Chapter 85: Package Solution

Fan Wubing has always had a great dream, which is to occupy China's largest electronic products market.

Nothing else, it is to prevent Japan from sweeping away too much wealth from China.

As we all know, although Japan was beaten to pieces after World War II, it also obtained the United States as the gatekeeper and was able to devote all its energy to developing the economy.

In order to develop rapidly, Japan has invested considerable funds in electronic products. These small electronic products with low cost, a certain technical content, a broad market, and are easy to sell are sold around the world. They not only avoid the arms industry monopolized by Europe and the United States and some sensitive high-tech industries, but also make high profits for the country's economic development.

Although the technical threshold for these small appliances is not high, Japan relies on these inconspicuous small things to sweep away the wealth of various countries, especially China and Southeast Asian countries.

Looking back, Japan has used this wealth to buy non-renewable resources from China and Southeast Asian countries, such as oil, coal, wood, various ores, and hoarded them in large quantities in case of emergency needs.

Fan Wubing later saw some figures. The disposable chopsticks used by the Japanese are basically imported from mainland China. In about a year, China will cut down 2.5 million more trees. Another figure that can be compared is that Japan's forest coverage rate is about three times that of China.

His heart is so devastating! When Fan Wubing thinks of this, he hates it so much that his teeth are itchy.

If possible, Fan Wubing even wanted to sell electronic products to Japan for anti-dumping. Unfortunately, judging from the current situation, it is difficult to achieve this. However, relying on the mainland Chinese market, there is still a lot of potential for them to cut off their financial path. If it can occupy a part of the European and American markets, it would be even more considerable and is enough to compete with Japanese manufacturers.

What you need most to occupy the market is high-quality marketing talents. Technical talents are naturally important, but not the top priority. This is why Fan Wubing has set his sights on Peking University, which has a strong humanistic atmosphere, rather than Tsinghua University, which is dominant with its technical strength.

For a long time, Fan Wubing has been using single-discharge machines, karaoke machines, and humidifiers to cut off their wealth in front of Japan, and the effect is also good. At least it disrupted their original plans and made many competitive forces of all sizes in the mainland's home appliance market.

This also liberates everyone from an ideological perspective. Since the plain factory can be built, why can't we?

Small appliance manufacturers in the southeast coastal areas suddenly grew like mushrooms after a rain. If Japanese electronic manufacturers want to enter the mainland market to get a share of the pie, the efforts they have to make will not be as small as before. At least they have to mention a higher level in technology, improve their technology, more advanced functions, and lower prices. Otherwise, it will be difficult to quickly gain a foothold in the already developed small appliance market.

Fan Wubing’s idea is to initially establish the marketing system in North China, so as to strive to clarify the joints in some channels before the later operation is officially launched so as not to get messed up due to the sharp increase in market sales.

When recruiting people, Fan Ting was still careful. After all, it was said that there was a conflict with her academic performance. She was afraid that the school would have different opinions, so she did it quietly. Fortunately, it was the holiday period and the management was relatively loose. Fan Wubing focused on the students with good grades and difficulties in their families, basically stayed in school for the New Year, and the right time and place were all occupied.

Fan Wubing made several requests for his sister. First, she is fair and honest, and she must not get rid of all the bad guys and dates. One is to look at her, and the other is to serve the industry, so it must be comfortable to watch. Beauties are enough to attract attention in any occasion, which is in line with Fan’s marketing strategy.

Secondly, it is necessary to be active and not recruit people who only learn book knowledge and do not know how to adapt. The development potential of people is too small and not worth spending time and money on packaging and creating for Fan Wubing. This is a loss of money.

The third is to be good at language communication, which would be even better if you can make a lot of witty words.

Other conditions such as character issues are really difficult to master, and they can only rely on the intuitive feeling of the siblings to choose from, that is, they will accept anyone who likes them, and leave if they don’t like them.

The treatment given by Fan Wubing is still very attractive. The guaranteed salary is 100 yuan a month. If there is special contribution, it can be increased. The specific matters will be controlled by Fan Ting, director of the Beijing Office, and act cheaply.

"Such a high salary-" Fan Ting was shocked when she saw the standard given by Fan Wubing.

Now, although everyone's salary has increased a little in the past two years, the workers' wages are about 100 yuan, which is a month's work. However, Fan Wubing directly paid 100 yuan to these recruited students, which is really a bit shocking.

"It's a bit tall, but I have specific arrangements." Fan Wubing nodded and told his sister Fan Ting the details.

It turned out that when the siblings visited Zhongguancun, Fan Wubing suddenly remembered a problem, that is, the ways for Lenovo and other companies to develop are basically the path of science, industry and trade. In other words, it has a bit of a high-tech foundation. First, it makes small fuss, does small business and accumulates some capital, and then acts as an agent for large foreign companies such as ibm. After development, it can produce its own high-tech products, and then export it to the outside.

Lenovo went further and finally directly acquired ibm's personal computer business and integrated it into its own.

Of course, Fan Wubing's conditions at this time were much better than Liu Chuanzhi, who had not yet officially founded Lenovo. At that time, Liu Chuanzhi only received 200,000 yuan in funds from the unit, and Fan Wubing could provide millions and tens of millions or even nearly nearly tens of millions of capital at any time. The gap was really a world of difference.

"Our plan is to be an agent of foreign companies, cultivate the market, then establish one's own brand, take the path of independent technological innovation, strive to form a certain scale of high-tech industries in a few years, and finally take advantage of the advantages of human resources to counterattack." Fan Wubing simply revealed his ideas.

To this end, Fan Wubing also focused on several large companies that need to obtain agency rights, including ibm, HP, Microsoft, Compaq, etc. Their products involve software and hardware systems for personal and commercial computers.

Fortunately, due to historical reasons, these companies have not yet officially established or established relationships with domestic commercial institutions. Fan Wubing temporarily thought about turning them into their own partners and vigorously expanding the domestic computer market.

"Then how should we use it when we recruit so many people? It is probably unlikely that they can negotiate face-to-face with these big companies, right?" Fan Ting asked in confusion.

Although the students at Peking University are of good quality, given the current domestic environment, there are not many people who can face foreign businessmen's flexible and mobile social engagements. Fan Ting always feels that Fan Wubing's idea is a bit unrealistic and has to do everything from the basics. Otherwise, who is willing to cooperate with you?

Fan Wubing smiled and said, "Well, you don't have to worry about this. I will give them some tasks to do."

Isn’t the task-driven learning model the best way to learn? Fan Wubing is currently planning to establish a single-player market and humidifier market. He can set up a regional agent in Beijing to let Fan Ting take charge. Then, after Jianlibao’s reputation becomes available, he will hold a large ordering party in Beijing, and recruit regional agents across the country. In this process, a large number of people are needed to help, which is a good opportunity to test candidates.

If all these things can be done well, Fan Wubing would not mind giving them higher treatment, and then he would start to establish contact with major foreign manufacturers, start from domestic agents, and slowly build his own commercial electronic empire.

Although this process will be much slower, given that there are no very professional large-scale agency companies in China, as long as Fan Wubing prepares enough money, it will not be difficult to win the opportunity to cooperate with these large companies. Through this process, you can also cultivate the talents you need most, which is Fan Wubing's real purpose.

Lack of excellent modern business management talents will not be able to accomplish anything big.

The reason why different Japanese manufacturers cooperate is because Fan Wubing has a feeling that in China, there are still some practices that belittle the United States in terms of publicity and influence everyone. Many of the products of Japanese manufacturers are actually not advanced in quality than those of the United States. Many of them are just imitations, but they are popular in China. This objective situation is very worrying about Fan Wubing.

Soon, the Chinese will cause huge losses due to providing too many market opportunities to Japan. Therefore, Fan Wubing believes that a major measure to curb Japan's development is to strengthen cooperation with American companies, especially for electronic products giants. This step should be earlier than later.

A company that Fan Wubing values ​​particularly is not the international commercial machine manufacturing company ibm, the rising software giant Microsoft, nor the old electronics giant HP, which was born from a garage, but the Compaq Company, which has been established less than two years ago.
Chapter completed!