In 2009, the Jifeng Forum was just starting, and IT Home has not yet been established, and HTC has not officially entered the mainland market. Mobile phones are all flowing in through parallel goods channels. Samsung is developing its own mobile phone operating system. Although there are Android phones, it does not attach much importance to it. It will not become popular until the GS1 next year begins.

During this period of time, Android is just a baby who has just learned to walk in the field of smartphones, and the development of domestic Android systems is even more wild.

But this does not mean that there is no demand. The Luoshen "system" appears as a pioneer. Under the spread of various components of "tap water", a considerable number of users soon gathered. Some people who do not have Android smartphones or who have not yet adapted their phones are actually flooded with water in the Luoshen community.

In addition to users, Luoshen community has also attracted some folk gods. After contacting, one of them resigned at the end of the year and added ancient poems. There was no way, so there was too much.

Luoshen Community has initially gained a certain degree of popularity among domestic enthusiasts, and Guci mobile phones are about to enter the testing stage, and the main components have been negotiated.

During this period, he was basically running around from all over the world, and he went to North America three times alone. There was no way, and chip-related suppliers were there.

When many people hear about mobile phone chips, they basically think that they are equivalent to mobile phone processors. This is actually a conceptual confusion caused by the communication process.

There are three most famous "mobile phone chips" in later generations, Huawei's Kirin series, Qualcomm's Snapdragon series, and Apple's A-series, among which Kirin 980, 990, Snapdragon 865, 888, are all called socs, including CPU (central processor), GPU (graphics processor), NPU (ai processor, Kirin 970's first integration, neither of them had any before), and baseband;

Apple's A-series chips only have CPUs and GPUs, and there is no baseband responsible for mobile phone signals. Because Apple cannot design it, it chose to buy the baseband from Qualcomm.

In other words, Kirin and Snapdragon are both CPU, GPU and baseband three-in-one, and Apple is two plus one, also called "plug-in". This is a good solution when baseband research and development is extremely difficult - especially when patent restrictions are restricted, but it also has disadvantages.

For example, Apple phones in previous dynasties have significantly reduced battery life when using mobile networks than wireless networks. All mobile phones consume more power than wireless networks, but the consumption of mobile phones equipped with Huawei and Qualcomm's two processors is significantly better than Apple.

Therefore, when many mobile phones are tested when evaluating the battery life of Apple phones, they are basically connected to Wi-Fi.

Of course, Apple also has advantages. The integration of software and hardware brings extremely powerful optimization capabilities. An executive once said that no matter how optimized it, it would not violate physical laws. Optimizing the battery life of a 3,000 mAh battery is optimized by more than 4,000 mAh. This is an obvious change of concept. The physical laws of battery life are not only about the size of the battery, but also power consumption!

In daily use of Apple phones, their power consumption control is more than twice as powerful than Android phones with major rogue software!

The iPhone's max series, with a battery of over 3000mAh, has a battery life of better than most Android phones with 4000mAh battery in daily use.

Among them, a certain meter is used as the representative. People optimize the battery life of three thousand batteries to four thousand, and it "optimizes" the battery life of four thousand batteries to three thousand.

However, it also scores the scenarios. Most of the power consumption control comes from the control of rogue software. When continuously using the screen to play games, there is no difference in power consumption, and the advantages of large batteries are solid.

As for the signal problem of Apple phones, the plug-in baseband is not the main reason, including the Intel signal baseband since iPhone 7 (7 started to be mixed). It has been so scammed by Intel baseband, which is not as good as Qualcomm. In fact, it is just taking the blame for Apple:

Although Intel's signal baseband is not as good as Qualcomm, the signal poor of Apple's mobile phones is entirely because Apple's signal design capabilities are too trash, especially compared with Mian Tianmidi's A-series chips, I'm simply sorry for the Apple logo.

Of course, it is because of the Apple standard that Qualcomm sprays Intel, and you can't spray Apple anyway.

In later generations, there were basically only Huawei HiSilicon, Qualcomm, Apple, and MediaTek, among which Huawei and Apple are all self-produced and sold. Only two powerful players sitting at this table are Qualcomm and MediaTek, among which Qualcomm is more than just a little stronger than MediaTek.

However, in 2009, smartphone chips had just started. Texas Instruments, Intel, Samsung, Nvidia, MediaTek, Qualcomm and other major manufacturers were "separate" from many heroes. Qualcomm did not have the heroic figure that later dominated the world, and MediaTek was not stepped on by Xiaomi;

Huawei HiSilicon has not yet started in this field; Apple acquired Pa                                                                                                                       �

It was not until more than ten years later that Huawei HiSilicon squeezed toothpaste tubes out in the desperate situation of being sanctioned. Kirin 9000 saw the back of the a14, and Qualcomm Snapdragon 888 fell into the fire pit again. It can be regarded as "helping" Kirin for more than ten years to catch up from a certain angle, allowing it to complete it before it dies, ending the previous run of both sides leading from Kirin 980.

(Author's note: Written in July 2021. After more than half a year, from the comprehensive experience of their respective mobile phones, Kirin 9000 beats Snapdragon 888, including gaming experience.)

However, Snapdragon can continue to iterate and remedial, and even in the fire pit, other mobile phone manufacturers have to rush to jump into it; Kirin is locked up by one sanction after another, trying to struggle to make a desperate road of survival with slim hope.

Due to the promotion of various manufacturers, mobile phone chips have almost been equivalent to mobile processors in later generations. However, in fact, a mobile phone uses as many as dozens of chips. In addition to the above mentioned, there are DPS (digital signal processing) chips, ISP (image signal processing) chips, RF chips, audio management chips, power management chips, navigation chips, Bluetooth chips, etc.

For example, Huawei clearly has the dominance of 5g and 5g chips, but it has released many 4g mobile phones in 21 consecutively because it has 5g chips, but the 5g filter chip is stuck.

Filter chips are one of the RF chips, and baseband RF can realize mobile phone communication functions. In the RF field, 95% of the market is occupied by US and Japanese companies. Domestic companies have almost zero results and markets in this field, and HiSilicon has also failed to make a breakthrough.

It’s not that HiSilicon is not strong enough. In fact, since mate20, Huawei has replaced the power amplifier and low-noise amplifier in the RF to self-developed. However, on the one hand, filtering is the most difficult area in RF. On the other hand, it gives HiSilicon too short, the task is too heavy, too much, too much.

Back to the topic, because Luoshen ui can be used to flash the machine, the promotional selling point of the Guci mobile phone itself is cost-effectiveness, and the parameters are very important. The main parameters are several areas that are familiar to ordinary consumers in later generations: processors, screens, cameras, and batteries.

This is also the result of the continuous efforts of mobile phone manufacturers represented by Xiaomi as the main representative. This is not a derogatory point. From the perspective of mobile phone shopping malls, Xiaomi has too many places to learn.

The most important contribution is to highlight the promotional selling points more clearly, such as mobile phone processors, screen resolutions, photo pixels... all of them are.

In fact, the mobile phone has high frequency and strong performance. The mobile phone may not be unblocked. The screen resolution is high, the screen may not be clear, the camera pixels are high, and taking pictures may not be good - but consumers don’t understand!

Xiaomi has "data-based" all areas of mobile phones. The resolution, pixels, and running scores can intuitively make consumers feel the difference. This is undoubtedly conducive to publicity, and it is not a false publicity. What people are saying is the truth. I said that my screen resolution is higher than Apple, which is indeed higher, but I didn't say that my screen display is better than Apple.

——For example, after the release of iPhone 11, the 326ppi (pixel density) screen was mocked by the entire network for more than a year, but the actual screen display effect is that the 720-level LCD screen of iPhone 11 can press the flagship mobile phones of almost all manufacturers except Apple and Samsung, which are flagship mobile phones, and they are all on the ground.

In addition to the screen hardware itself, training is also a very important factor. Android has inherent defects and color management is naturally beaten by iOS. Samsung flagships have always used their own top-level screens, and they are relatively second-class for Apple, but in reality, they are not as good as Apple.

However, in the online public opinion environment at that time, the ridicule of "big fruit screen" when mentioning the iPhone 11 was almost inevitable, so that the user did not feel the difference. He said that "it doesn't affect the experience" and "it doesn't show the gap" and would be ridiculed by all kinds of ridicule.

This is the effect of "data-based" publicity.

This kind of publicity strategy has both good and bad. Needless to say, there will be gimmicks on the launch and promotional selling points, which can beat up the competitors and attract consumers to pay for it.

The disadvantages are also obvious: after getting it, you can discover the truth by comparing it, and the credit value will continue to be reduced.

However, for mobile phone markets, selling mobile phones is the most important thing. This publicity strategy undoubtedly outweighs the benefits, so it has been continuing.

Xiaomi's "100 million pixels", Huawei's "night vision instrument" and "telescope" that promotes photography, including Apple's various "unclear" technical names, such as retinal displays, super retinal XDR displays, and super porcelain crystal panels, are also this routine, but they are more tactful than Android manufacturers.

This is Apple's cleverness, but not everyone is qualified to learn it. It requires accumulation and background. Samsung and Huawei have been imitating and catching up, and are the only two successful among many Android manufacturers.

Fang Chang'an's strategy is to start a business and learn from Xiaomi and develop Huawei. Huawei is actually just touching Samsung and Apple and moving forward. In the early stage, it will definitely beat up all kinds of data to compete with its competitors.

Therefore, the actual experience is secondary. Set up the promotional selling point and make a lot of money in this regard. As for unimportant places that are not promoted, you can save as much as possible. In reality, Xiaomi has always used this strategy. It does whatever it promotes, and promotes what it does. Therefore, there are ridicule and ridicule of "or I'll give you some shortcomings" and "I use it to be mature."

For example, mobile phone motors. Apple's iPhone7 released in 2016 had trained the linear motor to a near peak level. However, it was not until 2020 that Xiaomi equipped with linear motors, and the entire network mocked Honor for "buzzing" everywhere, so consumers were popularized by science what the benefits of this linear motor are. Even in Android phones, Meizu had already equipped with linear motors two years ago.

This is the same as "Liu Shishi takes you to taste the ten-core double-stem head", "massing the plane faster", "easy    girl" and "derailing", which are both places where Xiaomi is despised and criticized in marketing, but in terms of publicity effects, they have achieved the desired effect.

And every time, otherwise you would not be scolded and never repent: businessmen are seeking profits, and they will definitely do it only if they do it.

As a "friendly businessman", Meizu also has the trend of "thin but long-lasting".

Huawei also has a lot of dark history in marketing. It has never responded until it dies, nor apologized, but it has quietly changed and done better;

There are also various "early" publicity. Hongmeng's PPT release can be said to be for strategic intimidation. Other 3D modeling such as mate20 launch conference promotion and sensational 3D modeling. mate40 has been released for almost a year and has not seen it. It is obvious that it is used as a gimmick and pretends to be dead after the publicity is completed;

In addition, there are SLR photos that pretend to be mobile phones and have severely castrated colors when taking photos...

In terms of marketing, Huawei is better than Xiaomi because it is not vulgar and has the world's top R&D capabilities. Its product strength has been constantly improving and its style has also moved upward, so no one is obsessed with these things.

Xiaomi not only loses because of its lack of product strength, but also never repents. Otherwise, no one would keep catching the past dark materials.

No matter which mobile phone manufacturer, Apple, Huawei, or Xiaomi, they all exist to make money from consumers. Only by making money from consumers can you survive. Living well and paying for products is the right way. There is no reason to follow the manufacturer's marketing and interests to fan circle thinking, protect this and tear that.

Of course, Chang'an understands these principles, but there will be differences when he takes action. For example, he left Apple and joined Huawei in his previous life. A large part of the reason is that Huawei is a "own" company and has been suppressed. He also argued with people online and criticized him.

After rebirth, he would start a business and enter the mobile phone field. He would use the methods he despised in the past, whether it was hiring a navy army or selling gimmicks, as long as it was useful.

After choosing to start a business, no matter what ambitions you have, selling your mobile phone and letting consumers pay for their products is the main goal.

The second is emotion!

He has scolded Xiaomi and Huawei for marketing, and once hated it, but in the future that can be seen, he has to learn and use these methods one by one within at least five years.

As a businessman, Fang Chang'an is no longer Fang Chang'an.

When the overall plan of the first ancient Chinese phone was completed, 2009 was coming to an end. From the official opening of school after the National Day holiday, until the end of December, he had not been at school for a few days. He slept with Wang Ke more times than the bed in the dormitory.

Fortunately, the department head's care was taken by him, and the counselor also greeted him, and the teachers of various subjects did not cause trouble for him. This was mainly because he was no longer an ordinary student, with a registered capital of 10 million yuan, and the scale was placed here.

Even applying for subsidies is not a school’s entrepreneurship subsidy, but a country’s scientific research subsidy!

Once Fang Chang'an successfully starts a business, even if he lives, it will be much more important to the Software Academy and the entire school than a student who studies hard and hard!

However, if you don’t have to take the course, you still have to take the exam. Before the midterm exam, he specially reviewed for several days. Song Tang provided a complete set of class notes and carefully tutored. Fang Chang'an finally passed the midterm exam.

Of course, it is most likely that this cannot be separated from the care of the teacher.

Song Tang's tutoring and help are not without cost. She was elected as a member of the life committee in the class leader election after the military training, and won fourth place in the school's top ten singer competition. She is beautiful and has a great reputation throughout the software college. Many people have privately regarded her as a "new school flower". There are many jealous people and many suitors who take action.

These pursuit actions were all hit on him, the raised "shield" in various forms. Although there was no direct search for trouble and conflict, it was a minority choice for a few people, but for his efforts to win over the goals of various classmates and seniors, it really caused some trouble.

For example, there was a very awesome senior in his sophomore year who participated in national competitions and entered the laboratory of a graduate supervisor in the first semester of his senior year. He was a technical academic master, but when he tried to build relationships, he was very cold.

It took more than half a month to find out that the guy had tried to approach Song Tang, and of course he had no good impression of him, a rumored male god who "a goddess who pursues her, a childhood sweetheart, and still ignores her."

Even a senior who is about to graduate from a postgraduate program is affected by this rumor. He does not know Song Tang, and subconsciously feels that he has "a bad character", which shows how wide the rumors are.

Fang Changan had no choice but to go to Song Tang to discuss it and tell her not to act too much, but soon found that things were more difficult than she had imagined.

"What should I do?"

Song Tang and Wang Ke's dressing are influenced by Shen Mo, and Shen Mo is also influenced by Shu Mei. They are people of the same age who have been better at dressing very early - of course, they look good and look good no matter how they match them.

After entering university, their daily outfits changed. New Year's Day is approaching and the weather is getting colder. She wore a slightly old but neat and clean white round neck sweater. She wore a double eleven online shopping for the outer cover, and the price is no more than 150% and the gray color is gray. The dark gray jeans with soft fabric are paired with a pair of priced at 29.9. The flat shoes from Song Mei's Qingyun Shoe Store asked Wang Ke to help her with her long hair cut down her shoulders and slowly walked on the school road with a shabby tree planted. The afterglow of the evening sun fell on her body. Half of her pure face was bathed in a kumquat-colored light, which set off half of the campus she saw, like a beautiful picture.

It seems that because it has grown, it seems that it has opened up some shackles. After entering university, even when she looks at the pure beauty, she can feel that her beauty is increasing day by day. It is not a change in appearance, but more like a transformation from the inside out. This beauty should be described as "beautiful".

Even in the eyes of him, a selfish person, Song Tang is now as beautiful as Shen Mo and Wang Ke.

Shen Mo's skin is better than snow, his facial features are impeccable. He is innocent and innocent when he acts coquettishly, and when he does not act coquettishly, he gives people the feeling of being an elf fairy in the world;

Wang Ke is tall, has a bright and charming appearance, and has a perfect proportional figure that meets the fantasies of most men. As she grows older, especially in the past six months, she has gradually faded away her childishness. Her beauty and charm that truly belong to her have just begun to show her. Bright, beautiful, and absolute beauty are the most easily attracting eyes everywhere;

Today, Song Tang retains the original pure beauty and tranquility. It seems that after experiencing many things, he has achieved spiritual sublimation, giving people the feeling of a crystal clear crystal, radiating from the inside out, warm and soft.

Three girls will give strangers a sense of distance. Shen Mo himself has a cold temperament. Wang Ke is influenced by her partly, and partly because of her figure development during adolescence, she has an instinctive rejection of other opposite sexes. From a distance, people feel bright and charming, but from a close distance, they feel cold and gorgeous.

Song Tang has the most special sense of distance. She seems to be always emitting a soft light, making people feel warm and intimate, but if you get too close, you will feel a sense of blasphemy, such as the morning dew at sunrise, and the soft and pure flowers can be viewed, and a touch will destroy this beauty.

In addition, probably because she has been helping with tutoring recently, Fang Changan felt that she had a "intelligent but not ostentatious" temperament. If she continued to develop, she could probably be called "intellectual", which felt like a lady from a noble family.

It was the winter evening in late 2009. Fang Chang'an rarely came to the classroom. After three classes, I happened to meet someone in the next class trying to invite their dormitory to play, so I took on the responsibility of being a "shield" and accompanied her to the "previous agreement" and went to the school cafeteria to have dinner together.

He complained casually on the way. Song Tang thought about it, then turned around and blinked his long eyelashes gently, and a little apology and embarrassment appeared in his clear and clear eyes.

"What should I do?"
To be continued...