.Videon, from the beginning of design to the present, has become a fashion classic with the interwoven alphabet canvas bag printed with the unique pattern of the LV logo, accompanied by rich legendary colors and Athenian design.

Over the past century, the world has undergone many changes, and people's pursuits and aesthetic concepts have also changed. However, Louis Vuitton not only has a great reputation, but still maintains unparalleled power.

For example, Chanel is a famous brand with more than 70 years of experience. Chanel fashion always has an elegant, simple and exquisite style. She is good at breaking through tradition and has become a tying women's clothing that is simplicity and comfort as early as the 1940s. This may be the earliest modern casual wear.

Chanel knows women best. Chanel has a wide variety of products. Every woman can always find something suitable for herself in Chanel's world. There is even a saying in the upper-class women's society in Europe and America that when you can't find a suitable clothing, wear Chanel suits.

The Dior brand is also the focus of Fan Wubing's attention. Dior has always been synonymous with gorgeous women's clothing. The large V-neck Camarai evening dress, multi-layer and freely matched leather, etc., are all from the hands of the genius design master Dior. Its elegant narrow long skirt can always make the wearer walk freely, reflecting the perfect combination of elegance and practicality.

The revolution of the Dior brand is also reflected in its commitment to fashion understanding; high-end high-end fabrics such as satin, traditional coats, worsted wool, taffeta, ornate embroidery, etc., and the workmanship is more exquisite.

Over the past few decades, the Dior brand has continuously created new opportunities for people. Dior has made indelible contributions in the process of rebuilding the world fashion center after the war in Paris.

As for brands such as Gucci, Varintino, Ci Aoa, G(jess, Armani, etc., Fan Wubing is also the focus of bribery.

As the saying goes, no luck is coming. Since these brands can always occupy the high-end luxury goods market in decades of exhibitions, it means that they have outstanding features and their business philosophy and quality are reliable.

The Chinese people's attitude towards these famous brands is both in the air and fire. Rich people are flocking to them and are proud of owning the products of these brands. Ordinary people attack these brands, believing that these are the culprits that have swept away the wealth of the Chinese, and that the quality of these products is nothing but Err.

In fact, Fan Wubing has also paid attention to these issues. If you pay attention to cost-effectiveness, then these brands are obviously not suitable for most Chinese people, but in terms of quality, most top brands still make sense.

For example, lv's luggage is famous all over the world for its high quality.

The first generation of lv founder was a technician who specialized in making travel bags for kings and nobles in the 19th century. Only those who have used it know the quality of lv are the ones who have used it. People often point to the lv leather bag on their bodies, or take out the lv wallet and say that it is the most durable for use. This bag has been used for eight years.

Fan Wubing himself has an lv key bag that has been used for more than ten years. Only the color of the leather has slightly darker and there is no obvious wear on the edges. Its quality is indeed quite reliable. For many people, an old and high-quality leather piece can show the owner's taste.

A perspective on foreign luxury marketing strategies can be explained. As consumers age, income grows and the maturity of luxury consumption psychology, consumption orientation will gradually shift to intermediate luxury goods such as clothing, watches, jewelry, etc. Therefore, intermediate luxury goods are the main force in the luxury goods market, and their consumer groups are also the main force in luxury goods consumption.

Understanding the psychology and behavior of luxury goods can bring huge returns to companies. Luxury goods once appeared in Japanese women in the last century, and then opened Japan to become the world's largest luxury goods market, accounting for 47% of the global market share.

Of course, luxury goods only cooperate with top department stores and hotels.

What’s amazing is that the Asian financial crisis and the bursting of the Internet economy bubble this time have given many ordinary fashion luxury lovers who were short of money to have a chance to have a love interest. Luxury goods are lost in this extraordinary period because the scale effect of production can reduce costs, save transaction costs, expand brand usage range and influence, etc., making the price not so strong.

For the fashion luxury industry, the establishment and maintenance of the luxury image requires a huge price, and the scale effect of production can bring benefits to the luxury industry in many aspects.

In the next few years, Chinese local luxury brands will grow and become popular, especially among the generation that grew up after Wencao. In addition, European luxury goods will still dominate the luxury industry for the foreseeable future, because Chinese consumers are willing to emulate European refined lifestyles.

Faced with the world's top famous products, it's okay for the founders of the country to be rich. At least they understand the hard work of making money, but the rich second generation spend more money, including fashion, leather bags, daily necessities, cars, private jets, yachts and other barns, all sold well in China.

To this end, global luxury brand companies have shouted that China's luxury consumption era is coming. Not only are brands such as spirit, na^t, gucomb, omega, and Chopin watches strengthened their strongholds in China. Top luxury cars such as Ferrari, Mercedes-Benz, and Porsches have significantly increased their exports to the Chinese market every year, selling top-class private jets, and yacht merchants have put in their efforts to welcome the arrival of the Chinese era where luxury consumption is growing by more than 50% every year.

Fan Wubing can already foresee how large the top international luxury brands will form in China in the next ten years. Instead of waiting until they actively enter the Chinese market and occupy an advantageous position, they will make a lot of money, and then they will have an absolute advantage in the domestic market. The investment group and Talun cooperate with each other to make money together.

At the same time, we can also use mutual cooperation to put some products on the guise of world-famous brands, enter the international luxury market, and make more money back.

This is an absolute win-win situation.

Obviously, most brands are willing to cooperate with large consortiums like Fan Investment Group, but some brands feel that they do not need to cooperate with others, so they directly rejected Fan Investment Group's cooperation proposal.

For such brands, it is not impossible to be sick and not sick. Some employees near these brand stores should be concentrated and walk the dogs near the store several times a day. As many as hundreds of puppies of various types release a large amount of excrement in front of the store every day.

No matter how diligent the cleaning workers are, they cannot just focus on a certain area. Therefore, when consumers see a lot of poop at the door of the store, they immediately feel nothing, and what is replaced is distrust of the tamale brand.

There are national famous brands with shit everywhere at the door, so can they still be called international famous brands?

The local police also received a complaint from a specialty store, but the defecation of a dog is an uncontrollable situation, and the law does not clearly stipulate how to deal with this matter, so everyone can only fine the caught wolf-raising person 50 yuan and order them to clean up the puppy's poop, and there is no other way to deal with it.

What's more, a few times later, the police also noticed that the employees of Fan's Investment Group brought their puppy to concentrate on defecation, and they immediately understood it.

After all, the economic contribution of the Chinese Investment Group in various places is quite large, and the employees are of high quality. Basically, I have never heard of any trouble that caused the local government or the police. This time, I have done such disgusting things to target a brand store, which obviously is not without a reason.

Therefore, after a few times, the police were reluctant to interfere in this. They often went over to check it out long after receiving the call and then left. The store's people were helpless, so the business could not be maintained because the customers did not come to the door. So they reported it like the headquarters to explain the situation.

At this time, the other party understood how great the power of Fan was in mainland China. Finally, considering that the mainland Chinese market has become the focus of competition among various brands, if he gives up now, he will be afraid that he will have no place to gain a foothold in the future, so he had to compromise and put down his posture and ask for peace from Fan Investment Group.

Fan Wubing didn't care much about himself. He just slightly modified the terms of the cooperation agreement he originally proposed, slightly reduced the other party's profits, and re-established the cooperation framework agreement.

When the cooperation framework agreement was signed, the store immediately found that there was no more concentrated defecation of puppies at the store's door. Even the cleaning workers would pay special attention to the hygiene situation here every day.

After the environmental sanitation was improved, customers finally returned, and the operating performance in a short period of time began to rebound retaliatedly, with sales reaching new highs, which amazed the headquarters.

In this way, the other party realized that it is not as simple as he had originally imagined that it was possible to achieve rapid development by combining it with local large groups of forces.

With this understanding, these people became more honest and began to seriously discuss cooperation with Cong, to determine whether they could get more benefits in the overall business strategy of Fan Investment Group.

After dispelling the unrealistic ideas in these people's minds, Fan's Investment Group also began to propose some new cooperation projects seriously and pragmatically, such as leveraging the influence of major brands to create a new generation of luxury consumption concept new mobile phones, etc.
Chapter completed!