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670 The brain has a pit

Chen Qiaoshan was still very satisfied with the Siheyuan.

For example, the basement and underground garage were made into light wells that are rare in China today, including the street lights in the corridor and the floor lamps in the garden. There was no inconsistency in the Chinese-style building. Yan Zhenghua obviously put in effort.

"Brother Yan, don't bother the second master in one matter, you can also pay attention to the remaining two houses." As soon as he was about, Chen Qiaoshan explained again.

Yan Zhenghua was delighted and immediately said, "It's easy to say, as long as you are satisfied, I'm sure I'll have no problem."

Although Chen Qiaoshan had already said that he would hand over the renovation projects of the three yards to his own company, the two parties only signed a contract for No. 8 Xiaobadaowan Courtyard. Now that Chen Qiaoshan said this, he was obviously quite satisfied with the yard, and the remaining two projects were settled.

…………

In his previous life, Chen Qiaoshan was busy with life. He originally thought that he could live freely with money, but when he really realized his financial freedom, he realized that it was not the case at all.

After the New Year, Chen Qiaoshan rarely had time to rest. He thought that he should be quiet before May Day, but after just two days of rest, he found the door. There was a problem with the negotiations on Framework Media's LCD advertising business for commercial buildings.

Framework Media mainly engages in residential print advertising and has become the leader in the sub-sectors, with considerable profits. It is under this situation that Niu Lei began to try to cross-border.

It is precisely because of rash intervention in the building LCD advertising market that the framework has caused serious losses. Since Tan Zhi replaced Niu Lei as the president of Frame Media, the first thing he did was to divest non-performing assets and prepare to package and sell the existing loss-making business.

The industry structure is very clear. The only potential buyers who are capable of taking over are Focus Media and Juzhong Media. Chen Qiaoshan and Tan Zhi agree on the same opinion, and both believe that the best buyer is Focus Media.

Focus Media and Juzhong's main businesses are both commercial building video advertising. The two companies are now fighting fiercely. In terms of market share, Focus Media is better, while the framework's main businesses are concentrated in residential building print advertising.

Commercial building LCD advertising and residential building print advertising are two different sub-sectors. Whether it is focussed or gathered, the framework does not have direct competition with these two companies. Now that they are preparing to withdraw from the commercial building business, it should not be difficult to find the next company.

Tan Zhi’s communication with Focus Media was quite smooth. After several contacts, the transaction had been negotiated. However, variables suddenly occurred and they had to sign a contract, but Focus Media suddenly proposed to change the quotation.

"Mr. Chen, the final offer over there is one-third lower than our expectations, and the attitude is tough and there is no room for negotiation. What do you think of how to deal with it?" Tan Zhi felt a little uncomfortable.

The intention contract was originally about 15 million, and the two parties had basically agreed. Tan Zhi also refused to come to the door after hearing the news. Unexpectedly, he was fooled by the Focus Media. This matter was taken by him. Now that there is a problem, the responsibility will definitely not be eliminated.

"Why did they suddenly change the quotation?" Chen Qiaoshan also had a hint of anger in his words.

Focus Media clearly wanted to take advantage of the situation. While putting on the framework, it also put Tan Zhi in an embarrassing situation.

"After doing due diligence, the other party did not recognize the fixed asset depreciation plan we gave. Not only that, we also accused our quotation of being too high, using this as an excuse to lower the quotation." Tan Zhi was also angry. This happened just after he got the dominance of the project. Now facing the boss, his face was also lost.

"Is there really no room for bargaining?" Staring at Tan Zhi, Chen Qiaoshan confirmed it again.

The so-called business is a bargaining process, and the interest rate spread is earned.

This time, the transaction was nearly 1,200 LCD video advertising spaces, which were only the materials and installation costs of a single screen, which were around 10,000 yuan, which did not include the property rental for one to three years of property in the building.

The framework has only been one year since it entered this market. Even if you have to make up for depreciation, it is unlikely that there will be too much impairment. If you really agree to the other party’s quotation of 10 million, it will definitely be a low-priced sale. With Chen Qiaoshan’s usual style in the mall, it is definitely impossible for him to take advantage of others and make him suffer losses.

"The other party is very tough. They have already stated that they will not sign if they do not accept the offer." Tan Zhi knew that the industry merger and acquisition must be completed as soon as possible. Now that this incident has happened again, he is also a little anxious.

Chen Qiaoshan asked again: "What about gathering people? What is their attitude?"

Tan Zhi became more and more embarrassed, but he had to explain. He said: "Jizhong fought hard with Focus Media. There are probably secret tricks on both sides. As soon as we were in trouble, Juzhong should have received the news. Now the offer of the two companies is similar."

How could Chen Qiaoshan not know the grudge between Focus Media and Gathering? It is no longer news for the two companies to fight to kill their lives in the past two years, but the outcome is about to be decided. At the latest by the beginning of next year, the two companies will merge into one, and the real stage of what the trick is "no eternal enemies, only eternal interests".

Although Chen Qiaoshan could afford the loss of 5 million yuan, he knew it was a pit, but he didn't take the initiative to jump in, and the business was not doing this.

In the plan, after the industry is integrated, the framework will eventually be sold to Focus Media. Logically speaking, it is best to be able to cooperate with Focus Media at the moment, which is to make a good relationship in advance to pave the way for future secondary cooperation.

However, since it is a business, you must follow the rules in the business world.

If you sell assets at a low price, it will not only be as simple as losing a business, but it may not necessarily be respected by the other party. Instead of doing this, it is better to put your posture out of it, not to take advantage of the other party, at least have a similar position, which will facilitate future negotiations.

"Old Tan, according to your plan, how much budget is required to complete the remaining merger and acquisition projects?"

"Twenty million is enough." Tan Zhi obviously had already calculated clearly that he lowered the down payment ratio and relaxed the payment period. The budget of the 20 million yuan was still sufficient. He believed that with his own ability, ten million could complete the remaining things.

Chen Qiaoshan also secretly calculated in his mind that the time was calculated, Focus Media’s listing should have been put on the agenda. Once the IPOS is successful, Focus Media’s battle with the gathering will determine the outcome.

At this time, it was obviously inappropriate to sell the split business to Juzhong. However, if Chen Qiaoshan is the sucker, he refused to suffer this secret loss. Instead of being entangled, it would be better to find another way.

Since Focus Media does not give in and gathering people is not appropriate, then there is only the possibility of self-reliance.

The reason why Niu Lei was willing to clear out his shares was because he saw the situation clearly because there were big capital behind Focus Media and Juzhong, and the loss of the framework was also due to insufficient funds.

Chen Qiaoshan is not short of money now. If he is willing to spend all his money, even if his opponent is a group of players and gatherings, he may not be able to fight with him.

Chen Qiaoshan quickly made a decision. Instead of hiding it, it would be better to show his signature, "Old Tan, since they are picky, then we should simply stop selling it."

"Mr. Chen, this part of the business has seriously dragged down the company's performance. It is difficult to spread the cost before the scale effect and brand effect are formed. If you continue to do it, it may affect the company's performance in the long run." Tan Zhi obviously considered this possibility, but it was just a consideration. In his opinion, unless there is a pitfall in his mind, no one will get involved in the industry's heads.

"Since no one cares about that little market share, we will make it bigger, big enough to arouse the industry's vigilance, and naturally someone will come to us." Chen Qiaoshan's thinking became clearer and clearer, and he also strengthened his determination to continue.

But the more Tan Zhi listened, the more frightened he became. He listened to the boss's words. The framework meant to interfere in the dispute between the division and gathering people.
Chapter completed!
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