Framework Media’s mergers and acquisitions will definitely cause a sensation in the industry. As a typical business case, being able to participate in it personally is definitely a rare opportunity to grow.

Although the arrangement made Liu Chang withdraw, he was only temporarily leaving.

If it were someone else, Chen Qiaoshan ordered and would definitely not bother to explain. It is difficult to find a toad with two legs, but people with two legs are everywhere, but Liu Chang is different after all.

As the core of entrepreneurial entrepreneurship that can be supported by others, Chen Qiaoshan naturally would not let Liu Chang miss such training opportunities. Although she cannot let her control the situation, it is still feasible to participate in accumulating experience.

"Sister Chang, this time I asked you to go to Hong Kong is mainly due to two considerations." Even the couple can't stand too much suspicion, let alone the entrepreneurial partner. Knowing that Liu Chang has concerns, Chen Qiaoshan must explain it clearly.

Liu Chang calmed down. She knew in her heart that the project was halfway through and she was transferred at the critical moment. In terms of emotion and reason, Chen Qiaoshan wanted to give an explanation. After thinking about this, most of the dissatisfaction in her heart had faded away.

"Integrating the residential print advertising market is just the first step in the plan. So far, we have burned more than half a million yuan, and there are probably more in the future, but integration is not our ultimate goal..."

This is the first time Chen Qiaoshan revealed her final business plan to someone other than Tan Zhi. Even when facing the person next to her, Chen Qiaoshan did not mention it too much. It was not intentionally concealed, but mainly because Yan Xiaoqin was not interested in these things. She has been focusing on video websites recently.

After listening to Chen Qiaoshan's introduction, Liu Chang was also shocked. The reason was that the business plan was too incredible.

Integrate marginal industries and then sell them to the industry leader, and take the opportunity to make a slap. The whole process is simple and rough. It is a bit too rough to say that the business plan is a bit rough. No matter who thinks it is, such a business plan is almost a joke.

Don’t consider the difficulty of the project execution for the first time, but the transaction cost is only as high as 9 digits. In Liu Chang’s eyes, this plan can be considered crazy.

The key to the problem is that Chen Qiaoshan not only did it, but also invested a large amount of real money, which once again refreshed Liu Chang's perception of him.

Liu Chang was speechless for a moment. She felt that she should say something, but she didn't know where to start.

Chen Qiaoshan’s introduction is very simple, and the pros and cons can not be explained clearly in just a few sentences.

In Liu Chang's opinion, loopholes are everywhere, such as spending a lot of money to integrate and Focus Media successfully went public, but why don't they acquire the second place in the industry but instead acquire the third place in the industry?

Even if Focus Media intends to acquire it, the industry's right to speak is in the hands of others, and whether it can get a satisfactory offer is a big question.

During this period, Liu Chang has been busy with mergers and acquisitions. Although they are all small cases, they have a lot of feelings.

Mergers and acquisitions are a very complicated process, which not only involves capital and equity, but also involves management changes. Once a framework agreement is signed, a letter of intent is thrown out. Although it is very lively, no one knows what will happen until the last moment.

In the merger and acquisition case that had just been completed, the largest one had a purchase price of only 8 million yuan, but such a target had already made Liu Chang exhausted.

She really couldn't think of where Chen Qiaoshan got the confidence that he dared to spend huge sums of money to complete the industry integration and sell it to Focus Media at a high price, it wouldn't be three to five million, but more than one million. If she had never had the courage to do this, it would be a big bet.

Liu Chang could see that Chen Qiaoshan was very confident, otherwise the acquisition process would not be so smooth.

Generally speaking, equity plus cash is the best means of industry integration, which can not only reduce the cost of mergers and acquisitions, but also reduce the risk of failure.

However, Chen Qiaoshan is quite unique and domineering, and only accepts complete control. This will push up the acquisition quotation in disguise and increase the investment risks.

It’s okay if you succeed, but if you fail, it’s equivalent to spending a lot of money to buy back a mess.

Of course, Liu Chang hopes that Chen Qiaoshan can succeed.

She also understood that at this stage, it was too late to retreat.

Liu Chang didn't have time to think about the consequences of failure. As for whether Chen Qiaoshan would go bankrupt, it was not something she had to worry about. After thinking about it, she could only do so with him.

Seeing Liu Chang not speaking, Chen Qiaoshan was quite surprised, "Hey, you don't have anything to ask?"

Liu Chang glanced at him and said, "If I say I don't like this plan, I advise you to stop, will you listen?"

"How is that possible?" Chen Qiaoshan shook his head. He could not retreat even if he wanted to. Besides, with the precedent of Tan Zhi's success in his previous life, there is undoubtedly another layer of guarantee. Even if it fails, he has to hear it. How can he give up halfway?

"Then it's over. You are the boss, why bother asking me for my opinion?" Liu Chang felt no longer in his mind.

She knew very well that even if Chen Qiaoshan was willing to hand over the entire project to her, she would not have the confidence to control the situation.

I really don’t dare to think about how she will explain if the project ultimately fails. It’s no wonder that Chen Qiaoshan transferred her away at this time.

Without any further confusion, Liu Chang's mind returned to the clarity. She asked curiously: "Have you done a feasibility analysis of this project? How high is the chance of success?"

Of course, Chen Qiaoshan would not mention the cheapness of Tan Zhi. He deliberately said vaguely: "There must be a feasibility analysis. As for the success rate, the key is to rely on the later execution. This is also one of the reasons for your transfer. Although Tan Zhi is not famous, he has rich experience in his career. After all, he can also bridge your and my experience.

Liu Chang admitted that Chen Qiaoshan’s words were reasonable, but he felt a little uncomfortable if he was compared to others in person. She said: “As far as I know, Tan Zhi is not a successful professional manager until today, right?”

Chen Qiaoshan smiled and didn't even tell the difference.

Tan Zhi was one of the core 8848 in that year. Seeing that he was about to go public in the United States, he encountered an Internet bubble. 8848 instantly collapsed and became an Internet joke. His CEO must be quite frustrating.

Chen Qiaoshan estimated that Tan Zhi later integrated framework media and may not have no idea of ​​passing the level again.

If you fall in a pit, normal people will think of filling it out, but Fonzone will succeed in iPod in advance, disrupting the entire industry, or this is the real origin of the framework merger and acquisition legend.

In the next process, Tan Zhi will undoubtedly become an indispensable part of the project.

Of course, Chen Qiaoshan would not let the two generals make a rift, so he naturally had to explain it more clearly, "Okay, don't think too much. I started preparing for this project last year. Tan Zhi and I had the same idea, which led to the investment in the framework media."

Liu Chang smiled bitterly and after a long time, it turned out that this project was caused by these two people, and she was too lazy to bother with her. Thinking of Chen Qiaoshan's previous words, she asked: "Didn't you say there are two reasons? What about the second one?"

Chen Qiaoshan said: "The second thing is that, I have to ask your old Wang. He was complaining to me the day before yesterday that it was inhumane to let a pregnant woman fly around all day. So, for the sake of the next generation of the old Wang family, you will be allowed to go to Hong Kong for a while."

Liu Chang couldn't help but roll his eyes, "Am I going for a vacation?"

Pregnancy is the biggest shortcoming of professional women in their careers. Seeing Liu Chang becoming increasingly worried, Chen Qiaoshan is also a little worried.

He is not a bad capitalist, so of course he cannot treat his employees harshly. However, funds are a big problem and need trustworthy people to hand over. In addition to Chen Qiaoshan himself, he can only be at ease when he delivers it to Liu Chang.

"Sister Chang, please be careful. Hong Kong has already arranged it. There are special people to pick it up and drop off the luxury hotel throughout the journey. I will ask Tuo Xiaoxue to serve you and leave some small things to her. I will do this, right?"

"This is almost the same." Liu Chang agreed with a smile. Finance was her old business. This trip to Hong Kong must be easier than bargaining with a group of advertising agents. After understanding the key, she would certainly not refuse.
Chapter completed!