Chapter 70: The Secret War Begins

In December 1983, Aiwa's Walkman officially entered mainland China, which also announced that the market structure, which was monopolized by the "Thunder" single-player machine of the Plain Factory for more than a year, has reversed. Many small factories joined the competition, which has also turned the single-player market from being the only one to competing for many players.

However, on the first day of Aiwa Walkman's grand launch, something went wrong.

In order to carry out publicity activities, aiwa company has invested a lot of money locally to open up media channels and published promotional advertisements for "Aihua" with the body on various print media, focusing on the word "Aihua", hoping to trigger a sales boom by leveraging the patriotic enthusiasm of Chinese people.

Several major newspapers on that day reported this incident with eye-catching titles, and also grandly introduced the two major domestic and foreign manufacturers in the Walkman market, Pingyuan Factory and Aiwa Company.

This kind of introduction is understandable, but for some reason, all the media have compared the backgrounds of the two companies. One is the product of domestic military-industrial enterprises' transformation, and the other is an old-fashioned small electronics manufacturer supported by Sony.

The one who died was the anniversary of the Nanjing Massacre at that time. Most newspapers and magazines in the same edition were introducing the situation of the Nanjing Massacre. In this environment, it was a bit intriguing to promote the two people who traveled together in one day. Especially after the author pointed out that the brand "Aihua" is actually a transliteration of aiwa, not a special meaning, everyone made some choices in their hearts.

"I thought it was made from domestically, but it turned out to be a Japanese devil's thing-" many people commented.

When the senior executives of Aiwa Company found the problem and found the media for urgent consultation and blamed them for linking their advertisements with the Nanjing Massacre, the other party refuted impatiently, "It's clear that you didn't choose a good day. Whether you are early or late, why do you have to choose such a day? You are not unaware that we Chinese have always kept history in mind and look to the future. At such a sensitive moment, you still have to give a Chinese name that is easy to cause misunderstanding to promote products. Isn't this a scolding?"

The Japanese suddenly lost their words, but after such a fuss, they were exposed by some tabloids. The "Aihua" incident was very popular, and the sales in the mall naturally would not be good.

As a Chinese, since there is no other choice, how could he choose such fake patriotic products? It would be difficult to get embarrassed by being pointed at by everyone when you walk on the street.

The Japanese were bored and learned their lessons immediately. So they abandoned the "Aihua" brand and directly used the English name of aiwa as a trademark, which saved a lot of trouble. At the same time, in order to compete with the plain factory for the market, they supported more than a dozen small manufacturers in the Pearl River Delta and the Yangtze River Delta. By providing them with low-end product production lines and raw materials, they produced some small brands of lower quality to compete with the plain factory for the downstream market.

At the same time, Sony's walkman walkman has also entered the domestic market and has developed several beautiful walkmans with pure metal shells specifically for high-end users. Not only is the design unique and fashionable in appearance, but it has also made great breakthroughs in the improvement of internal sound quality. Its strength cannot be underestimated.

While the other party's high and low-end products were simultaneously infighting, the new orders of Pingyuan Factory were greatly affected. It is expected that next year's sales will only reach about 70% of the year, and the profit level will also drop slightly.

However, the production cost of recording and playback all-in-one machines in the Plain Factory is low, which is a big advantage. Although the quality cannot be compared with Sony's walkman walkman, it is always competent to send children's entertainment. The profit growth point of this part is enough to make up for the shrinking of the single-player market.

However, this time the incident also sounded a wake-up call for the plain factory, making them realize that there is no capital that can be used to eat until old age. The higher the profit, the shorter the profit cycle. Even in the future, it is impossible to put all your hopes on a business. This is very dangerous.

For this reason, the senior and middle-level managers of Pingyuan Factory also held a special seminar, which specifically summarized the experience of this incident. Everyone unified their minds and believed that the Pingyuan Factory's way out was not a single one, but should be pioneering and enterprising, constantly looking for new projects to ensure profit margins.

When Fan Wubing heard Fan Heng talk about this, he commented, "The theme is definitely correct. Making small appliances is definitely profitable. The most important thing is not how big it can be, but to be constantly new. Being firmly stubborn is only a dead end! Although it is rare for plain factories to put forward such ideas, if they only stay on paper, it will be a waste of time."

Fan Heng nodded and replied, "Our leadership team has basically unified its thinking. We must set up a separate marketing department to study market demand and provide advice for leadership decision-making. At the same time, we also set up observers in various places to collect various unusual business trends and feedback useful information back."

"This is good, it should be worthy of recognition." Fan Wubing nodded. It was indeed surprising that Plain Factory was able to learn lessons through this incident, find shortcomings, and react by learning from others.

It seems that there are still many talents in state-owned enterprises. The only difference lies in whether they can consciously and voluntarily use their intelligence and talents. This is the biggest test of the current employment mechanism.

During this period of time, something unexpected happened.

An employee of the Pingyuan Factory wrote the detailed process of the production process of the walkman in the site in a letter and sent it to a Sony employee. Fortunately, the letter was overweight and the stamp was returned, which attracted the attention of the factory security department and avoided a leak.

"That kid was beaten half to death by everyone!" Fan Heng returned and said.

"I deserve to be beaten to death. I actually acted as a spy for the little Japanese, a full traitor!" Fan Wubing was furious.

In the end, this matter was left alone. After all, no conclusive evidence was found, which shows that the Japanese played a leading role in this incident. What if they were caught? Now it is reform and opening up, you can't let others come in! Of course, the employee was removed from the list and went to the south to work with everyone's despise and contempt, and never returned to the rock again.

"In fact, the leak has always existed." Fan Heng didn't know what he remembered, so he said a few more words, "In the 1960s, when the development of Daqing oilfield in my country had just gotten rid of the hat of a poor country in oil, the Japanese intelligence agency easily obtained Daqing oil refining capacity, scale and other information from the photos of Daqing oilfield published in the China Pictorial. In the 1981, my country successfully launched three satellites with a launch vehicle for the first time. On the third day after the satellite was launched, the national news agency published several articles written by an engineer, which comprehensively and in detail introduced the operational orbits of the three satellites, the operation of radio remote control frequency and other technologies, exposing absolutely secret space technical details. These were leaked through news channels. Think about it, you really don't know what to say."

Fan Wubing has also heard of this. It is said that long before the start of the million-dollar disarmament in our country, foreign intelligence personnel had mastered this important military trend, and the source was derived from some figures published in our country.

In recent years, domestic news leaks have been happening continuously, and major political sensitive issues have been leaked many times, especially in science and technology and economy, which have caused huge losses to the country. When talking about the methods of collecting Chinese intelligence, some experts in China abroad believe that the main method is to analyze and study Chinese newspapers and publications.

"The Chinese are really not doing a good job in information security." Fan Wubing commented at the end.

Fan Wubing's words are not exaggerated at all. In the 1981, the Japanese visited a rice paper paper mill and learned in detail about the types of raw materials, ratios, selection and treatment, and the alkaline water concentration used for raw materials, and recorded the entire production process. Finally, they had to leave the raw materials for the production of rice paper, and loaded the well water for papermaking in the name of helping tests. As a result, the secrets of my country's long-standing traditional rice paper production technology were easily stolen by others in an instant.

Although some people later argued that the most important humanistic value in the rice paper craft is not to be stolen, this sounds like deceiving oneself. After all, the quality of rice paper they make now is not bad or even worse than ours, and the price in the international market is much higher than that of domestic rice paper. No matter from any perspective, we have suffered a great loss.

Due to the lack of common sense of confidentiality, it is easy to cause leakage in the seemingly equal academic exchange field. For example, several graduate students from a certain university, under the guidance of their supervisors, obtained some academic research results after several years of hard work. At this time, some graduate students wanted to get international recognition as soon as possible, while some wanted to get relationships abroad, so they privately sent research materials abroad. As a result, the things sent were sank to the sea and were transformed into the results of others after a year.

All of these shows that domestic information security has indeed reached a very serious level.

"We absolutely cannot tolerate the Japanese extending their tentacles in, although our technology may not be more advanced than theirs." Fan Wubing said to Fan Heng.

The Plain Factory reached an agreement that anyone who dared to leak information to the Japanese would be fired directly, and his personal safety would not be guaranteed.
Chapter completed!