestic and the officialdom where the relationship is mixed is more likely to suffer setbacks. Although they have survived the disaster, it does not mean that the career will be open and uneven from now on. They will still touch those sensitive issues. Although they will learn to compromise, the spirit of reform cannot compromise.

Some people may think that there is no need for Zhang Ke to hide his head and tail. Whether it is Kumho or Aida Electronics, there is no financial ambiguity. However, in China, a person's dazzling light can attract others to look up and admire, and it is also destined to be mixed with too much jealousy and hatred.

The public talks make gold, and the bones are destroyed. Zhang Ke has to consider that some things may have a negative impact on his father, Tang Xueqian, Song Peiming and others.

Song Peiming is also very concerned about Ida Electronics now. Chengnan District and even the entire Haizhou City do not have the advantageous industries that he is proud of. Jinhu currently integrates small and medium-sized state-owned paper mills in Haizhou City to allow Song Peiming to see good hopes, and Zhang Ke's enthusiasm on Ida Electronics attracts Song Peiming's attention even more.

He even asked the district committee to set up a special office to keep a close eye on the current DVD player market trend. Although he could not find someone more professional than Ding Huai, Su Jindong and others, it was enough to let him know the latest developments in the current DVD player market.

Even with such high enthusiasm and expectations, when he heard Zhang Ke propose that Aida Electronics will soon start the plan to build a large production base, he was still surprised: "Will it be too anxious? Although the DVD player market is booming, and production and sales have increased tenfold in half a year, who can accurately calculate the final market capacity?"

"From the huge domestic market potential and the development trend of the domestic economy, the market capacity in the next ten years can be roughly estimated. By the end of this year, the monthly sales of domestic video recorders are expected to exceed 100,000 units, and the annual sales of domestic video recorders this year may reach 1.5 million units," Zhang Ke easily analyzed the future market grand occasion. "The technical threshold for the entry of the video recorder manufacturing industry is very high. Without the support of the national industrial fund, few private enterprises have the ability to squeeze in, resulting in the price of video recorders always maintaining a high price.

But the DVD player is different. You can start a factory with two million yuan and launch a product in the fastest two months. As the number of manufacturers enters, the price will drop rapidly. There is another very critical factor. The production of video tapes is not easy, the cost is high, and it is not easy to imitate it for small workshops. How effective are the few discs I asked someone to bring to Uncle Song a few days ago? Without the royalties, the cost of such a disc is less than two yuan. Once such discs are widely filled with the domestic market, Uncle Song thinks the DVD player market will make rapid progress..."

Zhang Ke initially looked at the DVD player market, and he left with the idea of ​​making a fortune. He considered using the model of asking other OEMs to reduce production investment as much as possible. However, since signing a cooperation agreement on decoding chips with TI (Texas Instruments) company, Zhang Ke saw greater opportunities and the possibility of industrial development in Haizhou City. As long as he survived the early capital bottleneck, once TI company developed a new generation of decoding chips, Aida Electronics could share huge monopoly profits. Zhang Ke was confident that Aida Electronics would survive the extremely cruel battle of heroes in the later stage, and eventually developed into a large enterprise that attracted the attention of the world.

Once Zhang Ke gave up the idea of ​​making a fortune and leaving, he had to carefully analyze the powerful competitors that would rise in the future. The trajectory of history will not change easily. The top three people in the DVD player industry that will compete with Ida are mostly new science, step by step, and Ida.

Xinke Group is a leading enterprise in the domestic electronics industry. It has great production potential and strong technical energy. Its cautious attitude towards the market did not prevent them from becoming the overlord of the DVD player industry in the future. Bubugao was a little bully learning machine. Bubugao's boss has a unique understanding of market operations and has a certain accumulation of capital, technology and production potential. After Xinke gradually gave up his investment in VCD DVD player, Aido collapsed, Bubugao quickly became the leader in the industry. The current situation of Aido is not better than Aido Electronics, and its accumulation in technology and funds is not as good as Aido, but Aido's boss Hu Zhibiao has a paranoid passion for market operations, which will make Aido rise at the end of this year.

Aida Electronics is not as good as Xinke in technology accumulation, but is only comparable to BBK. It only has the advantage of exploring technical talents from Wanyan and directly develops samples on the second-generation decoding chip. It has gained a few months of advantage over Xinke and BBK. However, this advantage can be offset by the lack of funds and the weakness of no production base. Moreover, Xinke and BBK have established a reputation in the market, which is incomparable to the unknown Aida at this time.

Zhang Ke must take advantage of the only time advantage that makes him feel better and do the three most important things: opening up the market, obtaining funds, and expanding production.

These three are interrelated. If you open up the market and have a certain popularity, you can obtain a certain amount of deposit from the agent, and continue the market operation in part and part to expand production.

However, these three are linked and entangled, and you have to be careful to maintain the balance between the three.

When the market is developed, production cannot keep up and those fake DVD player manufacturers are cheap and you have to take the blame for those low-quality products; if the market is not fully developed, blindly expand production, not only will it not be possible to obtain production assets from the agent in the name of margin, but it will also lead to limited funds being occupied.

In the era of rapid explosion of the DVD player market, we can maximize the pace of market development and capacity expansion so that we can maximize the profits from the DVD player market.

Of course, after expanding production, a strict industrial system must be established. Strict quality management and cost control are also the most important considerations for Zhang Ke to abandon the OEM model and self-financing production base. Sheng Xin has been entrusted to prepare a complete after-sales service system in East China.

Zhang Ke needs to distance himself from other DVD player manufacturers from the beginning.

Which party and government leading cadres in which place do not want the larger the industrial investment scale, the better? In some places, governments even have "kidnapping" requirements to private enterprises to expand their investment scale.

After listening to Zhang Ke's market analysis with a plain tone but passionate tone, Song Peiming asked him: "How big do you want to be the production base planned by Aida Electronics?"

"We will build the approval of the Provincial Planning Commission as much as the approval authority." Now, the domestic monetary policy has been reduced, the scale of industrial investment is controlled, and industrial projects with land exceeding 600 mu must be approved by the central government. Under the current circumstances, it is difficult to pass in a short period of time.

Song Peiming took a breath, but he didn't expect that Zhang Ke was so heartless. Except for the cotton textile industrial park that Haizhou Holdings is preparing, Haizhou City has no separate project that is close to 600 acres of land. He promoted the technical transformation of Xinguang Factory, which is only 150 acres of new factory, and asked: "How to solve the funds?" The central government strictly controls silver loans, and the investment funds of hundreds of millions of yuan have exceeded Song Peiming's ability. Even if it is difficult to get into the city, it is very difficult. The key is whether Tang Xueqian clearly supports Zhang Zhixing's son who is still in high school, and will Zhou Fuming and other municipal party committee leaders criticize it?

"In the early stage, the funds are self-financing, first consider the assembly factory. The equipment investment is limited, mainly infrastructure investment. With 20 million yuan, the project can be started, and the additional funds in the later stage are also limited. Although the research and development of movements and other components has begun, it will take one or two years to come out. The investment amount will increase by next year and the following year. However, Ida Electronics may have recovered, and the domestic financial environment may be more relaxed. Besides, after Ida Electronics is ready, it will be easier to borrow from banks..."

Seeing that Zhang Ke had thought carefully, Song Peiming would naturally support him with all his strength.

Zhang Ke said again: "The issue of land transfer fee..."

Song Peiming said happily: "As long as I am in one acre of three-point land in the south of the city, I can still make the decision. The land transfer fee collected by the district will be returned to Aida Electronics in the form of an industrial support fund..."

The land transfer fee for 600 acres of industrial land is by no means a small number. Without Song Peiming's promise, Zhang Ke's pressure would suddenly be much greater.

To Song Peiming, he was arbitrarily giving such great support to Aida Electronics, and he took great political risks and almost tied his political future to Aida Electronics. Aida Electronics could not make outstanding contributions to Chengnan District in taxation, employment, increase in innovation, and industrial development, so Song Peiming's life was sad.
Chapter completed!