The consumer electronics technology and markets of Japan and South Korea are very mature and developed. Don’t look at Aida Electronics in China. Its sales exceeded 4 billion in 1996, but there was only one product line for disc machines - it also planned to sell the disc machine business as a whole to cash out - in the entire electronics industry, it is still an inconspicuous part. It is selected from Japan and South Korea, with a scale and strength that is ten times stronger than Aida Electronics, dozens or even hundreds of times.

Kumho's first choice for developing overseas markets is Japan and South Korea. You must launch products that are sharp enough to have a glimmer of hope for success.

Cheng Hanzhang and Xiao Jincheng roughly browsed the development files of the USB flash drive and MP3 player prototypes.

As a mobile storage device, USB disks are much better in terms of reading speed, storage capacity and storage reliability than the popular floppy disks at this time. However, the promotion of USB disks is closely related to the large-scale application of computer USB interface standards. This is something that computer and communication manufacturers were vigorously promoting last year. In addition, the Internet has gradually penetrated into the lives of people in developed countries and regions such as Europe, America, Japan and South Korea. Free music files such as MP3 are widely available on the Internet for easy downloading, which is the broad basis for the existence of the MP3 player market.

Putting the information on the crimson cherry wood short table, Cheng Hanzhang pursed his lips for a while, as if considering what words to describe it, he said: "We will always encounter surprises these days. These two electronic products can indeed be used as a weapon for Kumho to pry open up the overseas market... Then, so, ESS, now, it should be the Kumho (Silicon Valley) Electronics Research Institute. The main task at the moment is also to participate in the continuous development of these two electronic products?"

Zhang Ke glanced at Ding Huai: "You can arrange the matters in technology development..."

Ding Huai said: "The first and second generation decoding chips of the video disc machine have no outstanding features in audio decoding. It is precisely the super VCD prototype we developed that the performance of sound quality has been raised to a considerable level. I think the development of a special audio decoding chip for MP3 players is relatively less difficult. Of course, video decoding technology also needs to be developed, but there is a distinction between priorities..."

Hearing Ding Huai say this, Cheng Hanzhang nodded and said, "The headquarters provides almost complete technical solutions and several patented technologies in audio processing. It is indeed not difficult to develop a dedicated audio decoding chip..." Cheng Hanzhang said this and thought about it. After joining the new owner, he needed to express his opinion and said, "In half a year..."

Zhang Ke nodded, anxious to eat hot tofu, and slowly developed the Japanese and Korean markets without anxiety. He was already very satisfied with the launch of formal products in half a year. Relatively speaking, there will be some impact from the Asian financial crisis, which is not too obvious, but the exchange rate losses will be greater.

Forget it, the emergence of new electronic products is usually launched as luxury goods. If you can enjoy 200% huge profits, you don’t have to pursue a 400% goal.

Ding Huai continued to say to Cheng Hanzhang: "The key development tasks of decoding chips and digital-to-analog conversion chips are of course your responsibility. Haizhou lacks the necessary foundation, and some engineering and technical personnel are also sent here to Silicon Valley to participate in the development..."

Haizhou sent engineering and technical personnel. First, these engineering and technical personnel participated in the design and development of prototypes from the beginning, and second, considering the cultivation of their core technical backbones, there is another main reason that the human resources cost in Silicon Valley is too high. The average annual salary of engineering and technical personnel in Silicon Valley is about 160,000 US dollars, and the annual salary of these engineering and technical personnel in China is already quite good. But then again, in the mid-1990s, the starting salary of graduates from the computer department of Tsinghua University was about 160,000 RMB.

With a powerful tool to explore the market, Xiao Jincheng has regained some confidence in serving as the general manager of overseas operations. He said: "It will take at least half a year for the new product to be officially launched. The establishment of the sales company should not be carried out in advance. Before this, in addition to establishing the framework of the overseas operations department, what other tasks are urgently needed to complete by the overseas operations department?"

Ding Huai looked at Zhang Ke, and Zhang Ke said: "The most mature market for consumer electronics technology is Japan. Even Silicon Valley is inferior to that. Kumho's goal is to become a first-class consumer electronics company. In addition to building the framework of the overseas operation department, you also need to assist our department in setting up an engineering technology research institute in Tsukuba, Japan to search for patented technologies and enterprises related to consumer electronics..."

Zhang Ke still saw the impact of the Asian financial crisis on Japanese small and medium-sized enterprises. Since he had the idea of ​​picking up cheap things, he had to prepare in advance so that he could acquire those overwhelmed Japanese small and medium-sized electronic enterprises.

Technology expansion has always been like this: a slightly more complex electronic product can involve dozens of patented technologies, and hundreds of them have to be developed one by one by one, and cucumber vegetables have long been cold.

According to the state's foreign exchange control requirements in the mid-1990s, foreign exchange income obtained by domestic enterprises in overseas markets must be deposited into designated banks and used the foreign exchange savings under their names, and they must also be reviewed by relevant departments.

Kumho Electronic Technology Research Institute invested 1 million US dollars to acquire all ESS shares under Xiao Jincheng's reputation. After Kumho reported to the relevant departments, Xie Jiannan soon learned about the news and could not sigh: Kumho's pace is really fast. Although he was not clear about the specific intention of Kumho to acquire ESS, Xie Jiannan knew that ESS had been ** developing new decoding chips with support from Xinke Electronics. This time he was abandoned by Xinke Electronics and suffered a serious blow and had to sell the company to Kumho. After Kumho obtained ESS, his ability in chip design and development will be greatly improved.

It was delayed for nearly ten days and lasted on January 22. The second batch of test samples of the new disc machine decoding chip arrived in Haizhou. Scooper, TI, Philips, Aida Electronics, and Mingjun Electronics finally selected five disc machine companies, including Xinke, BBK, Aida, Wanlida, and Jinzheng, and participated in the components and whole machine testing of the new disc machine with Aida Electronics and Xinyuan Electric. The first batch of successful debugging prototypes were provided by Aida Electronics, and the main components for testing were provided by Scooper, Philips and Mingjun Electronics.

In addition, the components branch of Aida Electronics also provides auxiliary components such as disc control chips, power control chips and other test-for-test components to Xinyuan Electric.

Before, Aida Electronics had been secretly supplying such component chips to disc machine companies in Haizhou City, and at this time it was openly crossing half of its foot to the threshold of component suppliers.

Previously, the media predicted that Aida Electronics would use its influence to abandon Xinke Electronics outside the six testing companies. After all, Xinke Electronics is currently the biggest competitor of Aida. Before this, Xinke Electronics insisted on using Sony's movement. This time, Sony's movement was excluded from super VCDs. It has clearly announced that it would cut off the movement project of the disc movement, and the movement factory in China will also be used for other purposes. Before the super VCD was launched on the market, Xinke Electronics' production capacity was greatly affected, which is also the main reason for the sharp decline in sales in January. As long as Aida Electronics sets up a card for Xinke, I am afraid that Xinke Electronics will have a harder life.

The media all expected it to be wrong, and only Kewang Electrical Appliances was excluded from the list of test companies.

In the testing of new disc drives, Aida Electronics has accumulated enough experience. In order to quickly promote the launch of new disc drives, Aida did not take these experiences as its own and made it public to the other six companies participating in the testing for free, so that they can quickly launch their own products.

The first half month of the Spring Festival should be the season for home appliances to be sold, but with the hot speculation of the super VCD concept, VCD discs are completely unsold. All disc manufacturers are aware that there is not much time to use them to digest inventory. All manufacturers follow the pace of Ida, and the VCD disc prices have been completely reduced. The original high-end discs on the market have been completely reduced to less than 2,000 yuan. The sales volume of discs has been strongly increased, but the market price has dropped to less than 2,000 yuan, and there is no profit for small and medium-sized discs.

Kewang's market operation cost is quite high, and the sales volume has not increased. The cost of spreading to each disc machine is no lower than that of those small and medium-sized disc machine factories. The market price has dropped to less than 2,000 yuan, and they have no profit. Fortunately, the dealers also intend to clean up inventory and protect their capital, and do not need to subsidize the dealers' profits.

Xie Jiannan was forced to accept the conditions of Xinyuan Electric Appliances to invest 10 million to participate in the test of Xinyuan Electric Appliances on Xinyuan Electric. He knew clearly that the day when seven disc machine companies, led by Aida Electronics, launched super VCDs at the same time, was the day when VCD discs were expelled from the market. Other disc machine companies had to delay at least fifteen days to one month before launching their own products. Even if there was only a 15-day window period, sales alone would be reduced by nearly 100 million, and the negative market impact caused by Kewang could not bear.
Chapter completed!