"Don't keep it a secret, say."

"The first road is to acquire Xiaoyin Lakeside, so that you can get control of the account."

"???Stop kidding, what about the second one?"

"I personally recommend using the first method to acquire Teng Xun and Meibo."

"...Are you fucking sick?"

"I'm answering Party A's needs seriously."

"Bause! Liar!" Zhang Dongtao interrupted the phone in a furious manner.

There was also silence in the office.

"What? Yongmao is going to enter the IT world?" The curly man looked at the pale-faced Path.

"They seem to think that we open the Internet." The female intern also said carefully.

"It's nothing, I'm not doing well this time." Patrick waved his hand.

"Then...we will continue now?" the girl tentatively said.

"Don't worry, wait for the phone." Pai Daxing still held the phone and didn't release it.

"ah?"

While asking questions, the phone rang again, but it was Zhang Dongtao.

This time my tone became much more polite: "Sorry, Teacher Pai, I was a little excited just now. We really can't move their account comments. At least, articles from other places can be done, right?"

"The articles we control can be, but the effect is not great. He used this trick to discredit it," he said.

"Did they hire people, too?"

"No."

"Are you so sure? Have you asked all your colleagues?"

"No need to ask, just take a glance."

"What's the reason?"

"Just make up for my dereliction of duty, and tell you a little trick to observe public opinion manipulation, at least the trick that is effective in the film industry - the distribution rate of negative comments." Pai Daxing explained, "For example, you have heard of the movie "The Wandering Planet"?"

"Well, there was a lot of discussion at that time, and they were all your masterpieces?"

"No, no, someone has asked me, but I didn't participate. I just told you a way to distinguish it." Pai Daxing continued, "That movie seems to be a recognized masterpiece now, but it was filled with a lot of negative opinions at the time. Do you know this background?"

"I have a clear and deep understanding. At that time, I also read the comments first. I felt that the narrative of this movie should be quite bad. I rely on patriotism and special effects to support it, so I never went there. I thought I would just have time to watch it online in the future. Later, my son forced me to watch it. After watching it, I realized that it was not the case at all. There was no patriotism at all, and there was no personal hero. It was completely internationalist spirit. The movie was very good... After saying that... I was implanted back then?"

"There is no doubt that. Now I will tell you how to distinguish and see the distribution rate of positive and negative comments." Pai Daxing said in detail, "Taking a recognized masterpiece like "The Wandering Planet", of course, some people may think it is not good-looking, or some may criticize it for maverickness, to make themselves unique and taste elegant. This is fine. But these people should be normally distributed among the crowd, and there are 5 out of 100 people, for example, among your friends, about 5% of people don't like this movie, right?"

"There are indeed a few who can't tell stories, so I can just watch a special effect, but later I found that two of them hadn't watched the movie when they talked about it..."

"That's fine. Even if it's just to look smart, they can say that. Just remember 5%. Let's enlarge this 5% into all situations. That is to say, there will be about 5% negative opinions below all movie reviews, videos, opinions and questions. Does that make sense?"

"certainly."

"The interesting thing is... wait a moment, I'll click on the Douban website now." Pai Daxing said and clicked on the largest film and television rating platform in China. After searching for the title of the movie, he said, "I tell you the current data. There are 402,635 short reviews about this movie, of which 24% are positive, 6% are generally negative, and 70% are negative."

"What?"

"You heard it right. Of all the short reviews of more than 400,000, 70% were negative reviews. Among the real people you contacted, 70% thought this movie was bad?"

“No 5% has arrived…”

"So it is obvious that the negative comments here are unprecedentedly concentrated, completely contrary to the distribution of positive and negative comments in other places. Even if the user portraits of each platform are different, it will lead to a maximum of 20%, but the difference rate of this movie is as high as 65%. Do people who hate this movie only hate it on Douban platform, like it in other places and in life, or leave it silent?"

"It is obvious that this data from Douban is too exaggerated, and the artificial manipulation is even more obvious."

"So comparing the 'distribution rate' is the easiest and most effective way to distinguish public opinion manipulation. Public relations companies cannot control all speech channels. They will only look for the largest platforms to do articles. Anyway, ordinary moviegoers like you only read the movie reviews on it, and compare the data on this platform slightly with other places. If the gap is very large, it will be done and it will not take three minutes."

"Well...but you can only use this method in the movie circle. When it comes to Xiaoyin Lakeside, it is difficult to compare, right?"

"It's not difficult. Just use two more minutes to find the two articles with the highest exposure rate, and then just find two articles from Zhongyou, and compare the comments from the top ten below."

“This…is quite difficult.”

"Yes, after all, there are not many people who have nothing to do, but I can give you the results directly. We cannot maintain the comments of all articles. Usually, we only do the top three exposure rates. Other articles are free comments. Therefore, the distribution rate of negative comments below the most popular articles is about 90%. Although other articles are also affected by impression implantation, they will not exceed 50%.

Zhang Dongtao's previous anger disappeared and he just muttered: "So to sum up, it is to compare the high exposure channels with low exposure. If the distribution rate of positive and negative comments exceeds 20%, there is a ghost, because public relations companies will only maintain high exposure channels?"

"You are so awesome. You have summarized the abstract rules so quickly." Pai Daxing smiled, "I have made a comparison. There is no problem with Xiaoyin Lake. Regarding online public relations, I really did nothing."

"Now, you can't do anything?"

"I can't continue to smear now. I have imagined many situations, but I never thought that he would solve this problem by using a self-harm method. The benefits were completely negative, which violated the fundamental human nature."

"I don't understand this... Since it's a negative return, why should he do it..."

"I have no idea."

"..." Zhang Dongtao was stunned for a moment, "I thought you could analyze it no matter what."

"If you have to analyze it... do you have a personal grudge between Zhou You and Yongmao?" Pai Daxing proposed an idea, "If you can kill 8,000 enemies with oneself, it makes sense."

..m.
Chapter completed!