Chapter 157 The Birth of Starry Sky Shopping

"Since that's the case, should I talk to Xiaohou first?" Xia Donghai asked.

Fan Wubing nodded and thought to himself that this Hou is not really the one who has the talent for TV shopping promotion, so that he can draw a conclusion.

So Xia Donghai called Xiao Hou in, and it turned out to be the very familiar one.

"Boss, what's the matter with me? I'm tutoring the new employees!" Mr. Hou asked Xia Donghai curiously.

Although he saw Fan Wubing, he didn't know what this young man did. The person who could sit with Xia Donghai should have some origins. However, he came from Taiwan and did not take these things seriously.

Mr. Hou believes that strength determines everything, and people with strength will shine wherever they go.

Xia Donghai waved his hand and said to Mr. Hou, "Don't call me boss, this is our boss. I am just a manager. Well, at best, I can be regarded as a small shareholder."

"Big Boss?! Is this the legendary big boss?!" Mr. Hou couldn't help but look at Fan Wubing with his eyes shining, wanting to study him thoroughly carefully.

There are still some rumors about the New Silk Road Entertainment Company. Although it was originally created by Xia Donghai and his wife, it was not large in scale, just a husband-and-wife store. Later, for some reason, a big man fell in love with him. Not only did he engage in acquisitions, but he also injected huge amounts of funds and hired Xia Donghai and his wife to continue to manage the company's daily affairs. This is why he has reached this scale today, and even in China, he is one of the top entertainment companies.

But the only thing that makes people feel a little regretful is that the New Silk Road Entertainment Company has been preparing for it. Although it has small actions, such as poaching or commercial performances, it has never taken major measures, which has made people in the circle very confused.

When Xiaoqi signed a contract with the company, Hou came to the mainland to make gold. Because he was more inciting, he was stayed in the company for new employee training. First, he had been in the entertainment industry before and understood some basic situations. Second, this person was more passionate and could easily infect others.

Although he received attention from Xia Donghai, Mr. Hou felt that the New Silk Road Entertainment Company was still a little short of it. With his current appearance of not seeking progress, he probably had no future in development. Recently, he has begun to consider changing careers.

But I didn't expect that at this moment, I actually saw the legendary boss.

Fan Wubing smiled and looked at Mr. Hou and said to him, "I feel that you are more passionate, so I will come to chat with you. Do you know anything about TV shopping?"

"Television shopping? This thing has been available in Europe and the United States for a long time, but Hong Kong and Taiwan have not had a few years of work. Is it interesting for the boss to do this industry? The mainland market is so big, and it is very promising to do this!" Mr. Hou guessed a rough idea when he heard Fan Wubing's tone.

"We are working with CCTV recently. We want to start a TV shopping program and are looking for a host. What kind of person do you think should be a host? Mature and steady, or relaxed and humorous?" Fan Wubing also wanted to try Mr. Hou's courage, so he asked with a grasp of it.

When Mr. Hou heard this, he immediately jumped up, and then said excitedly to Fan Wubing, "Boss, if you want to do TV shopping, nothing else matters. The most important thing is to have passion! Passion! Passionate like me!"

Fan Wubing said happily, "Okay, I understand, don't be so excited, it seems that passion has turned into an affair!"

"Haha--" Mr. Hou scratched his head and smiled, still saying to Fan Wubing with some excitement, "Boss, I'll tell you! I've wanted to do this TV shopping for a long time! The host doesn't have to be looking for, I tell you that I'm the most suitable one! Apart from me, you can't find the second one in the world that is more suitable than me!"

"It's not good to just talk. Do you know this job?" Xia Donghai asked.

When Mr. Hou heard Xia Donghai’s question, he immediately replied with great certainty, “I have done a copywriting on TV shopping in Taiwan before!”

Fan Wubing and Xia Donghai looked at each other, and they both felt something interesting, so they asked, "Let's talk."

Mr. Hou was in Taiwan before and really planned TV shopping for a TV station. He was very familiar with the entire process. Therefore, he said it was orderly and well-informed.

Taiwan TV Shopping channels are basically live broadcasts for 24 hours a day. The products sold are in the form of programs and are broadcast in different columns according to different categories. Each channel has about ten programs throughout the day and basically no replays. The program duration is generally two hours, but it will also be decided to extend or reduce at any time based on the on-site sales.

Since most of them are live broadcasts, the host who controls the atmosphere of the scene is the key factor in the success of sales. Excellent hosts can make sales performances more than one-time hosts. Mr. Hou is located in the TV station and shopping channel. Each host is on stage for two hours, but he must work four hours before and after. He discusses promotion methods with the director in the first two hours, and writes a report on product sales in the next two hours. TV shopping has a strict reward and punishment mechanism. Good product sales performance will be paid immediately for the production team, host, and product purchasing personnel. If the performance is not good, measures will be taken immediately. If the host is not sold well four times, the host will be replaced.

According to their respective positioning, each channel will launch columns with similar styles to the displayed products accordingly. However, some main columns will be arranged uniformly by the station and will be popular in different periods of each channel.

"According to the viewing groups of different times, the program is divided into different times and different products are sold. During the day, there are many female viewers, and they mainly sell women's products such as maintenance cosmetics, jewelry or clothing. During the prime time at night, because the viewing group expands to couples or the whole family, they specialize in selling main products with higher unit prices such as home appliances or furniture." Mr. Hou introduced, "And, the division of labor in our TV shopping is quite clear, and each step is very strict."

Taiwan’s TV shopping basically clones the American model. First, the products are packaged in advance. The packaged products must be submitted to the review committee for review before they can be introduced. Then they enter the schedule and broadcast live TV in sequence according to the time. Generally speaking, after the product is selected, it takes several weeks to start working from development to the program.

After entering the video schedule, the product should be fully packaged and developed and a preliminary publicity plan should be proposed. If necessary, the host, the director and the director assistant will also provide advice. Before the live broadcast, the broadcasting meeting will be held. The director, assistant director, host, product purchasing personnel and manufacturers will participate. The director proposes the exhibition and sale arrangements that the manufacturer needs to prepare, including the goods required on site, flags, posters, word cards, etc. Depending on the richness of the product packaging, the manufacturer is required to provide more complete additional gifts, etc., and the host should also be familiar with the product performance.

Since most TV shopping is live broadcast for 24 hours a day, viewers can see the sales and inventory of the products at any time, it is easy to achieve a sales atmosphere of rushing to buy. Just follow the hotline on the screen to connect to the customer service department and order the required products directly.

The customer service department is responsible for customer reception, consultation and ordering. It not only needs to convince the audience professionally, but also actively care about customer product satisfaction and some small details in use to promote customers' purchasing intentions.

After hearing this, Fan Wubing and Xia Donghai were amazed, especially Fan Wubing thought in his heart that he had really dug up his treasure today. Although he had already thought about doing TV shopping, the details were not very clear. Now that Mr. Hou has taken action, he can solve all the problems by himself. It is really a relief to reduce the burden on himself.

"Very good, very good!" Fan Wubing said to Mr. Hou, "The company is going to set up a TV shopping department. How about you be the supervisor? This time you are the veritable Mr. Hou!"

"Of course there is no problem!" Mr. Hou was very energetic when he heard this, but said to Fan Wubing, "But we will definitely not get a lot of time when we are doing shopping programs on CCTV. Why don't we set up a special shopping channel ourselves?"

Well? It makes sense! Fan Wubing nodded, thinking that his satellite was idle anyway. If you communicate with the above, I believe that this shopping channel will be able to be started soon. So he thought about it and said, "Okay, then let's set up a shopping channel, which is called Starry Sky Shopping?"
Chapter completed!