Chapter 543 Chunmu Advertising Offensive

Under Zhang Ke's deliberate suppression, Chiaxin Industrial has not been active in developing the Southeast Asian market in the past year.

"Kewang uses Charles Schwab Electronics' influence in Southeast Asia to expand the market, which is very popular to kick Ida out of Southeast Asia. If this situation is allowed to continue, it will affect investors' confidence in Ida Electronics..." Zhang Ke pressed his lips gently, pondered for a moment, thinking about what words to use to describe it. "In the Hong Kong stock market, Chinese investors in Southeast Asia account for a large proportion, and Chinese businessmen also account for a large proportion in investment institutions. Therefore, we must carry out a controlled publicity offensive in Southeast Asia... In this market promotion, I hope that like the tropical storm in Southeast Asia, it will hit the entire Southeast Asia region with a lightning momentum, and at the earliest, it will gain wide influence and good sales data in Southeast Asia in a month..."

Fu Jiajun said: "The most effective way to promote the market is to promote the product during the golden advertising period of major TV stations. Kewang rushes to the Southeast Asian market, and uses the advantages of the golden advertising period to bombard the advertising period. It is now the end of the first quarter. Even if you have money, you can't buy the golden advertising period of TV stations..."

"Oh, the advertising bombing I expected was not like this," Zhang Ke shook his head and said confidently, "The cost of buying golden advertising periods is too high. We have to control the market costs, so we have to find another way... I suggest that Jiaxin Industrial immediately buy out the spam advertising periods of the second and third tier TV stations in Southeast Asia in the spring and early summer. I think some TV stations are even willing to take out all the lowest ratings to play advertisements. Mainstream advertisers think that this period has almost no advertising value, but there are always people who have insomnia and bored in the early morning to turn on the TV to pass the time. Those boring afternoons, lazy mornings,

The impression of ordinary people is that serious people will never hide at home and watch TV, but there are always some housewives who don’t have to do something that they need to be done quickly. It is also a good thing to lie on the bed to watch TV. Occasionally, passing by the grocery store, you see the TV playing the ads of Aida discs on the shelves of the grocery store… Few research institutions carefully evaluate the value of advertising in garbage time periods, but as long as the price is cheap enough, Jiaxin Industrial can buy out a large number of advertising and use a large number of garbage time periods to carry out overwhelming advertising…” Zhang Ke paused for a moment, “If the TV media also has so-called advertising bombing, I think such publicity can be considered…”

Xu Si stared at Zhang Ke intently. At this time, Zhang Ke was full of energy and shining light.

"This kind of publicity plan..." Fu Jiajun touched his chin and thought, wanting to digest too much information in Zhang Ke's concise sentences.

"Oh, a plan worth trying, and it can indeed blow up as quickly as a tropical storm," Sun Shangyi thought for a while and nodded, asking, "Why don't Ida Electronics give up the CCTV advertising bidding king in 1997, why doesn't this advertising plan be used in China to replace it?"

"For the purpose of increasing visibility, this high-intensity advertising plan can be used in a short period of time. Moreover, the advertising time during spam advertising is very long, suitable for product function advertising, but it does not help much in shaping the brand image," Zhang Ke explained, and said with a smile, "The marketing elites in the Ida Electronics Marketing Department, who have first-class salary in the domestic industry, can't do any technical work. If it weren't for the embarrassing situation in Southeast Asia, I wouldn't be too lazy to use any brains. Of course, the embarrassing situation in Southeast Asia was also caused by my drag... "

Fu Jiajun smiled. Although he was tying Zhang Ke to open up the Southeast Asian disc player market and his performance was quite good, he always felt that his efforts were not enough about the current situation of the Southeast Asian disc player market; Jiaxin Industrial's capital operation under the guidance of Zhang Ke is very good. In the past year, the stock price has increased by nearly ten times. Even if he feels like he is tying his hands and feet, Fu Jiajun has no complaints.

Ability and outstanding achievements can always gain respect from others. Among familiar people, age has become an overlooked factor.

In a century, Hong Kong's wealthy family began to rise in the 1940s and 1950s. The second generation of members of these families began to take over one after another. The third generation of members are growing up, and Fu Jiajun has had a lot of contact with these young men who grew up from a very strict family tradition. How many of these young men and men who grew up with the demeanor of a young man who is less than 20 years old in front of him, let alone the business talent that is absolutely worthy of heaven.

Among the people here, except Xu Si, only Chen Xinsheng and Zhang Ke have been in contact with each other for the longest time. I am looking forward to seeing how wide the road Jinhu can take and personally participate in this magnificent career. This is also the reason why Chen Xinsheng did not hesitate to serve in Aida after his term at TI.

Of course, in the environment where domestic companies are still accustomed to determining their positions in terms of seniority, Chen Xinsheng served as president of Ida Group and general manager of the major project department when he arrived in Kumho. His position was above all the veterans and heroes of the Kumho system. Even if Su Jindong was willing to let him take charge of the position of president of Ida Group, it does not mean that the company's middle-level managers will agree with him. Chen Xinsheng is still under great pressure. He must demonstrate his abilities and value to be truly accepted by the company.

"Although we do not regard King Kewang as our ultimate competitor, it is indeed necessary to suppress King Kewang's market expansion momentum in Southeast Asia at present," Chen Xinsheng said, liked to hold a pen in his hand and draw some seemingly meaningless symbols in his notepad. "...After Aida Electronics determined the unshakable strong position of the domestic disc player market, other disc player manufacturers were also actively thinking about entering emerging markets in Southeast Asia, but did not directly cooperate with King Kewang to use the extensive network of Chia Xin Electronics and a complete channel system in Southeast Asia, as well as local assembly workers who can bypass tariff barriers.

Factory and other convenient conditions, these disc machine manufacturers are slow to enter the Southeast Asian market, which makes the Southeast Asian disc machine market hotter this spring, and Kewang has become the biggest beneficiary; Aida Electronics is also due to its early entry time, and the mainland has a strong penetration effect on news from Hong Kong to Southeast Asia, and it still occupies the dominant position of the Southeast Asian disc machine market. However, Kewang's momentum is very strong, and it poses a significant threat to Aida Electronics in this local market... This threat only exists in the short term and cannot shake Aida Electronics' market position, but it will affect investors' confidence in Aida Electronics during this period..."

Chen Xinsheng continued to say his mature ideas during this period: "...We saw that Jiaxin Industrial revealed that it had the intention to acquire Aida electronic disc player business a month ago, which made Jiaxin Industrial's stock interest suddenly active, with an increase of 40% in just one month. This is very rare in the mature capital market. Especially after the specific additional issuance and merger plan announced today, the excellent performance of Jiaxin Industrial's stock price also shows that emerging products with huge market potential will be loved by risk-oriented investors... We do not need to pursue how high the market share is.

There is a rate, but during the implementation of the additional issuance and merger plan, we must ensure the market's attention to Aida Electronics... Hong Kong is the focus of Chinese business districts, and Southeast Asia is the main settlement of Chinese people in the world. The gradual heat of Southeast Asia's disc player market has promoted the good performance of Chiaxin Industrial in the Hong Kong stock market. Chiaxin Electronics' stock price has also been promoted to a certain extent, but its holdings in Kewang are not the main asset of Chiaxin Electronics, and its promotion effect is naturally limited. The market publicity offensive during this period is also potentially promoting the additional issuance and merger plan, which is very likely to be the key to the smooth implementation of the additional issuance and merger plan..."

"I believe that after a period of preparation, other disc machine manufacturers will soon find a way to squeeze into the Southeast Asian market. With domestic experience, I believe that an advertising war will be launched in the Southeast Asian market soon..." Chen Xinsheng said, "It is also beneficial to take the lead and take the lead..."

The extraordinary general meeting of shareholders will be approved next month, but after the plan is approved, it will be no easy task to sell the additional issuance of new shares with a total amount of approximately HK$3.8 billion as soon as possible in the next time...

Although Yinheng Securities and Guofu Financial intend to become underwriters for new stock issuance, the conditions for underwriting are very harsh. Jiaxin Industrial must first meet the underwriting conditions proposed by Yinheng Securities and Guofu Financial in order to push all the package of things to these two issuing institutions and hide at home to count the banknotes.

Of course, the additional issuance price of HK$4.6 per share is just the intention at this time. When the shareholders' meeting formally reviewed it, it even officially signed an underwriting agreement with Yinheng Securities and Guofu Financial, and the board of directors of Cheshun Industrial can adjust the additional issuance price appropriately.

Although in the additional issuance and merger plan, Ada Electronics cannot increase its selling price, and obtain up to about HK$3.8 billion in cash and 321 million new shares, Charles Schwab Industrial will eventually increase the additional issuance price and can obtain a large amount of wealthy funds for future development.
Chapter completed!