Chapter 922: Returning to Color

In the past two years of rapid development of Shengxin Global Electric Appliances, home appliance chain companies in various places have also been fully developed. Just like Haitai Electric Appliances, although its development is restricted by Shengxin, it has also developed 18 stores in Donghai Province and neighboring provinces and cities. To this day, these home appliance chain companies and Shengxin Global Electric Appliances have jointly divided the domestic market extensively. The subsequent expansion will require direct competition from other home appliance chain companies.

In the past two years, Sheng Xin has expanded rapidly with the support of huge capital. Home appliance stores and stores are distributed in large and medium-sized cities across the country. Shao Xinwen is also very clear that rapid expansion will cover up some serious defects in management. He has taken some measures to make management adjustments, but this takes time. He neither wants to expose some fatal defects when competing with other home appliance chain companies in cruelly, nor does he want to slow down the pace of expansion at this time.

Zhang Ke’s suggestion is very direct: “For the time being, we must avoid direct competition with other home appliance chain companies, but we will not stop expanding. Then, let’s open a mobile phone store in the city where Shengxin has not yet expanded. Most home appliance chain companies in China do not pay enough attention to the sales of mobile phones. Making a store that specializes in mobile phones can avoid direct competition and allow Shengxin’s tentacles to continue to extend. Moreover, the scale of mobile phone stores is relatively small, which is convenient for operation…”

"You don't forget the benefits here if you come up with an idea..." Ye Jianbin said with a smile.

Chen Xinsheng smiled slightly. Mobile phones are Ida's current main business in China. At Zhang Ke's suggestion, Sheng Xin set up a mobile phone sales counter in its home appliance store last year. In this way, he continued to develop the mobile phone direct store business and first formed a complete mobile phone marketing system nationwide, which also had a direct promotion effect on Ida's mobile phone business.

"Even if I am a little selfish, can you deny that my idea is actually not bad?" Zhang Ke asked Ye Jianbin back.

Ye Jianbin spread his hands and asked Zhang Ke so shyly, but he really didn't have a good response.

In October last year, the total number of domestic mobile communication users finally exceeded 10 million after nearly ten years of accumulation. However, in the past year, the number of new domestic mobile communication users has reached 10 million. From this we can see the explosive development of the domestic digital mobile phone market.

Now that the mobile phone industry is entering the golden period, Shengxin should not continue to open home appliance stores in a broad manner for the time being. Management rectification and reflection are necessary. Therefore, Shengxin relies on existing resources to develop mobile phone business in cities that have not yet been involved in.

When Zhang Ke saw Ye Jianbin, Shao Xinwen frowned and thought, and said with a smile: "Come on, I don't believe you didn't consider this issue. In the past year, the mobile phone sales counter of Shengxin Home Appliance Store sold more than 800,000 mobile phones, which contributed nearly 300,000 profits to Shengxin. What kind of home appliance sales can compare with the profits on mobile phones? If you don't consider the problem of mobile phone stores, it means that you are unqualified in corporate strategic management..."

Shao Xinwen smiled and said, "It's hard to pretend in front of you..." Zhang Ke proposed the model of mobile phone stores last year. After the domestic mobile phone market grew, some cities have gradually seen sales models of mobile phone stores, but they are all in the early stages of development.

"Tell me about your core issue, how can I have so much time to go around here with you? Secretary Liu has only been thirty minutes here for a speech..." Zhang Ke scratched his ears, looked up at the high horn on the lamppost of the wall in front of him. In the Kewang factory area, there was a two-lane corridor between Ida's factory area, and Liu Wentao's improvisational speech was broadcasting in the tweeter. He asked Ye Jianbin in confusion, "Would it be intentional?"

"What's the intention?" Ye Jianbin was a little confused.

"Tweeter, would you like to brainwash Kumho's employees?"

"Maybe, maybe I know we are in Haizhou today."

"It's also like giving us some colors?" Zhang Ke laughed silently, "Sheng Xin's movement this time is larger, so how many cities are left above the second category that Sheng Xin has not expanded to?"

"What does it mean to have so much left?" Shao Xinwen said, "Except for East China, other regions, except for the central cities that have developed flagship stores, almost no other cities have been covered. Only counting the second-class or above cities, there are almost one hundred cities..."

"That is to rely on the flagship store resources of the central city to develop mobile phone stores to cities above the second category, and formulate a plan for a hundred cities and 100 stores," Zhang Ke said excitedly. "They invited sixty or seventy media reporters to come for today's listing ceremony. I think you will announce this plan here. I will lend you the venue, and let the staff of the marketing department bring all the media reporters in Kewang to kill their ambitions!"

"Haha..." Chen Xinsheng smiled. Even if Kewang received the capital injection from NEC and Huaxia Electronics, he would not have thought of shaking the status of Jinhu. Zhang Ke's trick-and-blooded behavior was just to mock the guys behind Kewang this time. Of course, he also expressed his dissatisfaction with Liu Wentao's high-profile interference with Kewang when he first arrived in Haizhou.

"I'll discuss it verbally now. There is no written plan yet. If the media reporter asks, what should I do?" Shao Xinwen asked.

"You just make a fool of yourself on the stage. Anyway, it's media publicity. You can also praise Haikou, which is a hundred cities and thousands of stores. There is always a gap between publicity and implementation. This is the national condition."

After hearing what Zhang Ke said, Ye Jianbin, Chen Xinsheng, and Shao Xinwen all laughed. Zhang Ke was deliberately making things difficult for those next door.

Ye Jianbin knocked his finger on his forehead and said, "To the media, Ida is still attractive. If this plan has nothing to do with Ida, wouldn't it be weird to hold a press conference here?"

"Haha," Zhang Ke pointed at Ye Jianbin and laughed, "The fox's tail is revealed! Do you want to make your mind come to this side?"

Ye Jianbin spread his hands, looking unjust, and said, "I was dragged by Xinwen too..."

"I have indeed considered the problem of mobile phone stores, but I have not considered that it must be launched in all second-class cities at the same time. The plan I initially considered is much smaller in scale, and the funds I used were only 100 million yuan, which would barely put a lot of pressure on Sheng Xin's capital chain," Shao Xinwen honestly betrayed Ye Jianbin. "Jianbin saw my plan and said that the scale was too small..."

"I didn't exaggerate to occupy all second-tier cities at the same time," Ye Jianbin laughed. "Hundred cities and 100 stores, this name sounds quite refreshing. It costs at least 500 million yuan. Sheng Xin squeezed out 200 million yuan at this time, it was already the limit. I asked Xinwen to change the plan according to the standard of 200 million yuan. I didn't expect your confidence to be stronger..."

"It's three hundred million," Zhang Ke scratched his head and asked Chen Xinsheng, "Can Ida squeeze out this money?" Jinhu Commercial is not short of money, but Jinhu Commercial has set investment standards since its establishment. Industry under the original system of Jinhu should occupy as little as possible from Kumho Commercial's funds to avoid additional pressure on Kumho Commercial's funds.

Chen Xinsheng said: "Three hundred million, there is no big problem..."

At this time, the net profit of Ida Group exceeded 300 million yuan in a month. Although it has invested hugely in the research system, there is also a process of continuous investment. The additional expenditure of 300 million yuan in the short term will not cause additional financial pressure to Ida Group.

Ye Jianbin rubbed it and said, "This has become a cooperation plan between Sheng Xin and Aida, so that the media can have hot topics of hype. In this way, Xinwen's plan can be changed at will to deal with the media first, and then fool the reporter's meeting first."

Chen Xinsheng asked: "Is there really a press conference?"

"Of course," Ye Jianbin said with a smile, "it will always make them feel awkward as if they were stuffed with thatch."

Chen Xinsheng smiled and called to find Yang Yun and Lu Qingsheng, who was in charge of Ida Group's mobile phone business. He even thought it was acting, but he had to behave like a decent person.

Only the advertising volume of Kumho's Kumho business is equivalent to Kumho, but Ida launched two batches of six new mobile phones this year, and each time it will focus on the main models. The advertising volume in the mobile phone business is far more than that of the disc player. Adding to the advertising volume of other branch products, Ida's advertising investment in product promotion and brand promotion is far more than that of Kumho. This has not yet calculated the advertising investment of Xiangxuehai, Shengxin, Xinguang and other companies in the Kumho system. The companies under Huaxia Electronics do not attach great importance to brand building. Although it has a rich product and a large number of brands, the total volume is still far less than that of Kumho. NEC's products have not yet entered the Chinese consumer market, and of course, the advertising investment in China is even worse.

The intimacy between the relationship between the company and the media is directly affected by the advertising volume. A media takes away millions and tens of millions of advertising fees from companies under Kumho every year. The Ida Marketing Department notified them that there is an important event that requires them to cooperate with a press conference, and they will never refuse easily. Besides, every major action of Ida in recent years has meant that an important financial news has come out.

Some media reporters from the media at the unveiling ceremony of the Xinkewang joint venture were notified by employees of the Ida Marketing Department that Ida would hold a press conference after the ceremony on Kewang. Although Ida's press conference did not conflict with this side, some reporters were a little impatient.

Of course, in addition to the Haizhou Municipal Party Committee Secretary Liu Wentao, the president of Huaxia Electronics, Chi Zuoxuezang, Mitsui Products China representative, Yuzhi Nakamura, Chairman and President of Xintong Bank Ren Botong, Deputy Director of Donghai Economics and Trade Commission Liu Danian, etc., are all people with status and status. The reporters are still able to wait for the press conference here before leaving; but the impatientness on their faces gradually became more obvious.

Some reporters just started to chat in the audience, saying: "After King Ke obtained Huaxia Electronics and NEC's capital injection, the registered capital exceeded one billion, and there were not many companies in China. Besides, Ge Jiande and Chi Zuoxuezang's identity are here. Today's ceremony, even if the governor Li Yuanhu was not available to attend, the vice governor always had to come. Why is there only the deputy director of the Economic and Trade Commission in the province and the deputy director seemed to be reluctant to see the deputy director? The secretary of the municipal party committee attended the meeting. Although the weight is enough, other officials, does Haizhou still have similar or more important economic activities to participate in?"

"Did you just entered the industry or just followed the financial line?" A reporter next to him couldn't hear it. "The grudge between Aida and King Ke doesn't seem to be an ulterior secret in the industry. This new secretary of Haizhou City may not know the bottom of the water..."

As soon as the free question-and-answer stage was announced, some reporters left one after another. Everyone sitting on the rostrum looked at each other. Xie Jiannan had experience in this. At the first dealer conference after King Ke won the CCTV bid in 1996, a large number of media reporters left for Aida at the venue.

Zhang Ke remembered the advice of the provincial party secretary to maintain the unity and stability of Haizhou, and specially asked Yang Yun to come over to invite Liu Wentao, Secretary of the Xinshi Municipal Party Committee, to attend the press conference at Aida, at least to maintain the unity and stability of Haizhou in front of media reporters. By the way, Ge Jiande, Liu Danian, deputy director of the Provincial Economic and Trade Commission, and Ren Botong, chairman and president of Xintong Bank, were also invited to the public. The superficial perfunctory was also needed; Chi Zuoxuezang and Yuyu Nakamura were ignored, and Xie Jiannan naturally did not have the intention to watch the fun with him. Other characters such as Lin Xue, Wang Haisu, and Zhou Xingdong were directly ignored. They wanted to follow him and would not be rejected.

Ge Jiande and Liu Wentao could even think that Jinhu suddenly held a press conference to demolish the stations here, suppressing the anger in their hearts. They made great efforts today and wanted to make Jinhu look good. These days, the situation will always be stronger than others. Ge Jiande and Liu Wentao also wanted to see what tricks Jinhu could do this time, so they did not refuse to attend Ida's press conference.

Zhang Ke, Ye Jianbin was too lazy to be with Ge Jiande, Liu Wentao and others and left the factory earlier. Ge Jiande and Liu Wentao followed the reporter to Ida's factory area. Only Chen Xinsheng, Shao Xinwen and others came to preside over the press conference to announce the "an hundred cities and 100 stores plan that is expected to cost 1 billion yuan."

Because Shao Xinwen had thought about the issue of mobile phone franchise, would this reporter be too rough? However, the so-called "expensive one billion" targeting was too obvious. Liu Wentao couldn't help but snort when he listened to Yang Yun, president of Ida Marketing Department, read the press release, but Ge Jiande obviously felt the pressure on him.

Three domestic mobile phone companies under Huaxia Electronics, plus Kewang Hi-Tech, a company that posts Lianxin brand, have the total sales volume of mobile phones, with the sales network under the original postal and telecommunications system, are only slightly higher than that of Kumho. This year, the State Council further demanded that the telecommunications industry "break the monopoly and introduce competition" based on the establishment of the Ministry of Information Industry. The plan jointly organized by Jinhu and Shengxin will significantly strengthen the sales capacity of Aida mobile phones in the terminal market. If four to one is thrown away from Kumho, Huaxia Electronics' face will be even more ugly.
Chapter completed!