"Although domestic brands have their own advantages and characteristics, for mobile phone products, it has a high technical content, unlike color TVs and VCDs, and it maintains close contact with fashion colors. Moreover, mobile phones are very price elasticity. If they have competitive price advantages, they must form a certain production and sales scale." Fan Wubing told everyone, "So mobile manufacturers should have comprehensive strength in many aspects. In terms of brands, brands such as Motorola and Ericsson have had a market sales history of hundreds of years. In a short period of time, domestic mobile phones cannot be compared with these giants. Moreover, they have monopolized the Chinese market for many years and have formed a relatively solid brand image in the hearts of consumers. In these aspects, there are obvious gaps in most domestic brands."

"In fact, we still cannot compete with these foreign companies in the high-end market. Our biggest advantage now is that we can open the mid- and low-end mobile phone market by ourselves and have an incomparable price advantage." Wang Shihan put a lot of effort in this regard, so when Fan Wubing talked about it, he felt the deepest. "I always feel that the domestic mobile phone market still has very, very great potential. Mid- and low-end mobile phones are the largest market. The strategy of winning the mid- and low-end market that Mr. Fan had formulated before was absolutely incomparable."

The strategy formulated by Fan Wubing before was to capture the mid- and low-end mobile phone market, leaving foreign foreign brands without space for survival in this market. However, with the current strength of Fan's Investment Group, it still seems a bit weak. After all, they have only been in the exhibition for a few years. Although they have taken over a lot of Inte1's research results and later obtained some very useful technical information from other companies from other channels, it will take some time to completely digest these technical information. This matter cannot be achieved overnight.

The most fundamental thing about mobile phones is technology. So far, most of the core chip technology of mobile phones is still in the hands of foreign companies. In the existing product market, the overall level of domestic g** products lags behind internationally renowned companies for several years.

At the same time, China has spent five years to build the world's largest g** network. Such a large network does not have its own perfect terminal products. In terms of product maturity, domestic mobile phones do not have long-term commercial operation tests, and there is a big gap in stability and practicality compared with foreign products. In terms of user's requirements for mobile phone continuity and maintenance, it is very difficult for manufacturers who enter the market to enter the market.

Due to the monopoly position of foreign manufacturers in the China communication network system equipment market, domestic manufacturers have encountered huge difficulties in the field of second-generation mobile communications, which also faces great risks in the expansion of the mobile phone market.

In June this year, four domestic mobile phone research alliances organized by the Ministry of Information Industry, which were bid by more than a dozen domestic mobile phone manufacturers, have been initially formed. These four alliances will share the total value of 200 million yuan used by the Ministry of Information Industry to promote independent research on domestic mobile phones this year.

Although Chinese companies are in a disadvantageous position in the second-generation mobile communication market, relying on the technical strength and experience accumulated from the second-generation mobile technology, domestic mobile phone companies can intervene in the third-generation mobile system communication market. China's third-generation mobile communication systems will be tried in three years, which provides domestic manufacturers with valuable production start time and will make domestic manufacturers the main suppliers of China's third-generation mobile communication systems. For Chinese manufacturers, this will be the best time for their comprehensive development.

"We can see opportunities in the domestic market. At that time, the share of international brands will gradually decline, but there is also a prerequisite, that is, we have to come up with truly excellent products. The current mid- and low-end products are far from enough for us." Fan Wubing said.

"Mr. Fan means that this plan is already behind?" Wang Shihan asked hesitantly. His plan is mainly aimed at the opening of mid- and low-end mobile phones.

Wang Shihan has conducted in-depth research on the mobile phone market. In order to grasp the current situation and trend of the mobile phone market and deeply understand consumer consumption patterns and product expectations, he specially commissioned ccid to conduct an activity to investigate the behavior of Chinese mobile phone consumers.

The survey comprehensively uses online surveys, media surveys and home visits to comprehensively collect mobile phone consumer behavior data, with a total of more than 10,000 valid samples.

"The main conclusion we have come to is that mobile phone consumption is evolving from aristocratic to popularization. In addition, the popularity of state-owned brands is increasing rapidly," said Wang Shihan.

In the past three years, the market share of large foreign mobile phones has shown a downward trend compared with previous years, with a year earlier of more than 75%, while last year it was less than 70%, while this year it was only 60%. Fan's sudden emergence and support policies for other domestic mobile phone manufacturers have led to a rapid decline in the market share of foreign brands.

From the perspective of brand awareness, although Motorola, Nokia, and Ericsson are still among the top, the differences between domestic brands such as Bodurant, Kejian, and TC1 are not much different from international brands. Among the domestic brands, Fan's investment group's mobile phone brands are even more ranked, and they can already compete with the three major overseas brands.

Whether in terms of market share or brand awareness, the concentration of foreign brand mobile phone market is gradually declining, while domestic mobile phone manufacturers, with Fan's Investment Group, are strongly impacting this market.

Considering the current domestic economic and policy environment, ccid suggests that in terms of product grade, mobile phone manufacturers should mainly open medium and low-end mobile phones; in terms of product style, pursue fashion and advocate personality; in terms of product functions, in addition to continuing to retain the Chinese input function that users value most, adding mp3 function can cater to more than 70% of mobile phone users.

Considering the accelerated frequency of mobile phone replacement in recent years and the fact that A-phones are a hot topic, if domestic mobile phone manufacturers can open the MP3 function, highlight the convenience of using A-phone to access the Internet, and enrich the content of A-phone online, they may advance to the next level in the opportunity of mobile phone updates. At the same time, they also suggest that mobile phone manufacturers should especially pursue product functions and technology improvements, and actively and comprehensively understand consumers' product needs and preferences, and tailor products to consumers of different groups of people.

After listening to Wang Shihan's statement, Fan Wubing played with the diamond jewelry they sent with his hands and said in contemplation, "In the past, the selling points of mobile phones were appearance design and dual-band, recording, Chinese input, voice control and other functions. This year, due to the popularity of the Internet, mobile phones with Internet access functions were the biggest selling points, so the third-generation mobile phones were about to emerge."

The third-generation mobile communications allow mobile phones to not only make phone calls, but also access the Internet, and even watch TV programs on demand. Strictly speaking, if the third-generation mobile phones want to appear in the domestic market, they still need to wait for about three or four years. However, judging from the most basic functions of the third-generation mobile phones, mobile phones that can access the Internet have appeared in front of people.

Whether a mobile phone has the Internet access function is the sign of whether it has the function of supporting the AAP, that is, it supports wireless application protocols, building a bridge between the existing wireless communication network and the Internet, so that the small screen on the mobile phone can also browse content on the Internet.

Regarding these, Fan Wubing has very detailed information. In the first half of next year, mobile communications companies will officially launch a business that supports the APS Internet. Therefore, from the three major foreign mobile phone brands to domestic brand mobile phone manufacturers, they are actively preparing to launch relatively complete APS mobile phones in the second half of next year to compete for this new market.

Wang Shihan's plan also has this consideration, and regards A as an important direction for current research.

However, Fan Wubing disagrees with this because he knows very well that ap is just a gimmick and has not been made in the domestic market. Instead, it has become a useless feature that many people have never used.

"I don't agree with spending more time on the ap, that has no future." Fan Wubing expressed his opinion very clearly. He said to Wang Shihan, "The reason for this judgment is mainly because the domestic situation is affected by the popularity of the Internet. However, the popularity of the Internet has strong human factors. Therefore, although online life will indeed come soon, additional services cannot rise for the time being. As an ap that transitions in the middle, there is no market."

"What is Mr. Fan's opinion?" Wang Shihan asked.

"I am currently tracking the digital camera business. Our chip factory can digest this information and strive to miniaturize the chip. If mp3 and handwriting input are added, plus large LCD screen technology, it will basically be enough in a few years. What we need to do now is nothing more than two aspects."

"What two aspects?" Everyone was very interested in Fan Wubing's opinions.
Chapter completed!