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Chapter 171 Chu Zhongtian's Restaurant

When the news that Chu Zhongtian wanted to stay in Metz was reported by Chinese media, Chu Zhongtian didn't care what kind of response it would have in China. The only thing he cared about was the voice on his personal website, and fortunately, the voices of understanding and support accounted for the majority.

This summer is a bit difficult for Chu Zhongtian. Because his fractured right hand has not yet been healed, he has no way to participate in the team's training. He can only recuperate at home and perform some simple restorative training.

He has to find something for himself, and he can plan his future on the court in June, and what about July?

He thought of something.

In fact, Chu Zhongtian is still a little interested in business. Every time Mr. Meili negotiates a contract with those brands, he will personally understand it. He thinks this is as interesting as playing football. Playing football can bring you a sense of accomplishment, and business can do it.

He suddenly thought of finding something for himself to do.

He went to find Emily first. At this time, there were still three days before Emily left Mays and returned to the United States. He wanted to explain the matter clearly to Emily within these three days, because this matter was mainly carried out in the United States.

His idea is very simple and has no creativity. The first idea that any Chinese person will think of when starting a business abroad - to open a restaurant! That's right, it's to open a restaurant.

Yao Ming, a professional Chinese star in NBA, once used his influence to open a Chinese restaurant in Houston called "Yao Restaurant". Although Yao Ming himself is not the owner of the restaurant and his parents are just one of the shareholders, the restaurant does use Yao Ming's influence to become more and more prosperous.

However, Chu Zhongtian did not intend to make a big use of his influence, because he, a football player, was not influential in the opening place of the restaurant he planned.

And like Yao Ming, he did not intend to appear in front of everyone. He planned to stay in seclusion behind the scenes. He just provided an idea and injected funds, and left the other things to Emily and his trusted friends to manage. He did not usually involve management affairs.

His inspiration comes from what he ate as a child.

In Chengdu, there are many street snacks. Although they don’t look very clean, they are very delicious, and they are cheap and cheap. From shredded kohlrabi to egg cakes, from sad jelly to wolf teeth potato bars. Foreigners have always believed that Chinese food is limited to those dishes placed on the table, but Chu Zhongtian thinks these street snacks are the most representative.

Since the United States can sell fast foods McDonald's, KFC, and Pizza Hut to China, and it is also very expensive, why can't Chinese fast food be sold to the United States?

We can make these snacks cleaner, but retain the flavor, put in clean windows and beautifully decorated restaurants to attract curious American diners with their deliciousness and unique Chinese characteristics.

Chu Zhongtian did not want to make this restaurant into a high-end restaurant. Fast food restaurants like McDonald's and KFC are his goal. He has low prices and convenience, as well as Chinese-style snacks and delicacies as attractive selling points.

This idea was definitely not a whim. As early as when he was in Wimbledon, he had this idea by chance. Looking at the popularity of the Mac Chinese fast food restaurant he worked in, and the long queue in front of the stall that he and Yang Yang set up with before Christmas at Wimbledon Art School, he lamented that food has no borders. No matter what nationality, skin color, race, education level, and cultural background, these are useless in front of food, and eating is the top priority.

At that time, he thought that if he could open a store that specializes in selling Chinese snacks and snacks, the business would be good, right?

However, at that time he was still a poor student, who earned living expenses by working double jobs and reduced the burden on his family. Without capital, he could only fantasize about it in his heart.

It's different now, he has the capital. Since leading the team to the League Cup championship, his reputation has reached a peak. Merry and Xu Xiaodi have found new sponsors for themselves in Europe, America and China respectively. Pepsi, Gillette and Metersbonwe have become Chu Zhongtian's new endorsement brand. It is worth mentioning that Metersbonwe is the Chinese casual clothing brand that Emily endorsed last year. Now they have won Chu Zhongtian again. It is said that the advertising company is considering letting the two act together in an advertising film. They only start filming after Chu Zhongtian's hand injury heals. They are now doing preliminary planning.

These three brands can bring Chu Zhongtian an annual income of about 1.5 million euros. In addition to his previous income, he can earn about 5.6 million euros before tax a year. Chu Zhongtian's money is not enough to spend except for paying the salary of two economic men and one lawyer. He has no need for luxury consumption. He has no major expenses except buying two houses for himself and his parents. As a star, he doesn't even have a car of his own. Usually, he only spends some daily expenses and doesn't have much money.

So this large amount of money has no other purpose except to save it.

Chu Zhongtian now plans to use this money as startup capital to build a Chinese fast food restaurant that he has been thinking about for a long time.

He told Emily about his thoughts because he wanted Emily to invest.

These snacks were eaten by Emily in Chengdu. When Chu Zhongtian said that she thought of the taste, she then complained that Chu Zhongtian shouldn't have told her about it when she felt sleeping. "I'm hungry!"

After listening to Chu Zhongtian’s thoughts, Emily thought about it and said, “I don’t know if it’s feasible, but you can try it. Anyway, there is no business in this world that can make a profit without losing money. In addition, do you still remember that we went to the park together and saw that...the one who painted with sugar... looks very good and great!"

"You mean sugar painting?"

Chu Zhongtian knew this at first hearing. Sugar painting is a popular folk art form in Sichuan. It used to be seen everywhere in the streets and alleys of Chengdu. When he was a child, Chu Zhongtian also liked that thing very much, but at that time, he spent all his family money to learn football. Usually he didn’t have much pocket money, and he couldn’t spend a few cents to transfer a sugar painting to eat. Most of the time he stood in the crowd and was so envious that he watched others turn around.

As the name suggests, sugar painting is to use sugar to paint, brush oil on the marble slab so that the sugar will not stick to the board, and then use a small copper spoon to paint the syrup that can be brushed to the marble slab, drawing various shapes, including small chickens and puppies, as well as large products such as dragons, phoenixes, lions and tigers.

The golden sugar liquid transformed into various lifelike animals and characters under the hands of folk artists, which was delicious and fun. Chu Zhongtian once saw Emily by chance when he took Emily to play in Jinli. At first sight, he aroused his childhood nostalgia and pulled Emily forward to turn around. Emily was also very interested in this kind of Chinese folk art, especially when she saw a spoonful of candy turning into a rooster in the hands of the master, she exclaimed repeatedly, as if she had seen an incredible magic.

That day, Chu Zhongtian turned to a rooster herself. After Emily turned five times, she finally turned to a big dragon and screamed happily. She held the big dragon sugar painting, but she couldn't bear to eat it. Finally, she saw that the sugar had melted and ate it reluctantly. Of course, before eating it, she did not forget to ask Chu Zhongtian to take a photo of herself. She held six sugar paintings in her hand, and smiled particularly brightly in the bright sunshine.

"Yes, that's that! Tanghua! Paintings drawn with sugar!" Emily was very excited. She was always interested in the strange folk crafts in China. Last time she followed Chu Zhongtian to China, she brought back a large box of souvenirs, from Peking Opera masks drawn on gourd shells to walnut-carved Dream of Red Mansions characters to the wonderful Shu embroidery. She also regretted that she didn't have enough time in China and could not search for such folk art in China.

"I think if we could sell Chinese snacks and snacks and display sugar paintings, it would definitely attract consumers more." Emily put forward her opinion.

Chu Zhongtian never expected this idea. He thought about it carefully and found that this method was very interesting. In a fast food restaurant with a very Chinese style, some Chinese folk art will be very lethal to foreigners who have "never seen the world".

And it's not just about displaying it. "We can do various discount activities, such as spending a certain package to get a gift of sugar painting. In addition, if they want, they can also spend money to transfer sugar painting..." Chu Zhongtian pondered.

"And there is also a limit on the time, which cannot be displayed all the time. We must specify what time to what time to carry out this display event every day." Emily added. "We must make consumers feel hungry, otherwise the freshness will pass soon..."

"It's fresh..." Chu Zhongtian laughed. "There are so many folk arts in China. Even if they are displayed every day, they can be ignored for a year... Wait." He suddenly thought of a better one. "Why only show sugar paintings? There are also sugar blowers, clay makers, paper cutting, kites, bamboo weaving, shadow puppets... There are too many. Now in China, these folk arts are about to disappear, so I'll just export them abroad, ha!" He slapped his thighs and felt proud of his thoughts.

"Okay, okay!" Emily applauded Chu Zhongtian's idea. She was also very interested in the Chinese crafts that she had only heard of but had never seen before. She represented the ideas of some foreigners. These novel and exquisite crafts are definitely rare works of art. They are very lethal for foreigners who like to hunt for curiosity and pursue the so-called traditional oriental beauty.

"Since crafts are not limited to sugar paintings, then our snacks and snacks cannot be limited to Chengdu snacks... Copy the hand, dumplings, noodles, roujiamo, spring rolls... Ha! There are also old Beijing duck rolls! KFC has old Beijing chicken rolls, so we make old Beijing duck rolls! It's a big cake roll roast duck!"

Chu Zhongtian became more and more excited as he spoke. The two of them gradually improved the idea that this was just a snack bar at the time, and became a chain store. They sold all kinds of convenient, delicious and clean authentic Chinese snacks and snacks, and also displayed traditional Chinese art and culture. Although they are all very ordinary and ordinary things in China that may not be elegant, Chu Zhongtian wanted to put such gadgets that are not elegant in the store in his store. On the one hand, it is used to attract customers, and on the other hand, it is actually considered to retain his childhood memory. Nowadays, there are fewer and fewer folk craftsmen, because these things cannot make money, and young people will do these things. In their eyes, sugar painting and clay makers are all inferior professions. How can they compare with white-collar workers?

Chu Zhongtian wanted to leave these things that had given them countless beautiful memories of this generation, and at the same time found a new way out for folk artists in China - it's no wonder that Chinese people are used to it, so we sold this thing to the whole world! The junk fast foods of the United States, McDonald's and KFC, as well as Pizza Hut pizza, can all become the favorite videos of petty bourgeois in China. Why can't our Chinese snacks and folk art become a new popular fashion in the world?

Our Chinese leap shoes, Jiefang shoes, were taken away by foreigners and changed slightly, and turned into fashion magazines. These are our own resources. Why should foreigners develop and make money? Why can't we develop and make money by ourselves?

In Chu Zhongtian's long-term future plan, he hopes to use this to make this happen into a cultural phenomenon. It can make China's traditional handicrafts have a reputation internationally, and let young Chinese people see the future and money of making handicrafts, so that more handicraftsmen can emerge, so that China's intangible cultural heritage can be spread and continued. It can be considered a matter of great merit.

Even if there are foreigners who are interested in Chinese handicrafts and come to China to learn to spread it, it would be even more amazing...

Of course, these ideas are quite great, but essentially for making money. This is a good gimmick for making money. Chu Zhongtian is not a philanthropist, and it is impossible to revitalize traditional Chinese handmade artworks out of his own pocket. It is already amazing to find a way for everyone to make money.

During these three days, Chu Zhongtian and Emily talked repeatedly, and later brought his mother in. The three of them talked about it together and communicated with their father through the Internet. After all, he had experience in doing business.

In three days, a preliminary plan was formed. Emily flew back to the United States with the plan to find her mother. Although her mother was very strict with her private life, she was indeed capable of commercial operations. Moreover, she had a network of relationships in the American entertainment industry, which would also be helpful to Chu Zhongtian's Chinese fast food chain plans in the future.

After sending Emily away, Chu Zhongtian contacted his Chinese agent Xu Xiaodi and British agent James Merry, and told them about his plan, wanting to hear their opinions and opinions.

Meili is very interested in Chu Zhongtian's plan, while Xu Xiaodi is worried that this positioning may be thankless. Since it is fast food, it must be simple and convenient. Wouldn't the additional things make fast food complicated? McDonald's fast food can set up a separate store in the desert, or it can be attached to a gas station or a motel. Because they only need an operation button and a sales window. Can you, those folk artists?

Chu Zhongtian did not think about this question before. He was stunned by Xu Xiaodi's question.

"If you want to promote culture, using fast food in the United States will not work, because American culture is fast food culture. If you make Chinese culture fast food, then you will lose the characteristics of Chinese culture and fall under the predicament."

Chu Zhongtian didn't know at all, but Xu Xiaodi was still quite "angry"...

"Chinese culture should be a symbol of noble and elegant! When the Americans were still playing with mud in the soil of England, Chinese culture was already brilliant and brilliant! Why should such a noble culture be matched with fast food? Does Americans think that our Chinese culture is also fast food culture? Low quality? Cheap? No technical content? This is not possible!"

"I think it's better to go on the high-quality route, Xiao Chu. Although you sell very ordinary things, Americans don't know. Besides, you said Feiyue shoes, the French didn't make them into street stall shoes after buying them. We can also make snacks and snacks that look cheap very exquisite, making people think it should be very good at first glance, and it's worth the price! As long as we do our publicity work, even if we blow the Lai Tangyuanzhong dumplings in the United States to be eaten by the Chinese emperor, Americans believe it! Don't think I'm joking, the ordinary Americans will know nothing when they leave their life circles, so just blow it, they will definitely believe it!"

Black lines and beads of sweat emerged from Chu Zhongtian's forehead.

Although what Xu Xiaodi said was a bit exaggerated and extreme, his ideas did make Chu Zhongtian start to think about his idea - is fast food really good?

Emily is a Hollywood movie star and knows many celebrities. This is a very good resource. If they want to open a fast food restaurant, they obviously can't make use of these resources - can you expect Tom Cruise, Julia Roberts, Robert De Niro, Al Pacino and other celebrities wearing dresses, gold and silver to attend a fast food restaurant opening ceremony, and to entertain guests and friends at a fast food restaurant?

Although Chu Zhongtian himself did not think fast food was a shame, it was obvious that no matter how powerful McDonald's was, it would not appear at the state banquet.

It seems that my initial planning did have problems.

So he decided to listen to Xu Xiaodi's opinion and reconsider the plan.

He passed on Xu Xiaodi's opinion to his parents and listened to Emily. Just so happened that Emily also told Chu Zhongtian that her mother was very dissatisfied with the two of them discussing for three days and only discussing opening a fast food restaurant, thinking that this is an idea of ​​not seeking progress. Her and Chu Zhongtian's idea is the same, that since Emily and she are popular in the entertainment industry, why not make good use of it?

"At that time, my mom said she could invite some Hollywood stars who are good at our relationship and producers to go to the restaurant to eat to expand the influence. We don't need to spend money on our own to promote it, so naturally there are gossip magazines and news media that promote our restaurant."

Then, the restaurant positioning changed from a fast food route to a boutique route. After formulating the route, the other things were left to professionals. Emily's mother was very interested in this plan. She was responsible for finding professionals to join the plan, including new investors. Xu Xiaodi began to search for craftsmen in China according to the list given by Chu Zhongtian. Since she wanted to take a boutique route, she could not find a sugar-turned-candy painting from the street casually, and she had to find authority in this regard.

Of course, these have nothing to do with Chu Zhongtian. Opening a restaurant is just a new pleasure for him. He can live a good life without taking the exam. He just wants to find something to do. His job is still to play football. He hopes that his arms can be cured as soon as possible. The last time he went to the examination, the doctor told him that the stitches would be removed in another week, which means that his arms have been cured and he can move freely.

This is the best news because he can't wait to go back to the gym and back to the football field.
Chapter completed!
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