Chapter 232: Advantages and Disadvantages

For a long time, the domestic computer and home appliance industries have been swaying in the priorities of trade, manufacturing and technology development. Like all companies in Zhongguancun, the pcfans club started with trade, gradually formed industrial manufacturing capabilities, and then sought technological progress. Haier, Changhong and Kelon of the home appliance industry all started with the introduction of production lines and then achieved success in marketing.

Therefore, "trade, industry and technology" and "industry, trade and technology" are the two major growth models of large domestic home appliance companies. Without exception, technology is the weakest and lagging link in the core capabilities. And when these companies gradually grow and compete head-on with multinational companies in the domestic market, the current situation of technology backwardness is clearly revealed.

At this moment, where to go, it is sensitive and extremely critical.

However, from the current actual situation, the core technical capabilities of domestic enterprises are much worse and very rough. In terms of PCFans' computer manufacturing industry, the so-called technical content is only about appearance design and some convenience designs. As for the various main components used in it, all are purchased from foreign companies.

No matter which model it is, the most critical step is to occupy the market. In today's domestic market, the market determines everything. As long as you gain market share, even if you sell socks, there is still a lot of potential. This is because the domestic market is too large. The reason why foreign companies are willing to invest is simply because they are attracted by the vast domestic market space.

It can be said that China is now a large market with open doors for dumping.

In the past, under the planned economy, everyone had a supply system and didn’t have to worry about buying any kind of goods. But now, the market has been relaxed and so many goods have poured in. People who are used to being assigned are immediately confused and don’t know what kind of brand they should choose?

In this case, advertising is the best choice, so companies developed during this period all rely on advertising without exception. Even if the advertising costs you pay are higher than your original annual output value, it doesn't matter, because you can immediately increase sales ten times or more.

In the eyes of most ordinary people, whether it is a TV station or a newspaper, these are public opinion tools controlled by the state, so there is naturally no mistake. Then the credibility of the advertisements published on it is naturally unquestionable.

Even if you publish an advertisement selling elixirs in newspapers like Reference News, most people believe that this is true, not to mention that they have been interspersed on CCTV, which has always been the mouthpiece of the government.

Therefore, it can be said that advertising and the market are the most important factors in making money. Even if you sell a piece of shit, it can be blown into gold.

Some of Fan Wubing's own companies have certain core technology competitiveness, such as Panshi Heavy Industry, the memory chip manufacturing factory built in cooperation with Taiwanese Wang Rongchang, and the communication product manufacturing factory built in the name of a joint venture between Cisco and PCfans. These are all mastering core technologies with certain technological content.

For these companies, if they want to continue to maintain their market advantages, they must persist in the development path of scientific and technological innovation. Fan Wubing took the time to communicate with the heads of these companies, understand their ideas, and talked about his own views. Finally, he set up an iron rule to establish a scientific research center and carry out in-depth development of relevant technical projects.

Fan Wubing even sent a patent technology purchasing team to buy a house directly opposite the Patent Office as an office location. His daily job is to drill in the Patent Office, collect valuable patent technology for in-depth understanding, and then write an analysis report to provide it to the head office.

In this way, many technical projects that patent offices cannot determine their value can enter Fan Wubing's vision as soon as possible, and then judge whether the patent has commercial value based on the actual situation, so as to make a decision on whether to purchase or not.

Within a few days while staying in the rock, Fan Ting complained to Fan Wubing for a while.

As PCfans began to sell self-produced computers, they took 30% of the computer market. In this way, although domestic computer sales are generally on the rise, the major foreign computer manufacturers have also felt the change, and the sales performance growth rate of branded computers such as Compaq, HP and Dell has declined.

For this reason, major companies sent observers to mainland China. When they saw the personal computers launched by PCfans, they were all shocked. They never expected that they could actually make the price of personal computers this way, which was only about 80% of the price of computers of foreign brands of the same level.

According to the calculations of major companies, there is no profit at this price. For this reason, business representatives of Compaq, HP and Dell officially met with senior executives of the PCfans club, expressing their extreme dissatisfaction with the market dumping of PCfans, and said that this may trigger them to initiate unfair competition lawsuits against PCfans.

"Although the profit of selling self-produced computers is very high, I am worried that if this continues, major companies will unite to fight us, especially when major brands of computers that we have been distributing for many years will face the embarrassing situation of being forced to be removed from the shelves, which will have a great impact on the company's image." Fan Ting said to Fan Wubing with some concern.

Her words were not groundless, but someone had already revealed to her in informal occasions that several major companies were already contacting powerful domestic dealers and were preparing to kick off PCfans and directly discuss cooperation issues with dealers in various provinces. Some companies also hope to open their own stores in China and try direct sales models.

After hearing this, Fan Wubing did not take it seriously. He just smiled and said, "They probably feel that their brand has gained a foothold in China. Now they want to kick us out of the way. The so-called problem of our own computers is just an excuse. Don't believe it. If we stop the sales of asset computers, they will return to their previous state. Now that we are competitors, don't be lucky anymore."

"Then do you have any suggestions?" Fan Ting asked.

Fan Wubing thought for a while, and then said to Fan Ting, "Since this is the case, we might as well let their sales drop a little more. As long as our production capacity keeps up, we can sell as much as the computers we produce!"

"Really or false?" Fan Ting asked with some doubt.

So Fan Wubing talked about his idea to Fan Ting, and finally said with a smile, "Please pay attention to the skills."

After hearing this, Fan Ting couldn't help but say, "Why do you have so many tricks? But it sounds really effective."

"The idea I came up with is of course very good." Fan Wubing laughed.

Sure enough, after Fan Ting returned to Beijing, several major companies proposed that after the completion of this year's contract, it would be determined whether to continue next year's contracts depending on the situation.

After hearing this, Fan Ting was a little displeased and didn't say anything at the moment, but then she began to convene the company's senior management for emergency consultations. On the one hand, it increased the production progress of the computer factory, and on the other hand, it arranged the current branches to make some adjustments to the sales strategy.

As a result, within a week, computer users of the three major brands discovered a problem. On the counter of PCfans, the main products were self-produced computers, while the remaining foreign brand computers were all backward but were sold at a very high price.

In this way, except those who are superstitious about foreign brands, not many people will choose brand computers other than PCfans.

And one thing that is more noteworthy is that after-sales service of foreign brand machines that were originally well-off, there was a sudden problem with the after-sales service of foreign brands, and there was no way to obtain free antivirus services provided by PCFans, nor could they get the door-to-door service from maintenance personnel. Once the machine has problems, it has to be scrapped, which has caused many people to complain.

However, the people at the PCfans Club also made it very clear that the company's contract is about to expire, and the service content performed before was much more than the service items that should be provided. In the future, foreign brands will no longer be able to enjoy the same level of after-sales service as PCfans' self-produced computers.

In this way, many computer purchasers do not need to consider it anymore. They must choose computers with good after-sales service. Otherwise, who should I find a problem? PC sales of PC Fans have risen sharply.

After many people started using PCFans computers, they found a problem: domestic computer performance is not inferior to foreign brands, and it is even more effective in terms of easy-to-use performance.

For example, on the keyboard used by PCfans computer lock, the root table of Wubi fonts is clearly engraved. This measure makes many people feel very friendly, especially those who are beginners who use Wubi fonts and can save them a lot of troubles.

Also, the screw-free snap-on chassis makes maintenance personnel feel very convenient, saving them a lot of trouble and making it easier for the owners to maintain themselves. In terms of random accessories, PCFans also provides many convenient and easy-to-use but very effective gadgets, such as a small vacuum cleaner, which can be used to remove dust and other debris inside the chassis, and the metal bracket with its own fan that can help dissipate heat to the laptop, etc., are very effective.

Once these measures were introduced, the sales of PCfans' computers increased by leaps and bounds. Fan Ting praised Fan Wubing for his clever idea, effective measures and accurate judgments.
Chapter completed!