Chapter 165 Marketing Ghosts
What Zhou Sen said is really a serious problem.
To be honest, the name "Land of the Red Path" doesn't give people a very good first impression. Many people probably don't know what the game is talking about when they see this name at first.
If it was in Zhong Ming's previous life, players could guess the content just by looking at the name and introduction, but it was still inevitable that they would associate it in the direction of the anti-Japanese drama.
And in this world, most players will not understand what "Chimu" means.
Even if they read the introduction, they won't have much interest in playing.
"It's okay, this kind of thing can't help but I'm a marketing genius. You don't have to consider the promotional matters. I'll find a way, just make the game well."
Zhong Ming didn't dare to say that he was full of confidence, but at least he had ideas.
When it comes to this game, it is definitely essential to follow the conventional promotional methods, such as some game stores’ recommendations.
If you can get the text adventure game recommendations from the game store or a selected game collection, it will definitely attract players who prefer this theme.
As for the reputation of the game, Zhong Ming is not worried. Every step of the game is unexpected from beginning to end, and the players' emotions are ups and downs, and at the end of the TRUE END, it reaches its peak. As long as players can calm down and play in, the evaluation of this game will definitely not be bad.
Therefore, there is no need to worry about the game's rating and reputation. What needs to be considered is how to let more players know about this game.
Not to mention whether they are willing to click in and play, first of all, they have to know about such a game.
In fact, the audience of text adventure games is very wide, and you can play it as long as you know how to read. From elementary school students to the elderly, there is no threshold for playing text adventure games.
Therefore, publicity is crucial.
Zhong Ming calculated the time. It has been a week since the development. According to the current progress, it should be completed in another week.
This not only includes production, but also includes adjustment and optimization, fixing bugs, improving dubbing, fine-tuning dynamics and special effects, etc. There are no special testers in the entire studio, so it will take some time if the three of them rely on them.
But if you promote it, you can start now. If the game is made and promoted, it will be a little too late.
Zhong Ming opens Weibo.
In fact, apart from Weibo, he really doesn’t have any very good publicity methods. Don’t even think about spending money on hot searches. Don’t expect to find some celebrities to advertise. Only by posting Weibo can you barely maintain your life like this.
It is definitely not enough to just post on Weibo to promote it.
Although Zhong Ming’s Weibo also has tens of thousands of followers, the number is not large at all. What’s more, the composition here is complicated. It is very likely that a simple Weibo post will pass by just a glance and will not follow it at all.
After all, "Landing in Red Road" is really not attractive just by looking at the name and introduction.
So, you have to find a way to get the popularity.
Zhong Ming quickly flipped through his attention list.
He doesn't follow many people, but basically all of them are famous bloggers with many fans. In other words, those who can get the popularity are labeled and left to take advantage of it later.
First I turned to the Weibo of Fire Emblem.
The Fire Emblem seems to have posted a new painting, which has been reposted several thousand, and is very popular. The name of the painting is "Landscape", which has a little bit of ink and wash style. I don't know if it is to promote a certain game, or just practice writing by myself.
Zhong Ming directly forwarded and commented: "Good paintings! Feeling love between mountains and rivers reminds me of the literati and poets in history. Speaking of history, I think of the East Asian battlefield in World War II history. Next week, the historical theme independent game "Land of the Red Path" developed by Weiguang Studio will be launched soon. I will use independent games to tell an unknown history and a heroic epic, and take everyone back to that cruel and full of ideals and beliefs! Focus on high-quality games and promote Chinese culture. Please pay more attention!"
After replying, Zhong Ming immediately looked for the next victim.
This time I came across a well-known composer, but the latest Weibo post was not a song, but a Weibo post that was not nutritious. The composer felt it was particularly bad when he heard a song on the music chart, so he criticized it and said that the song was nonsense and didn't know why it still made the list.
Zhong Ming reposted + commented again: "After all, there are many unknown secrets on the rankings. Speaking of unknowns, I think of those unknown unknown heroes in history. Next week, developed by Weiguang Studio..."
After replying, Zhong Ming continued to search.
Tang Ying also happened to post on Weibo, and this time it became even more irritating. She just complained that she ordered a takeaway. The delivery was too slow and she was almost starving to death.
Zhong Ming immediately forwarded + commented on Erlian: "When I talked about hunger, I thought of the history of frequent wars, and the people who were hungry and cold during World War II. Next week, it was developed by Weiguang Studio..."
After reading a few more Weibo posts, Zhong Ming did it all the same. Anyway, he found an angle to turn it to his new game no matter what.
In fact, there weren’t many hot Weibo posts during this period. After all, people with many fans are usually very busy, so how can they browse Weibo every day?
As he flipped through, Zhong Ming discovered another Weibo post.
This is posted by a first-line celebrity, and it has just been posted for a while. This popularity is not too bad or not!
But the problem is that the star only gave a "cry" expression and nothing else...
I don’t know what she wants to express, maybe she just feels in a bad mood.
Zhong Ming was speechless. Your expression made it difficult for me to perform!
But in order to get the popularity, an expression must also be put on!
"Good expression! This expression is very accurate to reflect the blogger's sadness and want to cry at this time. When it comes to crying, I remembered the heroic stories in history, which will be developed by Weiguang Studio next week..."
...
Zhong Ming scanned all his recent Weibo posts, and then looked at his own Weibo posts, and he could no longer read them.
I posted more than a dozen forwardings in a row, and the contents were all similar. I guess fans who didn’t know thought they had been stolen.
It’s a bit of a price loss, but in special times, this special method can only be used. After all, I want to save money but don’t want to lose face. This kind of best of both worlds is still difficult to achieve.
After looking at the comments below, fans were shocked.
"Boss, you..."
"Is the account stolen?"
"It's not like it. It seems to be promoting my own game! By the way, the big guy makes games very fast, and it will be online next week?"
"If other companies were normal speeds, but the Big Boss Studio just opened, probably not many people, right? It's amazing to be able to do so quickly."
"Whether it's fast or not, what kind of game type is it? If it's just a casual game, then it's definitely fast..."
"But what's going on with this stiff publicity method... the boss's stature was gone in an instant..."
"Hasn't the boss been very cold all the time? What's going on today? Did you take the wrong medicine or didn't take the medicine?"
"Hey, I want to have a meal..."
Chapter completed!