Chapter 20 Disadvantage to Apprenticeship
After a long preparation period, Yidian Video has finally been launched.
Due to financial pressure, Yan Xiaoqin still failed to do so despite his efforts.
In Chen Qiaoshan's opinion, even a semi-finished video cannot be considered a semi-finished product. His standards must be higher, and based on current technical conditions, it is considered unsatisfactory.
The original plan was officially launched on the 30th, and the beta version was two days in advance. Due to limited funds, the promotion plan has not been implemented, so things were delayed.
For websites, there is no traffic portal, so the situation will naturally not be too good.
When Yan Xiaoqin returned home in the evening, she seemed worried.
More than 700,000 yuan has been invested before and after Yidian Video. Thinking of today's backend data and the average customer acquisition cost in the Internet industry today, Yan Xiaoqin has even had the idea of giving up.
Promotion requires a lot of money to take up. After two months, it will have to purchase servers and start paying for bandwidth. There are holes everywhere. Yan Xiaoqin understands that just because of the remaining funds in her hands, it is really a drop in the bucket.
Chen Qiaoshan knew that starting a business was not easy. If he couldn't even get through this level, there was no need for Yan Xiaoqin to persevere.
Yan Xiaoqin was worried about the website, but she saw that Chen Qiaoshan didn't even ask questions and had time to clean the kitchen. She couldn't help but be very angry, "Hey, don't you want to know the backend data of the website today?"
"If you have anything to ask, don't you write the answers on your face." Although I was angry with Xiao Wu recently, a quarrel was nothing, and life had to continue. Chen Qiaoshan personally cooked in the evening and cooked pork ribs with sauce. After having hard dishes, he had to mix meat and vegetables. He also made two delicious dishes with him. The three of them were just eating it. He was still busy cleaning up the mess.
Xiao Wu was angry with him and didn't dare to throw the dishes, but it was impossible to wash dishes. Yan Xiaoqin was busy with her career, so Chen Qiaoshan naturally carried it on his shoulders.
"Is it that obvious?" Yan Xiaoqin also knew that she was in a bad mood, but she immediately reacted, "I'm like this, why don't you comfort me?"
"Is comfort useful? If you say a few good words, a little video will become popular, and it will be fine to chat with you all night."
"You are so boring, it's fine if you don't help, but you're still talking sarcastic words aside. You're not like you." Yan Xiaoqin felt that she had a high probability of finding the wrong partner to talk to.
Chen Qiaoshan wiped the dishwasher clean, then put down the rag, brought a cut fruit plate, and then said, "How else can I help? You said you want to start a business, I didn't even stutter, and immediately invested two million. My boyfriend is doing my best, and there is no one else."
"Am I talking about money?" Yan Xiaoqin scoffed at his words.
Speaking of funds, Chen Qiaoshan has never treated her unfairly.
His first pot of gold was made up with two freshman scholarships. He first fought in the stock market, and then he successively invested in Qingshan Forum and Kangsheng Technology.
Yan Xiaoqin has never participated. Although they are boyfriend and girlfriend, Chen Qiaoshan has not left her share because of this.
Yan Xiaoqin is young after all, and she feels that since the two have gotten together, there is no need to separate each other, and she has complained about this.
Chen Qiaoshan still insisted, and he said half-jokingly and half-seriously that if she felt that she had been blind and found the wrong person one day, she would not end up losing both people and money.
Although it was mostly jokes, Yan Xiaoqin was quite moved. Even if a man who was willing to consider her, even if he had all kinds of shortcomings, he would definitely not be able to get bad.
After the Qingshan Forum was sold, Yan Xiaoqin received a large dividend. In addition, she also holds shares in Kangsheng Technology. Although there are not many, the previous round of financing valuation calculation is not a small amount.
The reason why Yan Xiaoqin is worried about funds is just because of Chen Qiaoshan's words. In addition to basic start-up capital, entrepreneurs are most taboo to take risks with their own funds. It is precisely because of this consideration that she adopts a prudent financial strategy.
Strictly speaking, Yan Xiaoqin has achieved financial freedom, but seeing Chen Qiaoshan move one after another in the capital market, she also felt some concerns.
Being together does not mean that she is willing to rely on Chen Qiaoshan. Yan Xiaoqin is not stupid and has her own ideas. She is studying journalism and communication major. After careful consideration, she came up with the idea of starting a business.
"Don't turn the tables. You said that I was not allowed to interfere with your business." Chen Qiaoshan would not argue with her, and it is likely that it would not make sense to reason with the women around her.
Yan Xiaoqin was speechless for a moment. Before starting her business, the two made three decisions. The first is that as an investor, Chen Qiaoshan must not interfere with her decision-making power. At this time, she was held in the handle of her words and felt a little bit bound by herself.
"Okay, I'm just kidding you, you're taking it seriously." Of course, Chen Qiaoshan wouldn't really sit and watch some videos and get into a deadlock.
Yan Xiaoqin glanced at him, and turned around and felt a little embarrassed.
The big talk was what she had left at the beginning, but the only one was just a competitive spirit. Now facing this situation, she could not imagine it, and she could only hope that Chen Qiaoshan would come up with ideas.
"Tell me, why can't the publicity plan come out?" Chen Qiaoshan asked on his own initiative when he knew Yan Xiaoqin was thin-skinned.
"The advertising company asked for a price too high, and I found several agents but couldn't reach an agreement." Yan Xiaoqin was also quite helpless, watching Chen Qiaoshan's troubles coldly, and she also learned a lot.
Since chinaren, the Internet industry has started a journey of burning money. Now it is definitely not as high as starting at one billion in ten years, but burning tens of millions of dollars this year is enough to be called a local act.
Of course, Yan Xiaoqin does not have this budget. She and Chen Qiaoshan agree. The first step is only to be carried out locally in Yanjing. However, the local advertising resources have been raised several times by Internet companies. The little money she has, she cannot buy several better outdoor advertising spaces. As for mainstream portal promotion, there is no need to expect.
The three major portals are interested in building their own video websites, and Sohu has even started to launch a campaign. At this time, we will not only ask for a high price, but also be rejected. There are also many competitors in the portal resource, and a small video player may not be able to rank.
Kangsheng Technology also has a promotion platform. If Yan Xiaoqin is willing, the price will definitely not be a problem, but she also has her own pride.
Both of them are Chen Qiaoshan's property, and she doesn't want to take advantage of this. Although she is a bit pretentious, this is also her only remaining persistence.
Chen Qiaoshan couldn't say anything if Yan Xiaoqin made such a choice.
The money that should be burned is indispensable. How can a little video be an exception? With the current customer acquisition cost, Yan Xiaoqin cannot afford it at all. If she persists, she will still have to succumb to reality.
"Let's change our thinking. I think the current focus should be on improving user experience, and then looking for profit models. Financing is not about the present moment. As long as you can come up with feasible solutions, funds are not a problem." Chen Qiaoshan knew that video sites are still new things, including youtube, and it is difficult to be favored by venture capital without a clear operating model, unless the number of users is huge.
"Can this work?" Yan Xiaoqin was a little suspicious. The biggest problem now is that due to the pressure of funds, it is impossible to do strong promotion. Without promotion, there will be no users, and each user cannot find funds. This is almost a vicious cycle.
Chen Qiaoshan pondered for a moment, got up and took a document from the study, handed it to Yan Xiaoqin and said, "This is the financing application for an American video station, you can take a look first."
Yan Xiaoqin has too many things to do recently, so Chen Qiaoshan has never told him about youtube. Now he has handed over the project book to her, and the effect is self-evident.
As for vimeo, he didn't mention it at all, mainly because the latter has no reference value.
Chapter completed!