Chapter 735: Why do you drag it again and again

In South Korea, the two wholly-owned subsidiaries established by Japan have a narrow business scope and limited scale. However, Kumho plans to merge its business with South Korea and Japan into the framework of the two subsidiaries in the future, and the scale and status of the subsidiaries will suddenly increase. Chen Junhui and Zhao Wenyu have had a deeper understanding of Kumho in the past. This is because they were given an important position as soon as they joined Kumho. The glory of Kumho's rise makes those who are familiar with the contemporary company system and operating rules praise it. They are all very clear.

The reason why they were appointed as important positions as soon as they joined Kumho was that Kumho had extremely lack of talents for overseas expansion. When Kumho operated in the overseas market for a period of time, this urgency would be alleviated, and their role would not be irreplaceable. To truly integrate into Kumho and gain a high position, they must work hard, show their talents, and play their due roles. Of course, it seems that it is more important to gain the recognition of the young man in front of them. Of course, after preliminary exchanges, if you want to get recognition, only hard work demonstrations can play their due roles.

Zhang Ke is very interested in Chen Junhui's experience in RB Sony and Zhao Wenyu's employment at HG Hyundai Display Technology Co., Ltd. RB Sony is the target that Kumho is catching up, and HG Hyundai Display has just introduced the production technology of the third-generation TFT LCD screen from RB, and has also invested a lot of manpower and material resources to develop the fourth-generation TFT LCD screen. God knows how envious Zhang Ke is about TFT LCD display technology. This can almost be said to be the most important market in the future consumer electronics industry.

Although many electronic companies in Taiwan, HG have introduced TFT LCD screen production technology from RB, the most important thing is that among so many electronic companies, the parent company of Hyundai Display Technology Co., Ltd. is experiencing the huge setbacks brought by the Asian financial crisis and is in a difficult dilemma.

If history continues to move forward on a rough trajectory, Modern Display should soon be separated from its parent company and fall into the hands of the creditor's bank. For the creditor's bank, there is no intention to operate the company well. Choosing the right buyer to sell and make up for the losses as much as possible is the first thing to consider.

Unfortunately, Kumho does not have enough financial resources to swallow Hyundai in one bite. Even if enough funds can be raised, it is definitely not a simple matter to absorb and digest such a giant. It is very likely that it will accidentally drag down this giant, putting the entire Kumho on the brink of danger. The Asian economic trend will not improve completely before 1999, and creditor banks will not find a suitable buyer before. Zhang Ke will not rush to attack Hyundai at this time.

There is no rush to start, but Kanho still has some work to do actively. Hyundai Display is in financial difficulties and is forced to take measures to reduce salaries and lay off employees. Zhang Ke wants to absorb Hyundai Display Technology Co., Ltd.'s engineering technology and R&D personnel in HG's subsidiary as much as possible.

This is a tactic of taking time. Engineering and technology and R&D personnel are always high-quality assets, so we must use legal means to extract these high-quality assets first.

Zhang Ke will not reveal his inner thoughts for the time being, and only explained: "Ada Crystal Screen Electronics has many areas that need to be strengthened in STN LCD display technology. Modern displays have something worth learning from here. If feasible, a special laboratory can be set up in HG to strengthen the research on STN LCD display technology..."

STN is also a type of LCD display technology, but it is just a low-end one. The black and white display screens of pagers mostly use STN liquid crystal technology; most of the color display screens of various electronic products such as LCD displays, LCD TVs and mobile phones use TFT liquid crystal technology - the difference in investment between the two in technology and production is two orders of magnitude.

Chen Xinsheng and Ding Huai arrived in Jianye before noon, and they also went directly to the apartment to have a meal.

The apartment will be used to entertain guests in the past few days, and there are special chefs and staff to handle the reception work.

Chen Xinsheng and Ding Huai have flew RB and HG twice or three times a month during this period. They have had deep contact with Chen Junhui and Zhao Wenyu. When they rushed to the Youth Apartment, they first asked them: "How is it, are you shocked?"

Chen Junhui and Zhao Wenyu sneered. This question was difficult to answer in front of Zhang Ke. It would be a lie to say that you were not surprised; it would be a bit of disrespectfulness if you were surprised?

Chen Xinsheng laughed and said, "You are dealing with him at this time, and Mr. Ke has entered college at least; when I first got dealing with him, he was still in the first year of high school..."

Chen Junhui and Zhao Wenyu seem to have not seriously thought about the fact that the boss was a sixteen-year-old boy when Jinhu was first born and formed - it is really an unacceptable fact.

Zhang Ke smiled and spread his hands to Chen Xinsheng and said, "There is no need to be impatient to reveal my old truth," he pointed at Xiao Jincheng and said, "Let's listen to the work that the Overseas Operations Department has come to this time..."

Xiao Jincheng is the president of the Overseas Operations Department of Ida Group and one of the members of the major project department. During this period, in addition to assisting Chen Xinsheng and Ding Huai in technology expansion overseas and recruiting outstanding Chinese scientists and engineers, he also assisted Kumho in its component OEM and procurement business overseas. For example, i19 and i08 mobile phones, even though Kumho masters relevant technologies, but limited to the domestic and Kumho's own manufacturing process level, some components still need to be processed by electronic factories in Singapore, Taiwan, Japan and South Korea. Kumho is known as i08.

The domesticization rate of machines reaches 80%, and there is still a lot of moisture. It can only be said that the technical mastery reaches 80%. After all, it is not possible to form a complete electronics industry system overnight. In this process, Kumho and Deyi cooperate the most, and most of Kumho chips are commissioned to Deyi for OEM. All of this will be fundamentally improved after the establishment of Zhongjing Microchip and Haizhou and Jianye's entire digital mobile phone industry system. Some spare parts that cannot keep up with the technical level also need to be purchased directly from overseas electronic manufacturers.

In addition, Xiao Jincheng also has an important responsibility to prepare for the overseas launch of the MP3 digital audio player code-named M-1.

MP3 player, Kumho has long had relatively mature technology, but the work of overseas listing has been delayed again and again. It is now the end of December, and the time for overseas listing has not been finalized.

"We all believe that the M-1's strong vitality and broad market prospects are completely believed. It can be said to be a landmark electronic product. On a global scale, Kumho is still an unknown company..." Xiao Jincheng said this and paused for a moment and looked at Zhang Ke.

Zhang Ke smiled and said, "There is still a bit of self-knowledge. When you hear this, you will not be uncomfortable. I'm summoning you here. Could it be that I'm just listening to your flattery?" Everyone laughed and Zhang Ke continued, "M-1 is a brand new electronic product. On the other hand, Aida is still brand new in the overseas market. It is difficult to predict how difficult the marketing work is. Especially the business environment of the overseas market is completely different from that of the domestic market. In order to get the marketing methods that are self-deserving beautiful in China, it is like a joke to take it to the overseas market. In terms of patent technology and intellectual property protection of playback content, it also needs to be treated more strictly and meticulously. If Kumho wants to participate in global competition, he must abide by the rules of the game they have set... I fully understand these things..."

Chen Xinsheng nodded slightly. Many successful entrepreneurs in China have a shallow understanding of the business environment of overseas markets, but they have the ambition to stir up trouble in the overseas market. They run to other people's territory but are not familiar with other people's rules of the game. It is hard to imagine a good ending. Fortunately, Jinhu does not have much concern in this regard.

Xiao Jincheng also had great feelings about this. Chen Xinsheng joined Kumho in March this year, even later than him. In order to form the Aida Group, Su Jindong played a crucial role in Kumho's rise. His talents and abilities were also extremely brilliant. However, in the end, he used Su Jindong to serve as the president of the group because Chen Xinsheng was more suitable for Kumho to promote global strategy. Without Chen Xinsheng, it was hard to imagine that Kumho would achieve such brilliant achievements in this year's global technology expansion strategy. This courage and demeanor in employing people is also a place that Kumho deserves respect and yearning for.

Zhang Ke also said: "When Kumho takes out this product and put it on the market, our overseas peers will be able to use their game rules to create enough traps to prevent us from obtaining the profits we deserve from this landmark new product. This is almost certain. Even if our competitors have the spirit of 'fair competition', how long does it take to make the M-1 market-oriented operation based on our own efforts to make it the mainstream of audio players, one year, two years, or longer? Such a long time is enough for our competitors to completely analyze our product technology and ‘copy’ similar electronic products. So I would rather do the previous work more carefully so that we can have time to create more obstacles and traps for our competitors to enter this market..."
Chapter completed!