Chapter 123 The Unexpected Incident
The football sponsorship fees for the past 1990s were all in the millions of dollars, and it was only tens of millions of dollars if they were exchanged for RMB. For the wealthy Jianlibao Group, these investments are not large. Moreover, the effect of investing in football is not worse than that of TV advertising. Football is very popular both at home and abroad.
Now Jianlibao is working on both sides.
The negotiations with Frankfurt are progressing very smoothly. Chairman Li is an extremely decisive person. The sponsorship of 3 million US dollars per year was settled. In the Bundesliga, this is a bargain price. The Bundesliga boss Bayern Munich is at tens of millions a year, but Frankfurt also picked up because almost no one cares about it. It is not easy for a newly promoted team to get good sponsorships. Who knows whether it will be relegated the following summer? The club's brand value is not very valuable and the results are unstable. Of course, the sponsors are not interested.
But there are two Chinese players here in Frankfurt now, and their results do not seem to be relegated at the end of the season. This is different. Even if foreign sponsors are still not interested, it is a huge business opportunity for Chinese businessmen.
This is a happy cooperation.
However, US$3 million is a big contract for Chinese football. This year, Marlboro's naming fee for the A League is 15 million yuan, while the naming fee for each team is only about 8 million yuan. What Jianlibao is talking about with Frankfurt now is not the naming fee, but the stadium sponsorship fee. As for the naming rights of the stadium, it needs to be discussed from next season.
But this is not the most important thing for Jianlibao, because Yang Chen and Zheng Zhi may not have stayed here for a long time. If you really want to do this, Frankfurt is not the best choice. Jianlibao's first step is to re-play his signature in China.
After finalizing the contract with Frankfurt, there was a big change in Jianlibao. He immediately changed the billboards inside and outside the Frankfurt Stadium that day, just like the stadium suddenly undergoing a major renovation. Although it seemed that the project volume was very large, it was not that exaggerated. One day and one night were enough to arrange various advertisements.
At the same time, Zheng Zhi and Yang Chen made the first TV endorsement advertisement at the Frankfurt Stadium. It took more than three hours to shoot successfully, with the background being the Eagle Stadium. According to Li Jingwen's intention, this advertisement will have to be invested in CCTV tomorrow...
On Saturday morning, a group of media reporters ran early at the entrance of the Frankfurt training ground. Emmantrout didn't care much at first, thinking he was here to interview him for the powerful Bayern Munich, who knew it was not.
"Eman, I heard that Zheng had a fight with Lishe after the last round of the game and beat Lishe up. Is this the case?" Ebert of "Kicker" is so old that he still has to squeeze with young people.
“Eman?”
Emman Trout was also confused. Fighting? I haven't heard of this.
"What did you say?"
"After the last round of the game, Zheng beat Lishe in the player passage."
"Ah? Who did you hear?"
"The Biography reported, but they also had no evidence, just news that they bought from a Kaiserslautern staff member."
"Ah, you are willing to believe things without evidence, and then come to me to prove it? I'm stupid, aren't you? You go there to find evidence first, and I want to guess something that is not proven with you?"
Zheng Zhi was fighting? He was not sure, because although Zheng Zhi looked very well-behaved and honest, he had beaten up Yangsen, who had just returned to the training ground shortly after now.
"Why don't you go to interview Lishe? Lishe should know the most about this matter. He is the person involved. If he is beaten, he should come forward and admit this fact."
"Lishe didn't admit it, but someone did see him going to the hospital and was injured, and he was still in the dentistry."
"Ah~"
"Then you should pay to find the guy who saw them fighting."
"We don't need to look for it anymore, because the Bundesliga Discipline Committee has intervened in the investigation and invited that guy over. There will be a result soon."
"oh……"
Emmantrout walked into the training ground with a step forward and stopped talking about this with Ebert and the others. Is it true? He can ask Zheng Zhi. As for the punishment, let's talk about it when I come.
Soon, he found Zheng Zhi in the gym.
"Zheng,"
"Have you read the report from the "Photo Biography" in the morning?"
"Look." Zheng Zhi nodded.
"Is that true?"
"Yes."
"Why?" Emmantrout was a little surprised, but he was still calmly wondering why Zheng Zhi did this.
"Because he said Farkhinese, and he also said monkey,"
“This is bare-fruit racism.”
"So I can only serve him with my fists."
"Uh," Emmantrout touched his forehead, "Good beating."
"Are there any other witnesses present at that time?"
"Yes, Barack and he was with him, and he was angry when he heard it, and Bremer, Sforza, Shure and Webber, I don't know if they heard these words, but I must have seen me beat him up."
"Oh, then Barak will pass. If he really says these things, I believe you will not have any problems. The one who should be unlucky is Lishe. Since the Discipline Committee has intervened in the investigation, he will not be able to escape. When you are under investigation, you can just say whatever you should and tell the truth."
"I see."
“Ok.”
"Then are you going to attend the pre-match press conference with me at noon? I believe media reporters must want to know the truth about this matter. You can face it directly and telling the facts may be the best way to deal with it."
“No problem.”
※※※※
This incident did not only cause heated discussions in the two cities of Frankfurt and Kaiserslautern, but was discussed throughout Germany. Zheng Zhi's character was once again put on the front stage.
Even the pre-match press conference at Bayern Munich talked about Zheng Zhi.
"Lotal, what do you think of Riche being beaten in the player channel?"
Mattus's anger has not yet subsided. Zhou Zui has been taken away and has been resentful. Now when talking about Zheng Zhi, he is not polite.
"That kid, he played very well, but his character is too bad."
"As a professional player, his skills are certainly good, but his character is better."
"In the civilized football field of the Bundesliga, of course, we have to refuse violence and keep the stadium full of pure land. We play football, not in the Colosseum."
"I think the media cannot ignore these factors when evaluating whether a player is excellent."
Chapter completed!