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It is worth mentioning that the lowest ticket price of the NBA Bobcats this season is US$13.5, and the same seat has been sold for US$48 in the game against the Magic; Wu Feng’s click rate of Minamiku’s QQ exceeds 6 million times; Wu Feng’s post predicting the score exceeded 800,000 clicks, and the number of fans surged to more than 3 million in a short period of time. NBA official said that because of Wu Feng’s excellent performance, its Asian TV partners have included the Magic’s game in the broadcast plan.

According to the Orlando Sentinels, the Magic's national ratings rose by 73% during this period. The Forbes website pointed out that during the period when Wu Feng led the Magic to a six-game winning streak, the Magic's parent company's stock has risen by about 8%, directly increasing the company's market value by $148 million.

This is a group of data that excited brands who intend to sign Wu Feng. It is certain that if brands want to sign Wu Feng, they will also pay a more expensive endorsement fee. The industry predicts that the endorsement price of Wu Feng will reach US$5 million.

However, the endorsement cost of top international tennis stars is only US$1 million.

However, Wu Feng hopes to focus on basketball and is unwilling to participate in too many commercial activities, so he will be very cautious when discussing with his agent and even his family to choose a brand. Moreover, Wu Feng hopes that the brand owners he cooperates with are international first-tier brands and are in a leading position in the industry. His brand image must be sunny and healthy, and match his own image.

So far, except for Peak, no company has publicly confirmed its intention to compete for Wu Feng's endorsement, but in the face of Wu Feng's huge commercial potential, the intensity of competition can be foreseen. Wu Feng's image can fit youth idols, mass consumer groups, fashion groups and social groups with particularly strong sensitivity. Brands with this target consumer group are most likely to participate in their endorsement competition.

For brands, Wu Feng's good educational background, crazy sports performance, and smart sunshine image have huge brand push. However, all brands have also considered the risk factors behind it. Basketball is a team sport, and it is unknown whether the entire team can continue to maintain good results. In addition, sports athletes cannot escape the risk of injuries and some uncontrollable risks outside the field.

However, Wu Feng also said in some public occasions that his attention is on the court now. He feels that he is just starting out and needs to continue to develop steadily. He does not think that his current results are amazing.

Many fans and brand owners have compared Wu Feng's commercial value with Yao Ming, but for commercial brands, Yao Ming and Wu Feng's own natural characteristics determine that companies have different promotion restrictions when promoting brand with their effects. On the one hand, although Wu Feng is a Chinese, he is not a local Chinese player. Yao Ming, who grew up in the Chinese environment, has accumulated a huge number of fans since CBA. Therefore, there are still some questions about whether Wu Feng can be completely accepted by Chinese fans.

However, Wu Feng's influence is not only in the United States and China. His reputation has spread across the ocean and has become a global idol. Before Wu Feng, Yao Ming has always been a symbol of Chinese people in the NBA. His strong money-making ability and idol status have made him top the Forbes Chinese celebrity list sports list for seven consecutive years.

However, many people think that it is only a matter of time before Wu Feng surpasses Yao Ming. After all, Yao Ming is now in his thirties, and Wu Feng is less than nineteen years old, so Wu Feng still has huge room for improvement.

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At 7 p.m. local time in Orlando, on November 8, the Magic faced the Atlanta Hawks challenge at home.

The Hawks' start in the new season was not very ideal. They lost two of the first four games of the new season. But they have won both games in the last two games. Currently, they are ranked fifth in the East with four wins and two losses, while the Magic are ranked second in the East with all six wins and six wins, and the first is the Boston Celtics, which has the "Big Four", with their record of seven wins and zero losses.

The Magic, Heat and Hawks are in the Southeast Division. The Magic ranks first, the Hawks rank third, and although the Heat also won six games, they lost one game, and the opponent in the lost game happened to be the Magic ranks. So although the number of games won was the same, the Heat could only rank second.

The Hawks' main job this summer is to renew the contract with "Hawk King" Joe Johnson. The team has not made any adjustments to the rotation lineup. Therefore, compared with the 2009-10 season, the Hawks have not changed much in rotation order.

On the point guard, Mike Bibby, who is over 32 years old, has declined sharply in the past two years. Although he is still in the starting position, his average playing time has dropped to 27 minutes last season, and various data have shrunk significantly. Jamal Crawford is often replaced by Jamal Crawford after half of the first quarter. In addition, Mike Bibby still needs to worry about sophomore Jeff Teague. Although Jeff Teague is only the third point guard, he gave 24 points and 15 assists in a single game in the final game last season. If Jeff Teague can improve in shooting, he may further erode Bibby's playing time.

The shooting guard "Hawk King" Joe Johnson is the team's offensive core. Although Joe Johnson's contract renewal this summer put the team in the dilemma of "snatching the enemy", the importance of Joe Johnson to the team is self-evident. He is the real controller of the team's rhythm. Jamal Crawford will occupy all the remaining playing time, and he also needs to serve as Mike Bibby's substitute. Therefore, it may be difficult for fans to see the rookie Jordan Crawford who dunked "Little Emperor" James in training camp on the court.

On the front line, the main small forward Marvin Williams has been questioned since joining the second place in 2005. In fact, Marvin Williams has been improving in the past few years, although the extent of the progress is not noticeable. However, after signing the contract in the summer of 2009, Marvin Williams suffered a big decline, and his performance was disappointing. Morris Evans is a stable substitute for small forwards. His playing style has gradually become external and transformed into a full-time pitcher. As for second-round rookie Popei Xi, he is likely to spend his rookie season in NBDL.

In terms of power forward position, the Hawks have the team's defensive ace Josh Smith. Last season was the most praised year since he entered the industry. On the one hand, he continued to improve on the defensive end, and on the other hand, Josh Smith finally gave up three-point shooting rationally. As a failed three-pointer with a three-point shooting percentage of only 26.6%, he only made 7 three-pointers in total last season, replaced by passing. As a result, Josh Smith's assists and rebounds hit career highs. In addition, in the substitute position of power forward, there is a newly signed former Lakers forward Josh Powell.

At the center position, Al Horford has done a great job in the past three years and has made outstanding contributions to the Hawks, but he is only 2.08 meters. It is bound to be very hard to make a living in the center position. Therefore, the Hawks frequently recruit inside players this summer, such as Shaquille O'Neal, who has failed to make a journey. At present, the Hawks' center position is Zaza Pachulia, Jason Collins and former Thunder center Itan Thomas.

In short, with years of accumulation of high picks, the Hawks have gained the strength to enter the playoffs in the past three years. There should be no problem entering the playoffs in the new season, but this team that has been successfully rebuilt quickly encountered a bottleneck: mediocre talent.
Chapter completed!