Chapter 1466 Losing money is making money
"Mr. Feng, we need to continue to increase our promotion of xos? But now we don't have much profit. If we increase our investment again, we will even lose money!" Qiu Bojun frowned, thinking that it was completely unnecessary.
For the time being, it seems that xos is re-suppressed by Microsoft's vista, but the reputation of the system on the Internet is that their xos is completely better than Microsoft's vista. You just need to wait slowly to win.
Feng Yu crossed his legs and looked at Lei Dajun with a smile: "Mr. Lei, what do you think?"
"I really agree with Mr. Feng's point of view. We should continue to increase the promotion efforts. Microsoft is now slacking off, and it is also a good opportunity for us to expand our influence."
"The netbook promoted by Lianxiang Group has driven the trend of low-priced laptops and increased our XOS sales a lot, but we lost in the sales of system CDs and the PCs of ordinary pre-installed systems."
"We launched it a few months earlier than them, but in one month, we showed a defeat and we had to fight back. Mr. Feng has much more experience in product sales than us, which can be seen from the hunger marketing plan of the netbook."
Lei Dajun admired Feng Yu very much, and he has always been the president of Lian Xiangyinshan, so he has more contact with sales management than Qiu Bojun, and Qiu Bojun is better than him in product design.
Feng Yu was very satisfied with Lei Dajun's answer. He explained to Qiu Bojun: "Old Qiu, we cannot only look at the interests in front of us, but we must look at the future. What is the future? Users are our future."
"As long as there are enough users, even if we don't make a penny now and lose money every day, there will be countless investors who will wave their checkbooks and want to invest in us. But we can make money every day, but there are fewer and fewer users, and the situation will be completely reversed."
"I know, you are worried about listing. But Xiangjiang is different from the domestic market, and it is different from Europe and the United States. We even think about Yinshan, which is definitely enough for listing standards, so you don't need to worry about this."
"Our most important task now is to seize users. Look at Microsoft, every system they launch can have sales of hundreds of millions, which is not counted as pre-installed systems by PC manufacturers. So they can make tens of billions of dollars in profits every time they launch a new system."
"And if their users are only one-tenth, then they will definitely not be able to make a billion dollars. When the user base grows, profits are not simply rising, but multiplying. This can be seen from the comparison of Fruit's sales in North America with Microsoft."
"Of course, the fruit system can perform best on the fruit computer. You may think this example is a bit special, but if you think about the small domestic portal websites, their number of users is compared with the financial wave, and you will find that their profits are completely different from financial waves, and many of them are even losing money."
"Even if they lose money, they are still working hard to promote. Why? Think about how much money did OQ spend in the promotion? There was no profit at all. But now, just how much does their membership income have? Not to mention that they have unparalleled promotion advantages when entering other businesses."
At this time, OQ was not as powerful as Feng Yu’s rebirth. At that time, an advertising pop-up window for OQ was charged for many websites in one year’s advertising revenue, because they had the largest user group in China and the effect was significant.
The first thing all online companies need to do is promotion.
Just like Ma Yun, their team spent a lot of money when they were working in Alibaba. If Zong Qing had not invested in him first, his website would have definitely not developed so well.
After Feng Yu invested again, he is now in a strong momentum, so he easily suppressed Yibei and YiBay and became the number one brand of Huaxia Internet Mall.
"Let's talk about our xos, our market share in China is good and Eastern Europe is also leading, but are you satisfied in this way? Think about your original intention and your dream, are you thinking of surpassing Microsoft?"
Qiu Bojun and Lei Dajun looked at each other. They wanted to say that when they made software, Microsoft was not so strong. The IT enterprise brand they heard the most was ibm.
"Mr. Feng, but in this way, our funds are not enough. The authorization price we give to PC manufacturers is very low, and the profit itself is not high. Our CD sales have also passed the period when consumers were curious and purchased. Now our biggest advantage is the price. We continue to make a fuss about it?"
Microsoft launched this vista system, and its price reached its peak in history. Whether in China, Europe and the United States, it is Microsoft's most expensive system.
Only one regular home version was launched in China, with a price of 1,999 yuan. In foreign countries, this one is priced at least 50% higher than the XP price!
Lian Xiangyinshan’s market pricing for xs is made by referring to xp. Now compared with this vista, it is only one-fifth.
Their authorization for PC manufacturers is that the pre-installed system of a computer is only 199 yuan, which is half the price lower than ordinary retail. Of course, Microsoft does the same. The pre-installed price they give PC manufacturers is less than 1,000 yuan, but the gap is still very large.
Qiu Bojun believes that since the price has become so high, he will seize this key publicity and let consumers who intend to replace the system choose their products.
"Price is an advantage, but we cannot continue to lower the price. If we lower it, there will be no profit and will be considered dumping. We will add advertising for online media, which is the most intuitive."
There are too few people who buy computers without accessing the Internet, so online advertising is the best and most cost-effective.
"Also, let those cooperative software vendors clearly mark the logo that only supports the xos system on their products. If we give the money, they will also have to pay the corresponding obligations."
"This is already in contact, but in this way, we will inevitably increase our investment."
"It doesn't matter. The investment is for future output. Microsoft is too arrogant. Comparing products with such high prices with ours, it is actually not worth the price. Soon, consumers will have more and more negative reviews, and our positive reviews will also be more and more. When XP really stops updating and maintaining, they will pay the price!"
Feng Yu is confident about this!
…(To be continued.)
Chapter completed!