Chapter 193 Intensive Propaganda
"First, find some small newspapers and reveal our movie plot to them step by step, and first form a public opinion craze. Think about it, putting out such an attractive slogan: I once transformed into Huo Qubing and sat down as a military advisor, shouting together, "Why do the Huns be immortal, why do you become a home?", leaving behind the good story of "The Wolf Guxu". I once transformed into talking about poetry with Li Bai, leaving behind a poem of eternal history. He did not sail with Columbus, and believed that he was not a sailing type. He had smallpox, plague, and yellow fever. He said that he was Jesus, how attractive it was. In this discussion, movie fans will definitely look forward to it. When the movie was released, it would trigger a craze for the movie."
"Second, use posters to promote the offensive. The poster model is still too single now. There are only two or three posters in a movie, which is enough! Find a printing factory to print more different movie posters or shots in movies. If you buy movie tickets, you will give movie posters, which can attract many movie fans to the cinema. It also allows some people who are greedy for small profits to enter the cinema. Although this is just a small profit, it is also very attractive, especially for those students who are chasing stars. It is simply a natural benefit."
"Third, print a series of lottery tickets. When buying movie tickets, we can appropriately place first, second and third prizes, first prizes: TVs, refrigerators, big brothers, etc.; and second prizes: microwaves, cameras, etc.; third prizes: pressure cookers, electronic watches, audio recorders, etc.; and then find some rice, ham, laundry detergent, soap, etc. as encouragement awards. Buy movie tickets and cash out the lottery on the spot, using materials to stimulate the movie viewing craze of ordinary citizens."
"Fourth, conduct a prize-winning quiz. Invite some movie fans to answer the plot in the drama. If the answer is correct, then invite them to visit the shooting site of Longsheng Pictures, take photos and sign with big stars, and provide a chance to get in touch with stars at a distance. Anyway, how to attract people will do it."
Li Yihua used promotional methods commonly used in later generations, such as those who opened shopping malls, those who sold computers, those who played games, those who sold perfumes, and even those who did business. However, in this era of lack of publicity, everything revealed novelty. Although it has been used in some shopping malls, no one has thought about using them in movies. Li Yihua's words made Wang Chao's eyes lit up.
"Young Master Yi, I really don't know how your head is. Even these propaganda methods can be imagined. I feel ashamed." Wang Chao said with emotion.
Li Yihua shook his head and said, "These are not what I think. You can see them in those shopping malls, but you didn't expect that they can have different uses when applying them to movie promotion."
"It seems that I'm ignorant, Young Master Yi, if you don't make movies, you will definitely be a good player in publicity." Wang Chao praised again.
"Don't praise me anymore, otherwise I will be proud. I will still leave these later publicity to you, after all, you are a professional."
"Okay, Young Master Yi, with your promotional ideas, and with the funds in place, I guarantee that the streets and alleys are all promotional items of our movies, so that every Hong Kong person knows that this movie is released."
"That's good!"
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For some time, Hong Kong was full of publicity, newspapers, magazines, radio stations, etc., and even street light signs did not escape the clutches of Longsheng Pictures. Anyway, only you would not have thought of it, and he would not have done it.
For a time, the streets and alleys were filled with promotional posters of movies. From the curiosity of the media at the beginning to the curiosity of the movie fans later, the whole Hong Kong was in curiosity and was discussing what was Yi Shao’s new movie made?
After many days, "Eternal Youth" is finally about to be released in Hong Kong, and as soon as it came out, such a big publicity model was launched, and those who supported Li Yihua were immediately excited.
"It's really not easy! It's finally going to be released!"
"I said, Young Master Yi really might be a lie. Look, the movie is about to be released now!"
"Science fiction blockbusters, I'm really curious, I'm going to see it!"
"I heard that this movie is different from usual, there are lottery draws, posters, and I heard that I can take photos with those big stars, which is really great!"
"Yes! Yi Shao's movie! I'm really looking forward to it!"
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Many movie fans said they would definitely go and watch it. After all, Yi Shao’s movies have not disappointed. Although they cannot be said to be classic, the movies they made are much better than other directors.
OK! The movie tickets were stolen in just one hour. Seeing this result, Li Yihua could be said to be neither sad nor happy. After all, no one could have expected that even if he had this confidence, he would not disappoint the audience, but who could touch the audience's taste.
However, Li Yihua is full of confidence in such a promotional method. The box office of the movie is not good, and publicity is very important. Among the propaganda in later generations, many bad movies have been promoted into classics and achieved extremely high box offices. An ordinary film can easily have a box office of over 100 million yuan.
Besides, although his movie may not have gorgeous stunts or thrilling martial arts moves, he believes that just relying on the attractive plot is enough to surpass many unnutritious movies. In addition, with such dense bombardment promotion, it would be strange if it cannot achieve a good box office?
Looking at the movie posters, especially the names of the stars, Li Yihua, Liang Jiahui, Hong Jinbao, Zhong Chuhong, Chen Songling, and Wang Zhuxian are all big stars. Just from the scale, they can be said to be full of stars and big names!
With the announcement of this list, everyone's expectations have become stronger. Yi Shao made a movie and became a starring actor. This is so surprising. Just because so many big-name stars gathered a movie, it is worth a movie ticket.
The media reporters who saw the poster came to the names of the stars, and the stars generously admitted the incident, which immediately ignited the enthusiasm of the reporters. However, the reporters who were looking for Mr. Yi were a little unlucky and stayed in the door and left the guests, which made the reporters so angry that their teeth hurt!
But some media also questioned that these big stars are the focus of news on weekdays. I don’t know how many paparazzi are watching, but how is it possible to shoot a science fiction film? Even if it is kept confidential, it cannot be so airtight. It is impossible to say that there is no little information to be found. Could it be that they still went to Mars to shoot it?
Although the shooting period is short, it is at least ten days. However, during the interview, when asked about how long it took to shoot, the stars looked strange, but shook their heads and laughed repeatedly. When they were asked anxiously, they just said: Keep it confidential!
In this way, the media want to know why. The more mysterious things are, the more likely they are to attract people's attention. For a moment, the rumor is flying around, and all kinds of strange news are flying around. The promotion of "Eternal Youth" is even better!
Chapter completed!