"Don't worry! I will definitely produce the best quality and best performance chess pieces! The same is true for guns!" Oliver's desire for alloy formula filled his whole body.

"What? Who said that we want to produce the best performance pawns?"

"ah?"

"Oliver, I know that as a craftsman, I always hope that the products I make are the best. But we must also respect market laws, right?

What we need is not the best quality. It is better quality than our competitors.

It doesn’t have to be much better, it just needs to be better than them to make buyers prefer our products.”

"But...we produce it directly to the best, isn't it the same?"

"Different! How could this be the same!

If we produce guns, we will be ahead of the present ten years. Not only will consumers who have purchased this gun no longer have the intention to buy them for a long time, but it will also stimulate competitors to invest huge costs in research and development and shorten the gap with us.

but……

What if the products we produce are always just a little ahead of our competitors and there are some improvements every year?

For example, although the first generation of products uses non-rust alloys, it is always a bit awkward when used. So we made ergonomic improvements on the second generation of products.

However, although the second-generation product is much more comfortable, it is too heavy. Can we make the third-year product lighter?

In this way, do those top gun enthusiasts have a reason not to change guns every year?

Do ordinary consumers like to buy more and more progressively, or are they the stubborn who have not changed for more than ten years to launch a product?

Even... this will give them the illusion that our weapons factory is very hardworking.

Despite these things, we could provide them ten years ago.”

Oliver Winchester was stunned when he heard this. He never thought that guns could still be sold like this.

Since his apprenticeship, all the education he received has been told to do his best.

but……

At this moment, what the young and wise major shareholder, investor, and scholar in front of him is also extremely reasonable.

Doug saw Oliver's mouth slightly open and his eyes were lost, and knew that his brainwashing had worked.

He sat down again, pulled a piece of paper casually, and wrote the formula for Buyixiu alloy that he knew.

Materials science is a rigorous and complex discipline. But the formula that Doug knows is just the most obvious and widely circulated stainless steel formula.

Even the specific process flow was determined step by step by step when Tom was doing the experiment not long ago.

What Doug said to Oliver just now was not only to fool him, but also to give him a vaccination in advance to prevent him from discovering that the corrosion resistance of the non-rust alloy is not as great as he imagined.

Of course, the effect will only be known if the finished product is released.

Oliver held a shallow stainless steel formula in both hands, as if enshrining holy objects.

However, Doug's words just now seemed to open the door to a new world for him.

His vision of things is no longer limited to the product itself, but also takes into account sales.

His voice was a little out of tune because of excitement, but what he said was extremely rational. "But... even if our guns are better, those who need guns don't know... what should we do..."

Oliver remembered his painful experience of convincing one gun user after another.

In this era, Doug can give himself the title of a marketing master without any timidity. He just uttered two words, "Compet."

"Match?" Oliver didn't quite understand what the game had to do with sales.

"Think about the advantages of firearms made of Buyixiu alloy." Doug was very tempted.

"It's not easy to rust?" Oliver said ignorantly.

"Yes! It's not easy to rust! So can we formulate a game based on this characteristic? For example, 'Seventy-Two Hours of Wild'?

Take mainstream sales guns from major manufacturers and compete with our non-squash guns. Without maintenance and cover, it is exposed to natural environment for 72 hours.

During these 72 hours, there may be wind, sand, rain, snow, and sharp changes in temperature.

After 72 hours, all the guns were tested to test the reliability of the guns at this time. Then, those who are concerned about the competition will observe the corrosion changes of the guns with their naked eyes. Are they impressed by our guns?

Does it bring the impression that our guns are more reliable and durable?

Is it the problem that they were worried about that the parts were difficult to replenish were no longer a problem?

The most important thing is that the promotion of the game is one-to-many, and a game corresponds to a large number of audiences.

This efficiency is much faster than persuasion and persuasion.

And, I don’t know if you have noticed Oliver?

In fact, most people do not have the so-called self-judgment.

When everyone in their environment says that a product is good, they will also think that product is good.

You persuad individually and may convince them during the persuasion.

But once they return to their environment, they will start to hesitate and feel that our products are not good.

If you use competitions to promote it, the influence will be wide and the number of people you will affect will automatically create an atmosphere that is beneficial to us.

Oliver, what do you think?"

Oliver Winchester has tried his best to keep up with Doug's thinking rhythm, but he still hasn't kept up completely.

It was not because he was stupid, but because everything Doug said, he had never thought about it or thought about it before, which was a brand new thing for him.

A person's understanding of things that are already within his knowledge framework is completely different from the understanding of things that are outside the knowledge framework.

However, the pleasure of understanding this unheard new knowledge is equally unparalleled.

Oliver's face became more and more rosy. In this not-so-hot autumn, a string of sweat flowed down his face, as if he had experienced a high (harmonious) tide intracranial fashion.

When he calmed down, his eyes at Doug had turned into worship.

Because, in his opinion, Doug, who has advanced technology and advanced publicity strategies, is destined to bring New Haven Weapons to a new peak.

Doug knew he had succeeded.

The key to making a person convinced and follow is not only to provide current benefits, but also to give good expectations for the future.
Chapter completed!