Chapter 468 Everyone is very busy
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Although Fan's Airline, which is a sick person, has a direct flight to Sydney, the only connection to Australia is that. The population here is sparse after all, and it is located in the southern hemisphere. The living habits are just reversed from the northern hemisphere. Apart from the immigrants who settled in the past, not many people are willing to live there.
According to people who have been to Australia after returning, the pace of life there is slower and the development of public facilities is relatively slower. Although the environment is relatively beautiful, it is only limited to the coastal areas of southeastern Australia, and most of the other places are deserts.
If you want to immigrate, few people will choose to immigrate to Australia. After all, immigration is not a hard worker, so there is no need to send yourself to such a remote and deserted foreign land. Even if you want to travel and relax, there is no good place in Australia. If you can't see a ghost in a long time, you will definitely feel depressed to death.
Didn’t a domestic poet move to the Chiliu Island in New Zealand. He killed his wife for some reason and then killed himself, which shocked the whole country? At this point, Fan Wubing could still remember two famous poems he wrote. The night gave me black eyes, but I rolled my eyes with it.
Overall, Fan Wubing still feels that the people living in seclusion must be masters. If they cannot reach the height of masters, then you'd better not try it easily, so as not to be crazy and do anything inhumane.
For these remote places, it is good to travel occasionally and get close to nature, but if you want to settle down for a long time, it is a bit of a barrier. After all, when defining humans, you once said that people are social. People are people in society. In society, people are people. They also say that when you and I get together, they are people. Once they are separated, they are all people. When they fly away, they are not humans.
But thinking about it, it’s winter now, but it’s summer in Australia, but it’s wrong.
So Fan Wu called Shen Ying to see if she had time to go to Australia with her?
"It's the end of the year. I'm very busy. I've arranged all the company this year. I'll have plenty of time to play next year. I still can't leave now." Shen Ying was also a little moved when she heard that Fan Wubing wanted to go to Australia.
However, although she had accepted Fan Wubing's point and reformed the company's daily management, she was also preparing to learn from Fan Wubing to hire a group of professional managers to serve her, and then become a big shopkeeper. Unfortunately, the management team has not fully integrated into the role, and she still has to stay in the company, especially now that it is the New Year's Eve again, so it is not careless.
After three consecutive years of rapid development, the liquor industry finally slowed down.
As major brands divide the market almost all over the place, consumers are now more rational. They not only need to look at advertisements, but also the quality of the wine. Therefore, some old famous wines have gradually begun to regain their upward trend with years of cultural accumulation, which poses a certain threat to the Kongfu banquet wine in Shenyingdi.
In this case, Shen Ying naturally cannot relax the suppression of other brands. Not only should she improve the high quality of her own liquor culture, but she should also continue to arrange for the advertising activities nationwide across the country to make any mistakes.
If you achieve this level of career, you will be like sailing against the current and retreating.
"How did your original wine project do?" Fan Wubing asked Shen Ying.
"The raw wine is so ruta. Now we just need to find a suitable opportunity to see the current financial crisis in Southeast Asia. I'm afraid it's not the time to launch it.
” Shen Ying replied.
The Chinese liquor industry has always been calm, but it is undercurrent. It does not have as much ups and downs as other industries, but it also has its own general trend. As early as 1987, the three ministries and one committee of the State proposed the development direction of high-quality, low-grade, multi-variety and four transformations for the Chinese liquor industry, namely, the transformation of high-grade wine to low-grade wine, the transformation of distilled wine to fermented wine, the transformation of grain wine to fruit wine, and the transformation of ordinary wine to high-quality wine.
This dominant policy is still forward-looking in Fan Wubing's opinion, especially after the general improvement of the living standards of Chinese people, the four changes have become very scientific. If people drink mainly to keep warm and weddings and other activities in the past, it has gradually evolved into a kind of tasting and enjoyment, and of course the quality of wine needs to be improved.
Raw liquor has always been the leader in the history of Chinese liquor. Until the 1960s, due to the tight grain supply, many wineries invented blended wine with three essences and one water. Nowadays, almost all consumers drink this kind of blended wine.
However, the quality of blended wine is uneven, and few blended wines can reach high-quality blended wines like Wuliangye.
Although raw pulp wine also exists in the public on a small scale, high-quality and healthy raw pulp
At first sight, even many ancient secret recipes for brewing wine have long been lost.
This is also an inevitable phenomenon. Once a process has not been fully used for decades, the original technical data will basically be invalidated and everything must be started over.
At Fan Wubing's suggestion, Shen Ying not only found many brewing masters who could make raw liquor, but also invited relevant experts from the Academy of Biological Sciences to participate in the research and development and began to redevelop raw liquor. After more than two years, he has finally developed a high-grade raw liquor, which is now in the final testing and packaging design process.
The raw pulp wine developed by Shenying Company is a green raw pulp wine with original juice, original flavor and original color. It is not hooked or mixed, and does not add any artificial things. It has a mellow taste and a strong aroma. Its brewing process also replaces the traditional white wine with microbial fermentation technology. It is green and pure and natural, so it will not produce any harmful substances.
The traditional Chinese liquor process has a process of burning, in which a large number of harmful substances are produced, such as heavy metals or harmful substances such as lead, ~, methanol, and miscellaneous oil. Therefore, when drinking, it is spicy, spicy, rinsed, and dry throat, headache, and stomachache after drinking, which is extremely irritating and harmful to the body. However, due to the influence of China's alcohol, there are many occasions that have to drink liquor, such as friends gatherings, commercial dinners, and banquets for guests.
The newly opened raw wine from Shenying Company is soft, not spicy, not spicy, not rinsed, not rinsed, not sucked, not dry, not hurt the stomach after drinking, and not smelling a trace of alcohol in the mouth after drinking, which is very magical.
These characteristics are mainly because it uses microbial fermentation technology. The alcohol content comes from the natural development of rice cores. In this process, part of the rice core is converted into alcohol and part of it is converted into oligosaccharides. The oligosaccharides surround the outside of alcohol like a protective film. Therefore, the directly contacting the stomach is oligosaccharides and non-alcoholics, so they do not have the volatile and irritating properties of alcohol. Therefore, after drinking it, not only does not harm the stomach, but also has no smell of alcohol.
And there is another benefit that is that the oligosaccharides contained in the wine are good bifidobacteria factors, which can strengthen the reproduction of probiotics such as Bifidobacterium in the intestines, inhibit the growth of **bacteria bacteria, thereby improving intestinal microcirculation and restoring the intestinal youthful function, which is not available to other similar products.
Fan Wubing asked Shen Ying to develop raw liquor, which was actually to increase the competitiveness of the domestic liquor industry and strive to drive the liquor market overseas through this effort. After all, although Kongfu Banquet has gained a foothold in China, he is an unknown person in the international market.
If it can become famous in the international market, then the future status of Kongfu Banquet will be extraordinary. After all, before that, only a few types of liquors such as Moutai had overseas markets.
However, it is not easy to enter the overseas market. Only by exploring a new path in a market that has not been tried before can we achieve the goal. Therefore, Fan Wubing provided suggestions for developing raw wine, and Shen Ying also took Fan Wubing's suggestions seriously and implemented them personally.
"The domestic market is inevitable due to the impact of the East Asian financial crisis, but it will not be very big. The domestic development is still a long way to go. You don't have to worry too much about this. Moreover, with the return of Macau and the arrival of two thousand years, the domestic demand for luxury consumer goods will become increasingly large, and the launch of high-end wines is just right." Fan Wubing thought for a while and analyzed to Shen Ying, "The foreign market is almost approaching zero due to the impact of the Southeast Asian financial crisis, so the overseas market should still focus on the overseas market."
Shen Ying firmly believed in Fan Wubing's analysis, but she felt very regretful. She definitely couldn't go to Australia for a trip, which is indeed a pity.
After Fan Wubing made the phone call, he began to think with his fingers, who could accompany him to Australia? The three pillars of Xinsilu Entertainment Company are obviously not good. They are all at the forefront of the storm, and it is difficult to talk about whoever they take or who they take, as a result will cause trouble.
Ziqi can consider it, because she is most likely a member of an entertainment company now. Although she is still on CCTV, it is still easy to ask for leave. The main thing is to see if she agrees or not.
So Fan Wubing called Ziqi and asked her if she was willing to go to Australia with her.
Out of Fan Wubing's expectations, Ziqi said to him in embarrassment, "I really want to accompany you, but my father is going to Africa soon. Now I want me to stay and spend more days with him. Do you think I can bear to walk away at this time?"
"Uh--" Fan Wubing scratched his head, thinking that everyone was very busy, and it seemed that he had to go on the road alone.
The second update today is to be continued,)
Chapter completed!