Chapter 176: The wind suddenly rises

The conversation between Fan Wubing and Ye Mingxuan was a waste of effort. The starting point was different and the interest classes represented were different. It was impossible for two people to go on the same path, which was inevitable.

Ye Mingxuan himself is not a clean cadre, otherwise he would not have a domineering son like his son Ye Tian, ​​nor would he own a commercial company with assets of over 100 million yuan. From this perspective, he was able to keep pace with the times and like most bureaucrats, he knew how to use the power in his hands to pave a relaxed path for the future of himself and his children.

Fan Wubing does not have much disgust for such a person. After all, if a person is not punished for himself, he will not be a sin. If he really wants to be a selfless person, he will be scary. After all, a person who has no desires and no desires is quite terrible. You don’t know what his real needs are, and you can’t be sure where he will bring China?

People who have no pursuits cannot believe it easily. This is also a clear statement summarized by Fan Wubing through many years of hard work. He is very clear about this and put it into practice.

Fan Wubing can guess Ye Mingxuan's idea. He probably wanted to start with infrastructure and build a big cake for himself. After all, while building an Internet infrastructure, it also means a large amount of capital investment. As long as you develop a relationship with a few companies responsible for the implementation, you can easily divide state-owned funds and then have a large amount of cash to provide start-up capital for the subsequent Internet service companies.

In this case, he can make a fortune and immediately own the largest ICP service provider in the industry. If the time is right, it will be easy to do whether it is arbitrage or continue to develop in the future. As the saying goes, owning the industry and moving forward and retreat freely is really a good plan.

However, the emergence of Fan Wubing disrupted this deployment. If Fan Wubing appears strongly, if he enters the domestic Internet market, it will definitely pose a serious threat to the industry dominated by the Ministry of Posts and Communications.

As the State Administration of Telecommunications under the Ministry of Posts and Communications, they are at a disadvantage in terms of technology and capital in entering the Internet market. If it is a closed market and they are given a buffer to deal with it, the rise of this market is an opportunity. If there is a competitor like Fan Wubing, it is obviously bad news that awaits them.

In the name of protecting information security, Ye Mingxuan wanted to block Fan Wubing and others from the market, but now it seems that it will not work. Fan Wubing has convinced the senior management and given private enterprises a chance to compete fairly. Then the Ministry of Posts and Communications has officially deprived the right to speak on this matter.

Fan Wubing refused to give in, so Ye Mingxuan naturally returned in vain. The problem he wants to solve now is how to build a complete Internet infrastructure in China in a short period of time and seize the opportunity. In order to achieve this goal, it is necessary to continue to deepen cooperation with American companies.

However, after Fan Wubing left, he also thought of this. His opponent this time was the State Administration of Telecommunications under the government ministries and commissions. Although this huge group is a bit inseparable from government and enterprise and has not yet become a pure public institution, the government will definitely not favor them too much this time. Therefore, Fan Wubing has sufficient room for development and room for development to show his talent. The competition between state-owned enterprises and private enterprises has begun.

Not to mention the competition between Fan Wubing and the Ministry of Posts and Communications under Ye Mingxuan, the domestic economic environment in 1994 can be said to be as hot as a pot of porridge. Just last year, the turnover of Guangdong Sun God, the largest health product company in China, reached a record 1.3 billion yuan and a profit of up to 300 million yuan. Sun God ran far ahead of all Chinese health product companies with avant-garde and pioneering attitude.

Throughout the spring, people were immersed in the enthusiasm triggered by the health care product market. Around 1994, the crater of Chinese business was in the fields of health care products and beverages and food. In the past four years, the number of health care product manufacturers nationwide increased from nearly 100 to more than 3,000, with annual sales reaching 30 billion yuan. The health care product industry has become the fastest-growing and most eye-catching gold industry in the country.

Corresponding to the Sun God, one south and one north is Chenyang's Feilong Health Products Company. It does not pay attention to marketing skills and brand image like Sun God, but blindly uses advertising bombing as the only means. If you don't invest in advertising, you will be full-page red. It will follow up on TV and radio advertisements for several days, and the intensity is unprecedented.

This kind of advertising bombing without any delivery skills and artistic effects can create a suffocating and hot atmosphere, which works very well in the emotional market, and has surprising similarities with Shi Yuzhu's giant advertisement and later Naobaijin advertisement.

Chenyang Feilong adheres to the marketing cycle strategy of advertising-market-efficiency. From 1991 to 1994, advertising investment increased from one million to one million yuan, and annual profit increased from four million to two million yuan, becoming the leader in the national health care product industry and its development speed ranked first in the national pharmaceutical industry.

Feilong's success has attracted great attention in the Chinese business community. Many foreign brands and Hong Kong and Taiwan marketing experts who have been in the Chinese market for many years are puzzled by this, but some discerning people can see the tricks and create new advertising strategies. The best one is undoubtedly Sanzhu Oral Liquid.

The boss of Sanzhu was a father and son. They learned from Feilong's experience and used carpet-style advertising bombing as the main means to open up the market. At that time, TV advertising was not very developed, and the advertising prices were very cheap every morning and after 10 o'clock in the evening, and few merchants were willing to serve.

Sanzhu has acquired these non-prime time on local TV stations to broadcast for ten minutes. The Sanzhu series of image films that are not exquisitely filmed but full of language temptations. The most prominent slogan is that Sanzhu wants to be China's number one taxpayer and revitalize national industry. Especially the slogan in the previous one is very loud and attractive. People who see it think this is such a huge company. In fact, it only has a registered capital of 300,000 yuan.

In advertising, Sanzhu creatively embarked on a path to let experts speak and ask patients to witness, and pioneered the marketing model of free medical consultations for experts. In central cities, every weekend, they would hire doctors from hospitals to take to the streets to carry out free medical consultation activities, and the main purpose was to promote Sanzhu oral liquid. In the later stage, this free medical consultation wind would blow to townships and rural areas. The result after medical treatment is that all the elderly and young people in the village have gastrointestinal diseases, and the only way to treat is to pay for Sanzhu oral liquid to drink.

Although these methods are really despicable, the effect is surprisingly good. Fan Wubing roughly estimated that according to this development momentum, the sales volume of Sanzhu Oral Liquid, which sells health products, will reach 2 billion next year, which is basically the same as the sales of his Jianlibao. It is really amazing!

After personally experiencing the advertising boom of this era, Fan Wubing felt that the later TV shopping or medical advertisements were really disgusting and had no creativity. No wonder they could only sell some fake medicines to cheat some money for spending. If they really didn’t have innovation, they wouldn’t be able to make a name for themselves!

Overall, advertising during this period was basically cheating money, and the effect was very good. In essence, there is a reason for the rise of the health care product market.

Since the country is reforming the medical insurance system and public medical care is being abolished, everyone feels unsure of the future prospects. Therefore, how to protect your body and try not to get sick and not spend money is the most thoughtful thing.

After all, the money spent on dressing and eating is all calculated, but it is hard to bear the money spent on medical treatment, so the popularity of the health care product market is just a surprise. Companies that have caught up with this wave of market have basically made a lot of money.

Fan Wubing's investment consultants also suggested to him to intervene in the domestic health products market. However, Fan Wubing always feels that instead of snatching the cake from others, it is better to continue to develop some of his existing projects. After all, these projects require a certain amount of technical content, and others cannot take it away. There are many places to make money, so he cannot cover everything. Moreover, in the face of overwhelming false advertisements, something will happen sooner or later in the health products market that has been over-promoted. Once consumers become disgusted with the advertising effect, all kinds of health products companies with mud and sand will sooner or later fall into a crisis.

Now it seems that the madness of the health care product market is just a flash in the pan, and a typical case of suffering from addiction will die.

However, stimulated by this advertising boom, CCTV finally passed Lao Chen's proposal and decided to package and sell the prime time of the year for public advertising and bidding in the society.

Therefore, Old Chen informed Fan Wubing of the news as soon as possible and said to Fan Wubing, "Mr. Fan, don't forget the guaranteed thing you said at that time!"

When he suggested to Lao Chen to engage in a bidding bidding event, Fan Wubing and Lao Chen made a secret agreement. No matter what the auction was at the time, Fan Wubing would ask Chun to invest 88 million secret bids, and another company under his jurisdiction would invest more than 30 million secret bids, with a total amount of more than 120 million.

Only after Fan Wubing's promise did Old Chen dare to raise this matter with his leader. At this time, the bidding work was about to be launched. Of course, he had to implement this matter with Fan Wubing himself.

"You think I am, of course what you said is counting." Fan Wubing said with a smile.
Chapter completed!