Font
Large
Medium
Small
Night
Prev Index    Favorite Next

Chapter 72 Product Refinement

After trying out the obvious effect of the humidifier, both father and son burst into great enthusiasm for further development work, and spent several days in the room to refine it.

The so-called refinement means the accuracy control of the main components and the design of the appearance.

On this issue, the two people have some different views.

Fan Heng believes that since this thing is to be popularized, it must control its manufacturing cost and cannot make too much investment in appearance. Otherwise, if you only care about beauty, it will cause a sharp increase in the cost, which will make the selling price too high and ordinary people cannot afford it.

Fan Wubing's view is obviously different. He must first consider market demand, profit, and secondly price. For a newly emerging product, the time period for excess profit is obviously in the early stage. Once the production and sales quantity reaches saturation, the price will naturally fall back to the low level. How to better grasp this time difference and maximize the profit of the product is actually a question of whether the market operation is successful.

"Your idea is wrong!" Fan Heng was very dissatisfied with his son's idea of ​​pursuing his mind. "We are a socialist economic system. The ultimate goal of making products is to meet the growing material needs of the people. Since it has been verified that this humidifier is beneficial to people's physical health, we should try to reduce costs and increase output, so that we can meet our final requirements! Why do you always do those little tricks of being fucked?"

Fan Wubing shook his head like a rattle, "Dad, what you said is really unrealistic! What is this for the state-owned enterprises now undergoing a transition? Isn't it because there is a problem with the planned economy and the market demand is not met? What is market demand? Market demand is an objective reflection of the material and cultural needs of the people! We make products, we are building the market! We are building the market, we are solving the material and cultural needs of the people! So, don't underestimate my market-oriented strategies. With this, our products can enter thousands of households and better serve the public!"

"False theory! It's purely fallacies!" Fan Heng shook his head repeatedly.

Due to different concepts, the father and son must not be able to talk together. Later, Fan Wubing put forward the opinion of "shelf the dispute and jointly develop". Only then did the two cease to fight, stop the unnecessary verbal dispute, and join in the hot process of new product development.

The so-called joint development is actually walking on two legs.

The production of humidifiers is finally divided into two parts. One is the production of a general model. This model basically omits unnecessary decorations, and the material is mainly practical. It gains market share among the general public at a low price. The second is that while ensuring the effectiveness of basic functions, it fully develops the appearance design, making it both practical, ornamental and artistic.

"This is the so-called high-end market and low-end market." Fan Wubing explained.

In fact, according to Fan Wubing's original idea, he was not going to do low-end projects. This kind of thing occupies production resources and wastes workers' resources. The ratio of output and investment is completely different from his expectations. When a new product was just launched, it is obvious that high-end products should be used to first make huge profits to expand production scale and occupy the market, and then the problem of low-end products will be considered. This is the best choice.

In fact, many later things, such as personal computers, digital cameras, mobile phones, and even inconspicuous USB flash drives and other electronic products, were in line with this rule.

After deciding on the direction, the father and son began to divide the work, one went to the low end and the other went to the high end.

Fan Heng’s task is very simple. He just needs to consider the cost control of parts. The core component ceramic oscillator obviously cannot be saved anymore. As for other places, cheap plastic materials can be used. In this way, the cost can be controlled within 20 yuan. The specific amount depends on the large-scale production before an accurate number can be found.

Fan Wubing started to consider how to style it.

He doesn't have to worry about the core components. Anyway, they are all the same things. In terms of appearance, he decided to use glass. The biggest advantage of glass is that it is easy to form, has a variety of styles, and can also be made of colorful and beautiful colors.

However, in this way, there is also a problem that needs to be solved, that is, the plain factory itself does not have the ability to produce glass art products, there are no ready-made products available, and it also needs to be ordered from the outside.

Fan Wubing thought about it and found that there is a glass factory in Panshi City, which is of medium scale and has a thousand employees. You can go and check it out to see if they have the production capacity there.

Therefore, Fan Wubing took his father to take a walk around Panshi Glass Factory.

Fan Wubing’s impression of Panshi Glass Factory is very vague. I only remember that when I was young, it was quite popular and the scale was quite large. Compared with a large state-owned factory like Pingyuan Factory, it is already quite good in local enterprises. Many people stuff their children into it, so they are overcrowded. By the end of the 1980s, they finally couldn’t hold on and fell down.

But now, the scene of Panshi Glass Factory is still quite large.

The person who received the Fan family and his son was He Shuisheng, the office director of Panshi Glass Factory.

"Spark guest, Spark guest! Director Fan is so glorious when he comes to our small factory!" He Shuisheng is sleek and has a smile on his face. At first glance, he is an old man who is used to office work.

After being greeted in the house, Fan Heng said, "Today I am entrusted by someone to come and see your factory's glass processing technology. If possible, you have to establish a long-term order contract."

"Oh! This is a good thing!" He Shuisheng was overjoyed after hearing this.

Originally, he thought Fan Heng was idle and had nothing to do, so he came to him for free, but he didn't expect that he was visiting the sample and ordering the goods. He became even more enthusiastic now. Originally, Pingyuan Factory was a big factory, and Fan Heng, the deputy director, was treated as a deputy department-level manager. It was many times better than him, a small minion who could barely even a department-level student. If you want to have a free meal, you don't have to come here to get it!

But He Shuisheng didn't care about reviewing himself at this time, and the situation in the glass factory is really not optimistic recently.

The Panshi Glass Factory mainly divides into three major pieces of production. One is the production of flat glass, that is, large pieces of glass produced for doors and windows, the second is glassware, such as glass cups, and the third is the flagship product of Panshi Glass Factory, a handicraft called butterfly cup.

He Shuisheng naturally wanted to take the Fan and his son to redirect the production workshops of the glass factory. While letting them understand the production scale and technical level of the glass factory, he also inquire about the business.

"It's not too difficult, it's just that some glass devices may be processed, and there may be more patterns, but the order quantity of each style is quite large." Fan Heng said calmly.

"The order quantity is quite large? How many can it be?" He Shuisheng was naturally very happy when he heard Fan Heng say that the quantity is quite large, but he always had to know the approximate number so that the leader could answer when asked.

"A style must be more than 10,000 pieces, which is the most conservative estimate." Fan Wubing replied.

"It's not a lot - if there are many styles, you can still consider it-" He Shuisheng secretly thought about it after hearing this. If they ordered small items such as cups or glass bowls, then hundreds of thousands of items were not very good or bad, but if they ordered handicrafts, who would they sell tens of thousands of things to?

He Shuisheng still didn't believe how big the orders the Fan father and son would have been, and his enthusiasm was reduced a lot.

Fan Wubing saw He Shuisheng's emotional changes and revealed some whispers, "The things we customized are not too cheap. One item will always give you a gross income of more than ten or twenty yuan."

"Oh?!" He Shuisheng's interest suddenly rose again.

The income of glass crafts is good, and basically the ratio of net income to gross income can reach 30%. A gross income of more than ten or twenty yuan, that is to say, the net income can reach about five or six yuan. Even if you order ten thousand pieces in a fancy way, you will still earn 60,000 yuan. This is not a small number!

Thinking of this, He Shuisheng's smile suddenly became brighter. He led the Fan family and his son to visit everywhere, and he tirelessly explained the glass manufacturing process to the two of them and the various honors that Panshi Glass Factory has won in recent years. The three of them came to the glass craft workshop while talking and looking.

"Haha, this is the key protection area of ​​our factory. The butterfly cup is produced from this workshop. Director Fan, let's go in and have a look?" He Shuisheng said to the two with a smile.

Butterfly cup! That's what I have to go in and take a look!

After He Shuisheng mentioned this, Fan Wubing suddenly remembered that there was such a specialty in Panshi City, but it was only available when he was a child. Later, the glass factory basically went bankrupt and he never saw the real thing again.
Chapter completed!
Prev Index    Favorite Next