"...You want to build your own live broadcast platform? Teacher Zhong, you don't make it like this if you have money." Tang Ying felt a little dizzy.

Zhong Ming smiled and said, "Am I the kind of person who spends money by slapping his head? I have been thinking about this for a long time, so I will tell you in detail after going back."

Tang Ying’s doubts are normal. In the eyes of most people, the live broadcast platform is already a fiercely competitive red ocean. Now entering the market is equivalent to using money to waste money.

The live broadcast platform has already gone through a fierce money-burning war. In the end, only a few live broadcast platforms that survived in the entire Huaxia area were Linghu Live, and most of the others were in a mess.

From a global perspective, it is basically a situation where large live broadcast platforms unify the world, and small platforms can only survive.

Tang Ying did not doubt Zhong Ming’s financial resources. It would be no difficulty to simply build a new live broadcast platform, but the key is where the traffic on this platform comes from?

To put it bluntly, the live broadcast platform ultimately needs the audience above. As long as there are enough viewers, they can promote the anchor. If there are too many anchors, there will naturally be big anchors, so that they can form a virtuous cycle.

If there are no audiences, even if you spend money to poach a big anchor, it will soon be in a state of decline.

Tang Ying was also puzzled by this. Zhong Ming seemed to be not very nervous. So why?

...

Zhong Ming’s plan to build a live broadcast platform is indeed not a hot mind, but a result of careful consideration.

Or, this was originally part of his layout.

The current live broadcast platform has indeed become somewhat solidified. After the large platforms such as Linghu Live Broadcasting Platform have been built, most of the audience have been diverted. Audiences who are used to watching live broadcasts have basically gathered in a few large platforms. The financial resources of several large platforms are getting richer, so they have the money to dig out more large anchors, and gradually formed a virtuous cycle.

Other small platforms have basically been squeezed out because they are unable to make ends meet.

The reason why Zhong Ming wanted to build a live broadcast platform is very simple. Games and live broadcasts are two inseparable wholes, and they are naturally closely linked.

From the beginning of the game, "people who play games" and "people who watch games" were born at the same time. Even when playing chess on the street, you can always see a group of people gathered around and pointed at them.

Including traditional sports, "competition" and "viewing" are also two very critical attributes, and neither is missing.

This is even more true in the game industry. Many games are so popular because of their explosive live broadcast effects.

Live streaming is a piece of fat. Even if it does not consider the direct economic benefits it can bring, it must also consider the invisible benefits it brings, such as: the popularity of the game.

If Zhong Ming had a very large live broadcast platform in his hand, then after the new game was released, he would give the anchors at will to immediately push the game up, and there would be no need to contact those anchors one by one and give them money.

As for how to build a live broadcast platform?

Actually very simple.

Other live broadcast platforms that died halfway through the road have various causes of death. Some are broken capital chains, some are company employees who are overdoing their own affairs, and they are waiting for death. Some are poor publicity and poor management... But in the final analysis, there is only one real cause of death: no traffic.

In other words, there are not enough audiences on the platform.

Traffic is the foundation for the survival of live broadcast platforms. With traffic, there will be revenue, popularity, and you can win big anchors; without traffic, there will be nothing.

Many platforms spend a lot of money to recruit big anchors from other places, and hope that these big anchors can bring traffic to the platform.

Now that we enter the market, the biggest question is, where should the traffic come from?

According to general operations, you can only spend money to poach people, and dig from similar platforms like Linghu Live. But this will face a problem: the audience has a strong stickiness to the platform. After using a certain live broadcast platform, most people don’t want to change it.

Therefore, this seems to be a deadlock for newly entered live broadcast platforms, with input and output completely disproportionate.

But it is different for Zhong Ming because he has traffic.

The entire Weiguang game platform is his traffic.

Zhong Ming’s method is very simple, which is to broadcast Weiguang directly into Weiguang game platform!

The live broadcast software is not very big in the program, but it is actually just equivalent to a built-in TV station. As long as it can realize the most basic functions of video transmission, barrage, gift-giving, etc., there is no threshold at all.

Zhong Ming uses the resources of the Weiguang Game Platform to do live broadcasts, and there are many advantages that other live broadcast platforms do not have at all.

First of all, convenient.

For other live broadcast platforms, viewers need to collect web pages or download live broadcast platform programs. Weiguang Live does not need it. Just open Weiguang Live Platform to see the content of the live broadcast room.

For other live broadcast platforms, viewers will only click when they want to watch live broadcasts. However, Weiguang Live, players will watch the live broadcast room once log in to the game; as long as the Weiguang Live platform on the player’s device is online, the hosts you follow will send them air tickets after they go online.

Integrating the game platform and the live broadcast platform has a natural advantage in player attention.

Secondly, accurate positioning.

For other live broadcast platforms, players need to choose the games they follow themselves. Many platforms also need to do big data to analyze which live broadcast content players have seen recently, and push live broadcast content in a targeted manner.

But Weiguang live broadcast is not required at all, because any game players have played can be directly reflected on the Weiguang game account. For example, players have been playing "Xuanjia Plan" for a long time recently, then just push some live broadcasts of "Xuanjia Plan".

Moreover, the game details page and the live broadcast partition of the corresponding game are directly combined. For example, if players are interested in a certain game, they can directly click the live broadcast tab on the game details page and see all the anchors on the platform who are broadcasting the game live. You can have a rough understanding of the game by going in and checking it out, without opening other live broadcast platforms and searching for games.

Again, there is 0 threshold for anchors.

As an ordinary player, if you want to live on other platforms, you need to download a special live broadcast tool, and you may face an embarrassing scene of being unpopular after the broadcast is started. However, in Weiguang Live, the live broadcast tool can be directly built into the Weiguang game platform, and even in the game, it supports turning on live broadcast or recording at any time.

At the same time, after the new anchor starts broadcasting, the Weiguang Game Platform will directly read the data in the game and generate corresponding filtering conditions.

For example, a player thinks his skills are pretty good and wants to start a live broadcast.

If he needs to download live broadcast tools on other live broadcast platforms, verify his identity, and slowly accumulate popularity after opening a live broadcast room. It is like he is playing stand-alone for a long time. In the vast live broadcast room, only a few viewers may click in, and when he sees that there are not many barrage, he quickly retreats.

To become popular, we must rely on the recommendation positions given by the platform. This cycle will be repeated. Even if the anchor himself has good skills and good performance, it may take a long time to become popular.

In Weiguang Live, the anchor has verified his identity in advance. If you want to start a live broadcast, just click a button in the game.

Moreover, after the broadcast starts, the program will automatically generate filtering conditions based on the in-game information. As long as the audience filters according to similar conditions, they can find this live broadcast room.

The biggest problem with traditional live broadcast platforms is: exposure. The distribution of exposure resources between different anchors is extremely uneven and unreasonable. Some top anchors are at the top of the list all year round, and most viewers can see these anchors when they go in. Even if the new anchor has the potential to become popular, they are struggling to not be discovered and it will take a long time to make a comeback.

This is because traditional live broadcasts cannot read in-game data, so they can only broadcast the game screen, so some data analysis is naturally unavailable.

If players live broadcasting on the Weiguang platform and with the support of game data, the "labeling" of the anchor can be extremely accurate.

Take "The Legend of the Armor Plan" as an example. By analyzing the player's live broadcast and in-game data, he can be labeled with many labels:

What is his shooting skills and what is his hit rate? Which character does he like to use and which type of gun?

What is the average number of kills in the last 100 innings? What is the total number of championships?

Does he speak frequently in the live broadcast? Is he a chatter anchor or a cold anchor?

What is his real rank and comprehensive strength score?

Is he a gun-type anchor who takes the initiative to find someone, or does he prefer a stable anchor who develops?

Through a large amount of in-game data and live broadcast data, these new anchors will also be labeled with many labels, such as: "The King of Gangs, accurate shooting skills, Sienna specializes in sniper rifle, passerby murder king, likes to single-row, chatter anchor, 2,800 points, average killing 7.3 per game" and so on.

In this way, players immediately gained a general understanding of the anchor's style when they saw the tags in the live broadcast room.

Or, players want to watch a certain type of specific anchor, such as those who like to watch snipers and watch Sienna, and directly use tags to filter keywords, and suddenly screen out a large number of anchors who meet the criteria.

After the screening, many new anchors who are not very popular naturally appear in the screening list and gain exposure from the players.

With the "guarantee" of platform data, viewers will be happy to discover some new anchors.

At the same time, with these game data, the live broadcast platform itself can also use certain algorithms to "estimate" the value of a new anchor.

For example, specific values ​​such as accurate shooting skills, more killing, more talking, high real rank, etc. will weight the anchor's ratings. Calculate the anchor with a higher rating, and then you can get relatively good positions and increase exposure.

In this way, a benign mechanism was established so that all new anchors joining this platform could get good exposure opportunities.

Many players may not even have the idea of ​​starting a live broadcast at the beginning, but if they play well, the system will prompt him to try running a live broadcast, and will also use various material benefits to attract him to start a live broadcast, which makes the base of potential anchors of Weiguang Live much larger than other live broadcast platforms!

...

Therefore, Zhong Ming asked Tang Ying not to renew the Linghu Live Broadcasting Platform, which was the result of careful consideration.

When Weiguang Live was just launched, there must be a heavy anchor to save the market and bring traffic. Tang Ying's influence is undoubtedly.

But Zhong Ming does not intend to dig anchors on a large scale, at least he does not intend to dig for money higher than the market price, which is not cost-effective.

Compared with other live broadcasts, Weiguang Live Platform has two advantages: one is its own audience and the other is its strong hematopoietic ability.

Every player on the Weiguang Game Platform may be a potential anchor, and the conversion rate is much higher than that of other live broadcast platforms. Therefore, what Zhong Ming has to do is to discover new anchors and then pick them up in one hand, so that it can create a virtuous cycle.

He spent money to dig up big anchors when he came up, but he could not make a profit for several years. Zhong Ming would not do such a thing.

Of course, how to keep these new anchors after holding them up is a problem. Zhong Ming’s solution is to share higher gifts, dynamic salary contracts, long contracts, and long contract period + liquidated damages.

First of all, the most basic gifts are divided into, and other live broadcast platforms are drawn 50%, while Zhong Ming plans to draw only 20% to 30% (20% small gifts and 30% large gifts).

Other live broadcast platforms have a single source of income, but Zhong Ming is different here. Weiguang Live has a great role in supplementing the functions of Weiguang game platform and also promoting the game. Considering the hidden benefits this live broadcast platform brings to Zhong Ming, it is completely fine to supplement it.

A small commission for gifts will be a very attractive option for many anchors.

Secondly, in terms of contracts, the contract is signed for a long period, and the fixed salary and liquidated damages are linked to popularity. In the contract signed with the anchor, the anchor will have a fixed basic salary, but if the popularity exceeds the original expectations, the basic salary will also be increased accordingly according to the corresponding level.

For example, if a small anchor reaches the popularity that only a top big anchor can get within a week, then the basic salary he earns will be directly the same as the big anchor.

In other words, there is no difference between a large contract and a small contract. Everyone's contracts are similar, but the basic salary is different. But as long as the popularity can reach a certain value, even if you sign a small contract, you can still get income from a large contract.

At the same time, Zhong Ming will guarantee the reputation of Weiguang Interactive Entertainment, and will not lock in popularity. The popularity may increase due to certain factors (such as newcomers recommend), but it will definitely not be lower than the real popularity.

Of course, other people cannot prove this, but with Zhong Ming's reputation, there are definitely many people who are willing to believe in it.

At the same time, the liquidated damages for long-term contracts are also linked to the anchor's income and popularity. Small anchors have less liquidated damages, but they also earn less; big anchors earn more, but they also have more liquidated damages. If an anchor is famous and is poached by other platforms, then you can still claim a sky-high liquidated damages, so that you will not be able to work hard for a long time and be picked by other companies.

Moreover, this live broadcast platform has a great advantage, which is that it will grow with the expansion of the Weiguang Game Platform.
Chapter completed!