2010 is a relatively familiar era for Fang Changan. In the first half of the year, many things that still have memories of later generations have happened. Geely acquired Volvo, frequent campus violence tragedies, Shanghai World Expo, Beast Gate, 11 years of unjust prison, Foxconn "twice" and J-6 retired...

For later generations, when it comes to what happened in 2010, it is likely that the iPhone will not be included in it, but for Fang Chang'an, who is living this year, there is no doubt that this incident has the greatest impact on him.

Once the iPhone 4 was released, it stunned the world. Although mainland China is not among the first sales areas, many people still try to buy it through other channels, and the price remains high. For a moment, iPhone 4 became synonymous with "rich".

Fang Chang'an didn't pay much attention to these things, but it was learned from the three little girls that they went to the World Expo during the summer vacation. They were beautiful and attracted a lot of attention from passers-by. But at the same time, the mobile phones also received a lot of attention.

Not only iPhone, but also the same is true for ancient Chinese phones.

The last sentence, Fang Chang'an suspected that they made up for it to comfort themselves, but based on his personal life experience, Guci Mobile has indeed gained a certain degree of recognition or attention to it to a certain extent, and at least many people can recognize it.

With later experience, he knew that this might not be a good thing, but for a company, at least at this stage, it is a sign of success.

Whether you can "upgrade" next depends on the ancient ci mobile phone.

As expected, the target group of Guci mobile phones does not overlap much with iPhones. The release of iPhone4 has caused a great shock in the industry and consumer groups, but it has no visible impact on the sales of Guci mobile phones.

April does not count, in the whole of May, Guci mobile phones shipped a total of 1.12 million units. In June, because of the "early" release of iPhone 4, Fang Changan adjusted his strategy and began to release goods, and this data soared to 1.9 million!

The summer vacation was in the 7 and 8 months, and a large number of students replaced new phones. Thanks to this, coupled with the further improvement of production capacity, offline stores arrived one after another. The shipment volume of Guci mobile phones further increased in the past two months, reaching an astonishing 2.43 million and 2.67 million.

As of the end of August, less than four months after its release, the total shipment of Guci mobile phones exceeded 8 million units!

For Fang Changan, this data is of great significance, which exceeds the data of Xiaomi 1 in previous life - the total sales of Xiaomi 1 exceeds 7 million.

And the sales of Guci mobile phones exceeded their sales in less than half a year!

Of course, Xiaomi 1's life cycle is not long. It was officially shipped in November 2011 and released in August 2012. During this period, it has been troubled by production capacity. In order to achieve the effect of hunger marketing, Xiaomi has been controlling sales.

The product competitiveness of the generation of ancient Chinese mobile phones, especially their appearance, is far superior to Xiaomi. Fang Changan has not given up production capacity for marketing. In addition, it has adjusted its strategy. Compared with Xiaomi's "fever", it has chosen the label of "cost-performance ratio". It is not surprising that such results are achieved.

After all, enthusiasts are the minority, and the silent majority are actually not specific about specific performance and parameters. As long as everyone says that ancient vocabulary mobile phones are worth buying, buying is profitable, which is enough.

Even if we don’t mention the comparison with Xiaomi, this is an almost "feat" achievement, and it can be said to have created a brilliant record in the history of domestic mobile phones!

But from the perspective of Fang Chang'an, his life became even more difficult. On the one hand, it was the after-sales problem caused by large-scale shipments. Thanks to his strict requirements, even for the first-generation products, Guci mobile phones did not have any large-scale quality problems.

But there are always quality issues.

No matter how low the probability is, multiplied by a huge sales volume - shipment volume does not mean sales volume. Currently, the number of ancient Chinese mobile phones in use has exceeded 7 million!

The service was sent to the repairs and almost crushed the newly established after-sales department!

Fortunately, a large amount of funds flowed back, Fang Changan quickly began to expand and began to establish after-sales outlets in major cities across the country - mainly provincial capitals, but he had no experience with these, so he could only adjust the problems found while learning, and many of them could only be ignored for the time being.

On the other hand, he also wants to launch the "Youth Tour" as planned. This time he values ​​publicity more and continues to "discipline" consumers. The first thing he needs to accept is this naming method.

The Western discourse power is deeply rooted, and everyone is already accustomed to the ubiquity of English letters. In addition, "the shy mother tongue" is shy, and Fang Chang'an himself does not have much confidence in whether "youth travel" can be accepted.

Fortunately, I am very determined!

He never wanted to one day that the mobile phone of ancient poetry was promoted by the public as "domestic". When he was proud, he bought the mobile phone. From the time he got the mobile phone, he opened the packaging box layer by layer until he opened the mobile phone and saw the logo that was advertised as patriotism, and he could hardly find a Chinese character.

So domestic?

It is true that a confident great country culture requires an inclusive mind, but there is no doubt that at least in the next ten years, the vast majority of people will not have such cultural confidence. Some minor pursuits can be said to be guilty or a pursuit of change.

After all, strength is the key.

But for Fang Chang'an himself, since the choice has changed and the chips are ready to be developed by themselves, what if they are named with Chinese characters?

If no one does it, just do it yourself.

With the experience of the ancient ci mobile phone generation, this "Youth Tour" will be more smooth from research and development to trial production. After all, there are not much changes, but when it is preparing to face the market, there are still differences.

Still in naming.

It is not against the naming of ancient vocabulary cards. After nearly a year of getting along, most of the employees of the company know the boss's temperament and no one is ready to go against him in this regard. However, Fang Changan has never banned the rumors. With the high salary and the company's current development momentum, the entire company is thriving and there is never a shortage of reasonable suggestions.

The objection was raised by a young employee who had just joined the Propaganda Department, and the reason was that the word "Young Travel" was not well-known and there were no famous quotes. It was difficult for everyone to immediately think of the word "the ancient word mobile phone is named with the word card" in the hearts of consumers.

After contemplating, Fang Chang'an accepted the suggestion and decided to change the vocabulary card.

There are more than a thousand ancient lyrics, but not many are truly suitable for naming mobile phone series. On the one hand, it must ensure popularity, and on the other hand, it must have good meanings. In addition, there must be famous quotes.

Because Fang Chang'an has an idea to make the mobile phone animation into famous quotes, such as the "Linjiangxian" series of mobile phones. When the phone is turned on, a brush will pop up after the "citizen" logo will pop up and write "Life is like a journey, I am also a pedestrian", and "Manjianghong" pop up "Ten thousand years are too long, I have to seize the day"...

In this case, the lyrics and cards naturally need to have famous quotes to suit them.

However, there are many famous quotes and many ci cards, but there are not many suitable for naming mobile phone series, especially the positioning of ci cards should be considered.

Some well-known lyrics, such as "Manjianghong", "Linjiangxian", "Queqiaoxian", etc., are naturally more suitable for use in the series during the period.

After several days of discussion, the selection range of nouns and cards in this series was finally determined between "Xijiangyue" and "Manjianghong". The difference in popularity between the two seems to be. Xijiangyue is the name of the lyrics and cards, and more "bright and popular", while Manjianghong is the best in famous quotes and celebrities.

Fang Chang'an finally finalized "Manjianghong".

This is mainly because of the low price of mobile phones and is a "popular" thing. "Manjianghong" has famous works by Yue Fei, which is easier to spread on the one hand, and on the other hand, it can also rely on Yue Fei's influence among the people.

The name "Manjianghong" was finally passed, and the first Ancient Ci brand series of mobile phone names of the Ancient Poetry Company was finalized.

However, the startup animation of famous quotes was not done immediately. On the one hand, the product is positioned here, and we must first start with the flagship series, and on the other hand, we must also leave room for upgrading in the future.

After finalization, the next step is to do publicity.

The cost-effectiveness of "Ancient Ci mobile phones" has been deeply rooted in the hearts of the people. In order not to affect the sales of an ancient Ci mobile phone of a generation, news about "Manjianghong" has been strictly kept confidential, but only half a year later, the Ancient Poetry Company is no longer as unknown as before. Even if it is strictly kept confidential, news still spreads online.

These things are difficult to keep completely confidential. The company's grasp of the supply chain has not reached this level, but the impact is not great.

While the trial production test, the sales arrangements for "Manjianghong" were also finalized one after another, and the press conference was scheduled on September 23, the 16th day of the eighth lunar month, the day after the Mid-Autumn Festival, the autumnal equinox.

At the same time, the Guci mobile telecom version was officially sold on the official website.

After the initial rush to purchase and increase the price, the price of Guci mobile phones has now fallen to the official price, and the official website can basically be purchased in spot. Fang Changan has begun to spend some of his energy to control the dealers, mainly controlling the price and prohibiting price reduction.

In the early stage of shipment, the company's shipment price was also very high because of the high cost. However, as the cost fell, the shipment volume also reduced a certain price, and now there is still room for price reduction.

Fang Chang'an's requirement is: it is possible to promote by giving gifts, but price reduction is prohibited. Once discovered, it will be blocked.

Business transactions and breach of contract are common, especially with so many offline mobile phone stores, no one has that strong control. Although the company has clearly conveyed the requirements, the price reduction and promotion situation still occurs when the school season begins.

Fang Changan did not hesitate and directly cut off the subsequent supply on the grounds that the other party breached the contract. However, he wanted to set rules and did not want to make money. There were also choices for this "blacking". For example, there must be options for the same region, or if there are more than two dealers to cooperate, one of them will be cut off as a warning to the monkey.

In some places, several companies have lowered prices, depending on the situation, such as those who have reduced prices by 100 yuan, those who have reduced prices by 50 yuan, pretend not to know, or warn them. Because the company's strength is not enough, the latter is basically responsible for specific affairs, such as "I hid it down for you and did not report it to the company" and "Everyone makes money together, don't make it difficult for me to do it" and other tactful expressions, using the staff's personal interests to cover up the company's concerns.

However, even so, it has caused a big blow to the offline sales that the company has not officially started, because without a "premium", Guci mobile phones have not much oil and water. Originally, everyone wanted to sell at a higher price, but when your official website is in stock, offline can only be followed by "premium".

The price returned to normal levels, and there was not much money that could have been made. While the school season was promoted to make small profits and quick turnovers, I was suddenly punished again. Several dealers also turned against each other and had no intention of turning around.

Fang Chang'an didn't care, because as long as the next generation of ancient Chinese characters is still popular and has a premium, these people will immediately lick their faces and come to the door.

Of course, he wouldn't slap himself in the face after he had already said it.

Since rules are to be established, it means breaking the current rules.

The basic disk of ancient ci mobile phones is online. At least at this stage, offline channels are really not that important for ancient ci mobile phones.

During the summer vacation, the company had a lot of things. Although most of them didn't need to do everything himself, various decisions still made him weak and even the contact with the three girls was reduced a lot.

There are naturally results.

The company relocated again, and the department has undergone a re-split plan and is divided into nine departments: the hardware department, software department, art department, publicity department, marketing department, after-sales department, finance department, legal department, and personnel department.

The first six departments are directly related to the products, but in product design, they are not divided into mobile phones, TVs, accessories, etc., but choose different areas of the products, which is based on the Apple department classification.

In other words, after that, ancient poetry entered various fields such as tablets and computers. The hardware department was still responsible for the hardware of tablets and computers, and the software department was still responsible for the software department. The design and the ui interface were also all belonged to the art department.

Regarding department planning, the most controversial one is the art department. Even Hong Wanmei, who is temporarily acting as the person in charge, feels that it is a bit of a "small matter" to list art as a separate department.

However, Fang Changan insisted on independent art department, and at a small-scale meeting of the head of the product department, he gave the art department a clearer definition: all places related to "beauty" are managed by the art department.

This will undoubtedly increase the difficulty of coordination among departments. Fang Changan does not have much confidence in whether it is feasible, but he borrows from Apple's departmental structure, Apple is the core of CEO, and ancient poetry is his founder as the core. Each department revolves around him. With his own boss, there should be no gap between departments.

In the past few months, the company's performance has been booming, with a storm and a rapid expansion of scale. The total number of employees has exceeded 1,000, and provincial capitals are preparing after-sales stores.

As for the direct store of Fang Chang'an's official Apple store, it has no money to open it now, and the time is not ripe. At least it has to wait until the ancient poem mobile phone enters the high-end market before it can be done, otherwise it will not be worth the loss.
Chapter completed!