The first batch of guests invited to stay also brought an unexpected publicity effect. From their arrival to the official opening, various travel bloggers, magazines and programs have never stopped visiting. They used to charge for promotion, but for the current Xiaoyin Lake, in order to increase their popularity, they would rather pay for accommodation out of their own pockets.

In more than a week, Xiaoyin Lake has become a super hot product for Linghai tourism. Even tourists from other places and even foreign countries have begun to book properties for Lanxing, which also gives Zhouyou a reason to raise prices in the middle, and the price gap between Lanxing Tree House and Yinlan Village has once again widened.

In sharp contrast to this is Yongmao China Garden.

Yu Yongmao has been fighting for many years. The star project next to Dayan Lake has been open for a week, but there are only a dozen orders, and there are only one week left before the trial operation. Zhang Dongtao looked at the booking data and looked worried. He knocked on Yu Yongmao's door again for a routine report.

Zhang Dongtao's head has more and more wrinkles: "Mr. Yu, the marketing has not kept up yet, and the booking rate is a little unoptimistic."

"Why didn't you keep up?"

"It's still exhausting now, so it's inevitable that you'll be unlucky to ask someone to do publicity too early."

"Don't they talk with money? What's the smell?"

"Well... in that case, the marketing expenses need to be raised a little more..." Zhang Dongtao explained, "The larger the subjective component, the higher the price of the manuscript is."

"You, it's easy to say before, but it's hard to do anything now." Yu Yongmao seemed to remember something this time and asked again, "How is the trial business over Zhouyou?"

"It seems pretty good."

Zhang Dongtao was anxious inside. What is good is simply an explosion.

The tree house team has been long. Not to mention Linghai, it has become famous all over the country now, and many people have specially flew over to experience it.

But what's the use of telling Yu Yongmao these things?

Fortunately, the scale there is still very small, and I am afraid it will not be able to digest such a large market as Linghai.

Zhang Dongtao gritted his teeth and said, "Actually, Mr. Yu, the best marketing is to sell discounts. In order to quickly spread the export monument, it is best for our initial pricing to be lower."

"What is the price for Zhouyou there now?"

"The cheapest 1380, after the second phase was opened, the attention of the first phase was reduced, and there was a discount."

"What about us now?"

“1288.”

"Why is it cheaper than him?" Yu Yongmao's eyes widened.

"He is all single-family houses, so it should be more expensive." Zhang Dongtao swallowed and spitted.

"A single-family farmhouse is not a farmhouse." Yu Yongmao was a little angry, "What is the enrollment rate over there?"

"I'm busy with something else... I'll go investigate now." Zhang Dongtao actually knew it, but he didn't dare to say it.

"No need. When promoting the promotion, don't lower the price anymore, don't lower the level by yourself." Yu Yongmao immediately said, "After all, it's okay to face competition directly, and it's okay to do a little bit of work."

Zhang Dongtao's eyebrows tightened and he immediately understood. The so-called "slightest writing" must be black public relations.

After all, the two families are so close that guests who are willing to take a vacation will definitely compare with each other. At this time, a bad review can often determine the choice of customers.

But in the tourism industry, such black public relations are more difficult and have less results. In addition, the quality of Xiaoyin Lake is there, so it is really difficult to start.

Besides, Yu Yongmao is talking about a farmhouse and is doing black public relations in order to compete with the farmhouse. Is this a fucking thing the self-destructive?

Yu Yongmao also saw Zhang Dongtao's hesitation and said slowly: "During the Chinese New Year, I met several friends from the film and television industry. According to their words, the growth of new audiences has slowed down compared to the first two years. The situation has gradually become very serious. Everyone has no intention of making cakes, and they are more concerned about how to divide cakes. Competition among the same products, special public relations must be done. For example, three comedies are released at the same time, but most viewers only have the heart to watch one. This is a zero-sum game. After watching yours, they will not watch his. Seize the opportunity and eat the limited cakes into their stomachs. This is the way to survive."

Zhang Dongtao sweated and said, "Yes, Mr. Yu, but the film market is quite special. They are a short-term one-time deal. If you eat it today, you will eat it. If you go offline tomorrow, no matter how good the movie is, you will not be able to eat it. And the tourism industry, a hotel, will be operated for five years, ten years, and twenty years."

"Oh, Dongtao, I've been with me for so long, why can't my brain keep up?" Yu Yongmao raised his hand and gestured on his head, "Yes, China Garden will be operated for twenty years, maybe longer, but who said it must be operated by us?"

Zhang Dongtao was stunned for a moment, and looked confused: "I can't follow me, please tell me clearly."

"After so many years, why haven't you seen through the business model? Can you make a lot of money honestly?" Yu Yongmao said, "You know shared bicycles. If you work honestly, you will die as soon as you come up, so they all lose money to operate, try every means to raise funds, spread the cake, and then when the cake is at its largest, they throw their hands and cash out and leave."

"Yes..." Zhang Dongtao's answer was actually "no". In fact, most shared bicycle operators failed to cash out in the end, but were heavily in debt. Although it was easy to attract investment during the boom, there were too many people doing this, and the capital quickly reacted and did not give them the opportunity to play tricks.

Yu Yongmao continued to give advice with a rosy expression: "So, if you are honest and step by step, it will be very slow. It will be overtaken by the people running next to you. People turn around and move their fingers to easily acquire you. The efficient way to play is to maximize traffic in a short time, to ensure the most confidence, and then take away the profits in advance, cash out and leave, and find the next project to come back. This is actually the way to play stocks."

He said, leaning forward slightly again: "The meaning of selecting the top 100 is also this. Spending one million PR can create 100 million value, which is modern business thinking. And you know, we need money now."

"Yes, I'll do it now."

Zhang Dongtao left the office and wiped his sweat.

Only then did he realize that the purpose of getting rid of An Hua was more complicated than he thought. It was just the simplest appearance to start work immediately and get things done. Yu Yongmao's purpose was to make quick money at the beginning, but he definitely felt that the income from contracting out Dayan Lake was too low, so he had to do it himself. The so-called "all-Chinese team" was just a gimmick of eliminating other partners, holding shares with full rights, selling them, and doing things.

But, Mr. Yu, you can understand these things very clearly, but what does those red pillars and yellow eaves mean?
Chapter completed!