Chapter 678 The 4th CCTV King

Although Samsung's headquarters in China is at Jianguomen, Lee Jae-soo, Lee Xin-yu and Kim Nam-yong still chose to stay at the Wangfujing Hotel.

When CCTV's advertising information department announced the bidding plan for this advertising investment conference through a press conference, Li Zaizhu and the other two sat in the cafe on the first floor of Wangfuxiang Hotel to drink coffee. Li Zhengzhe, vice president of Samsung China Investment Co., Ltd., called to notify him of the news.

Specialized positions are only available in H Country. Samsung's senior management position system in China is not imitated as Samsung's headquarters. Lee Jae-soo held a specialized position in H Country's headquarters in Samsung's China Investment Company, which also reflects his special status in Samsung's China Company.

Lee Jae-soo put down the phone and said to Kim Nam-yong: "You've got the word out, political influence is something this country will definitely consider. Ida has the courage to stand up and challenge CCTV, which we did not expect in advance. It seems that we need to cooperate more closely with some people in this country. Come and help me..."

"Even if you help you, I will have to wait until my course is finished..." Jin Nanyong claimed that he had a deep understanding of this country. If Samsung could participate in the bidding bid for the bidder advertisement without any obstacles, it would be strange. However, the plan announced by CCTV tonight would be so strict, which was beyond his expectations. If this plan was put forward, it would be unlikely that it would change in a few years.

There are people accompanying the tables nearby, and they are not afraid of being overheard by others when talking in public places; Kim Nam-yong and Lee Jae-soo talk about some of their views on developing the market in China.

Kumho is definitely an opponent worthy of attention. Of course, Lee Jae-soo will not forget to give the cup of hot tea that was thrown on his face, and Kim Nam-yong will not forget to give two slaps in the face. However, when facing an opponent worthy of attention, you should not just casually hold the resentment in your heart on your face.

Samsung has just adjusted its market strategy toward China. Although in Asia, Samsung is definitely better than companies like Kumho, in China, Samsung can't say that it can immediately crush Kumho to pieces.

Li Xinyu didn't want to be alone in the room and sat in the cafe. She listened to others talking about commercial matters. She boredly held a spoon and stirred the steamed coffee with a steamy hot steam, thinking that it would be better to go back to the room to read the novel. Occasionally, she also held her cheeks and listened to what they were talking about, so she became more interested in the topic of Jinhu, just as she wanted to hear the story of her grandfather founding Samsung since she was a child. She always felt that people who could establish huge enterprises with one hand had extraordinary charm.

"This is a huge and potential market. There are so many high-end hotels in Beijing, but not all of us foreigners. This country has high-end purchasing power that cannot be underestimated. Samsung needs to fully penetrate into this market and have more skills to easily overcome the institutional obstacles set by this country to protect local enterprises. The interests between local and local countries are inconsistent. Local enterprises in this country counterfeit products from other companies and will even be protected by local governments, so what we need to do is not

The key to difficulty is to combine local interests and the interests of certain affiliated companies into Samsung's industrial chain layout in this country. You will find that countless people will take the initiative to help us overcome institutional obstacles. After all, this country will not lower their banner of "opening up to the outside world". There are many young people with higher education in this country, but the labor price is extremely low. Samsung should transfer its main manufacturing bases, not only to occupy this market, but also to provide cost advantages for Samsung's global strategy."

Lee Jae-soo said: "The operational ability of the company in China is too weak, and there are problems with its business ideas. President Lee repeatedly emphasized that except for his wife, children cannot change, everything else can be changed. This sentence also applies to the head of the company in China, and needs to be completely changed... The day after tomorrow, you accompany me to the Media Center. I am not at ease with those people in China."

Chen Jing's whole night was not on CCTV's bidding plan, and Zhang Ke's words caused an uproar in her heart.

Leaving CCTV Media Center, Chen Jing asked the car from Kewang's office in Beijing to take her and Zijia back to the hotel.

In the hotel room, Xie Zijia jumped and didn't stop, forcing Chen Jing to tell her what secrets she had with Zhang Ke were not told: "You must have cheated him into bed, but you have made a lot of money. Look, Yu Ping has been a mistress for Zhou Fuming for more than a year, but it's not like this!" It's hard for ordinary people to understand Zijia's ethics. Zijia and Yu Ping can talk very well, but Chen Jing couldn't understand it. When she heard her messing around with him, Chen Jing was so angry that she was numb and covered her ears.

Duo shouted: "If I say no, there is no. You little girl, every family, why do you say such vulgar words at any time? How can you go to bed?" Xie Zijia exaggeratedly: "Ah, it's the first time you are in the wild!" Chen Jing was so irritated that she chased Zijia all over the room. Xie Zijia asked Chen Jing how it felt when she ran away. All kinds of strange questions were thrown out casually. Chen Jing was tired and sweaty, so she grabbed Zijia's jumping body and pressed on the bed and pinched her cheeks. She didn't let her talk nonsense.

Xie Zijia raised his hand and begged for mercy. After Chen Jing let go of his hand, he rubbed his cheeks and pinched it and asked Chen Jing: "There is really no explanation. He would not disclose the technology that Jinhu had worked so hard to get from Deyi to Kewang Hi-Tech for no reason. Will he have any intentions for you?"

"How do I know?" Chen Jing was so tired that she was breathing, and lay on the bed, looking at the ceiling with crystal lamps hanging, and of course she thought about some places she shouldn't have thought about, but these possibilities were too low.

"Even if he has any intentions, he doesn't have any worries. He can really use Kumho's technology for free. Just go to bed with him. I will keep the secret for you with Brother Six."

"You're still talking nonsense!" Chen Jing turned over and pinched Zijia's mouth.

"Hehe..." Xie Zijia laughed and angrily, her whole body arched like a shrimp, and then turned to Chen Jing and said, "Would you like to tell Yu Ping? She would definitely think that you have any secrets with that guy?"

"Forget it, maybe I'll be wrong."

"We both heard it awkwardly?"

"Maybe..." Chen Jing made a deep expression of agreement. In short, Zhang Ke was a little man who puzzled her. I hope she would not dream like that again at night.

Chen Jing neither called Zhang Ke to confirm the matter again nor told others about it.

Kumho paid a huge amount of US$50 million in order to obtain those technologies from Deyi. This is because Kumho has had a good cooperative relationship with Deyi in the past two years and has a considerable share of common interests. There are also key figures like Chen Xinsheng who have made a connection with them. If other domestic companies are willing to take out this huge amount of funds, Deyi will not be able to move to transfer related technologies.

Zhang Ke suddenly said that he would disclose all these technologies to Kewang Hi-Tech. Such a thing is indeed unbelievable.

On November 7, everything seemed very calm. Liu Minghui called and he had officially resigned from Kewang from today. In the morning, Xie Jiannan flew directly from Kingsoft to Beijing, and Yu Ping also flew from Haizhou to Beijing. After Yu Ping became the president of Kewang Hi-Tech, she no longer held any position in Kewang Electrical Appliances. She rushed over and said that she wanted to experience the passionate scene of CCTV bidding for advertising bidding again, and also made a special trip to visit the senior executives of Lianxin and the Ministry of Posts and Telecommunications.

When picking Yu Ping up at the airport, Chen Jing asked tentatively: "If we can obtain the mobile phone manufacturing technology they purchased from Deyi from Jinhu, what can Kewang Hi-Tech do?"

Yu Ping asked directly: "Don't you have a fever, you don't have to think about this..."

"What if?" Xie Zijia asked.

Yu Ping wanted to ignore this problem directly, but she couldn't bother Xie Zijia with anticipation and said, "If this is true, we might be able to merge the entire capital of Kewang Hi-Tech..."

"Ah!" Xie Zijia looked like he suddenly realized, and frowned at Chen Jing, hugged her neck and said, "Maybe he did this to attack Brother Six..."

Chen Jing glanced at her, how could there be such a nonsensical reason? She and Zijia didn't sleep well last night, and they didn't guess what Zhang Ke's intention was. Maybe they really didn't hear it together.

Yu Ping couldn't understand it for a moment, so it was difficult to think about Chen Jing's words as serious things.

There was no news about Aida and Xiangxuehai that day. It is said that there were countless reporters outside the building of Aida Group's Beijing Branch, but Zhang Ke and other senior executives of Kumho moved to other places that day, so of course no news would be heard.

On November 8, unlike in previous years, this year's advertising investment conference was hosted by Qian Wendong, deputy director of CCTV's advertising information department. Although there are various strict restrictions, foreign brands such as Samsung and Sony are also participating in this domestic advertising event for the first time.

After losing the halo of Kongfujia Liquor, the first bidding company, lost its halo, the market popularity quickly faded, while the second bidding company, Aida Electronics, was still in full swing, but the third bidding company, Kewang Electrical Appliances, fell into a cloud of huge losses without even enjoying the glory of a year. The three different outcomes of the third bidding company prompted the media and the public to reflect on the concept of CCTV's bidding. Some scholars have gradually realized that the rapid expansion of the brand has led to serious disconnection with production, management, logistics and other links, which has a harm to the development of the company.

No matter what the reflection is, CCTV's advertising investment conference has started again. There are thousands of corporate representatives coming to participate in the advertising investment conference, which is larger than the previous three sessions. After a round of screening was completed when registering.

The media is not the last bidding company Kewang Electrical Appliances, but the second bidding company, the most powerful and active competitor in this bidding advertising period.

Strictly speaking, Aida Group is completely different from the second betting company Aida Electronics. Aida Electronics and Aida Group are not even directly related to financially, but the ownership of Aida trademark belongs to Aida Group. Aida Electronics needs to pay a certain fee every year and bear the cost of the disc player's functional promotional advertisements alone.

Chen Jing got out of the car and wore sunglasses. Xie Jiannan also put the sunglasses on, surrounding the media reporters and intercepting the cannon-style questions. He always used sunglasses to hide his stiff and awkward face. Xie Zijia and Yu Ping simply said that they would go around the car more and get off into the CCTV gate. Obviously, they didn't want to block the media reporters at the door together.

Faced with the huge losses of Kewang, what reflections will the management have, what measures will be taken next year, what if the losses are caused again, and will regret the subsequent problems of last year's aggressive strategy, it will indeed make people feel embarrassed, but they have to face it and have to explain it patiently. After all, this is not to explain anything to the media, but to dealers through the media, and the public explains that the reason for the losses this year is the external environment, Kewang also has the ability to turn the situation around next year.

It was not until Chen Xinsheng, Su Jindong, Yang Yun, Zhou Yun and others appeared that the reporter's attention was attracted. Chen Jing also quietly wiped away the sweat from his forehead, thinking that Zhang Ke asked Chen Xinsheng and Su Jindong to come forward in person, probably to strengthen the media's confidence in Aida's bid for this title.

They didn’t see Zhang Ke or Xiang Xuehai, they would probably sneak into the venue while the reporter was not paying attention. Representatives of foreign brands such as Samsung and Sony walked out of CCTV’s door and received enthusiastic attention from reporters, so Chen Jing and others were able to take the elevator to the bidding venue.

When they walked into the bidding venue that reporters were not allowed to enter, the talent became more relaxed. Xie Zijia and Yu Ping were not entangled with reporters, and they even entered the venue before them.

Like the last investment promotion conference, the first time to bid for the advertising period is to take out the thirteen 5-second advertisements between the news broadcast and the weather forecast program. These thirteen 5-second advertisements restrict foreign brands' participation. The bidding method is the same as last year. It also adopts a combination of secret bidding and open bidding. The manufacturers who are interested in participating in the competition at the venue will write the quotation in the envelope, and the forty manufacturers with the highest quotation will then participate in the bidding stage. The finalized price code of the secret bid is the clear bidding base price.

Ida and Xiang Xuehai were shortlisted at the same time, which did not surprise Chen Jing at all. She knew that Ida wanted to cover Xiang Xuehai for the bidding, but she didn't know how Ida would cover it when bidding?

Representatives of forty shortlisted manufacturers moved to the area in the center of the venue to participate in the bidding stage. Aida's representative was Su Jindong, president of Ida's operation department, and Xiangxuehai's representative was Tao Xingjian, president of Xiangxuehai Electric Appliances Group. Su Jindong sat on the side and back of the bidding area. Tao Xingjian was sitting at the seat under the bidding platform. The two of them were one in front and one behind, far away. Chen Jing couldn't understand why they sat like this. Zijia poked her waist with his hand, turned his head and saw that Zhang Ke had just arrived late at this time. He was wearing a sports suit, panting and sweating on his forehead, as if he had just finished running. If he hadn't held the guest certificate for entering the venue, he might not have entered five meters away from the gate of the venue.

"What tricks do they want to play?" Xie Zijia asked Chen Jing in a low voice, "Xiang Xuehai is very low-key and can hardly attract other people's attention. The company representatives participating in the open bidding are all focused on Su Jindong. If you want to observe Su Jindong's expression, you have to turn around. Will it be distracted by this?"

"Kunho also wants to play this trick of calving and insects!" Xie Jiannan said softly, his tone of being disdainful or sarcastic.

I also planned not to think about what Zhang Ke said the night before yesterday. Seeing Zhang Ke walk into the venue, Chen Jing's heart was pounding and pounding. It was almost a long time since I forgot. I felt that I was not very capable and forced not to look back at Zhang Ke. I was thinking about it. The bidding had already begun. The bidding was Qian Wendong, deputy director of CCTV, who was hosting the bidding. The bidding base price was 15 million, which was slightly lower than the bidding base price last year. Chen Jing was in a mess and didn't hear what Qian Wendong was saying clearly. He only heard him announce the start of the bidding. Su Jindong raised his sign and shouted: "150 million..."

The audience burst out. Not only did the company representatives from the outside market stand up excitedly, but the company representatives in the open bidding area couldn't help but stand up and look at Su Jindong, who was sitting in the corner as steady as Mount Tai. Even Qian Wendong, who was standing in front of the auction stand, was a little at a loss. He definitely didn't expect that the first offer would directly increase Ada's reserve price by ten times.

Such a momentum, such a momentum is bound to win.

Even if the company that had been fighting for the title before could not help but hesitate when seeing the aggressive attitude of Ida Group.

The price of 150 million yuan seems to be acceptable. I was unwilling to take this bidding king so easily to Aida. The representatives of the company sitting in the open bidding area were very complicated. Unfortunately, the time left for them to consider was too short. Aida shouted in one step and the quotation method of 150 million yuan was beyond their expectations. It was not in the plan. They sat there and could not urgently consult someone, and they were somewhat caught off guard.

Qian Wendong stood in front of the auction stand. After two quotations, his forehead couldn't help but sweat leaked. He saw that some representatives of the company below were ready to move but were looking forward. If Ida Group easily took away the bidding advertisement, wouldn't it be a joke if he rushed out to host the bidding advertisement this time? The small means of influencing the atmosphere that had been carefully prepared before, and he seemed to be useless. He wanted to throw the hammer in his hand to others.

Damn it, it was Kumho's representative who made a request the day before yesterday that he hoped that there would be a more heavy person to host the bidding for the bidding king advertisement.

Qian Wendong was in a torment inside, and the representatives of the companies in the audience were also in a torment. The price of 150 million yuan was obviously acceptable, but he couldn't guess where the bottom line of Aida Group was. He was afraid that the fierce bidding at this time would hype the average price of thirteen 5-second advertisements between the news broadcast and the weather forecast to sky-high prices. The final outcome could only be that CCTV benefits, and the bidding companies would have to pay a high price for it. Or give up the luxury of betting on the king, and everyone would share other advertising resources of CCTV in a harmonious manner?

The rise of Ida is just because it has the influence of others in the narrow industrial field of disc machines that others cannot resist. Which company representative can sit in this hall today is not one of the best in the industry? Even if it is not a leading company in the industry for the time being, it also wants to use the magic of CCTV advertising resources to become an industry leader that thousands of people admire. There is only one opportunity a year, and no one is willing to fight or give up.

"160 million!" When Qian Wendong was about to bid for the third time, Tao Xingjian, who was sitting under the bidding platform, held a bid.

Tao Xingjian's offer brought people not to shock, but to a sudden relaxation, as if the huge rock that the Ida Group pressed on everyone's heart was moved away: Finally, a company jumped out and attacked Ida, but began to wonder which company the person holding the No. 3 plate represents, and looked down at the list of forty shortlisted companies that were temporarily issued in his hand.

Xiangxuehai.

Most people are not unfamiliar with Xiangxuehai. In the home appliance manufacturing industry, Xiangxuehai was as famous as Qingdao Haier, but after Xiangxuehai reached 1993, she was somewhat unable to succeed. Qingdao Haier's refrigerator production surged from 300,000 units in 1993 to 1.6 million units in 1996, while Xiangxuehai's production failed to exceed 300,000 units for three consecutive years, which was delayed for three years, which was far from Qingdao Haier.

This is the first impression that Xiangxuehai seems to have not had a big market move in the past two years to attract the attention of the people. There is no detailed information on the list of shortlisted companies, and there is no idea of ​​too many things in a short period of time.

Some people can vaguely think that Xiangxuehai and Aida Electronics seem to be related, but Xiangxuehai suddenly jumped out to snipe Aida's offer, forcibly stopped them from thinking deeply in such a short time. Even if some people think about the relationship between Xiangxuehai and Aida Electronics, they do not intend to mark the king's advertising and will naturally choose to remain silent. The key is that the representatives of those companies who are interested in participating in the king's advertising must quickly wake up.

Xiangxuehai increased the price by 10 million, which raised the quotation by a further step. Everyone was thinking that this should not reach Ida's bottom limit.

After Qian Wendong, deputy director of CCTV, shouted twice in a row, the representatives of the company sitting in the bidding area all turned around to see Su Jindong's reaction...

"It's true," Xie Jiannan squeezed his brows and whispered to Chen Jing, Yu Ping, and Zijia beside him. "Other companies are promoting this investment conference, but Xiang Xuehai has never shown any expression, which has numbed everyone's attention... How could CCTV let Qian Wendong, who is unfamiliar with the business, come on stage to host the auction? If the director of the advertising information department comes up to host, after Xiang Xuehai quotes, she will first point out the relationship between Xiang Xuehai and Aida Group. Even if there is no disc machine manufacturer jumping out to disrupt the situation, it is very likely that others can't help but snipe Xiang Xuehai. How could they make it so easy? Now, it's too late..."

Xie Zijia said disdainfully: "The leader drinks every day to accompany the secretary and guides the actresses' work. How can I read the information of the bidding company?"

Chen Jing pulled Zijia's sleeves to tell her to pay attention to the girl's identity. How could she say these words?

At this moment, Su Jindong held the license plate in his hand and looked at Qian Wendong standing on the auction table. The company representatives and Qian Wendong were both staring at Su Jindong and the license plate in his hand. No one would suspect that Su Jindong would decisively raise the license plate in his hand at the last moment. Qian Wendong did not doubt that even if he shouted for the third time, he would not doubt that the moment he slowly smashed the hammer down, until the auction hammer made a crisp sound, everyone seemed to be awakened.

This advertising bidder fell into Xiang Xuehai's pocket after only two rounds of bidding.

Qian Wendong seemed to have forgotten to announce in public that Xiang Xuehai was the winner of this CCTV bidding advertisement. He walked off the auction stage in a panic and asked someone for information about Xiang Xuehai's corporate information. The audience seemed to have forgotten to give warm applause to the representatives of Xiang Xuehai who had just won the CCTV bidding advertisement.

Xie Jiannan noticed that Zhang Ke entered the market halfway. At this time, he couldn't help but look back. He saw him holding his hands in front of his chest, with a faint smile on his lips, as if he had expected such a situation. He was thinking that even if someone reacted in time, I was afraid that no company could withstand the attack of Aida and Xiangxuehai. In the end, Xiangxuehai or Aida would just pay tens of millions of extra for the King's advertisement.

Chen Jing understood more and more what Zhang Ke said on the train: "The opponent chosen by Jinhu this time is CCTV..." Xiang Xuehai easily bought the bidding advertisement at a price of 160 million yuan. The so-called bidding advertisement does not just refer to the first 5-second advertisement after the news broadcast. It can be said to be an advertising package, which should be compared with the preferential treatment enjoyed by the previous three bidding enterprises.

After a brief chaos, Qian Wendong walked to the auction stage again and announced that Xiang Xuehai was the winner of the bidding advertisement of this year. Tao Xingjian stood up and received the roaring applause from the audience. The twelve 5-second competitions between other news broadcasts and weather forecast columns did not lack enough enthusiasm because of the initial surprise. Since these thirteen 5-second advertising restricted no more than three companies in the same industry to be on the list, according to the degree of fierce competition in the industry, they respectively competed for high prices of 60 to 140 million to 140 million.

To everyone's surprise, Su Jindong had sat silently from the beginning to the end except for the first time, and did not raise the sign again. When the connection between Xiang Xuehai and Aida Group was discovered and spread by interested people, the representatives of the company participating in the investment promotion conference suddenly realized that all the actions of Aida Group were just to protect Xiang Xuehai as the throne of this CCTV betting.

After the first round of advertising resources bidding ended, there was a brief rest. The subsequent bidding procedures were adjusted. CCTV first took out advertising resources for the secondary period to bid, and put the bidding for the golden advertising period from 7 o'clock to 9 o'clock and the naming rights of important programs in the afternoon.

At this time, Su Jindong handed the bidding license plate to Yang Yun, marketing director and sales company president of Ida Group's operation department. Throughout the morning, Yang Yun raised the bid twice and won two advertisements for less than 12 million yuan. Samsung raised the bid three times, making a coincidence. I believe that it is not only Aida, the company that intends to snipe foreign brands. The successful bid price was raised to 8 million yuan before it was completed. As a foreign brand, it also has to pay an additional 30% premium for secondary advertising periods.

In the morning, I joined forces with Aida and Xiang Xuehai, but there was no big hit. CCTV decisively adjusted the advertising resources during the prime time of the evening to the afternoon auction, and also hoped to adjust them well and create a hit in the afternoon.

This is the feeling of the representatives of the company on the market, but for the media reporters who are surrounded on the market, the feeling is different.

It was only then that I realized that the previous reports on Xiangxuehai were almost gone, which means that there are more news highlights to be discovered. Aida Group once again gave up the thirteen 5-second advertisement competition, which was too far from the media's previous expectations, which undoubtedly attracted great interest from reporters. Among the three bidding companies, Aida is the only company that maintains high profitability, and their business strategies and ideas are naturally worth paying attention to; especially the inexplicable relationship between Xiangxuehai and Aida Group, which makes people feel that there are many stories to be discovered.

Tao Xingjian, Ye Xiaotong and other 13 other 5-second advertisements won the company representatives stayed in the venue for a brief interview from CCTV. Su Jindong, Yang Yun, Zhou Yun and others walked out of the venue with other company representatives. Of course, they couldn't walk far from the venue, so they surrounded reporters like bee-like.

"I know you have a lot of questions to ask," Su Jindong made a gesture to the countless interview microphones and recorders handed to him to make the reporters calm. "The Jinhu Electronic Technology Research Institute and Aida Group made an urgent important decision the night before yesterday. I hope to use this opportunity to ask the reporters' friends to convey it to us: We decided to disclose the mobile phone manufacturing technology purchased from Deyi in April this year to enterprises in Haizhou Electronic Industrial Park and Jianye High-tech Park for free..."

As soon as Su Jindong's voice fell, the inside and outside the venue suddenly became silent, and fell into a wonderful and surprising silence. Even if the person who had not heard Su Jindong's speech clearly was unable to help but shut his mouth and turned his head because of the sudden silence.
Chapter completed!