015, public opinion reversal

At midnight, two people were sitting and talking in Liu Feng's office, but Liu Feng said, "Xiao Qi, I called you here so late. There is a bit of an emergency. I hope you can help me, but I can't explain it clearly on the phone."

Xiao Qi is 36 years old and has a Ph.D. in psychology. After graduation, he has worked in marketing. Now he has opened a new media company himself. The scale is pretty good. Last year, he just finished the third edition and was successful in his career. He replied respectfully: "Teacher, you said this. Your business is mine. It is rare that you ask me for help if you have something to do. This is my honor..."

Liu Feng waved his hand and said, "You're welcome to say nothing more. This afternoon, something happened to Jinghu Ankang Hospital..."

Before he finished speaking, Xiao Qi said in surprise: "Ankang Hospital Incident? The tutor asked me for this!"

Liu Feng: "You have heard of it, right? I just saw that your circle of friends has forwarded the message."

Xiao Qi: "Not only did my circle of friends forward the message, our company is also pushing this message. The father of the deceased is Tian Xianglong, the big boss of Jiangbei. At about the time of dinner today, our company also went to the company. Boss Tian spent a lot of money this time and hired a lot of media to make this matter big. Mentor, does this matter have anything to do with you?"

Liu Feng: "This matter has something to do with your junior brother Ding Qi, and of course it also has something to do with me. Don't worry, look at this material, I just sorted it out tonight."

Xiao Qi took a folder, which had five pages of A4 paper content. As he looked at it, his brows gradually twisted into the shape of Sichuan. After seeing the complete content of the folder, he took a breath of air and said, "There are so many things left! Mentor, your injury is not important, right?"

Liu Feng untied his shirt, revealing the scabbed scar and healed, and said, "The thread has been removed, look at this position!"

Xiao Qi: "Oh my God, I almost died!"

Liu Fenghe said in a dress: "It's not my trouble now, it's Ding Qi's trouble. You have heard of this, and your company has also received push business. How much do you know about Tian Qi in advance?"

Xiao Qi: "I have vaguely heard of the murder case in Jiangbei, but I don't know who the murderer was. The news was covered very tightly, and it was said that a lunatic killed the person. The news spread for a few days and no one followed and reported it. But I haven't heard of the assassination of your mentor."

Liu Feng: "I didn't want to pursue it, nor did I plan to pursue it. Of course, Tian Xianglong didn't want to make a big deal. But this time his son died, his ideas certainly changed, and he wanted to expand the situation."

Xiao Qi pondered: "Teacher, they are going to kill Junior Ding Qi this time. Today he has not had time to figure out the specific incident. After grasping the follow-up situation, he will definitely point the finger at Ding Qi. Their main purpose is probably not to use rumors to make the truth, but to put pressure on public opinion."

Liu Feng: "How popular do you expect this matter to be hyped?"

Xiao Qi: "If there was no media promotion, there would be no hot incident. But now the situation is different. Tian Xianglong spent a lot of public relations expenses to push the messages he wanted to publish to everyone's mobile phone. According to my experience, within 48 hours, the focus effect of social attention will reach its peak.

From a national perspective, if there is no new leak content, the social attention will gradually decline after 48 hours. If they continue to spend public relations fees to push, the effect will also be weakened. However, in Jinghu City, it may become a long-term social hot topic because it happens here."

Liu Feng interrupted: "They will have a second wave of revelations. Tian Xianglong has not yet grasped the specific situation of Tian Qi's death, but the family has the right to check the surveillance records, and they will target Ding Qi specifically at that time."

Xiao Qi: "Teacher, what are you going to do?"

Liu Feng: "I gave you this material. Don't you understand what I mean? Since your company can do Tian Xianglong's business, you can do my business, right? Public relations fees, push fees, water army fees... No matter what the fee is, you can report me a budget, and I still have some savings."

Xiao Qi quickly waved his hand and said, "Teacher, you're saying this! You don't have to spend the push fee. Tian Xianglong has already spent it. He has made this a social hot topic. I have to thank you for giving me first-hand materials. Our company can continue to report information and take advantage of this hot topic. To be honest, if anyone has this thing in his hand, I still want to spend money to buy it."

Liu Feng: "Are you sure to guide the reversal of public opinion?"

"I am absolutely sure, and I don't think about who I am!" Xiao Qi patted his chest and made a promise, and then flattered him, and then pondered: "But there is a lack of very important things in this material. It is the cause of Tian Qi's death, and the process of junior brother Ding Qi's diagnosis conversation for him. Why did he go to the diagnosis conversation for Tian Qi? What happened during this period, and how did Tian Qi die? There was no mention of this!"

Liu Feng sighed and said, "I cannot provide that to you privately, at least at this time, the autopsy has not been done yet, and the cause of death has not been finalized. The incident just happened this afternoon, and no formal investigation conclusion was issued. As a related party, it is against the regulations to provide some information to the media privately.

But this is not the point! The focus is on the pressure of public opinion, which will have an impact on leaders of all departments. This pressure cannot be placed on Ankang Hospital and Ding Qisen, but should be doubled back to Tian Xianglong. The statement that rumors are true is shameless!

Because rumors will create social hot spots, and there will be manufacturers that will spread overwhelmingly. The final investigation results are not released so quickly, and the final clarification is often not paid attention to. People will even only remember the rumors, and the impact caused by the rumors cannot be restored.

The final investigation conclusion is that the only decision is to be honest in the judicial process, but at that time, innocence is often gone. Since Tian Xianglong is trying to make things bigger at all costs, he can decide how to start, but he cannot decide how to end. You are doing this professionally, and I should understand the truth more clearly."

Xiao Qilian nodded repeatedly and said, "Of course I know his tricks, but the tutor understands it more thoroughly. After so many years of graduation, I often want to hear your tutor's teachings! This time, the best time for our revelations is about 48 hours after Tian Xianglong broke the news, so that we will not miss the focus of attention and the best public opinion reaction. But there is a premise that Tian Xianglong cannot leak the news for the second time during this period."

Liu Feng: "I have already said hello. The family of the deceased watched the surveillance information at the time of the incident accompanied by a lawyer and arranged it at lunch time the day after tomorrow. Tian Xianglong will only know the passing of Tian Qi's death at that time. There is no time to do anything that day. You broke the news at that time."

Xiao Qi opened the materials again and said, "This material records the many aggressive behaviors and serious antisocial tendencies in Tian Qi since childhood, and the serious consequences caused. But I have a suggestion, tutor, your name should not appear in the revelation. We only say that when Tian Qi was undergoing a mental appraisal after the murder, he stabbed a professor at Jinghu University, and almost owed another life."

Liu Feng: "You are professional, please do it according to your wishes."

Xiao Qi said in a negotiated tone: "Teacher, can I take a photo of your wound, the kind that doesn't show your face?"

Liu Feng: "If you want photos, I have a batch for you. They are all electronic versions, not only photos of my wounds. But you should be careful not to send out pictures that are too bloody and uncomfortable. If you have to send them, they must also be processed through technical treatment."

Xiao Qi: "Of course I know this, I do this all day long!"

Liu Feng finally asked: "Xiao Qi, can you predict the effect of public opinion reversal?"

Xiao Qi thought: "The reason why Tian Xianglong can make it a hot social event is that in addition to spending money, this matter itself also has social concerns. Because everyone may become a patient, they are worried that they will encounter doctors who are irresponsible or even careless about human life. In this industry, information is too inequality, and it is difficult for ordinary people to master such complex medical knowledge.

But Tian Qi's incident is very special. It is rarely encountered by ordinary people. The public opinion that Tian Xianglong wants to guide is trying to get closer to this hot spot. Our revelations are to give people a greater psychological impact, so that everyone knows who Tian Qi is and what he has done. Who is not afraid that a lunatic who kills people will suddenly pop up around him? He has hurt innocent people many times but has repeatedly escaped punishment!"

Liu Feng rubbed his temples with some fatigue and said, "Yes, what we need to do is to change the psychological role that every follower takes when he sees this matter. Everyone is a potential victim, a victim of someone like Tian Qi."

Xiao Qi added at the right time: "It is also a victim of people like Tian Xianglong!"

Liu Feng: "In fact, what's more important is Tian Qi's mother Hong Guirong, she will definitely bite Ding Qi to death."

Xiao Qi: "But there is no news topic when talking about her. The key is to focus on Tian Xianglong. Of course, what is more important is Tian Qi's past experience."

Liu Feng and Xiao Qi discussed how to carry out targeted anti-revelations and guide public opinion to reverse. The plan was released at supper the day after tomorrow. It was also when the focus of this incident reached its peak. It can be said that the arrangement was very professional. But things in the world were always beyond expectations. No matter how perfect Liu Feng's plan was, he could not control everything.

The public opinion reversal occurred within 24 hours. Someone broke the news in advance and tried his best to push it with technical means. Although he did not wait for the best release time as Xiao Qi said, the effect was also very good. This was also considered Tian Xianglong was helping, because the attention of the "Jinghu Ankang Hospital Incident" was increasing. Almost everyone who followed this incident noticed the latest leak, and then commented and forwarded it with the push reports of the incident.

The whistleblower may not be as good as Liu Feng and Xiao Qi, but his techniques are quite professional. From a small detail, it can be seen that the report is long, but the narrative has a strong sense of rhythm and substitution, which can attract people to read continuously. There are no long paragraphs or untitled sentences, and each paragraph is controlled within a hundred words, which is very suitable. The whistleblower is obviously in this industry.

The remarks made by Tian Xianglong and his wife only said that a healthy young man was sent to Ankang Hospital due to mental disorders, but he was tortured to death in a short time. However, they did not introduce why this person was sent to Ankang Hospital and what he had done before, but was shaken out by the latest revelations, and the release was all true.

When Tian Qi was thirteen, he was criticized by the teacher for fighting with his classmates and stabbed the teacher in the road. When he was thirteen, he failed to pursue the girl and beat both of them seriously injured, but was identified as mentally ill and escaped punishment. Not long ago, he killed someone in Jiangbei, with extremely cruel methods, and was still identified as mentally ill and sent to Ankang Hospital...

The whistleblower claimed that she was the cousin of the victim in Jiangbei and also provided a large amount of picture information. Some of the information had been technically processed, but the bloody and tragic scene could also be seen. Public opinion was ignited, especially the people living in Jinghu who were paying attention. When chatting in class and having dinner, most of them were talking about this matter.

Tian Xianglong's identity also became the focus of discussion. His son repeatedly hurt people but was safe and sound, which also caused great indignation. People were talking about it that such scum should have died long ago. The revelations did not change any facts, but reversed the public's psychological tendencies. Tian Qi and Tian Xianglong were no longer sympathized by public opinion, but were instead cursed and abused.

Of course, this is not the result that Tian Xianglong wanted. He was irrational when he made this decision, but Liu Feng could foresee that. Seeing that someone had already exposed Tian Qi's information and the public opinion had reversed, Liu Feng called Xiao Qi and continued to follow the trend as planned.

Tian Qi's death occurred on Wednesday afternoon. Tian Xianglong and his wife issued a complaint through the media at dinner time that day. The cousin of the victim of the Jiangbei murder case broke the news at dinner time on Thursday. Xiao Qi followed up with the news at dinner time on Friday. It was also at this time that Tian Xianglong and his wife saw the video surveillance record at the time of the incident.

Faced with the overwhelming public opinion reversal, Tian Xianglong and his wife also wanted to try their best to save them, and they used counterattack methods. On Saturday night, a video suddenly appeared, which was Ding Qi's surveillance record of the diagnostic conversation for Tian Qi. It took about an hour, and there was no editing in the completeness, but only the images but no sound.

The video was posted by an unknown vest and was quickly reposted and included with a description. It is said that the doctor named Ding Qi killed Tian Qi. Tian Qi entered the clinic very well, but was carried out like a zombie.

It is usually difficult for people to read the boring videos that last for an hour, but there are really people watching them from beginning to end. Many people watched them in a fast-forward manner. The scene was very weird and even terrifying.

Since the video had no sound, everyone could only see the movements. They couldn't figure out what Ding Qi said. They only saw Tian Qi's hand lifted to his chest so flat. Then Ding Qi stood in front of him with his hands behind his back for half an hour. As a result, Tian Qi died and did not put his hand down until his death.

The video can also show that from beginning to end, there was no physical contact between Ding Qi and Tian Qi, and Tian Qi did not react excessively. He was sitting there and suddenly started to twitch...

It is too far-fetched to use this video to prove that Ding Qi killed someone, and some people have made various speculations. Some people have made some brainstorms and said that Tian Qi might have been hypnotized by Ding Qi, and then Ding Qi used hypnosis to kill someone. This brainstorm comment seems to remind some people that when this video is reposted again, the title becomes "The murderer doctor hypnotized and killed someone", which is very eye-catching!

On Sunday afternoon, the video was deleted, and except for a few corners, all major online platforms could not be found. The reason was that they received a notice from the public security supervision department. Before the incident was formally investigated, video materials like this were not suitable for private release, and the legality of their source was also a problem.

Although the revelations with the video were deleted, other words spread, and the more people could not see them, the better they asked and made various comments.

Ding Qi is famous! All over the country, after the hot spots of this incident fade, most people may gradually forget them and will not think of him again. But in Jinghu City, Ding Qi is almost well-known and quickly becomes the most popular social hot spot, and may be remembered for a long time.

Professor Liu Feng was very angry. Of course, Tian Xianglong and his wife were qualified to see the surveillance records in the clinic, but how did they take away the copy and deliberately eliminate the voice and release it to the outside world? It seems that Tian Xianglong is still very energetic. Someone gave him this thing privately in violation of discipline.

Tian Xianglong did this, but he could not save anything. He suffered curses and abuse. Tian Qi was still regarded as a damn scum. Public opinion was almost one-sided. It was said that Tian Qi died well and should have died long ago. Some people said that if Ding Qi really killed Tian Qi, he would be a hero who eliminated the harm for the people and acted bravely.

The truth seems to be no longer so important in public opinion. People can vent their emotions, like an unconscious carnival of a group, and even various rumors of separation emerge. For example, some people say that Tian Qi has become a zombie, because the posture of his death in that video was too strange.

Regarding Ding Qi, there are rumors that he is a psychological expert and hypnosis master, who killed Tian Qi with hypnosis. Once this statement appeared, someone immediately refuted it from a professional perspective, saying that this is nonsense, and those who hold this statement lack a real understanding of psychology and hypnosis.

The discussion and rebuttal were very fierce and lasted for a long time, but this had nothing to do with Ding Qi himself. The reason why Professor Liu Feng was angry was that he was extremely reluctant to see Ding Qi become a celebrity in Jinghu City in this way. Although many people praised Ding Qi as a hero, this was not a good thing, and the impact on Ding Qi might be disastrous.
Chapter completed!