The five hundred and thirtieth chapter of the choice
Because Fan Wubing had doubts about the Kodak acquisition case, he began to collect more in-depth materials to conduct in-depth analysis of the entire acquisition case. The number of six people involved in the matter increased to twenty, and discussed the matter.
The conclusion was that the actual significance of this acquisition was nothing more than that Kodak actually spent less than 200 million US dollars to gain a monopoly position in the Chinese film industry for three years, attempting to completely drive Fuji out of the Chinese market at this cost and make itself the only overlord in the Chinese market.
"If you do this, it's a bit unkind." Fan Wubing had maintained a relatively positive attitude towards this matter before, but after seeing the actual details of the acquisition case, he was a little unhappy.
No wonder this matter was negotiated for several years, mainly because the conditions inside were really outrageous, and I don’t know what Boss Zhu thought. This matter is really not a good thing. If you only look at the appearance of glamor, you may think that there is nothing, but after paying attention to the inside story, you will only feel disgusted by this matter and very disgusted by Kodak’s sinister intentions.
Fan Wubing investigated more information and then found out that Ye Ying joined Kodak mainly because of Pei Xuede, the president of Kodak. Before becoming the president of Kodak, Pei Xuede was the president of Motorola. He invited Ye Ying to join Motorola, but was rejected.
At that time, Ye Ying had just been appointed as the U.S. government and was appointed as the Minister's Business Counselor. She also had a smooth journey in the position of the Minister's Business Counselor and did a very good job. Her car was able to freely access major Chinese central institutions, including Zhongnanhai, and the government relations can be seen.
Later, Pei Xuede joined Kodak and invited him again, but Ye Ying refused again.
Although Ye Ying repeatedly claimed that her joining Koda had no connection with her government relationship, her government relationship obviously played an important role in the final introduction of the agreement, because the negotiations on the Koda acquisition agreement themselves are a classic government relationship operation.
By now, the negotiations have lasted for four years, and the project involves six provinces, cities, ten cities and four ministries. Among them, there are two main techniques for government public relations. The first is that with the efforts of Kodak, the central government set up a central coordination group for this project last year, consisting of government officials from two committees and three ministries. At the same time, the research report on the Kodak industry-wide joint venture model written by the Multinational Corporate Research Center of the Ministry of Foreign Trade and Economics has largely eliminated the doubts of political and academic circles about this model.
After discovering these two points, Fan Wubing took a breath and thought that Pei Xuede found Ye Ying was really a masterpiece. Only with Ye Ying's own in-depth understanding of the essence of the Chinese officialdom can he solve this kind of industry-wide acquisition case.
It is said that after Ye Ying joined Kodak, she specially established a team of more than 20 people, focusing on government relations. At the internal work meeting, she listed the development of cooperative relations with the Chinese government as the most important part of China's strategy. She knew very well that in the gradual China economic reform, multinational corporations had to ask the Chinese government for the Chinese market to successfully win the Chinese market. The government was not abstract, but composed of officials holding authority. Government relations were actually an official relationship. To handle the government, we had to deal with the main officials first, or, with some experts and scholars.
Of course, she is also well versed in China's ways. Although she knows that when doing business in China, government relations are the key to becoming a successful person, but often what can be placed on the table cannot be government relations, otherwise it will be bad. Multinational companies come to China to make money first and the only purpose, but in many occasions, they cannot be said to be for making money.
Based on these understandings, she repeatedly looked for opportunities and found suitable ways to express her intention to be close to China and serve China. For example, once Kodak's Public Relations Department found six yellow-skinned Chinese scientists in all Kodak's companies, some were born in Taiwan, some were born in Hong Kong, and some were even born in the United States, and they couldn't even speak Chinese.
But Ye Ying arranged for them to speak in Chinese. It means that Kodak products are designed by Chinese and produced in China, and Kodak is a Chinese Kodak. What's more interesting is that in all the factories in China, Kodak is equipped with Chinese flags, and almost all the people used are Chinese employees. The slogans they promote are Kodak, a Chinese company.
After seeing these investigation reports clearly, Fan Wubing couldn't help but rub his forehead. He knew in his heart that if nothing unexpected happened, it would be a foregone conclusion. Although the entire Chinese film industry has been betrayed as a whole, no one will come forward and say anything disagrees.
The reasons for this are also many aspects. First of all, the film industry is actually a useless industry. Although the market involved is not small, it involves not many people. Therefore, the government dares to do experiments. Secondly, Kodak has conducted in-depth public relations from both the officialdom and the academic community. It is done without any leakage and there is no room for transformation.
Although Fan Wubing knew the tricks in this case very well, he could not help but show respect to Ye Ying. Being able to do business to this level has basically reached the point of being light and clumsy. If such a talent is put into his own company, it is reasonable to be given to a senior vice president.
Officials, businessmen, businessmen, and in China, officials are always ahead of businessmen. It is the premise and the foundation. If you can’t handle the officialdom, you will naturally not be able to play in the mall. In fact, if you don’t have your own special experience, it would be a bit unrealistic to rely solely on your business strength to build such a large industry in China.
"I guess I've been disturbed by the fact that many people have already felt uneasy, right?" Fan Wubing slapped his nose and was a little confused.
There are many ways to make this mess up, but it is really not worth it to do so, and it is really not worth it to offend a large group of bureaucrats for themselves and their father.
Besides, the reason why Ye Ying can be at ease in China is largely due to her grasp of the overall political and economic situation of China and the development of foreign countries and the operation of government relations. In essence, Ye Ying is not a real strategic entrepreneur, but a brilliant red-top businessman and public relations activist. Her achievements and performance are flourishing on a flexible opportunistic soil.
Since the 1980s, in order to attract foreign investment, introduce advanced technology and management philosophy, the domestic government has provided foreign direct investors with more preferential treatment than domestic enterprises, that is, superior to national treatment, which has caused a large number of foreign-invested enterprises to enter like tigers and wolves and quickly occupied the most mountains of the Chinese market. Countless foreign company managers have also come to the front desk and show off the star-like limelight in people's blind foreign investment worship.
However, with the fundamental change in the domestic shortage of funds, the technological spillover effect of foreign capital did not meet expectations. While they transferred a large amount of profits abroad, advanced core technologies did not remain.
For example, since the joint venture of China's automobile industry, a high-tech car has not been developed, and all the streets are full of private label cars. The open model of market-for-technology not only did not achieve the expected goal, but instead brought about concerns about the possibility of Latin America phenomenon.
After a few years, if you look back at the foreign company managers who were once in the forefront, people will find that their pioneering journey in China is not as kind and beautiful as they originally claimed. Monopoly, bribery, black gold marketing, and problem products almost without exception, they take the biggest cake from the cracks of policies and maximize profits as their preferred goals.
Of course, domestic academic circles or public opinion are also a serious problem for foreign company managers. Especially in recent years, due to the influence of wealth effects, professional managers of major foreign companies have always been the key targets for media pursuit. They take advantage of many young people's yearning for success, constantly promote their ideas, and put honest management aside, and raise the role of various conspiracies in business operations to an unattainable level. It seems that all successes are achieved under conspiracy operations.
This thinking model affects not only a generation, but completely subverts China's honest management strategy that has lasted for thousands of years. In other words, there were some small means of Chinese-style business operations in the past, but it was based on integrity. As for now, it reflects the ugliness of human beings everywhere.
So, what benefits can I get from it? Fan Wubing's thinking began to become active. Since he discovered Kodak's conspiracy, he was inconvenient to stop it. Of course, he had to go with the flow to get the best benefits from it. Kodak is making a fortune, so he can't sit idly by and watch them take away all the money, right? He had to bite it hard.
Although the current digital camera technology is still in its infancy and the market size is not large, I can grasp this direction tightly and strive to make a clever layout, and finally let Kodak spit out the things in his stomach obediently. This is the best solution.
As for those in the officialdom, those experts and scholars in the academic world, and those who argue with them about right and wrong, Fan Wubing has no interest in letting others attack him for nothing.
After understanding this, Fan Wubing decided on his idea. The way to choose is to gain long-term benefits and to give up his narrow momentary aura. As for a few years, some people will always pay a heavy price for their short-sightedness.
Chapter completed!