z

Ying just talks casually. In fact, since the Kong Mansion banquet last year, the sales have exceeded 1.5 billion yuan in less than a year.

Now Shen Ying has made no less than 500 million yuan in profits in this winery, and the profits in the liquor industry are really huge.

Considering the money Shen Ying spent on acquiring the winery, and the money Fan Wubing lent her later, it was only 200 million yuan. Now, in addition to this part and marketing investment, the net profit is also more than 200 million yuan, which is a very good performance.

The profit distribution model of liquor belongs to the benefits of all employees. From manufacturers to agents, terminal retail and even hotel waiters all claim their own profits for the services they pay. Some people say that the dominance of the profit distribution model of liquor at this stage is in the hands of the manufacturers, and it is destined from the moment the manufacturer positions the product.

In fact, as far as the current situation is concerned, the dominant power of profit distribution does not seem to be controlled by liquor manufacturers, but is controlled by powerful distributors and terminals. Dealers and manufacturers have always been strong in the right to speak. Facing strong distributors, small and medium-sized enterprises have to step by step to concession, promotional support, purchase rewards, personnel sales, and year-end rebates make it difficult for enterprises to deal with.

Terminals are becoming increasingly difficult to meet, and there are many types of retail terminal store purchase fees, listing fees, promotion fees, store celebration fees, restaurant entry fees, listing fees, bottle opening fees, secret promotion fees, etc. Faced with the huge increase in terminal fees, companies are indeed a little at a loss.

According to analysis, in the next ten years, the profits of wine will be further tilted towards channels. Channel driving, as the main driving force in the sales process of liquor, should indeed be paid attention to by enterprises. However, if you want to get rid of the anti-control of the profit distribution model of strong dealers and terminals, only by strengthening the brand of your own products is the fundamental.

Fan Wubing believes that the dominance of the profit distribution model of any product should be in the hands of the companies that provide the products. Of course, all links in which the products are circulated to consumers should gain benefits. Enterprises should design a reasonable price system to ensure that each channel has a reasonable profit margin to ensure the healthy development of the company and the entire sales chain. In the era of brand marketing, most liquor companies should quickly change their strategies and take out a large part of the profit margin to build and promote brands.

Shen Ying suddenly entered the liquor industry and won the bid in one fell swoop. She was indeed far-sighted and would never spend money randomly. This made Fan Wubing admire him. After all, no one else could see far. ~ The title of the king of bid was a powerful driving force for the liquor company.

"No, anyway, if I can't see a middle-aged aunt win the award, then don't blame me for not paying back the debt." Shen Ying said coquettishly.

"Okay, okay--" Fan Wu replied with some laughter and cry. "Isn't it just a middle-aged aunt? I can find you even a grandma! But I have to ask for it. You have to accompany me later--"

"What are you doing together?" Shen Ying immediately looked at Fan Wubing with police and asked with her tender flesh with her hands. "Do you want to have a bad mind again?"

"Go out to watch the fireworks together! Why are your thoughts so impure-" Fan Wubing bit back and said.

"Dare you dare to say that my movements are not pure?" Shen Ying immediately refused.

However, the two of them were fighting and leaving the Spring Festival Gala studio before midnight arrived.

Everyone in the neighboring place arrived and was very surprised. They thought to themselves why these two people were like this? They had never seen the audience leave the scene before watching the Spring Festival Gala. Today I was considered to have opened my eyes.

When the security guard outside saw the two people leaving, he hurriedly stopped him and asked what had happened.

Fan Wubing was unwilling to talk nonsense to them, so he lied casually, "The banana inside was unhygienic, and he had a stomachache, so he was in a hurry to go to the hospital. Oh, I can't hold it in anymore-"

After Fan Wubing pulled Shen Ying out. When the guard heard that Fan Wubing had eaten something bad, he couldn't hold it in his stomach, so he naturally didn't dare to stop him anymore, so he wouldn't really make him dirty here, and that would be unlucky. This New Year's land cannot cause such bad luck.

Shen Ying smiled and covered her stomach and said, "Why do you have so many ideas?"

"As long as it works, Mr. Deng said that no matter the white cat, the black cat, the one who catches the mouse is a good cat." Fan Wubing replied.

The two of them left the studio and then the building. It was snowing outside, and the ground was already thick.

There were many people coming in and out at this time. Generally speaking, most of the actors who had no performance tasks left the scene at this time and were preparing to rush home to reunite with their families, especially those young actors who danced with them, most of them were very sleepy at this time.

In order to prepare for a large-scale performance, the hardest part is these young actors. Not only do they have to start training and rehearsals a few months in advance, they have to deal with rehearsals and reviews again and again, but they are lucky to pass it. Many people were cut off before the official performance of the Spring Festival Gala. In that case, it would be more serious to the psychological blow.

"Although jade cannot be made into a weapon without being carved, whenever I see these children sleeping in the car, I feel a little indescribable in my heart. Or, I hope that each of them is the protagonist rather than the foil of others." Fan Wubing couldn't help but sigh.

Following Fan Wubing's gaze, Shen Ying looked at the buses there and looked at the children who were sleeping tiltedly above, and felt a little touched, "Although your thoughts are

But in this world, it is never possible to achieve true fairness. With supporting roles, with nobles, with civilians, with privileged classes, with working people. This is a contradiction that can never be reconciled."

Fan Wubing turned around and looked at Shen Ying, and found that the fire fox fur hat she was wearing seemed to have a strange aura. The snowflakes that fell on it immediately slid down the fur. You can imagine how valuable this hat is.

"What book have you been reading recently? How come you speak one set of theories?" Fan Wubing looked at Shen Ying for a long time before he put on such a sentence.

"I'm watching everything, I've had a lot of time recently." Shen Ying replied.

Fan Wubing is very concerned about Shen Yingdi Winery and has also provided her with a lot of suggestions. She has also helped her solve many practical problems in sales channels. After all, Fan's Investment Group has a very large influence all over the country, and its sales channels are unparalleled. By the way, it is just a small task to help Shen Ying open up the market.

Therefore, there are not many things that need to be busy with Shen Ying, and she can also take time to accompany Fan Wubing to watch the Spring Festival Gala program.

"See everything?" Fan Wubing asked with a smile, "Then please help me see the picture. Will there be a romantic encounter tonight?"

Shen Ying was immediately angry and said to Fan Wubing, "Do you still want me to dance erotic dance for you?"

"How did you know?" Fan Wubing asked stutteredly, "I haven't told you before?"

"You really have this kind of thought--" Shen Ying was speechless.

"Of course, New Year's Eve is similar to the Christmas Eve in a foreign country. Since foreigners call Christmas Eve a night of dying, it should be normal for us to have some private entertainment activities on New Year's Eve, right?" Fan Wubing asked with a shy face.

"Wrong!" Shen Ying immediately retorted, "There is still a difference between New Year's Eve and Christmas Eve. New Year's Eve is a Chinese festival, and Christmas Eve is a Christian festival. If you equate yourself with those foreigners, you don't have to celebrate the traditional Chinese festival. Do you still expect the combination of things and things, which is inappropriate?"

As the two of them spoke, it was midnight. As the bell rang, the sky above the capital suddenly lit up, and fireworks shot into the high sky, bringing a moment of light to the world.

The two of them leaned on each other on a long wooden chair under a tall pine tree and watched the fireworks program.

"At this moment, do you have any special words to say to me?" Shen Ying suddenly said to Fan Wubing.

"It's nothing, it's just a little cold-" Fan Wubing replied, grabbing the bag.

Shen Ying said unhappily after hearing this, "Why are you not romantic? You don't feel romantic at all! You don't know how to make girls happy by saying a few good words? Wouldn't you be very depressed if I follow you in the future? Once a person is depressed, he will grow old quickly.

”

"I really didn't expect to say anything. When I was with you, my brain would be a little bit shocked." Fan Wubing said.

"Then you'll sing a song, and everyone says that you're singing better than you said." Shen Ying made his own request.

Fan Wubing thought about it and said, "Okay, since you said I'm not romantic, then I'll sing you the most romantic thing."

"The most romantic thing? I haven't heard it--" Shen Ying said curiously.

Fan Wubing took Shen Ying's hand, then recalled the lyrics, and sang softly,

"Sit on the carpet with your back on your back

Listen to music and talk about wishes

You want to be gentler

I hope you keep me in mind

You said you wanted to give me a romantic dream

Thank you for taking you to heaven

Even if it takes a lifetime to complete

As long as I tell you, remember not to forget

The most romantic thing I can think of

Just grow old with you

Collecting the little laughter along the way

Stay until you sit in the rocking chair slowly

The most romantic thing I can think of

Just grow old with you

We can't go anywhere until we are old

You still treat me as the treasure in your palm—”

After Fan Wubing hummed twice, Shen Ying learned it. She hummed gently while looking at Fan Wubing, "This song seems to be suitable for girls to sing. You made it for me."

Fan Wubing nodded and said to himself that I am really sorry. Please forgive me. I am not willing to continue pirating the paper. I am really helpless!

Shen Ying held Fan Wubing's hand and said, "I suddenly felt a little dangerous."

"What danger?" Fan Wubing immediately looked around, but found no special problems.

In recent years, his strength has been enhanced. Generally, he can detect any turbulent situations around him early in the morning. Sometimes it is a completely different consciousness and cannot be explained by existing scientific knowledge. Therefore, when Shen Ying said that he felt a little threatening, Fan Wubing subconsciously focused on observing the surroundings, but did not feel anything was wrong.

"You are really a bit stupid. I mean you are the dangerous factor. It is easy to seduce girls. I feel very worried about having a boyfriend like you." Shen Ying shook Fan Wubing's arms and said to him.

"You are despising my personal dignity! Am I the kind of person who flirts with flowers?" When Fan Wubing said this, he felt a little guilty.

Needless to say, it is just Tong Xiaoyun and Ziqi who have already had acquainted with him, which makes him feel a little difficult to explain, let alone

It is his legitimate little fiancée.

This is really hard to say.

But soon, the quiet atmosphere of the two of them sitting here was broken. The Spring Festival Gala inside finally ended. Groups of actors began to leave the scene, set off from here, and headed all over the country. They had been delaying here for a long time. Now that New Year's Eve, the Spring Festival has arrived and the task has been completed.

In addition to some actors who also want to attend the Lantern Festival Gala on the 15th day of the first lunar month, perhaps staying in the capital to prepare, most of them are thinking about rushing home immediately to reunite with their families.

It is no exaggeration to use it at this time.

"By the way, do you have any suggestions for our winery? It's the new year, and you always need to adjust your work priorities." Shen Ying suddenly asked Fan Wubing.

"Now you talk about work, your behavior is not romantic enough!" Fan Wubing immediately replied to Shen Ying.

But Shen Ying said, "Not what? You haven't said anything for a long time-"

Fan Wubing smiled and said, "This year, in addition to improving quality and expanding production capacity, you must improve this brand. It can be foreseeable that brand power will determine the survival and development trend of liquor production enterprises in the next ten years. The future liquor market will develop more and more towards branding, and the liquor industry will also face large-scale integration. Many small and medium-sized enterprises have lost the best opportunity to survive and develop. In the future, distributors and terminals should pay more attention to the brand of the products they sell, because in the market economy, they are large.

In the environment, there is an oversupply of products, and there is never a shortage of products in the market. What is lacking is a brand that can be converted into profits. Whether it is a dealer or a terminal retailer, it is nothing more than profits, and only products with strong brands will bring them profits. As liquor manufacturers, in addition to continuing to cultivate channels and maintain terminals, they will increase their efforts to market around consumer needs, so that their products have a stronger brand power in the minds of consumers, and can they occupy a strong position in channel circulation and control the profit distribution model."

After hearing Fan Wubing's words, Shen nodded repeatedly with him, and then asked him, "What do you mean is that I should still participate in CCTV's bidding competition this year? CCTV has already talked to me about this matter before, and I hope I can continue to participate in this year's bidding meeting."

"How did you decide?" Fan Wubing did not answer directly, but asked back first.

"I agreed immediately, and I clearly stated that this year's Kongfu banquet is still the position of the king." Shen Ying said to Fan Wubing.

Fan Wubing nodded and smiled after hearing this, "You are very smart, you're the right way to do this."
To be continued...