raised

The first 5-second advertisement between the news broadcast and the weather forecast was won by Kewang Electric for an astonishingly high price of 350 million, which was almost 4.5 times the bid of Aida Electronics last year. Tan Xisong's hammer rang, and thunderous applause rang out at the scene.

This is the most exciting hammer at the CCTV Advertising Investment Conference in 1996, and it is also the first hammer. This hammer makes people's blood boil, and the bidding for the remaining 12 5-second advertisements in this golden age is much bloodier than expected.

In the mid-1990s, people listened to the nonsense in the news broadcast with relish. In addition, people's entertainment programs were very limited at that time, and TV programs were not very rich. Almost all provincial and municipal TV stations transferred CCTV's news broadcast at 7 o'clock, making the 65 seconds between the news broadcast and the weather forecast well deserved to be the most valuable golden advertising period. Even the world's most valuable golden advertising period is not an exaggeration, after all, the market covering a quarter of the world's population.

According to the bidding rules of CCTV Advertising Information Department, manufacturers' bidding cannot be lower than the top thirteen among all shortlisted manufacturers, and manufacturers in the same industry cannot be lower than the top 3 to squeeze into this period. In addition to Kewang having won the first 5-second ad, there are eight shortlisted DVD player manufacturers destined to compete for the remaining two electronic quotas.

Bubugao won the second 5-second advertisement in electronics with 158 million yuan, and Aido won the third 5-second advertisement in electronics with 140 million yuan. In the history that happened, after Qinchi Winery won the bid for a high price of 320 million yuan, none of the top three electronics companies had bids exceeding 100 million yuan. Now each of the three electronics manufacturers has bid far more than 100 million yuan. I can only complain that Aida Electronics has brought too dazzling light in the past year.

There is relatively little competition among other industries. The five shortlisted liquor companies have brought some small prizes. Gujing Gongjiu Yijiu, represented by Wang Xiaojin, emerged, surpassing Tanghe Liquor, which took extraordinary action in the bidding king competition, and becoming the first in the liquor category. Tanghe Liquor Industry is the second in the liquor category. The third liquor company's bidding failed to enter the top 13 in the total bidding. It took a morning to bid for the 65-second golden advertising period between the news broadcast and the weather forecast. The lowest bid is 82 million. The 13 manufacturers' bids exceed the price paid by Aida Electronics for bidding king advertisements last year.

The total bid price in the 65-second golden advertising period exceeded 1.5 billion.

Tan Xisong felt exhausted after personally hosting the bid for the bidding king advertisement. Although the subsequent bid was left to professionals to host, she still couldn't calm down while sitting on the rostrum. This extremely excited state consumed a lot of physical strength. She had to entrust others to replace the summary speech of the investment promotion conference in the morning at the half-time morning.

Corresponding to the blood ignition of the manufacturer representatives in the venue, reporters from various newspapers, TV stations and other media outlets were enthusiastic. The bid price of Kewang Electric for 350 million was far beyond the previous media's predictions. Aida Electronics, which the media had most high expectations, did not hold a sign all morning. The manufacturer representative, said that the president of Aida Electronics, was squinting his eyes all morning. On the eve of CCTV's advertising investment conference, senior executives of Aida Electronics Marketing Department collectively switched to Kewang Electric, which was too easy for people to have dramatic associations.

Although before the investment promotion conference, many media reporters interviewed Liu Minghui, who had already jumped to Kewang Electrical Appliances as the marketing department director, only then can we be sure that this is the hottest hot spot in the series of reports on Biaowang.

The unknown Kewang Electric Appliances has exploded the biggest upset at CCTV's advertising investment conference. It seems that the betting companies of the three investment conferences are all dark horse companies other than media predictions. This is naturally the focus of the media.

Aida Electronic Marketing Team "betrayed" and surrendered to the enemy on the eve of CCTV's advertising investment conference, achieving the biggest dark horse of this year!

The most competitive one - it is rumored to come to Beijing with a huge amount of bank acceptance bills - Aida Electronics did not hold up a card all morning. What kind of inside information is there behind this?

Curiosity made the media reporter's heart extremely itchy and extremely excited.

What's more, Aida Electronics and Kewang Electrical Appliances are both companies in the same place. Not even every media reporter present can know where Haizhou is located?

During the lunch break at the investment conference, media reporters widened their eyes and looked at the representatives of manufacturers who came out of the venue, fearing that every person with news value would be missed.

At this time, a reporter found that the reporter from CCTV who could enter the venue had already surrounded the representatives of Kewang Electrical Appliances, Aida Electronics, and BBK manufacturers. The reporters from other media who were blocking CCTV staff outside the venue shouted loudly to protest CCTV's privileged behavior.

The staff at CCTV's doorstep naturally ignored it. The time for interviews at noon was so short that they had to meet the interview requirements of CCTV's own people. After the investment promotion conference, there will be a special press conference. Seeing that the reporters outside were making trouble, he did not stand up and explain anything, nor did he communicate with reporters outside the venue, and directly transferred the guards inside the venue to the door to block the entrance and exit of the venue.

Aida Electronics did not fight for the advertising resources between the news broadcast and the weather forecast, which does not mean that it will not cooperate with CCTV next year. The afternoon investment promotion conference is the secondary golden advertising period for bidding, so Su Jindong no longer needs to squint his eyes and doze off.

This time, Zhang Ke brought so many people over here, and they all had their own division of labor: Su Jindong, as the official representative of Aida Electronics, participated in the investment promotion conference to deal with media interviews; Xie Wanqing, as one of the behind-the-scenes bosses of Aida Electronics, came to the stage to contact the senior management of CCTV, and negotiated cooperation in market publicity in the next year. Tan Xisong is also a woman, with intellectual beauty, and women will always deal with women better; Xu Si and Ding Huai will discuss with TI the joint venture to establish a VCD movement factory. Although they are not afraid of Philips being bored, they will be confused as long as they can. Zhang Ke considered that their party would invest in the name of Yuexiu (Hong Kong) Company, and the previous agreement with TI was also carried out in the name of Yuexiu (Hong Kong) Company.

The biggest suspense no longer exists. Xu Si, Ding Huai and Ma Hailong left the venue first and did not have time to have lunch together, so they drove to TI for a formal visit.

Xie Wanqing and Liu Haiyan, the brand operation manager, visited Tan Xisong yesterday. Tan Xisong was also full of questions all morning: Why didn’t Ida Electronics hold up the sign? Naturally, Xie Wanqing was invited to have lunch together, hoping to further understand Aid Electronics’ intentions.

In Tan Xisong's view, Ida Electronics cannot be without money, nor can I not pay attention to CCTV's advertising resources, nor can I say that Ida Electronics' market position in the domestic market has become as stable as a rock.

Su Jindong and the other two asked CCTV reporters to interview in a corner of the venue. The two CCTV reporters were quite slow to react. They didn't know that Liu Minghui had recruited people to change jobs together. They just asked Su Jindong why he didn't hold up a sign in the morning, so they naturally couldn't say that they should reflect on CCTV's concept of bidding kings. If the value of bidding kings is seriously overestimated, they can only deal with it perfunctorily.

Zhang Ke was only with Fu Jun, so he was not in a hurry to leave the venue.

Not only did Kewang Electric Appliances, BBK, Aido, Gujing Gongjiu and other manufacturers listed on the list have interviewed reporters from CCTV, but Xie Jiannan is naturally the most valued group.

Zhang Ke only thought that he had a good show and naturally couldn't bear to leave. In addition to them, there were some manufacturer representatives who were not in a hurry to go out for dinner and watched the interviews given by the manufacturers on the list on the spot.

Seeing reporters outside the venue and CCTV staff arguing at the entrance of the venue, Zhang Ke almost laughed.

Not to mention the mid-1990s, until more than ten years later, CCTV was unable to correct its relationship with local media. CCTV's boss style made local media feel very unhappy. Although Zhang Ke didn't know when this emotion was born, he was sure that it would not be late for 1996 years.

In the history that happened, after Qin Chi won the CCTV advertising bid for the second time with a large sum of 320 million yuan, the first question was the local media in Beijing. He remembered that two Beijing TV reporters sneaked into Weifang, Shandong for more than 20 days to investigate, and mercilessly peeled off Qin Chi's gorgeous and glorious bidding coat, revealing the extremely chaotic production and sales of Qin Chi, and the fact that Qin Chi bought inferior bulk liquor from Sichuan and sold at high prices. In less than a month, media following up across the country posted a large number of exposure reports, which made Qin Chi winery look so decent. The glory of Qin Chi winery was like a colorful bubble burst instantly.

The immature characteristics of the consumer market in the 1990s exaggerated the role of advertising to the greatest extent. However, the reflection on the immature characteristics of the consumer market and the endless commercial means began with the media.

Just like last year, Zhang Ke had been engaged in image projects before winning the CCTV advertising bid, but he was afraid that the media would reflect on Ida Electronics first. Will he reflect on Kewang Electric this year? Zhang Ke didn’t know. Looking at the noise at the entrances and exits of the venue, at least he knew that CCTV and local media had a disharmonious shadow, and maybe he could secretly add fuel to the fire.

Thinking about his mentality being really dark, Zhang Ke lowered his head and laughed embarrassedly.

"Mr. Ke, what happy things are you thinking about?" Fu Jun felt Zhang Ke smiled strangely.

"King King may die miserably," Zhang Ke did not hide his bright smile. "Don't you think it's funny when Kinging King died miserably?"

Fu Jun shook his head helplessly and smiled. Zhang Ke didn't deliberately hide anything from him. He really took him as a confidant. Of course, Fu Jun knew what he should do. Just forget it. He must not go into it in depth, associate it, and not disclose it to others.

"Kewang Electric Appliances and Aida Electronics are both companies in Haizhou. Mr. Xie, is Kewang Electric Appliances in the era of our CCTV's bid for the king advertising campaign? Was it inspired by the huge market success of Aida Electronics?"

Xie Jiannan saw that the light was a little strong, and turned his head slightly to avoid the strong light, but saw a brilliant smile on the corner of Zhang Ke who was standing with his chest in his arms not far away. Aida Electronics did not hold a sign all morning. Although the final bidding bid was still a certain gap from the bottom limit he calculated, the fact that Aida Electronics did not hold a sign all morning, as if a huge shadow covered his internal organs, making his confidence very rarely shake. At this time, he saw Zhang Ke's overly brilliant smile, and a hint of anxiety emerged from the crack in his heart: What is he proud of?

"May I ask Mr. Xie..."

"Ah..." Xie Jiannan suddenly came to his senses and looked at the reporter sitting opposite him in confusion, "I'm sorry, can you please say it again?"

Chen Jing was also surprised by Xie Jiannan's inattention. He looked at him slightly, and the smile on Zhang Ke's face had not disappeared: What a strange man, maybe he can't even be called a man, how old is he?

Chen Jing couldn't help but think about the highway that afternoon. Zhang Ke was driving the latest silver-gray VOLVO sports car, and was forced to change it by Xie Zijiaban. Perhaps no man would pretend to be deaf and mute and really agree to a strange girl who was racing with the new sports car on the road. Zhang Ke did this. Zijia should throw his earrings in the sports car with good intentions. Which man would give this earrings of unknown origin to a woman of extreme beauty? Zhang Ke did this.

Chen Jing couldn't imagine whether Zijia would go crazy after knowing the facts.

Chen Jing subconsciously touched the earring on her left ear. This earring that Xu Si gave her in the Ge family mansion. Why is Xu Siren not here?
Chapter completed!