Chapter 299 Industrial Economics of Copy Shops
Chen Qiaoshan had never been exposed to economics papers before, and he was not interested in reading those things.
Papers are purely academic articles, and their intrinsic value is to study relevant economic content.
The purpose of writing a paper is for scientific research, not for popular science, so it determines that the article cannot be emotional, and the paper must be difficult and profound, otherwise there will be no scientific research value.
Therefore, in the eyes of ordinary people, economics papers are rigorous and boring eight-legged essays, with limited audiences, so naturally there is no widespread communication.
Chen Qiaoshan has never read serious economics papers, but he has read some of them inappropriately, but they are all fallacies that are not worthy of the table. If he really writes it out, Professor Yan will probably be angry and will not be able to see him ruin the style of Peking University.
Even if Chen Qiaoshan has read a high-level paper, he will not be a copywriter to copy it.
Pure academic things cannot be copied as long as you want. In front of Professor Yan, a few simple questions may have to be exposed, and that is purely a discomfort. However, this is not a problem that Chen Qiaoshan is completely unlucky. He is ready to find another way.
Chen Qiaoshan once read a paper with the author of a Ph.D. in sociology from Peking University. Although it is a sociology paper, it studies economic issues.
The most important point is that this paper has extremely high scientific research value, but it is not boring. There is no data piled up in the article, nor is there a variety of economic models. It is very down-to-earth. It is not only a sociological paper, but also an easy-to-understand economic paper.
What’s even more bizarre is that this doctoral thesis is extremely readable. After its publication, it instantly became a national thesis and became a national thesis.
Chen Qiaoshan has read this article, and he has only read this high-level paper that is related to economics.
Of course, sociology and economics are different, and they have had fierce collisions.
The two have had three contests in total, and they are more intense each time.
The first chapter is the "methodology dispute", and sociology is completely defeated.
In the words of sociologists, the first contest was an unjust suppression of economics, which had been established for more than 200 years, on the yet-to-be-established sociology.
To summarize it briefly, it is that the big brother of economics bullies the little brother of sociology, and the outcome cannot explain the problem at all.
In the second round, economic imperialism was born and sociology was completely defeated again.
Sociologists accuse economics of having limitations and failing to properly address the non-economic conditions in which economic behavior can occur.
For example, the traditional economic view holds that the market has the function of self-regulation, so the market's prices always correctly reflect actual value, and this view has been proven to be incomplete after the financial crisis.
In the third round, the establishment of new economic sociology, sociology not only failed, but also completely failed, and was almost directly integrated by economics.
Faced with economic imperialism, sociologists criticize economics’ “rational” assumptions that are unreliable.
This is the same as Professor Schiller's "irrational prosperity", but it is nearly a hundred years earlier than him. The most direct consequence is that some sociological content is integrated into economics.
Sociology and economics fell in love and fought each other. To borrow the words of a certain party's macroeconomicist, the three contests ended in the failure of sociology. After much competition, the interface between the two was blurred. Some economic masters became masters of sociology, and economics showed signs of annexing sociology.
Of course, this is just a joke. There is a difference between the two. Economics believes that society is a collection of individuals, while sociologists believe that society is not a summary of individual behaviors, and there is a clear difference between the two.
Chen Qiaoshan didn't have the heart to investigate the difference between the two. He knew that this was not something he should pay attention to. His purpose was very simple. He just copied a high-level paper. If you want to eat pork, you may not have to learn to feed pigs.
Back at the dormitory, Chen Qiaoshan took out the paper and wrote a title on the manuscript paper with flying phoenixes: "Research on the Development of Industrial Chain of Xinhua Copying".
"Second, what are you writing?" Du Jun looked at Chen Qiaoshan busy there and asked casually.
"It's nothing, I'm going to write a paper." Chen Qiaoshan didn't hide it.
He knew that as long as this paper was released, the level was definitely not bad, and it was not difficult to publish it. Moreover, the length of this paper was not large, and perhaps it was not as long as the abstract of an ordinary doctoral thesis, but the quality was extraordinary.
Although this paper is not difficult, it has a great influence. If it is published, it will definitely attract a lot of suspicion. Chen Qiaoshan also wants to find a testimony, and Du Jun is undoubtedly a suitable choice.
"Writing a paper?" Sure enough, when Du Jun heard Chen Qiaoshan say this, he became interested and immediately surrounded him.
"Let me see, what did you write?" As he said that, he picked up the manuscript paper. As soon as he looked at it, Du Jun couldn't help laughing, "I said, "What the hell are you doing? You are still writing papers with your Chinese level, and you have written the title incorrectly. I think it's better to pull it off."
Chen Qiaoshan was stunned. He really thought he had written a typo. He hurriedly looked at it, but he didn't find any mistakes. He couldn't help but say, "Which word is wrong?"
"Xinhua Photocopy, you said that it would be fine if you wrote a typo in the photocopy shops on campus. You, the top scorer in the college entrance examination, made this mistake?" Du Jun looked dissatisfied.
Chen Qiaoshan almost made the guy sagging his stomach. He couldn't help but point at Du Jun's nose and scolded: "Can we chat well? Xinhua is a place name, a county under Hunan Province. Why did you change the name here?"
Du Jun was a little surprised, "Is that right? I'm used to reading Xinhua Bookstore. When I saw Xinhua Copy Store, I always thought I had typed the wrong word."
"You can beat it." Chen Qiaoshan had no temper at all. "The photocopy shops around Peking University are 80% Xinhua. Have you seen anyone who writes Xinhua's copywriting?"
"It's true." Du Jun touched his forehead and said with some confusion: "If you hadn't said that, I really didn't notice that there were signs of Xinhua Copy Store everywhere, like soul-summoning banners, everywhere."
Chen Qiaoshan rolled his eyes, how fresh it was.
The printing and copying corps sent by Xinhua people to all parts of the country accounted for 85% of the market share of China's printing and copying, especially on university campuses, various legends of the owners of the printing shop are always circulating.
"Why do you think of writing a paper? Can it work? The key is that you have a problem with the research subject. The photocopy shop is only about ten square meters long, and it is not as big as the Ximen takeout barbecue business."
"Copying five points and printing one cent can you make a penny in a year, and you can get the industrial chain. Isn't this a big deal?" Du Jun started to find fault again, and what he said seemed to make sense.
Chen Qiaoshan didn't know what to say, but thanks to this guy, he was still studying economics.
When economic profits are zero, normal profits are not zero, and the original profits of the printing shop are not zero. Even if the profits of a penny are accumulated, they are a terrifying number.
"If the printing shop really doesn't make money, will Xinhua people travel thousands of miles to Yanjing and open printing shops all over the streets?"
"You go out and take a look, Peking University, Tsinghua University, Renmin University, which school does not have the signboard of Xinhua printing shops? From CBD to residential areas, where can there be fewer Xinhua people?"
Du Jun was confused for a while and asked, "Dashan, how did you know this? Have you ever met the people from the printing shop?"
Chen Qiaoshan looked gloomy, and this time he got the idea. "I saw a lot of Xinhua signs and was a little curious. After asking, even if the surrounding printing shops are not Xinhua signs, they are probably opened by Xinhua people, so they think of writing a paper."
After going around for a long time, Chen Qiaoshan finally said everything in a hurry.
Du Jun was still a little confused: "Can this work be true? The key is that the problem in the industrial chain is a bit big. Can a copy shop keep it? Besides, if you have to conduct on-site research on writing papers, you can't rely on guessing out of thin air, right?"
Chen Qiaoshan smiled and said, "Isn't it just a survey? It's just a little more time. If you want to write, you can always write it."
Chapter completed!