Chapter 179 Some advertisements cannot be made

Fan Wubing did not object to holding a donation ceremony. This positive publicity is a very respectable event for the Ministry of Education and donation companies.

Zhang Mei talked to the three siblings about the arrangements in the department. First, the representatives of the two parties signed a donation agreement, and then asked the minister to speak out to express support and affirmation. Then, the products involved in this donation activity were publicly demonstrated in front of the media and the specific usage methods. Finally, it was announced that the selection of this teaching expert will be carried out nationwide and the specific reward methods will be announced.

"By the way, nowadays, domestic media often come forward with these activities. The model is simple and uninnovative. I heard that the department intends to make it more grand this time, so some foreign media reporters are invited to participate." Zhang Mei thought of something temporarily and told the three siblings.

When Fan Ting heard that foreign media reporters participated, she immediately frowned and said with some unhappiness, "Foreign journalists hate it the most. They always ask very personal questions or tricky questions. If they come here, that is causing trouble! Can you not let them come?"

Fan Kang had no idea about this. He heard this and asked in confusion, "Will there be foreign journalists participating, isn't that more beneficial to our company's publicity? Why should we refuse?"

Fan Ting immediately snatched the white snatch, "You don't know that these foreign journalists are different from us. They don't care about your feelings when asking questions. How can you embarrass you and how can you make you speechless? It's their ability. Moreover, there are often some traps in the problems of these people, and they accidentally touch their words. I think this time the Ministry of Education actually invited foreign journalists to attend the press conference, and it was obvious that their heads were squeezed by the door."

After hearing this, Zhang Mei was a little displeased, "What are you saying? How many years have you been opening up to the outside world now? If we want to build a prosperous country now, it is impossible to refuse the integration of the international community. In the past, the press conferences were indeed written by the script. The reporters were looking for good questions and also choosing good questions. But now it is different. If the government wants to reverse the negative image that has been in the eyes of the outside world for a long time, it needs to be in line with the international community. Our Ministry of Education has set a precedent this time. Therefore, if you want to exclude these foreign journalists, you basically don't consider it. If you can't be sure what to say and what not to say, then just say a few less words."

"Haha--" Fan Wubing saw that his sister Fan Ting was taught a lesson by Zhang Mei, laughed gloatingly, and then said, "If you can't speak, don't speak. Anyway, they can't force you to speak. Just think of the fact that there are many out-of-school children in China who cannot get timely assistance and are in a bad mood and don't want to speak, what else can they say?"

"Well, Wubing's idea is very good." Zhang Mei immediately praised.

"Then let him speak on our behalf. Our old Fan family also has a spokesperson system. Let Wujian do the things that are publicized to the outside world-" Fan Ting started a counterattack without showing any weakness.

"This is not a bad thing. Anyway, the third brother's verbal talk has always been relatively insulting, and it is most effective to deal with reporters." Fan Kang supported it, which made Fan Ting, who was speaking slander, feel a little dissatisfied.

However, after a while, the four of them discussed it, they finally decided to leave the matter of speaking to the outside world to Fan Wubing. After all, he is the best person in the family who is at the hands of these emergencies.

When Fan Ting was yelling to go to bed, Fan Wubing received another call, but it was from Jianlibao Factory.

"Hmm? Is there anything important?" Fan Wubing was a little surprised. After all, it was already past ten o'clock in the evening now. Usually, they didn't have anything important, so they wouldn't choose this time to call.

"Mr. Fan, the recent statistics have been released. Our Jianlibao product market share has declined very significantly!" The new director of Jianlibao Factory said to Fan Wubing in a little panic.

"How much has it been falling?" Fan Wubing asked.

"This quarter, sales fell by 40% year-on-year." The factory manager said to Fan Wubing.

Of course this cannot be considered good news, so Fan Wubing was a little confused and depressed. After all, Jianlibao was one of the earliest companies he built. He once provided a lot of cash for himself, which can be said to have made outstanding contributions. Although there was a high-level defection later, it could not erase the overall contribution of the factory.

What's more, Jianlibao's profits are still ranked high now, and he has been Fan Wubing's cash cow for many years.

"Have you found out the reason? Why did it drop so much?" Fan Wubing asked.

"Some products launched in the health care product market are occupying our market recently, which has caused a big decline in sales in Jianlibao." The factory manager also found the reason for the decline in sales and explained to Fan Wubing.

In fact, Jianlibao's sales have always been very good. This kind of beverage is indeed helpful for restoring exercise fatigue. In addition, the factory held a pull-up and prize-winning event in accordance with Fan Wubing's requirements. Any consumer who bought Jianlibao could get a bonus of 50,000 yuan as long as he pulled the pull-up ring with a special pattern. Relying on this unique activity, Jianlibao's sales in China are increasing steadily every year.

However, Fan Wubing, who has been busy with other matters recently, does not care enough about Jianlibao Factory. Although he also asked the factory to develop new tea drinks and launched them in the market, the response was also good, but Jianlibao's sales have been declining.

For example, the rise of Wahaha and LeBai are strong rivals of Jianlibao. In addition, the recent rise of health drinks such as Shenyang Feilong and Sanzhu Oral Liquid have also begun to squeeze out the market of Jianlibao, which has caused Jianlibao's sales to continue to shrink. Even Shi Yuzhu, who made money by buying computer Hancards, began to enter the health care beverage market at this time, and created some giant brain gold (the original version of the brain gold that is disgusting when advertising now), which is very crazy.

Originally, the beverage market was so big, there were so many Chinese people, and the market capacity was certain. The cakes that were originally eaten by a person were divided by many people at this time, and sales naturally declined.

"So, what suggestions do you have in your factory?" Fan Wubing was very clear about these things, but he did not want every decision to be made on his own.

It’s not just that they spend money on their own. They must be a little worthy of their own money, right?

"Our marketers believe that the reason why Feilong and Sanzhu were able to succeed so quickly was mainly due to their excessive advertising." The factory manager said to Fan Wubing, "so our advertising planners have also compiled a new advertising plan. I would like to ask Mr. Fan to take a look and see if it is feasible?"

"Okay, then you send it to me by fax." Fan Wubing nodded in agreement.

After a few minutes, the fax was sent. Fan Wubing took the copywriting and started to read it carefully.

The new advertising copy almost follows the Sanzhu's publicity model. For example, claiming that he received a thank-you letter from consumers, some elderly people who have been bedridden for many years have magically recovered after drinking Jianlibao. For example, sending the drink to the Provincial People's Hospital for clinical observation, the conclusion was that taking Jianlibao can improve the internal environment, restore the spirit, eliminate fatigue, improve appetite, promote the balance of electrolytes in the body, and have obvious benefits for enhancing energy, physical strength, digestion, and uterine contractions. For example, after drinking Jianlibao, a 90-year-old man had new teeth on his gums that had no teeth, and his white hair turned into black hair.

After seeing this, Fan Wubing was stunned for a moment, then burst into laughter. After laughing for a long time, he called Jianlibao and said to the factory manager with a smile, "Well, I saw that advertisement. But I don't agree. You must not do this, otherwise you will die miserably!"

If we really want to promote this, the Oriental Magic Water, which wins with sports marketing, will become a can of Jianghu potion that can cure all diseases. Of course, Fan Wubing will not let his subordinates do this, otherwise it is unknown whether it will be beneficial to sales. First of all, Fan Wubing himself feels that it is too harmful to conscience.

Drinks are drinks, not elixirs! Whether it is Sanzhu or Brain Gold, the final outcome is very bad. Fan Wubing does not need to follow their trend because of a decline in sales, which would be too priceless.

Relying on false advertising, they can last for a year and two years, but they will definitely not last for the third year! By then, the entire health care beverage market collapses and those who follow the trend will not be able to cry!

When the factory manager heard Fan Wubing rejected the plan, he said anxiously, "Mr. Fan, but if we don't do this, no dealer is willing to sell our products! You don't know that the market is now in bad weather, as if what you eat and drink are as long as there is no therapeutic effect, it is like garbage! If this sales volume cannot be increased, we are very anxious!"

Fan Wubing nodded and comforted, "Well, I know what you mean. Everyone wants to do a good job in the company, but some things can be done, and some things cannot be done. We will never do such false advertisements that are unfounded or even made up. If you want to build a century-old store, you cannot play such tricks as scammers. You must be clear about this at any time. As for sales, you just need to try your best to win. I will not blame you for this. If you have the energy, work harder on the research and development of new products."

"Yes, Mr. Fan. We understand." The factory director nodded and agreed.

Since the boss has spoken, it is the final decision. If Fan Wubing doesn't pursue the decline in sales, they naturally have nothing to be afraid of.
Chapter completed!