.Chapter 872: The plan to change career

Danbing and Zhuolei always talked about the hall today. I saw the platform of the goblet in the shape of Shinata tea. Someone was putting the wine in the upper floor, falling down the four directions like a waterfall. Soon the entire tower was filled with orange-red liquid.

Many people greeted Shen Ying after seeing her coming in. At the same time, they looked at Fan Wubing who followed her in a little consciously, and nodded. Obviously, because Fan Wubing and Fan Heng look very similar, the bosses of the liquor industry are particularly good to him.

"According to incomplete statistics, it does not include completely home workshop-style production. There are more than 30,000 liquor companies in China, including more than 4,000 liquor companies independently calculated in townships and above. There were more than 1,300 state-owned and non-state-owned enterprises with annual product sales revenue of more than 5 million yuan last year.

As of the end of last year, the liquor industry had a total assets of more than 90 billion yuan, a total liabilities of about 50 billion yuan, a net receivable of 10 billion yuan, an average balance of current assets was more than 480 billion yuan, and a working capital turnover day of 107 days.

In the past, domestic liquor companies had small scale, relatively scattered production, and many handicraft workshops. After years of exhibitions, through the waves of market competition, the scale of some enterprises has grown day by day, and the corporate efficiency has gradually improved. The economies of scale and diversified development trends are clearly reflected.

While the scale of the exhibition, some famous and high-quality liquor companies with capital and good market sales have implemented capital expansion and asset restructuring to the outside world; internal technological transformation, expansion of production capacity, and various forms of liquor enterprise groups or limited liability companies have been established.

Last year, there were nearly 70 liquor companies in the country with a production of 10,000 tons, of which more than 30 liquor companies had a production of more than 20,000 tons. These liquor enterprise groups used the capital, technology, management and brand advantages of the main factory to continuously expand their business areas. They gradually penetrated into other fields or high-tech industries, and achieved remarkable results.

With the use of mechanized equipment and the introduction of technologies such as microcomputer blending, the quality of liquor products has been continuously improved. Various injuries in liquor have been effectively controlled and reasonably used. In order to adapt to market competition, liquor companies attach great importance to brand building and cultivation, and the number of famous and high-quality liquors has shown a rapid growth trend. New brand products have been continuously emerging and have been recognized by consumers.

In order to improve efficiency and avoid industry risks, in addition to expanding to low-alcohol wine, wine and fruit wine, many large enterprise groups have begun to diversify their operations in real estate, hotels, finance, printing, feed, medicine and other industries based on their actual conditions. They adhere to the business policy of wine-based and comprehensive development, and have achieved good economic benefits.

Shortly after the two entered the hall, they were invited by the organizer to sit at the VIP seat and have a discussion with the bosses of several famous wines.

Shen Ying and Fan Wubing did not refuse much. After all, the output of Shen Ying winery has exceeded 100,000 tons, and the benefits are even more outrageous, which is enough to make the old wine manufacturers jealous.

already.

In fact, in the past two years, the life of liquor companies has not been very easy. The life of major companies here is like drinking water, and they know the temperature and temperature.

The highest annual production and sales of liquor in China reached 8 million tons, but since 1998, the domestic liquor industry began to decline. Production and sales volume declined year by year, and the output and efficiency of the liquor industry both declined sharply.

China's wine marketing also faces various contradictions. After the online competition, the last battlefield of the business model was born at the terminal. Due to the large number of wolf and few meat, the hotel became God, and the winery became a servant who burned incense and paid tribute. The store entry fee, store celebration fee, bottle opening fee, private room fee and other fees have made the hotel owner happy and miserable, and the winemakers, and beer with a low gross profit is also unlucky.

The terminal winning craze that emerged from Hangzhou is sweeping across the country. More than 80% of mid-to-high-end hotels in China are still raising the threshold for entering stores. The phenomenon of buying stores is becoming more and more serious. Slogans that refuse to bring their own wine can be seen everywhere in many hotels. The game rules of the liquor market are no longer manufacturers and distributors, nor are there consumers, but hotels that bully customers. Consumers are once again knocked down by the game. Some of them have begun to punish Chinese liquor to endure their addiction and simply not drink it.

What should I do after the terminal? Either innovate faster than the competitors or make the second standard earlier than the competitors, otherwise the company will not be able to win a competitive advantage. Instead of looking at the operator's face in the hotel and fighting with competitors in a bloody battle, it is better to jump out and start from the root and seize dealers who have many commercial channels and good reputations to cooperate, integrate their advantageous resources to reduce operating costs, and give consumers a truly affordable price.

When everyone talks about these things, they will inevitably feel a lot of emotion. The market is difficult to do now, and everyone is basically a competitor. But the problems encountered are the same. Of course, there will be many common problems in the exchange. ※Caizao liquor manufacturers are indeed difficult to invest. The manufacturer must promise dealers with various handsome and strong and diverse expenses, because they must follow the industry and compete with competition, but dealers do not buy it. Once other brands are more preferential than the manufacturer's policies, the dealer will immediately change their course and find a new love. It is difficult to invest and it is even more difficult to do the market. Often, some short-lived brands are abandoned by dealers, and manufacturers are all concerned about it.

Can such a cooperative relationship last long after making tacit preparations? "A boss talked with emotion." Another boss replied helplessly, "It's not easy for manufacturers and dealers to live." "Disclaimers are fooled every year and are different every year. They are attracted by the huge profit margin of the manufacturer and swallowed up by huge marketing fees. The dealers become porters, and they can't move well and lose money. On the one hand, the dealers know that product quality is the first priority, but on the other hand, they require manufacturers to invest in a large number of advertisements. Although they also know that the brand of advertising is unreliable, it is absolutely impossible to have no advertisements.

The manufacturer invests huge expenses, but the market is not as easy as expected. The huge expenses cause inflated prices, which seriously disconnects the price and value of the product, which is of course difficult for consumers to accept. In order not to fall further into the abyss, the manufacturer cannot accurately evaluate the costs of promotional activities, so the rebate is exempted from negotiation. The dealer needs wages and reimbursement, but the factory is about to lose money, so he refuses to reimburse the reimbursement on the grounds that the dealer's reimbursement expenses are not true. The manufacturers push each other and end up in a bad debt, quarrel with each other, and finally part.

"Hangzhou's entry fee is the source of entry fees and has spread to all cities across the country. There are many names for entry fees and sponsorship fees. There are plenty of reasons. Restaurants and hotels charge you without negotiation. "Who has made you so many liquor brands? The manufacturers are not like that. If I don't pay, it doesn't mean other manufacturers don't pay. The entry fee is getting higher and higher, and the terminal fees of liquor companies are getting more and more expensive." Another boss who works in high-end wine complained with sympathy, "Opening a hotel terminal is a long-term fixed thinking of wine manufacturers. Looking back on history, by vigorously operating hotels,

There are indeed many cases of driving retail and leading the success of merchants and sales. Manufacturers often put their energy and development chips into the catering market, forming a focus of competition in the market, and always regard hotel opening as the top priority. Online entry means large-scale entry work. While one-sidedly pursues the market rate and seizes the commanding heights of catering, they pay huge store entry fees and numerous miscellaneous fees. However, the hotel party always puts forward various requirements such as management fees, festival fees, decoration sponsorships, door headlight boxes, etc. It would be strange if you don’t lose money when you settle the accounts at the end of the year."

Nowadays, many liquor companies are exploring the path of diversification, but diversification is not that easy to do.

With industrial diversification, many leading companies like to play cards nowadays seem to be the only way to become bigger and stronger. However, this road seems to be full of thorns and thorns, and even covered with bitter blood and tears.

For example, Wuliangye has started its diversification path since the 1990s, busy expanding, instantly crossing multiple unfamiliar industries from its main business, and is moving faster and faster on this path.

In 1997, Wuliangye, which is already the leader of the liquor industry, entered into diversification again, and the 50,000-ton alcohol production line was put into production and died. Then Wuliangye carefully built a pharmaceutical group known as Asia's first-class pharmaceutical group seemed to have ended in failure. In the Amperse Asian whiskey project, tens of millions of yuan were lost in vain and has now stopped production. Then, Global Plastic Co., Ltd., which invested 400 million yuan, was unable to meet production needs due to the local power supply, resulting in the production interruption.

In 1998, Wuliangye took over West China Securities and had reached a transfer agreement with the Sichuan Provincial State-owned Assets Administration, but it was terminated before the transfer of equity. Later, it planned to enter the clothing industry, but it was not a problem.

.

As for now, it is even more outrageous. There are rumors in the industry that Wuliangye is going to invest 10 billion to enter the chip industry, and it is reported that Wuliangye is going to cooperate with Japanese companies to produce car molds. It is reported that Wuliangye intends to invest in computer monitor projects. It is reported that Wuliangye Jige enters the diesel engine project. It is true and false, and it is really at a loss.

Fan Wubing looked at the well-dressed bosses and shook the red wine in the wine glass, feeling very sad. It seemed that if the cup was wine again, it was actually blood and tears!

At this time, Fan Wubing felt that the liquor industry will continue to face overall decline and market shrinkage in the next few years. Instead of letting Shen Ying continue to suffer in this currency market, it is better to sell it as a whole. Taking advantage of the momentum of his winery and cash out, it is better to enter the online game industry.

At least, the mentality of playing online games is better than making bitter wine.
Chapter completed!