Chapter 63 Thriving
Chapter 63: Prosperous
"Xiao Peng, I've worked hard during this period. Do you feel a little tired when working eleven hours a day?" Gao Zhan looked at Peng Yun with a relaxed and cheerful look on his face and said with a smile.
"Not tired, boss." Peng Yun answered very simply, "At the beginning, I basically did nothing all day. Even if customers gradually visited our store, the total time spent on work in the day was not more than four hours. However, boss, based on the business trend of our store in the past week, the next business will definitely become more and more prosperous. I may be able to take care of it this month, but if the transaction volume increases several times next month, it may be a little difficult for me to be alone. It doesn't matter if I am busy or tired, but if the customers are neglected and affected our Luying Clothing brand, it will be a big loss. Now is a critical period for our Luying Clothing to lay the foundation to cultivate customer loyalty. I suggest that the boss and the teacher must look at the long-term."
"Haha, Xiao Peng, what do you mean is that it is necessary to increase the number of personnel, right?" Gao Zhan asked with a smile.
"Boss, because I firmly believe that our store's business will definitely become more and more popular, and more people know that Lu Ying's clothing will be more and more!" Peng Yun replied with a firm look at Gao Zhan and said.
"What are the reasons and basis for you to make this judgment?" Lu Ying asked.
"It is the teacher's unique style and charm in women's clothing design!" Peng Yun replied with great affirmation: "Teacher, the major I studied is also fashion design. The experience and experience I learned in school for three years is not as much as I learned from the teacher during this period. Clothing design emphasizes talent and perception of beauty. I can be sure that the teachers who teach fashion design in our school have several levels different from the works made by the teacher at will. I don't know why the teachers and bosses chose to open Luying clothing into such a roadside shop. With women's clothing made by the teacher, you can choose to open counters in large shopping malls in the city, because the teacher's works are definitely not worse than those well-known brands!"
"Do you think we can go to the mall to open a counter now?" Gao Zhan asked with interest.
"Yes, boss." Peng Yun nodded and replied: "There are so many brands of clothing, countless. Looking at the various brand counters in those hypermarkets, there are hundreds of them, and there are a wide range of them. How many consumers can really know if those brands are real brands?
Nowadays, although many people only recognize brands in terms of clothing consumption, especially women, most of them do not focus on brands, but rather focus on whether they are suitable for their body shape, identity, age, skin and temperament. As long as they like what is suitable for them, they will not care about what brand they are, and they will not even consider the price.
This is like an advertising slogan, only buy the right ones and not choose the expensive ones. The various women's clothing handmade by the teacher can definitely attract the favor and pursuit of female customers of different ages!”
Gao Zhan can be said to be a genuine layman for the clothing industry and brands. However, she could hear Peng Yun’s words just now were not the kind of deliberate flattery and flattery, but from the bottom of her heart she was full of confidence in the Lu Ying clothing she sold.
In fact, Gao Zhan also accompanied his mother, Lu Ying, Bai Lu and Li Qian many times before. Looking back now, isn’t that the case? As soon as he entered the mall, there were all of this brand and that brand, hundreds of them, and each one seemed to be like that. He was named in English, but I’m afraid that few people can understand the facts. These days, there are more fashion brands than managers.
Brands are definitely very important, but in comparison, what everyone values most is actually the clothing itself. If it doesn’t feel good, big brands won’t buy them. If it feels good, no matter what brand or how much money, they are reluctant to let go.
When girls buy clothes, many of them are drooling and watching which clothing is reluctant to leave. Few girls are staring at the logo of which clothing brand and refuse to leave. Even if there is one, it is a big brand, or the girl who specializes in pursuing brands. But in general, it only accounts for a small number after all, and more than 80% of women do not look at brands, or they cannot afford to buy big brands of clothing.
"I don't know about clothing, and I don't know about women's clothing brands." Gao Zhan thought about it in his mind, and said, "But I know what rare things are. Since Luying Clothing is now becoming popular with customers, this proves that Luying Clothing has its unique style charm.
You know, the price of these women's clothing we originally gave was not lower than that of some mid- and low-end brands of women's clothing in hypermarkets. Now Lu Ying's clothing is still a purely handmade model and does not have the ability to mass production through production. The most important thing is that I don't want to see my wife's work hard every day.
Therefore, starting from tomorrow, double the prices of all styles to verify whether customers look at Luying clothing with its style characteristics or price!”
"Risk the price?!" Peng Yun obviously didn't expect the boss to make this decision.
"Honey, don't raise the price!" Lu Ying was also shocked by Gao Zhan's statement.
Gao Zhan first glanced at Lu Ying, then looked at Peng Yun and smiled, "Do you think it's not suitable?"
"I just now have the popularity of Lu Ying's clothing, and I think it's not appropriate to raise the price rashly." Peng Yun replied hesitantly.
"I don't expect this store to make much money now." Gao Zhan stood up and looked around the store, and smiled: "As you said just now, as many customers like what they think is suitable, they will pay for the order without hesitation. I don't want to get popular because of the business, and the orders are too high to make my wife exhausted!"
Speaking of this, Gao Zhan pondered for a moment, then said decisively: "Now, the number of clothing we can produce every day is limited, just two or three pieces. Therefore... what we need to do now is to raise prices and reduce sales through prices. After all, our output is too low now."
Taking a long breath, Gao Zhan continued: "We can launch the concept of limited sales, selling only a few clothes every day and accepting only a few orders. Through price increases and limited quantities, we can find the price positioning of Luying Clothing step by step, and strive to control the price and sales volume to a perfect proportion!"
"Limited sales?! Well, boss, this is not a good way to increase the popularity of Luying Clothing brand!" Peng Yun nodded with his eyes lit up and said, "The boss is the boss, and the perspective of thinking about problems is different from what we work."
Gao Zhan felt quite comfortable with Peng Yun's unremembered flattery and smiled and said, "I just don't want my wife to be too tired. Xiao Peng, you are the manager of Lu Ying Clothing's first store. Since you are full of confidence in our store, I will give you a task."
"As long as it is within my ability, I will do my best!" Peng Yun replied with a smile.
"You just suggested that I look at our current inconspicuous small shop from a development perspective. No business, industry, and human resources are very important." Gao Zhan said with a serious expression: "After this price increase, if the daily turnover exceeds 2,000 yuan, I authorize you to add two salesmen. I only have one requirement for the newly recruited personnel. It is necessary to have studied fashion design and master basic sewing technology. It is best to be a shopping guide in other brands of women's clothing for more than one year. You can consider your original classmates."
When Peng Yun heard Gao Zhan's words, he looked at Gao Zhan with appreciation. Her classmates naturally learned fashion design. As a designer, there is no one who knows sewing skills. If you have a certain experience in shopping guides, it would be great. Such requirements are here, and it is easier to achieve near this university town.
Although Gao Zhan didn't say it, through Gao Zhan's request, Peng Yun vaguely guessed his future plans. If everything was really like she guessed, Lu Ying's costume might really rise!
"Okay! Boss, I promise to strictly check the newly recruited salesmen." Peng Yun nodded seriously and replied: "About the salary and benefits of newly recruited salesmen, please set a standard for the boss."
"The tentatively set to be 1,500 yuan, and the daily subsidy of five yuan of meals is subsidized." Gao Zhan thought for a while and replied: "I will go out for a month this time. If I come back in a month, our store business will be as prosperous as you expected, and I promise to give you a salary!"
"Boss, I'm just waiting for you to pay me a salary!" Peng Yun smiled confidently.
At this time, through the bright glass window, I saw a dark blue Mazda V6 stopping on the road in front of Luying Clothing Store. A woman in her thirties who was about thirty years old in a dark blue career suit, who looked quite smart and capable.
Seeing this professional woman walking towards the store, Gu Yun greeted Gao Zhan and Lu Ying, "Boss, teacher, the guest is here, I'll go and receive it."
Gao Zhan turned his head and looked out, nodded and smiled, "Go, remember, the price has been raised!"
"Welcome to Lu Ying's Clothing!" Peng Yun opened the door and welcomed the professional woman in.
"Listen to my friend's introduction, the women's clothing here is very distinctive. Can you introduce a few styles?" The female customer said her purpose after coming in, but her eyes were immediately attracted by Lu Ying who stood up to welcome the guests. She looked at Lu Ying with bright eyes and asked, "Miss, do you also make this set of clothes here?"
"Hello, my name is Lu Ying. I made all the women's clothing sold here." Lu Ying nodded and replied with a smile.
With Lu Ying's figure and extraordinary temperament of national beauty, no matter what kind of clothes she wears, it is enough to attract the attention of all men and women.
"I believe my friends have not exaggerated your Lu Ying's clothing at all!" The female customer kept looking up and down at Lu Ying, who was full of mature, charming, sexy, and beautiful female charm, and praised from time to time: "If such a beautiful costume designer designs, it would be really strange if the fashion designed by a fashion without its unique style. Miss Lu, can I let me try the same fashion as the one on you?"
Lu Ying smiled and said, "Of course."
At this time, Peng Yun was quite clever and took a set of clothes that were exactly the same as Lu Ying's dress for the female customer to compare with the clothes hanger with the white-collar beauty series.
The female customer took this set of women's clothing and compared it back and forth in front of the fitting mirror for a while, then opened the fitting mirror and walked into the fitting room behind.
After a while, she walked out of the fitting room wearing the same women's clothing as Lu Ying wore and looked left and right in front of the fitting mirror.
"Is this lady's surname?" Lu Ying came to the fitting mirror and asked with a smile: "Because they are all handmade, the output is limited, and the samples are only standard sizes. The set you wear must be adjusted appropriately in the shoulders, waist and hips to make it more suitable."
"Don't have a surname Zhao." The female customer was obviously quite satisfied with the outfit she was wearing. After hearing Lu Ying's proposal, she didn't feel any discomfort. She asked unexpectedly: "No, I think it's very suitable!"
"Xiao Peng, come here with three clips." Lu Ying ordered Peng Yun who was standing next to him.
Peng Yun agreed and quickly took three small plastic clips from the coffee table.
Lu Ying stood behind Ms. Zhao, and used a clip to slightly adjust the size of the clothes in the three places she mentioned just now, then smiled at Ms. Zhao and said, "Ms. Zhao, look, are you more beautiful now?"
"Tsk tsk tsk!" Ms. Zhao kept nodding at herself in the fitting mirror and smiled: "I am a professional designer. You can see from such a small place. Miss Lu, can you recommend a few more suitable models for me to wear?"
Lu Ying looked around Ms. Zhao twice, then walked to the hanger of the elegant lady series, picked a brown suit from it, walked to Ms. Zhao and smiled: "Your temperament and skin color will be more beautiful in this one."
Ms. Zhao couldn't even compete and went straight into the fitting room to change clothes.
When she came out again, even Gao Zhan felt his eyes lit up. It was obvious that this lady wearing this brown-colored women's clothing could present the charm of a mature woman more than her wearing dark blue and black.
Looking at herself in the fitting mirror again, Ms. Zhao seemed to be a little unbelievable about her eyes and murmured: "Is this still me? I have worn this colored outfit before, so why doesn't she feel like she is now?"
"Ms. Zhao is at least ten years younger when wearing this one!" Gao Zhan also praised at this time.
"In fact, the tone of women's clothing has a lot to do with the style and style of the design." Lu Ying stood beside Ms. Zhao and explained: "Including collar shape, sleeve length, pockets, button position and style, fabric pattern, material, etc. are all related."
Ms. Zhao seemed to have suddenly become younger, standing in front of the fitting mirror and constantly turning around, admiring herself in the mirror from different angles, and smiling happily: "If my husband saw what I am now, he would definitely think I had plastic surgery!"
"This is the greatest charm of our Luying Clothing!" Peng Yun took the opportunity to advertise Luying Clothing.
"I drove to Hexi from the city. I heard from my friends that each of the women's clothing made by Lu Ying's clothing has different characteristics and styles. It is famous and is not famous. Miss Lu. Although your brand is not famous now, I am sure that Lu Ying's clothing will become a well-known women's clothing brand in no time." Ms. Zhao smiled quite simply and said, "I won't take off this set of clothes. Please change the size of the set just now. I want it!"
"Ms. Zhao, the one just now is a sample, I'll make another set for you." Lu Ying suggested with a smile.
"Okay, it's a very honor to let future big brand designers tailor it for me." The smile on Ms. Zhao's face looked younger.
"Ms. Zhao, you have a price of 1,200 yuan. The one you custom-made requires you to pay a deposit of 300 yuan in advance, and the price of that one is 900 yuan." Peng Yun quoted the price next to him.
Without thinking, Ms. Zhao took over the handbag hanging in the fitting room, counted 1,500 yuan in cash from it, and smiled and said, "I can now predict that in a year, the one I have on will not be able to buy it, so I can't buy it."
Peng Yun received the cash, checked each hundred-dollar bill once on the banknote detector, and then issued an order. Two women's clothing items were opened for two different orders. After opening, Peng Yun handed the order to Ms. Zhao and said with a smile: "Ms. Zhao, the one you customized can be collected in a week."
Ms. Zhao asked Peng Yun to put the old clothes she had worn in a bag and put them in, and walked out, as if she was anxious to let her husband appreciate her new appearance. She said as she walked: "Designer Lu, I promise to introduce my friend to come here to customize clothes."
Peng Yun sent Ms. Zhao outside the door. After seeing the other party driving the car, Fang walked to the store and smiled at Gao Zhan: "Boss, your price increase policy is now very wise. All these two clothes have doubled the price!"
"Haha! This shows that the potential of our Lu Ying clothing is quite great!" Gao Zhan laughed loudly.
Lu Ying obviously hasn't reminisced about the shock of raising prices, because the costs are the same, but the price of one set was sold for two sets just now.
"Husband, isn't our profit too much?"
"Wife, you will understand what brand value is in the future!" Gao Zhan smiled disapprovingly.
When it was lunch, Gao Zhanfang took Lu Ying home with him. When he came back, he received another order after the price increase, which made Gao Zhan happily as he walked.
Lu Ying can now make up to four sets a day, but the working time will take about twelve hours. Gao Zhan felt very sad when he knew it. Regardless of whether Lu Ying agreed or not, he stipulated that Lu Ying should make up to three sets a day. If he really couldn't do it, he could consider hiring two sewing operators. But this requires him to wait for him to come back from military training to see the business situation of the clothing store before deciding.
After Li Qian came back from school, she heard Gao Zhan say that she doubled the price of all the women's clothing sold in the clothing store. She didn't feel surprised. According to her opinion, someone would buy it if it doubles.
The business conditions of the clothing store are bright, which has greatly improved the interest in code writing. Since last time, I was hospitalized for treatment due to a gunshot injury, the time for 10,000 words has not been reduced by three hours. Today, it took only two and a half hours to get the big chapter of 10,000 words.
Chapter completed!