Chapter 253 Huge Chinese player effect (seeking monthly pass)
The Sports Weekly still praised Chinese players. In the Sports Weekly published on Monday morning, the press release written by Yan Qiang was put on the headlines.
Chinese football ushers in the spring of studying abroad.
Zheng Zhi, Yang Chen, Li Yin, Li Weifeng, Fan Zhiyi, Sun Jihai, Zhou Ning, Shao Jiayi, Li Jinyu, they are the greatest hope of Chinese football.
As they prove themselves in Europe, they believe that more and more Chinese players will set foot on the land of Europe.
...
However, in Germany, the Frankfurt Report is more willing to explore the benefits brought by Chinese players to the Frankfurt club.
They interviewed Frankfurt Club Chairman Fisher and then got a terrible data. Frankfurt's revenue this season has increased by 5 times compared to last season. On the one hand, it is naturally because the team played in the second division last year and the first division this year. But the more important reason is the joining of Zheng Zhi and Yang Chen. The jersey sales in January 1999 are about to come out, and this data is actually 100 times that of the same period last year!
100 times, yes, it's just that scary.
In the past, jerseys were difficult to sell because there were no well-known players, and now there were not. But now there are well-known Chinese stars, which is enough.
Frankfurt has become the most popular city for Chinese people. When they come here, they like to visit the Frankfurt Club and buy a jersey for Chinese players.
Yang Chen's jerseys sold the best. This month, 2,044 pieces were sold, 1,202 pieces from Zheng Zhi, 498 pieces from Li Yin, and 221 pieces from Li Weifeng.
Don’t underestimate these data. Li Weifeng’s data directly exploded many players, so he ranked fourth in the club.
That's right, although there are only 221 pieces, he ranks behind Yang Chen, Zheng Zhi and Li Yin. Other players in the club can't even sell 100 jerseys in a month.
Of course, most of the people who bought their jerseys were Chinese fans, and some local fans, such as Zheng Zhi and Yang Chen, who have conquered Frankfurt fans and no longer only need the support of domestic fans.
The sales of Li Yin and Li Weifeng's jerseys are only supported by domestic fans.
Many media and fans initially prefer to buy Chinese players to sign contracts with commercial signing, but half a season later, Yang Chen and Zheng Zhi's two successes in competitive business allowed Frankfurt to achieve a double harvest of results and money.
The Frankfurt Report stated that Zheng Zhi and Yang Chen are no longer just Chinese stories. They have long won the love of local fans and the respect of fans.
The Frankfurt Report published an exclusive interview with Frankfurt Club Chairman Fisher. Fisher disclosed a lot of things in detail, and the introduction of Yang Chen and Zheng Zhi achieved immediate results. Zheng Zhi and Yang Chen's jerseys have even been sold in China for 100,000 pieces. They have a bigger goal, that is, to take root in China with the help of the effect of Chinese players and have more fans in China in the future.
Regarding the Chinese player effect, Fisher said: "From the market perspective, Chinese players have brought positive impacts in three aspects. First, the brand's popularity, which is particularly obvious in China, and our brand's influence in China has increased significantly. Even if it is playing against Bayern Munich and Dortmund, Chinese fans hope that Frankfurt will win, which was unimaginable a few months ago."
The second aspect is the sales of club jerseys and peripheral products. Fisher revealed: "Our team has four stars. They are not well-known in the West, but they have changed the sales ratio. Germany's domestic sales dropped from 95% to 10%. This forced us to make adjustments to the logistics system. Last month when Li Yin arrived, we prepared for high demand, but it still exceeded our expectations. For example, in two days we had to put in another scarf and got 250 pieces. We sold 1,000 more jerseys, which would not make us rich, but there would be 1,000 more people in the world wearing Frankfurt jerseys."
How many jerseys did Zheng Zhi and Yang Chen sell for Frankfurt? Fisher did not hide it: "In China alone, we sold 100,000 jerseys each. Before, our team sold 3,000 to 4,000 jerseys a year. The best jersey number in the past was only 500 pieces a season, which was already a lot for us. It can be said that there are a lot of them. The most basic difference is the size of the market. There are hundreds of thousands of Frankfurt fans in Frankfurt, but in China it may be millions. We calculated that we could sell jerseys for one year, but it sold out in two and a half months."
The third aspect is the increase in the number of fans who come to watch the game on site. Fisher revealed: "Asian fans are starting to pour into the stadium. We noticed the increase in the interest in Frankfurt games, ticket sales, and fans who want to see Chinese players. Every weekend there are football games. Now, when we play, it is easier to attract fans. And in any international publicity event, we will launch Chinese players."
The joining of Chinese players has also made Frankfurt team favored by sponsors. Fisher said: "With the brand image improved and the influence in markets like China has increased, our brand has appreciated and become a more popular brand. Many companies want to use our brand to enter certain markets. We also use the football schools we own or the schools we guide to build brands. Many brands have begun to approach us, and some brands even think that being able to cooperate with us is a winner. It can be said that it has far exceeded expectations. Frankfurt Club now has a very important opportunity, and I think we are taking advantage of this opportunity."
Fisher also revealed a message that all this income is not only attributable to the club, but also to the player share because Chinese players have their own portrait rights: "Jersey sales, scarf sales, sponsorship revenue, we make profits with Chinese players."
Fisher finally said that the club has a long-term goal of taking root in China. "From the first day of introducing Chinese players until they leave, we will work hard for it: our wealth, value...this is far beyond the scope of players. I think once fans follow Frankfurt Club, these are the things we can pass on to new fans. If you really understand us, you will never stop being a "Eagle" fan. Our intention is to let these fans who follow us because they admire a player, and while continuing to follow the players, there is also a little more red and black in his heart."
So, although Chinese players have not yet become famous, they have actually started to make money. There is no need to say much about Yang Chen and Zheng Zhi, even Li Weifeng and Li Yin have made a lot of money.
On Monday morning, accompanied by a powerful roar, a brand new white Audi TT appeared in front of everyone.???
"Who is that?"
"Oh, God, he actually bought such a good car?"
The club teammates were shocked.
Even Zheng Zhi and Yang Chen were shocked, and they looked at each other...
Chapter completed!