After saying goodbye to Feng Shiyao and Xiao Yingying, Gao Zheng packed all his luggage the next day and returned to China with his agent Viviano.

However, this time he did not fly to the city where the old man and Director Zhao were, but instead flew directly to the capital of China.

There, he needed to give an exclusive interview to CCTV, and there were several other commercial activities waiting for him.

After becoming the Serie A Golden Boot and setting a new record, Gao Zheng's value rose sharply - this value not only refers to Gao Zheng's transfer fee, but also his commercial value.

Viviano did not sign any commercial endorsement activities for Gao Zheng before. This is not because he is poor in ability or because he is lazy, but because he made a decision after he and Gao Zheng fully discussed it.

At the beginning, Gao Zheng was still worried about the diagnosis of Milan Laboratory and was unwilling to accept any commercial contracts. He was worried that he would be seriously injured by Milan Laboratory by then, and even if he accepted the commercial contract, he might not be able to maintain it.

Later, he was determined to prove himself in Serie A. Viviano also thought it would be more beneficial to wait for Gao Zheng to become famous in Serie A before negotiating a contract. Otherwise, the ones who are signed now are small contracts and the price is not high.

He was full of confidence in Gao Zheng and firmly believed that Gao Zheng would definitely be able to get out of the head, so he was not in a hurry.

In fact, this is indeed the case. With Gao Zheng's outstanding performance in the league and the public opinion controversy caused by his reservation for the Golden Boot, Gao Zheng's commercial value has increased.

When the season ended, Gao Zheng handed over a perfect answer, and it would be much easier to talk about commercial contracts. After all, it could break the record of 62 years in Serie A and become the number one person in 105 years. No one has ever achieved such a result before.

The one who is most interested in Gao Zheng is the Chinese corporate brand.

After all, Gao Zheng is a Chinese player, and the achievements he has made in football make the Chinese proud.

Football is the world's number one sport and has a very strong mass base in China. However, as a world's number one sport, China, as a country with a large population, has not shown any players who can be worthy of their status as a big country, which is also something that many Chinese fans are worried about.

Despite this, football has a huge influence in China.

In every World Cup, China may be the only country that has no teams but still invests in extremely huge enthusiasm and passion. The TV ratings and the number of fans who go to watch the game live are among the best.

This shows the status of football in China. Although national football is table tennis, the most popular one is football.

In the absence of appealing stars, football has such a low position in China, which shows how broad this market is.

In the past, the Chinese market could only allow European giant clubs and world-class stars to harvest.

Although those world-class stars have a huge number of fans in the country.

But it is probably difficult for one person to take care of all Chinese fans.

In this regard, Gao Zheng became a candidate who could combine everyone.

Whether you like Messi or Ronaldo, whether you like Kaka or Rooney, first of all, you are a Chinese, and you will naturally feel more likely to identify with the top stars in your country.

In the past, there were no truly world-class stars in Chinese football, so this sense of identity is difficult to reflect.

But now that Gao Zheng was born, all this is no longer a problem.

The Chinese have a player who can gain a foothold in the top five European leagues... not only to gain a foothold, but also to be the leader. So what kind of appeal will he have in the Chinese fan group?

This can be seen from the fact that after Gao Zheng broke the record, Chinese companies kept calling Viviano.

The business negotiations began before the league ended. Through various conference calls and flying around directly, Viviano finally signed three endorsement contracts for Gao Zheng.

Two of them are domestic corporate brands in China and have nothing to do with sports. One is the No. 1 Love Save in the Universe... No, it is Industrial and Commercial Bank of China, and the other is China Mobile, which can have signals on the island. Both are state-owned enterprises and have nothing to do with football, but they are willing to sign endorsement contracts with Gao Zheng at a high price. I am afraid that it cannot simply use "commercial value" to measure such a contract.

In this process, Viviano witnessed the wealth of Chinese companies and their desire and joy for their country to be able to produce a top star.

Another one is the famous sports brand Nike. As we all know, the main sponsor of the Chinese national team is Adidas. This famous German sports brand company has been deeply engaged in the Chinese market for many years and has good connections. Therefore, if Nike wants to steal a Chinese iconic star from his archenemy Adidas, it will definitely have to pay a higher price.

But for the sake of the Chinese market, no matter how big the price is, it must be paid.

It is obvious now that those international big names have realized how terrible Gao Zheng’s future potential will be. If you don’t sign him while he is not fully at the peak, then if you want to sign him in the future, you will be afraid that you will pay ten times more than you are now.

Thinking about it this way, the current price is actually not expensive at all...

※※※

In many countries, especially those non-football powerhouses, a top star is basically a hero of the whole nation.

And this time, Viviano witnessed Gao Zheng's heroic journey.

During several events in Beijing, a large number of fans gathered at the scene.

Especially the signing event held by Nike was originally planned to be placed in Nike flagship store, but because there were too many people who signed up in the early stage, they had to temporarily change it to the Olympic Park. However, there was a football field there, so Gao Zheng could show everyone his skills on the spot.

The environment naturally does not look tall and grand in the flagship store, but everyone comes here to see Gao Zheng, so it doesn’t matter how the environment is.

Gao Zheng did use his ball skills to ignite the atmosphere on the scene.

A small game was also arranged on the spot, such as Gao Zheng and the lucky ones selected, such as PK shooting.

The participants had fun, and the fans watching the fun were also very excited.

And Nike, who signed Gao Zheng for a lot of money

In the end, it is naturally the host and the guests are happy and happy.

That night in the best five-star hotel in Beijing, Viviano and Gao Zheng stood in front of the huge floor-to-ceiling windows of the administrative room, overlooking the night view of Beijing. The cars on the viaduct were flashing with lights, and the tall buildings were brightly lit, and there were people who could not see the naked eye, but knew that they must be living in this huge city.

"You are like a big hero, Gao Zheng. Have you seen the eyes of those fans today? You completely worship you like a god..." Viviano said.

But Gao Zheng did not have a happy expression on his face. He frowned instead when reflected on the glass window: "It's just a season's golden boot, just a record. I think their enthusiasm for me is far greater than the achievements I have created."

"It's already very good. How many players can achieve such success at your age? You can be the first person in Italian football in 105 years!"

"Hi, Serie A has fallen, what's so great about the first person..."

"Hey, I'm Italian!"

"Ha, sorry, Andre. Anyway, I have to keep working hard. Heroes are not that easy to be."

"It's great that you can have such awareness, Gao Zheng."

Gao Zheng touched his stomach: "I suddenly became a little hungry..."

Viviano hurriedly went to find the order in the hotel room: "Call it to eat?"

"What are you still eating in the hotel when you come to Beijing? Let's go, I'll take you there!" Gao Zheng stopped Viviano.

"What are you doing?"
Chapter completed!