0118. The Hunger Games
Slap the slap.
In the luxurious private room on the sixth floor of the Sheraton Hotel in the Magic City, a circle of applause rang out next to the automatically rotating layered dining table.
Everyone has a smile that lasts forever and never disappears on their faces.
This is a laugh from the bottom of your heart, not a play.
Everyone got a thick red envelope and put it in their pocket. Can they not smile from the bottom of their hearts?
Laughing is for your own efforts, and even more for your boss Qin Zhenze.
This time, Daqin Company successfully marketed 500 tons of imported powder, and Daqin Company has achieved three major gains.
First, I made nearly 30 million.
It has to be said that as long as you have a mind to make money and plan a reasonable marketing plan, it is unexpectedly easy to transfer the money in the pockets of wealthy people to the account of Daqin Company.
Second, Daqin Company has gained a large amount of wealthy customer resources.
These rich people will continue to give Qin Jieze money.
Qin Zhenze had contacted Frant and asked him to acquire fans from the Netherlands and transport them to China for consumption by rich Chinese people.
As long as the Dutch economy continues to be sluggish and continues to hover on the brink of economic crisis, Qin Zhenze will import a large amount of high-quality but cheap to no-cost infant formula powder into China.
The customer base is stable, and it is impossible not to make money.
Every day, customers call to order imported powder.
Third, Qin Jieze's Daqin Company has stood firm in the Demon City.
The so-called standing firm means having a large amount of operating capital.
In the Magic City, the rent, employee salary, water, electricity and heating are all kinds of expenses. You cannot spend money on nothing, and you must rely on the money you earn.
In addition, Daqin discovered two marketing talents in this brain-thinking marketing and hired them for a long time.
Zhang Lifeng.
Gong Yanxue.
A graduate student at the Magic City Economics and Trade Institute, two employees who were hired in Daqin’s imported fans marketing.
Under the instruction of his boss Qin Zhuze, Wang Yurou selected the best among the hundreds of salespeople at eight locations, leaving behind Zhang Lifeng and Gong Yanxue.
Daqin Company sells fans and temporarily needs talents like Zhang and Gong. In the future, Yuran Group needs talents with high-end students.
China has a large land and a vast population base, and a large number of talents. The stock in the talent database is quite large. New talents are constantly being replenished. However, it is not just a matter of taking one. Talents need to go through the practical process to train.
The shopping mall is like a battlefield and is changing. Yuran must cultivate elites who can adapt to changes in the shopping mall environment.
Today's meal was a success. Qin Zhenze never advocated talking about work, but the employees could not suppress their excitement. As they talked, they would turn to this hunger marketing for the rich.
"Mr. Qin, please tell us the essence of the Hunger Games. We are just starting out and need this kind of popularity, which should be a dish for serving meals."
Although Zhang Lifeng just graduated from graduate school, he didn't have a nerd look on his face, his conversation was very mature, and he would be humorous for a little while.
During his four years in college, he was a well-known legendary figure in the School of Economics and Trade. His parents were both department-level officials in China. It is said that the second-generation official like him had no worries about food and clothing. However, he not only did not spend a penny on his parents when he went to school, but he also used the money he earned to buy a second-hand car after graduating from undergraduate. In the 1980s, college students made money and had to have a super business mind to make money. After all, the poor around him accounted for a huge proportion.
At the same time, he did not delay the postgraduate entrance examination.
The reason why this kind of economic and trade talent who is noble and top-level academic can be able to go to the lower level of Daqin Company to be a marketing assistant is that he can only smell the special smell in Daqin Company. For example, Mr. Qin boldly played this combination of Hunger Games in the Rich People's Circle in the Magic City, which attracted Zhang Lifeng from the beginning.
During the entire sales process, Qin Jieze never showed up publicly. He just sat in the office and drank tea and read books to suck Greater China, and answered several calls.
For college student Zhang Lifeng, Daqin Company is a miracle, and Qin Zhenze, the boss of Daqin Company, is a miracle among miracles.
In just two weeks, I made nearly 30 million.
Moreover, more than that, the customer's name has been recorded one after another in the notebook, and a chain reaction has occurred.
Qin Zhize and President Qin, in Zhang Lifeng's heart, is the existence of Shang God.
Zhang Lifeng is studious and asks.
However, whether in Daqin or Yuran, he was a brand new person. He did not understand Mr. Qin's habits. He did not talk about work when eating or eating, and did not eat snacks during work. This was a system that was not written into the company system.
Zhang Lifeng asked Qin Zhuze to talk about the essence of the Hunger Games, which was to talk about work while eating, which was inappropriate.
Wang Yurou was considerate and worried that Zhang Lifeng's request would affect Mr. Qin's dining habits, so she immediately talked about Zhang Lifeng's topic, "Xiao Zhang, I'll tell you something interesting about traveling to European countries." She also gave Zhang Lifeng a look.
However, Qin Zhenze made an exception this time. He put down his chopsticks and raised his hand to press Wang Yurou, saying that he would not blame Zhang Lifeng for not understanding his habits. He smiled and said, "Lifeng asked well, I will tell you some examples of hunger marketing."
Qin Jieze started by queuing up on the street to buy a delicious snack made from ancestral craftsmanship, and gave a few easy-to-understand examples.
After giving an example, Qin Jieze added that some product marketing is not suitable for using the Hunger Games, the key is to grasp people's needs and consumption psychology.
A table of people, except for Ye Xiu, a rough man, who has never used his clenched mind to think about this marketing strategy that is compatible with economics and psychology. While others were surprised, they were always thinking about the various things here, but they all understood it to a very small understanding. Now, after Qin Zhenze gave a simple and easy-to-understand example for interpretation, everyone was fully understood.
Although no one made such superficial "oh" praise, they nodded, indicating that they suddenly realized.
Mr. Qin was able to plan and win a thousand miles away, but it turned out that he was sure to win.
"Mr. Qin, these things that cannot be learned from books are really taught." After listening attentively, Zhang Lifeng raised his glass of wine, "I wish Mr. Qin a glass."
It can be seen that Zhang Lifeng did not mean to curry favor with the boss, but sincerely admired it in capital letters.
"At present, the business phenomenon of hunger marketing has existed for a long time, but no systematic economic theory has been formed. If only we can master this system completely, then it will be tried and tested in the business world of China in the future. This can be regarded as a unique skill or an exclusive secret recipe."
During her time at school, Gong Yanxue was re-elected as the president of the Student Union and had strong language expression skills. She made a summary.
Qin Zhenze thought to himself, young people, this model will be copied by countless merchants after they are born, and some will publish books and some will open lectures.
Not to mention the distance, just talk about everyone here today. Who can guarantee that this marketing model will not be revealed soon?
But, so what happens?
When others can't use it, you enjoy it alone.
When others can use it, you have to continue to innovate. There are thousands of marketing paths. Just pick out one or two of them and you will be able to reach the sky.
It is better to walk out of your own way than to block others' walking. It is impossible to stop it.
At present, Daqin can copy and use this self-created model first. Qin Zhenze looked at Zhang Lifeng and Gong Yanxue and thought that the market in Yangcheng needs to be opened, so that young people can exercise. Tomorrow, let Wang Yurou talk to them first.
Qin Zhenze did not deny Gong Yanxue, raised his glass and smiled, "Cheers."
The elder brother in Wang Yurou's bag rang out loud. She took it out quickly and signaled Qin Jieze to answer her directly. Wang Yurou pressed the answer button.
After answering and asking who the caller was, Wang Yurou covered the phone and asked Qin Zhenze if she wanted to answer the call from this person.
The phone number was called by Wan Chengqi, chairman of Shencheng FAW.
Qin Zhanze reached out and took the elder brother handed over by Wang Yurou and put it in his ear.
How could I not answer Wan Dong’s phone number?
He called so late, so there must be something important to come to us.
Chapter completed!