morning.

Zhangyuan City.

Lightning Lake Township.

A circle of colorful flags was planted around the land of the new factory of Yuran Dairy Group, which was somewhat of a horse-drawn land. The flags were fluttered and fluttered by the wind from north to south of the inner Meng Plateau.

Yesterday, Ye Jianchao stood on the grass slope and looked at the five hundred acres of land, constantly sighing at Qin Zhanze's big moves.

Since ancient times, if China wants to grow bigger, it has always been a first place to buy land and then to buy property.

I was so excited that on a whim, Ye Jianchao actually asked to walk around the land. So Qin Zhenze and others accompanied Ye Jianchao on the grass for nearly five miles. Along the way, Ye Yingran sang the grassland song "My Home in the Beautiful Grassland" and took the others to sing and dance together, which was very lively.

Because the groundbreaking ceremony was followed by a TV station, Qin Zhenze thought of a way to insert colorful flags everywhere, mainly to add some color to the camera. Otherwise, the TV picture would be too monotonous and boring, and the ceremony would be prosperous and full of fanfare.

The scene was indeed a roar of gongs and drums by Qin Jieze.

Zhang City Lion Dance Team and Dragon Dance Team were invited, and they brought their own Gong and Drum Team.

A few boxes of firecrackers were brought from Guquan County. There must be firecrackers, and the ding-dang bang was particularly angry.

The table used for tailoring ceremony is more particular.

The spray painting technology has not yet appeared. The entire background wall is painted manually, and the art letters are written on the groundbreaking ceremony of the Yuran Dairy Group Company’s construction. The picture consists of a vast green grassland and two black and white flower cows, reflecting the concept of natural purity.

Of course, I will definitely make good use of this good opportunity for TV stations to report.

Mainstream media reports and free advertising products must not waste this resource.

According to Qin Jieze's creativity, two types of dairy product packaging were drawn on the background wall that was five meters high and twenty meters wide, one was a bottle of milk powder and the other was a liquid milk bag.

The barrel is a golden barrel, light gold is not ostentatious and luxurious. Qin Zhenze gave this unborn product a name, called Congming, which focuses on the market for infant milk powder. Congming and Congming are homophonic, both pleasing and catchy, and are easy to remember. For consumer goods used by the public, it is taboo to use rare words and obscure words when naming products. If you dig deeper, it can be understood as drinking Yuran brand milk powder, which can make the children at home grow smarter and smarter, and it contains that it is difficult for parents to raise children. Children should remember the grace of their parents for raising them, and when they grow up, they should be grateful and filial to their parents.

The bags of liquid milk are milky white, the same color as milk, and are designed to be consistent with the appearance and quality.

Qin Jieze gave the liquid milk a very good name with the bottled milk powder, which was called Lingli, which means that every family would make the whole family smart and beautiful.

Milk powder and liquid milk are combined together, which is exactly homophonic with cleverness and cleverness. The characters are different due to the same pronunciation, giving people a sense of freshness.

When Ye Jian said the creativity of the name to them, everyone clapped and shouted.

Both packaging samples were designed by Qin Jieze and were drawn by painters. Because Zhang Yuan City ZF tried hard, Zhang City Northern Academy of Fine Arts happened to be conducting a charity painting activity for the college and society. Through the Municipal Youth League Committee, Qin Jieze was contacted by the vice president of the Academy of Fine Arts. He personally took several art lecturers and several college students as assistants, worked overtime, and spent two days to draw the background wall and make cloud-picture shapes on both sides.

Professional things are done by professionals. Professional painters are indeed of the standard. The background walls are very beautiful, the black and white cows are lifelike, and the gold barrels and bags are painted very large according to Qin Jieze's instructions. Each one is nearly three meters high, which can highlight the names and characteristics of the two products.

But in Qin Zhenze's eyes, something was missing from the background wall.

What is missing?

Lack of product image spokesperson.

Quality products must have spokespersons, and suitable spokespersons will promote the generation and promotion of the brand.

There is no product output yet, so the spokesperson can not have it for the time being, but it must be found early.

In 1988, the star-chasing group was not particularly prominent, but due to the influence of Xiangjiang film and television dramas, the star-chasing psychology has become generally developed in the hearts of young people in the mainland. However, it has not reached the outbreak period. In this environment, the endorsement fee for celebrities is still very low. Qin Zhenze already has several candidates in his heart. He is of course looking for young and sunny stars with a young and sunny image. He waits for the factory to be completed and the production line equipment is installed and started construction, so he will start talking about endorsement.

The marble foundation stone with red silk flowers on top of the platform is placed on the central axis of the front and covered with a red veil. A circle of colorful soil is piled around it. The newly purchased shovel handle is tied with red yarn flowers and placed evenly on the colorful soil.

I laid the red carpet, put on the bonsai green plants, and hired sixty-six etiquette ladies wearing traditional red cheongsams.

Hiring sixty-six people means being very favorable.

The details are really not detailed, including the guided parking of the guest's vehicles, the temporary rest area of ​​the guests early, hot and cold water, medicine for stomach agitation, and even shoe polish, reading glasses, newspapers and magazines.

Because the city mayor attended, the government office director brought people to contact Qin Zhuze very early.

Just before the groundbreaking ceremony began, Qin Zhuze was chatting with Deputy City and Jiang Huaihui. Jiang Huaihui's secretary came to tell him that he had just received a message from the Propaganda Department and the Municipal Station that the Agricultural Economics Channel of CCTV was doing a field trip outside the border in Zhang City and would also come to attend the groundbreaking ceremony later.

This made Qin Zhanze feel happy.

The plan is recorded by the municipal and provincial stations. Now, we can directly connect with CCTV. Not to mention how CCTV will report it, just saying that luck is a good sign.

He excitedly reached out to Qin Zhuze to express his congratulations.

Although Ye Jianchao was also present, and when Qin Jieze introduced, he clearly introduced Ye Jianchao as the chairman of Yuran Dairy Group. However, Jiang Huaihui only talked to Ye Jianchao for a few words and then chatted with Qin Jieze. Qin Jieze's conversation and vision were really incomparable. Ye Jianchao was not alone. He had his old comrade Li Jianjun accompanied him to talk about the passionate and passionate past when he was a soldier in Sichuan Province.

Guests and media from all walks of life arrived on time, hosted by Zhangyuan City Station, playing and singing the national anthem. After a series of congratulatory speeches, Qin Jieze spoke as the main party. At 10:00 in the morning, gongs and drums were loud, firecrackers were lit, fireworks were set off, and cheerful festive songs were played on the treble speakers, starting at the time of laying the foundation.

The foundation laying time was also chosen by Qin Zhenze, and Ye Jianchao's opinions were sought.

At first, Ye Jianchao intentionally spent money to ask a Feng Shui master to choose a day and time, but he was persuaded by Qin Zhenze. If there were only the Ye family, it wouldn't matter which time to choose. However, it would not be so easy for leaders and guests to meet the time of the media. Today's day is not bad, it is a zodiac auspicious day.

Ten points, the meaning is perfect, and multiplying ten by ten points is very good, which means it is very good.

The master thinks it is good, that is really good.

The red veil of the foundation stone was unveiled by the main house. As the chief guest and founder of Zhangyuan City, Liao Hongzhi, was the first to take the white gloves handed over by the etiquette lady, and picked up a new shovel wrapped in red gauze. He said a greeting, shoveled up a shovel of colorful soil and added it to the foundation stone mount. Other guests took shovels one after another.

After the salutes and gongs and drums were roaring, the guests and the host family were interviewed.

Qin Zhanze first accepted an exclusive interview with CCTV.

A young CCTV reporter with short hair and concise and articulate short hair asked Qin Zhuze. The young reporter asked a sharp question. And when she was communicating with Qin Zhuze, her eyes didn't blink, as if she wanted to see the bottom of people's hearts. "I found that the foundation laying ceremony of Yuran Dairy today is very grand. I want to ask Mr. Qin a few questions. The first question is, when will this dairy factory be completed? When will it be officially put into production? Is the production line domestically produced or imported? How many tons of the planned output is?"

Qin Zhenze thought to himself, Miss, you will have a baby with this question, but it doesn't matter, I'm happy to answer.

Qin Zhanze answered briefly one by one.

The interview continues.

"The second question is that I just saw two milk products on the background wall, one is Lingli and the other is Congming. What are the meanings of these two product names? Can you explain it? At present, there are dozens of dairy brands I know in China. I want to know what marketing strategies will you use to make your products enter the market and enter all households?"

The long-handled microphone was pestled in front of Qin Jieze's mouth.

Next to him was a cameraman wearing a military green vest with countless pockets, carrying the camera, and giving a close-up to Qin Jianzerong's radiant face, and his assistant followed behind and pulled the thread.

You are really making a profit by asking this question. There are two questions, it’s a bunch of them.

OK, even if you ask, the more you get better.

Qin Zhanze nodded slightly to the camera, his voice was magnetic, and he smiled gently without any haste, "I will answer your last question first. Regarding marketing strategies, it will definitely be more unique, and it will produce a significant market effect as expected." Then, he smiled humbly, "Today, I can only spoil these. The specific method will leave a suspense, and the future will be revealed."

The female reporter smiled, revealing the tiger teeth on the corner of her mouth, and then said, "I wish Mr. Qin's new products will be sold all the way."

Before the marketing strategy was revealed, it was a business secret, so Qin Zhenze certainly would not say the details.

Qin Jieze clicked until the end, and the female reporter tacitly understood.

"Thank you for your wishes. We will continue to discuss other questions. My answer. If there is any inappropriateness, you will go back and do editing, okay!"

Of course, this sentence will be pinched off by the editor.

Qin Zhanze pays more attention to the sense of the camera, always gives a smile, and uses his face to convey confidence, sunshine, and positive energy.

As the general manager of the new factory, Qin Zhuze himself represents the image of the factory and must always be careful to remain tall and generous.
Chapter completed!